2026-2030年全球護髮市場

預計 2025 年至 2030 年間，全球護髮市場規模將成長 191.422 億美元，預測期內複合年成長率為 3.7%。

本報告對全球護髮市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約 25 家公司的供應商分析。

該報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。市場成長的促進因素包括消費者對個人儀容和頭髮健康的日益重視、對有機和天然護髮產品需求的成長以及電子商務平台的興起。

本研究採用客觀的方法，結合一手和二手資料，並參考了主要行業相關人員的意見。報告分析了主要企業，提供了全面的市場規模數據、區域細分市場分析以及供應商格局。報告同時提供了歷史數據和預測數據。

該研究指出，高度個人化和技術整合是未來幾年推動全球護髮市場成長的關鍵因素，而頭髮的「去皮化」、對頭皮健康和永續性的重視以及清潔美容革命預計將在市場上產生巨大的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模表現

• 2020-2024年全球護髮市場
• 2020-2024年產品細分市場分析
• 2020-2024年通路細分分析
• 應用細分市場分析 2020-2024
• 2020-2024年區域市場分析
• 2020-2024年國家細分市場分析

第6章 定性分析

• 人工智慧對全球護髮市場的影響

第7章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第8章 按產品進行市場細分

• 比較：按產品
• 髮色
• 洗髮精
• 護髮素
• 其他
• 按產品分類的市場機會

9. 按分銷管道進行市場區隔

• 比較：按分銷管道
• 離線
• 線上
• 按分銷管道分類的市場機會

第10章 按應用程式進行市場細分

• 比較：透過應用
• 洗頭
• 染髮和化學處理
• 頭髮造型和護理
• 按應用分類的市場機會

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 歐洲
  • 德國
  • 俄羅斯
  • 法國
  • 英國
  • 西班牙
  • 義大利
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 印尼
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
• 中東和非洲
  • 沙烏地阿拉伯
  • 土耳其
  • 阿拉伯聯合大公國
  • 埃及
  • 南非
• 各區域的市場機遇

第13章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Avon Products Inc.
• Church and Dwight Co. Inc.
• Henkel AG and Co. KGaA
• IGK Hair
• Johnson and Johnson Services
• Kao Corp.
• Loreal SA
• OGX Beauty
• Olaplex Holdings Inc.
• Procter and Gamble Co.
• Revlon Inc.
• Shiseido Co. Ltd.
• The Estee Lauder Co.
• Unilever PLC
• Wella Operations US LLC

第16章附錄

The global hair care market is forecasted to grow by USD 19142.2 mn during 2025-2030, accelerating at a CAGR of 3.7% during the forecast period. The report on the global hair care market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing consumer awareness regarding personal grooming and hair health, rising demand for organic and natural hair care products, rise of e-commerce platforms.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global hair care market is segmented as below:

By Product

• Hair color
• Shampoo
• Conditioner
• Others

By Distribution Channel

• Offline
• Online

By Application

• Hair cleansing
• Hair coloring and chemical treatment
• Hair styling and treatment

Geography

• Europe
  • Germany
  • Russia
  • France
  • UK
  • Spain
  • Italy
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • Turkey
  • UAE
  • Egypt
  • South Africa
• Rest of World (ROW)

This study identifies the hyper-personalization and technological integration as one of the prime reasons driving the global hair care market growth during the next few years. Also, skinification of hair and prioritization of scalp health and sustainability and clean beauty revolution will lead to sizable demand in the market.

The report on the global hair care market covers the following areas:

• Global hair care market sizing
• Global hair care market forecast
• Global hair care market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global hair care market vendors that include Amika LLC, Avon Products Inc., Briogeo Hair Care, Church and Dwight Co. Inc., Color Wow, Design Essentials, Henkel AG and Co. KGaA, IGK Hair, Johnson and Johnson Services, Kao Corp., Loreal SA, OGX Beauty, Olaplex Holdings Inc., Procter and Gamble Co., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co., Unilever PLC, Wella Operations US LLC. Also, the global hair care market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Hair Care Market 2020 - 2024
  • Historic Market Size - Data Table on Global Hair Care Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.4 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Hair Care Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Hair color - Market size and forecast 2025-2030
• 8.4 Shampoo - Market size and forecast 2025-2030
• 8.5 Conditioner - Market size and forecast 2025-2030
• 8.6 Others - Market size and forecast 2025-2030
• 8.7 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
• 10.2 Comparison by Application
• 10.3 Hair cleansing - Market size and forecast 2025-2030
• 10.4 Hair coloring and chemical treatment - Market size and forecast 2025-2030
• 10.5 Hair styling and treatment - Market size and forecast 2025-2030
• 10.6 Market opportunity by Application
  • Market opportunity by Application ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 Russia - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 UK - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 Italy - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 India - Market size and forecast 2025-2030
  • 12.4.3 Japan - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 Turkey - Market size and forecast 2025-2030
  • 12.7.3 UAE - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 South Africa - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing consumer awareness regarding personal grooming and hair health
  • Rising demand for organic and natural hair care products
  • Rise of e-commerce platforms
• 13.2 Market challenges
  • Intensifying regulatory scrutiny and ingredient harmonization
  • Heightened market competition and brand saturation
  • Navigating supply chain volatility and sustainability mandates
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Hyper-personalization and technological integration
  • Skinification of hair and prioritization of scalp health
  • Sustainability and clean beauty revolution

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Avon Products Inc.
  • Avon Products Inc. - Overview
  • Avon Products Inc. - Product / Service
  • Avon Products Inc. - Key offerings
  • SWOT
• 15.5 Church and Dwight Co. Inc.
  • Church and Dwight Co. Inc. - Overview
  • Church and Dwight Co. Inc. - Business segments
  • Church and Dwight Co. Inc. - Key offerings
  • Church and Dwight Co. Inc. - Segment focus
  • SWOT
• 15.6 Henkel AG and Co. KGaA
  • Henkel AG and Co. KGaA - Overview
  • Henkel AG and Co. KGaA - Business segments
  • Henkel AG and Co. KGaA - Key news
  • Henkel AG and Co. KGaA - Key offerings
  • Henkel AG and Co. KGaA - Segment focus
  • SWOT
• 15.7 IGK Hair
  • IGK Hair - Overview
  • IGK Hair - Product / Service
  • IGK Hair - Key offerings
  • SWOT
• 15.8 Johnson and Johnson Services
  • Johnson and Johnson Services - Overview
  • Johnson and Johnson Services - Business segments
  • Johnson and Johnson Services - Key news
  • Johnson and Johnson Services - Key offerings
  • Johnson and Johnson Services - Segment focus
  • SWOT
• 15.9 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key news
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
  • SWOT
• 15.10 Loreal SA
  • Loreal SA - Overview
  • Loreal SA - Business segments
  • Loreal SA - Key news
  • Loreal SA - Key offerings
  • Loreal SA - Segment focus
  • SWOT
• 15.11 OGX Beauty
  • OGX Beauty - Overview
  • OGX Beauty - Product / Service
  • OGX Beauty - Key offerings
  • SWOT
• 15.12 Olaplex Holdings Inc.
  • Olaplex Holdings Inc. - Overview
  • Olaplex Holdings Inc. - Business segments
  • Olaplex Holdings Inc. - Key offerings
  • Olaplex Holdings Inc. - Segment focus
  • SWOT
• 15.13 Procter and Gamble Co.
  • Procter and Gamble Co. - Overview
  • Procter and Gamble Co. - Business segments
  • Procter and Gamble Co. - Key offerings
  • Procter and Gamble Co. - Segment focus
  • SWOT
• 15.14 Revlon Inc.
  • Revlon Inc. - Overview
  • Revlon Inc. - Product / Service
  • Revlon Inc. - Key offerings
  • SWOT
• 15.15 Shiseido Co. Ltd.
  • Shiseido Co. Ltd. - Overview
  • Shiseido Co. Ltd. - Business segments
  • Shiseido Co. Ltd. - Key offerings
  • Shiseido Co. Ltd. - Segment focus
  • SWOT
• 15.16 The Estee Lauder Co.
  • The Estee Lauder Co. - Overview
  • The Estee Lauder Co. - Business segments
  • The Estee Lauder Co. - Key offerings
  • The Estee Lauder Co. - Segment focus
  • SWOT
• 15.17 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus
  • SWOT
• 15.18 Wella Operations US LLC
  • Wella Operations US LLC - Overview
  • Wella Operations US LLC - Product / Service
  • Wella Operations US LLC - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations