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市場調查報告書
商品編碼
1922737

日本生髮產品市場規模、佔有率、趨勢及預測（依產品類型、性別、年齡層、通路及地區分類，2026-2034年）

Japan Hair Growth Products Market Size, Share, Trends and Forecast by Product Type, Gender, Age Group, Distribution Channel, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

價格
簡介目錄

2025年，日本生髮產品市場規模達5.447億美元。 IMARC Group預測，到2034年，該市場規模將達到7.99億美元，2026年至2034年的複合年成長率（CAGR）為4.35%。推動日本生髮產品市場佔有率成長的主要因素包括：人們對脫髮的日益關注、人口老化、美容意識的增強、男士護理市場的擴張、對經臨床核准且含有天然成分的產品的需求增加、持續的產品創新、積極的行銷策略以及線上零售的擴張。

日本生髮產品市場趨勢：

對以頭皮為重點、經臨床檢驗的配方產品的需求日益成長

消費者對以頭皮為中心、經臨床驗證的配方產品的偏好日益成長，這正積極影響著日本生髮產品市場的前景。根據產業報告顯示，約有1.45%至2.18%的日本人口患有脫髮症。這一成長趨勢，加上消費者對頭皮健康在控制脫髮症和促進頭髮生長方面重要性的認知不斷提高，正顯著影響著他們的購買行為。因此，針對特定頭皮問題（例如皮脂分泌過多、發炎、微循環不良和毛髮壓力）的產品，尤其是那些含有米諾地爾、Adenosine和檜木醇等活性藥物成分的產品，正變得越來越受歡迎。此外，經臨床驗證的植物萃取物也比傳統的化妝品成分更受青睞。基於臨床研究和安全評估的皮膚科醫生推薦方案也正在成為一個值得信賴的細分市場，這反映了消費者對經證實有效產品的需求。介於化妝品和藥品之間的混合型產品，尤其是國內藥用化妝品品牌和保健品公司推出的產品，正在推動這一趨勢。此外，強調臨床檢驗、醫療級標準和副作用較少的行銷策略已被證明非常有效，尤其受到關注早期脫髮和頭皮敏感的中老年人的青睞。

拓展男性及中性生髮解決方案

消費者對男性及中性產品類型的日益關注正在推動日本生髮產品市場的成長。儘管傳統上該市場以女性產品為主，但隨著男性消費者對頭髮稀疏、髮際線後移和男性型脫髮症等問題的日益關注，市場正迅速擴張。這種轉變得益於社會對男性整裝儀容的認知變化，包括男性自我護理行為的接受度和鼓勵度不斷提高。為此，製造商紛紛推出含有咖啡因、鋸棕櫚和二氫睪酮（DHT）抑制劑等成分的男士配方，以對抗荷爾蒙相關的脫髮症。例如，2024年6月16日，花王株式會社宣布推出「Success RESIL」高階男士護髮系列，該系列產品靈感源自「護膚」潮流。此系列產品包括不含矽油且植物來源氨基酸的洗髮精和護髮素。這些產品旨在去除多餘油脂，並在頭髮表面形成一層彈性保護膜，從而增強頭髮的柔韌性和彈性，打造健康蓬鬆的秀髮。此舉符合花王加強在男士護髮領域市場佔有率的策略。這些產品可透過電商平台、藥局和便利商店購買，既保障了消費者的隱私，又方便了他們輕鬆獲取，這在個人護理領域至關重要。此外，成分來源和功效聲明的透明度也進一步提升了品牌信譽，增強了消費者對這種不斷成長的品類的信任。

本報告解答的關鍵問題

  • 日本生髮產品市場目前發展狀況如何？您認為未來幾年它將如何發展？
  • 日本生髮產品市場依產品類型分類的組成是怎樣的？
  • 日本生髮產品市場按性別分類的市場組成是怎樣的？
  • 日本生髮產品市場依年齡層分類的組成是怎樣的？
  • 日本生髮產品市場按分銷管道分類的組成是怎樣的？
  • 日本生髮產品市場按地區分類情況如何？
  • 日本生髮產品市場價值鏈的各個階段有哪些？
  • 日本生髮產品市場的主要促進因素和挑戰是什麼？
  • 日本生髮產品市場的結構是怎麼樣的？主要參與者有哪些？
  • 日本生髮產品市場競爭有多激烈？

目錄

第1章：序言

第2章：調查範圍與調查方法

  • 調查目標
  • 相關利益者
  • 數據來源
  • 市場估值
  • 調查方法

第3章執行摘要

第4章：日本生髮產品市場－簡介

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭資訊

第5章 日本生髮產品市場概覽

  • 過去和當前的市場趨勢（2020-2025）
  • 市場預測（2026-2034）

第6章：日本生髮產品市場－依產品類型細分

  • 洗髮精和護髮素
  • 美容精華液
  • 油
  • 補充劑和維生素
  • 其他

第7章：日本生髮產品市場－性別細分

  • 男性
  • 女士

第8章：日本生髮產品市場－依年齡分類

  • 35歲以下
  • 35至50歲
  • 50歲或以上

第9章：日本生髮產品市場－依銷售管道細分

  • 線上
  • 離線

第10章：日本生髮產品市場：依地區分類

  • 關東地區
  • 關西、近畿地區
  • 中部地區
  • 九州和沖繩地區
  • 東北部地區
  • 中國地區
  • 北海道地區
  • 四國地區

第11章：日本生髮產品市場：競爭格局

  • 概述
  • 市場結構
  • 市場公司定位
  • 關鍵成功策略
  • 競爭對手儀錶板
  • 企業估值象限

第12章主要企業概況

第13章：日本生髮產品市場：產業分析

  • 促進因素、限制因素和機遇
  • 波特五力分析
  • 價值鏈分析

第14章附錄

簡介目錄
Product Code: SR112026A32199

The Japan hair growth products market size reached USD 544.7 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 799.0 Million by 2034, exhibiting a growth rate (CAGR) of 4.35 % during 2026-2034 . The rising hair loss concerns, aging population, increased beauty consciousness, expanding male grooming segment, and growing demand for natural, clinically approved products continual product innovation, aggressive marketing strategies, and online retail expansion, are some of the key factors augmenting the Japan hair growth products market share.

JAPAN HAIR GROWTH PRODUCTS MARKET TRENDS:

Increased Demand for Scalp-Focused and Clinically Validated Formulations

The growing consumer preference for scalp-focused and clinically backed formulations is positively impacting the Japan hair growth products market outlook. According to an industry report, approximately 1.45% to 2.18% of the Japanese population is affected by alopecia areata. This rising prevalence, combined with growing consumer awareness about the essential role of scalp health in managing hair loss and encouraging hair regrowth, is significantly influencing purchasing behavior. As a result, products that target specific scalp conditions, such as excess sebum production, inflammation, poor microcirculation, and follicular stress, are gaining traction, particularly those incorporating active pharmaceutical ingredients like minoxidil, adenosine, and hinokitiol. Additionally, botanical extracts supported by empirical evidence are preferred over traditional cosmetic ingredients. Also, dermatologist-endorsed solutions, often aligned with clinical research and safety assessments, emerge as a credible segment, reflecting consumer demand for proven efficacy. The presence of hybrid offerings at the intersection of cosmetics and pharmaceuticals, particularly from domestic cosmeceutical brands and healthcare companies, is contributing to this trend. Apart from this, marketing strategies that highlight clinical validation, medical-grade standards, and minimal side effects are proving highly effective, especially among middle-aged and aging populations concerned about early-stage hair thinning and scalp sensitivity.

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Expansion of Male-Oriented and Gender-Neutral Hair Growth Solutions

The increasing focus on male-specific and gender-neutral product categories is providing a boost to Japan hair growth products market growth. Historically dominated by female-oriented solutions, the market is rapidly expanding to accommodate the rising demand from male consumers who are increasingly concerned with hair thinning, receding hairlines, and androgenetic alopecia. The shift is supported by evolving societal attitudes toward male grooming, with increased acceptability and encouragement for self-care practices among men. In response, manufacturers are introducing male-targeted formulations containing ingredients such as caffeine, saw palmetto, and DHT inhibitors designed to address hormone-related hair loss. For example, on June 16, 2024, Kao Corporation announced the launch of Success RESIL, a premium men's hair care line inspired by the skinification trend, featuring a shampoo and conditioner formulated with plant-derived amino acids in silicone-free compositions. These products are designed to cleanse and nourish the hair, promoting a healthy, voluminous appearance by removing excess sebum and enveloping hair strands with an elastic coating for enhanced suppleness and elasticity. This initiative aligns with Kao's strategy to strengthen its presence in the men's hair care segment. The availability of such offerings through e-commerce, pharmacies, and convenience stores provides consumers with discretion and ease of access, which are critical for personal care categories. In line with this, transparency in ingredient sourcing and performance claims further enhances credibility and consumer trust in this expanding segment.

JAPAN HAIR GROWTH PRODUCTS MARKET SEGMENTATION:

Product Type Insights:

  • Shampoos and Conditioners
  • Serums
  • Oils
  • Supplements and Vitamins
  • Others
  • Shampoos and Conditioners
  • Serums
  • Oils
  • Supplements and Vitamins
  • Others

Gender Insights:

  • Men
  • Women
  • Men
  • Women

Age Group Insights:

  • Under 35
  • 35 to 50
  • Above 50
  • Under 35
  • 35 to 50
  • Above 50

Distribution Channel Insights:

  • Access the comprehensive market breakdown Request Sample
  • Online
  • Offline
  • Online
  • Offline

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan hair growth products market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan hair growth products market on the basis of product type?
  • What is the breakup of the Japan hair growth products market on the basis of gender?
  • What is the breakup of the Japan hair growth products market on the basis of age group?
  • What is the breakup of the Japan hair growth products market on the basis of distribution channel?
  • What is the breakup of the Japan hair growth products market on the basis of region?
  • What are the various stages in the value chain of the Japan hair growth products market?
  • What are the key driving factors and challenges in the Japan hair growth products market?
  • What is the structure of the Japan hair growth products market and who are the key players?
  • What is the degree of competition in the Japan hair growth products market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hair Growth Products Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Hair Growth Products Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Hair Growth Products Market - Breakup by Product Type

  • 6.1 Shampoos and Conditioners
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Serums
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)
  • 6.3 Oils
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2020-2025)
    • 6.3.3 Market Forecast (2026-2034)
  • 6.4 Supplements and Vitamins
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2020-2025)
    • 6.4.3 Market Forecast (2026-2034)
  • 6.5 Others
    • 6.5.1 Historical and Current Market Trends (2020-2025)
    • 6.5.2 Market Forecast (2026-2034)

7 Japan Hair Growth Products Market - Breakup by Gender

  • 7.1 Men
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Women
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)

8 Japan Hair Growth Products Market - Breakup by Age Group

  • 8.1 Under 35
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 35 to 50
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)
  • 8.3 Above 50
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Forecast (2026-2034)

9 Japan Hair Growth Products Market - Breakup by Distribution Channel

  • 9.1 Online
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Forecast (2026-2034)
  • 9.2 Offline
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Forecast (2026-2034)

10 Japan Hair Growth Products Market - Breakup by Region

  • 10.1 Kanto Region
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2020-2025)
    • 10.1.3 Market Breakup by Product Type
    • 10.1.4 Market Breakup by Gender
    • 10.1.5 Market Breakup by Age Group
    • 10.1.6 Market Breakup by Distribution Channel
    • 10.1.7 Key Players
    • 10.1.8 Market Forecast (2026-2034)
  • 10.2 Kansai/Kinki Region
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2020-2025)
    • 10.2.3 Market Breakup by Product Type
    • 10.2.4 Market Breakup by Gender
    • 10.2.5 Market Breakup by Age Group
    • 10.2.6 Market Breakup by Distribution Channel
    • 10.2.7 Key Players
    • 10.2.8 Market Forecast (2026-2034)
  • 10.3 Central/ Chubu Region
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2020-2025)
    • 10.3.3 Market Breakup by Product Type
    • 10.3.4 Market Breakup by Gender
    • 10.3.5 Market Breakup by Age Group
    • 10.3.6 Market Breakup by Distribution Channel
    • 10.3.7 Key Players
    • 10.3.8 Market Forecast (2026-2034)
  • 10.4 Kyushu-Okinawa Region
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2020-2025)
    • 10.4.3 Market Breakup by Product Type
    • 10.4.4 Market Breakup by Gender
    • 10.4.5 Market Breakup by Age Group
    • 10.4.6 Market Breakup by Distribution Channel
    • 10.4.7 Key Players
    • 10.4.8 Market Forecast (2026-2034)
  • 10.5 Tohoku Region
    • 10.5.1 Overview
    • 10.5.2 Historical and Current Market Trends (2020-2025)
    • 10.5.3 Market Breakup by Product Type
    • 10.5.4 Market Breakup by Gender
    • 10.5.5 Market Breakup by Age Group
    • 10.5.6 Market Breakup by Distribution Channel
    • 10.5.7 Key Players
    • 10.5.8 Market Forecast (2026-2034)
  • 10.6 Chugoku Region
    • 10.6.1 Overview
    • 10.6.2 Historical and Current Market Trends (2020-2025)
    • 10.6.3 Market Breakup by Product Type
    • 10.6.4 Market Breakup by Gender
    • 10.6.5 Market Breakup by Age Group
    • 10.6.6 Market Breakup by Distribution Channel
    • 10.6.7 Key Players
    • 10.6.8 Market Forecast (2026-2034)
  • 10.7 Hokkaido Region
    • 10.7.1 Overview
    • 10.7.2 Historical and Current Market Trends (2020-2025)
    • 10.7.3 Market Breakup by Product Type
    • 10.7.4 Market Breakup by Gender
    • 10.7.5 Market Breakup by Age Group
    • 10.7.6 Market Breakup by Distribution Channel
    • 10.7.7 Key Players
    • 10.7.8 Market Forecast (2026-2034)
  • 10.8 Shikoku Region
    • 10.8.1 Overview
    • 10.8.2 Historical and Current Market Trends (2020-2025)
    • 10.8.3 Market Breakup by Product Type
    • 10.8.4 Market Breakup by Gender
    • 10.8.5 Market Breakup by Age Group
    • 10.8.6 Market Breakup by Distribution Channel
    • 10.8.7 Key Players
    • 10.8.8 Market Forecast (2026-2034)

11 Japan Hair Growth Products Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Products Offered
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Products Offered
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Products Offered
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Products Offered
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Products Offered
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan Hair Growth Products Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix