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旅遊健康旅遊

健康旅遊市場規模、佔有率和成長分析（按服務、旅遊目的、旅行類型和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1904229

健康旅遊市場規模、佔有率和成長分析（按服務、旅遊目的、旅行類型和地區分類）—產業預測（2026-2033 年）

Wellness Tourism Market Size, Share, and Growth Analysis, By Service (In-country Transport, Lodging), By Travel Purpose (Primary, Secondary), By Travel Type, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 219 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，健康旅遊市場規模將達到 12933 億美元，從 2025 年的 11569.7 億美元成長到 2033 年的 29474.8 億美元，在預測期（2026-2033 年）內，複合年成長率為 12.4%。

健康旅遊專注於以提升個人福祉為目標的旅行，其驅動力源於人們對更健康生活方式、緩解壓力和獲得有意義體驗的渴望。這一領域鼓勵旅客探索煥發活力和自我發現的另類途徑，例如水療中心、健身中心和整體療養勝地。隨著人們對身心健康的追求日益成長，他們也越來越積極地融入當地文化和環境，從而推動了健康旅遊的蓬勃發展。電子素養的提升和對數位設備需求的增加正在改變人們的旅行規劃方式。隨著消費者從傳統的預訂方式轉向線上平台，便利可靠的線上預訂需求也日益成長。這種轉變反映了社會對健康和福祉的普遍關注，並顯著推動了整個健康旅遊市場的成長。

健康旅遊市場促進因素

健康旅遊市場的擴張主要源自於人們對個人健康和福祉意識的日益增強。隨著人們意識到重視身心健康的重要性，他們擴大選擇旅行，尋求能夠促進放鬆和煥發活力的體驗。這種向健康生活方式的轉變，推動了對健康住宿設施、水療服務和各種健康活動的需求。因此，旅行者不僅尋求舒適的環境，更渴望找到能夠促進身心健康和生活平衡的目的地，從而為以健康為中心的服務創造了一個蓬勃發展的市場。

健康旅遊市場的限制因素

由於經濟不確定性，健康旅遊市場面臨嚴峻挑戰。在經濟不確定時期，消費者往往會優先考慮必需品支出，而非可自由支配的支出，例如與健康相關的體驗式旅遊。這種消費者行為的轉變導致對健康旅遊活動的需求下降，最終導致收入成長放緩，以及對健康相關產品和服務的投資減少。因此，經濟環境在塑造消費行為發揮關鍵作用，影響整個健康旅遊業的健康和發展。相關人員必須應對這些經濟波動，才能維持經營模式並吸引客戶。

健康旅遊市場趨勢

健康旅遊市場正經歷著蓬勃發展的趨勢，其特徵是整體健康體驗的興起，這反映出消費者對整體健康理念的轉變。旅客尋求融合健康、健身和心理健康的綜合套餐，由此催生了瑜伽靜修、排毒療程和正念研討會等豐富多樣的產品和服務。這一趨勢表明，人們對注重身心平衡的旅行體驗的需求日益成長，滿足了他們對更高生活品質的追求。因此，目的地和營運商都在不斷創新，提供能夠引起注重健康的旅客共鳴的豐富體驗，健康旅遊也在全球旅遊產業中佔據了穩固的地位。

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- MarrIoTt International, Inc.（美國）
- 希爾頓全球控股有限公司（美國）
- 凱悅酒店集團（美國）
- 雅高集團（法國）
- 洲際酒店Group Limited（英國）
- 溫德姆酒店及度假村有限公司（美國）
- Choice Hotels International, Inc.（美國）
- 麗笙酒店集團（美國）
- 四季酒店及度假村（加拿大）
- 香港瑰麗酒店集團
- 香港文華東方酒店集團
- 香格里拉飯店及度假村（香港）
- Minor International PCL（泰國）
- 美利亞國際酒店 SA（西班牙）
- NH飯店集團股份有限公司（西班牙）
- 貝爾蒙有限公司（英國）
- 科茲納國際控股有限公司（阿拉伯聯合大公國）
- 新加坡安縵度假飯店
- 雲頂有限公司（馬來西亞）

結論與建議

簡介目錄

Product Code: SQMIG35A2416

Wellness Tourism Market size was valued at USD 1029.33 Billion in 2024 and is poised to grow from USD 1156.97 Billion in 2025 to USD 2947.48 Billion by 2033, growing at a CAGR of 12.4% during the forecast period (2026-2033).

Wellness tourism focuses on travel aimed at enhancing personal well-being, driven by desires for a healthier lifestyle, stress reduction, and meaningful experiences. This sector encourages travelers to explore alternative approaches to rejuvenation and self-discovery, with destinations including wellness spas, fitness centers, and holistic retreats. As individuals seek better mental and physical health, there is a growing trend toward engaging with local cultures and environments, contributing to wellness tourism's expansion. The rise of e-literacy and the increasing popularity of digital devices have transformed travel planning, as consumers shift from traditional booking methods to online platforms. This transition, coupled with the demand for easily accessible and trustworthy online reservations, significantly boosts the overall wellness tourism market, reflecting a broader societal commitment to health and well-being.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wellness Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wellness Tourism Market Segments Analysis

Global Wellness Tourism Market is segmented by Service, Travel Purpose, Travel Type and region. Based on Service, the market is segmented into In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping and Others. Based on Travel Purpose, the market is segmented into Primary and Secondary. Based on Travel Type, the market is segmented into Domestic and International. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wellness Tourism Market

The expansion of the wellness tourism market is largely driven by an increased awareness of health and wellness among individuals. As people recognize the importance of prioritizing their physical and mental well-being, there is a growing inclination to travel for experiences that promote relaxation and rejuvenation. This shift towards a more health-focused lifestyle has resulted in a rising demand for wellness accommodations, spa services, and various wellness activities. Consequently, travelers are seeking out destinations that not only provide comfort but also facilitate their journey towards improved health and overall balance in life, fostering a robust market for wellness-centered offerings.

Restraints in the Wellness Tourism Market

The wellness tourism market faces considerable challenges due to economic uncertainty. During times of financial instability, consumers often prioritize essential needs over discretionary expenditures, such as travel for wellness-related experiences. This shift in spending habits can lead to decreased demand for wellness tourism activities, ultimately resulting in slower growth in revenue and a decline in investment in wellness-related products and services. Consequently, the economic environment plays a crucial role in shaping consumer behavior, impacting the overall health and expansion of the wellness tourism sector. As a result, stakeholders must navigate these economic fluctuations to sustain their business models and attract customers.

Market Trends of the Wellness Tourism Market

The wellness tourism market is increasingly characterized by the rise of holistic wellness experiences, reflecting a broader consumer shift towards comprehensive well-being. Travelers are seeking all-encompassing packages that integrate health, fitness, and mental well-being, leading to a surge in offerings such as yoga retreats, detox programs, and mindfulness workshops. This trend underscores the growing demand for travel experiences that prioritize physical health and psychological balance, catering to individuals' desires for improvement in their overall quality of life. As a result, destinations and operators are innovating to provide enriching practices that resonate with health-conscious travelers, solidifying wellness tourism's prominence in the global travel landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Wellness Tourism Market Size by Service & CAGR (2026-2033)

Market Overview
In-country Transport
Lodging
Food & Beverage
Wellness Activities
Shopping
Others

Global Wellness Tourism Market Size by Travel Purpose & CAGR (2026-2033)

Market Overview
Primary
Secondary

Global Wellness Tourism Market Size by Travel Type & CAGR (2026-2033)

Market Overview
Domestic
International

Global Wellness Tourism Market Size & CAGR (2026-2033)

North America (Service, Travel Purpose, Travel Type)
- US
- Canada
Europe (Service, Travel Purpose, Travel Type)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Service, Travel Purpose, Travel Type)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Service, Travel Purpose, Travel Type)
- Brazil
- Rest of Latin America
Middle East & Africa (Service, Travel Purpose, Travel Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Marriott International, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hilton Worldwide Holdings Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hyatt Hotels Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accor S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
InterContinental Hotels Group PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wyndham Hotels & Resorts, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Choice Hotels International, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Radisson Hotel Group (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Four Seasons Hotels and Resorts (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rosewood Hotel Group (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mandarin Oriental Hotel Group (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shangri-La Hotels and Resorts (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Minor International PCL (Thailand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Melia Hotels International S.A. (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NH Hotel Group S.A. (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Belmond Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kerzner International Holdings Limited (UAE)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aman Resorts (Singapore)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Genting Berhad (Malaysia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments