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市場調查報告書

商品編碼

1905606

日本飯店市場報告（按類型（連鎖飯店、獨立飯店）、細分市場（服務式公寓、經濟型飯店、中高檔飯店、豪華飯店）和地區分類，2026-2034年）

Japan Hospitality Market Report by Type (Chain Hotels, Independent Hotels), Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-Scale Hotels, Luxury Hotels), and Region 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 117 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2025年，日本飯店市場規模達246億美元。展望未來， IMARC Group預計到2034年，該市場規模將達到277億美元，2026年至2034年期間的複合年成長率（CAGR）為1.32%。人們生活水準的提高，以及週末休閒和居家度假的日益普及，是推動市場成長的主要因素。

本報告解答的關鍵問題：

日本酒店業市場目前的表現如何？未來幾年又將如何發展？
新冠疫情對日本旅館業市場產生了哪些影響？
日本酒店業市場按類型分類的組成是怎樣的？
日本酒店業市場按細分市場分類的組成是怎樣的？
日本飯店業價值鏈包含哪些環節？
日本酒店業市場的主要促進因素和挑戰是什麼？
日本酒店業市場的結構是怎麼樣的？主要參與者有哪些？
日本酒店業市場的競爭程度如何？

Japan hospitality market size reached USD 24.6 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 27.7 Billion by 2034, exhibiting a growth rate (CAGR) of 1.32% during 2026-2034. The improving living standards of individuals, coupled with the increasing popularity of weekend cultures and staycations, are primarily driving the market growth.

The hospitality industry is a multifaceted and dynamic sector, playing a crucial role in economies globally. It encompasses a spectrum of services, including accommodation, food and beverage, travel, tourism, and recreational activities, each focused on delivering superior customer experiences. This industry stands distinct due to its relentless commitment to customer satisfaction and its capacity to create memorable experiences. It operates in an environment marked by constant evolution, driven by shifts in consumer preferences, technological innovations, and global trends. Today, the significance of technology and sustainable practices is profoundly impacting the sector, paving the way for enhanced service delivery and responsible operations. The integration of digital solutions and green initiatives is shaping the industry's future, responding to the modern consumer's desire for convenience and eco-consciousness. Overall, the hospitality industry is a vibrant realm, harmonizing traditional values of service with contemporary advancements to meet evolving demands.

Japan Hospitality Market Trends:

Increase in Domestic Tourism

Domestic tourism has become a critical driver of the Japan hospitality industry, majorly fueled by beneficial government initiatives and the magnifying popularity of local cultural experiences. Travelers are increasingly exploring rural destinations, resulting in an elevated demand for regional accommodations, such as local resorts and traditional ryokan inns. Moreover, this trend gained traction during the pandemic as international travel restrictions stimulated an inclination towards domestic vacations. As a result, occupancy rates have substantially risen in domestic tourist spots, with customers continuing to focus on convenience, safety, and culturally immersive experiences when choosing their travel destinations. As per industry reports, the estimated number of Japanese domestic travelers is anticipated to reach 273 million in the year 2024.

Sustainability and Eco-Friendly Accommodations

The Japanese hospitality market is witnessing an escalating demand for eco-friendly and sustainable accommodations, with both global brands and local hotels adopting green practices. Hotels are increasingly deploying energy-saving technologies, minimizing plastic usage, and providing organic, locally sourced food options. Moreover, stringent government regulatory policies and heightening environmental awareness among travelers have further bolstered this trend, as customers are currently preferring accommodations with a smaller carbon footprint. In addition, this intensified emphasis on sustainability is transforming how hospitality businesses operate, making eco-conscious tactics a prime component of their competitive positioning. As per industry reports, 56% of Japanese travelers indicated a strong preference for adopting more sustainable travel practices, while 22% expressed their willingness to pay extra for certified sustainable travel experiences.

Technological Advancements in Hospitality

Technological integration in hospitality market in Japan is rapidly becoming essential, with the utilization of AI-based services, digital concierge systems, and contactless check-ins. Hotels are increasingly investing in smart technologies to enhance their customer service, upgrade operations, and improve safety post-pandemic. Moreover, customized digital experiences, virtual tours, and robot assistants are rapidly gaining momentum, especially among tech-savvy and younger travelers. For instance, in March 2024, SeRogai, a Japan-based virtual travel platform developer, launched the Tama City VR360 virtual tour event, with 95% of participants expressing heightened interest in Tama City and an increased intent to visit after experiencing the tour. In addition, this trend is supporting businesses in not only enhancing operational efficacy but also in differentiating themselves in a competitive market where innovation and convenience play a crucial role in customer decision-making.

Japan Hospitality Market Segmentation:

Breakup by Type:

Chain Hotels
Independent Hotels

Breakup by Segment:

Service Apartments
Budget and Economy Hotels
Mid and Upper Mid-scale Hotels
Luxury Hotels

Breakup by Region:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region

The report has also provided a comprehensive analysis of the Japan hospitality market by region, including Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

APA Hotels & Resorts
JR Hotel Group
Marriott International Inc.
MYSTAYS Hotel Group
Okura Nikko Hotel Management Co. Ltd.
Prince Hotels & Resorts
Route Inn Japan Co. Ltd.
Super Hotel Co. Ltd.
Tokyu Hotels & Resorts Co. Ltd.
Toyoko Inn Co. Ltd.

Key Questions Answered in This Report:

How has the Japan hospitality market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan hospitality market?
What is the breakup of the Japan hospitality market on the basis of type?
What is the breakup of the Japan hospitality market on the basis of segment?
What are the various stages in the value chain of the Japan hospitality market?
What are the key driving factors and challenges in the Japan hospitality market?
What is the structure of the Japan hospitality market and who are the key players?
What is the degree of competition in the Japan hospitality market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hospitality Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Hospitality Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Hospitality Market - Breakup by Type

6.1 Chain Hotels
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Independent Hotels
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)

7 Japan Hospitality Market - Breakup by Segment

7.1 Service Apartments
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Budget and Economy Hotels
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Mid and Upper Mid-scale Hotels
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Luxury Hotels
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)

8 Japan Hospitality Market - Breakup by Region

8.1 Kanto Region
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Breakup by Type
- 8.1.4 Market Breakup by Segment
- 8.1.5 Key Players
- 8.1.6 Market Forecast (2026-2034)
8.2 Kansai/Kinki Region
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Breakup by Type
- 8.2.4 Market Breakup by Segment
- 8.2.5 Key Players
- 8.2.6 Market Forecast (2026-2034)
8.3 Central/ Chubu Region
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Breakup by Type
- 8.3.4 Market Breakup by Segment
- 8.3.5 Key Players
- 8.3.6 Market Forecast (2026-2034)
8.4 Kyushu-Okinawa Region
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Breakup by Type
- 8.4.4 Market Breakup by Segment
- 8.4.5 Key Players
- 8.4.6 Market Forecast (2026-2034)
8.5 Tohoku Region
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2020-2025)
- 8.5.3 Market Breakup by Type
- 8.5.4 Market Breakup by Segment
- 8.5.5 Key Players
- 8.5.6 Market Forecast (2026-2034)
8.6 Chugoku Region
- 8.6.1 Overview
- 8.6.2 Historical and Current Market Trends (2020-2025)
- 8.6.3 Market Breakup by Type
- 8.6.4 Market Breakup by Segment
- 8.6.5 Key Players
- 8.6.6 Market Forecast (2026-2034)
8.7 Hokkaido Region
- 8.7.1 Overview
- 8.7.2 Historical and Current Market Trends (2020-2025)
- 8.7.3 Market Breakup by Type
- 8.7.4 Market Breakup by Segment
- 8.7.5 Key Players
- 8.7.6 Market Forecast (2026-2034)
8.8 Shikoku Region
- 8.8.1 Overview
- 8.8.2 Historical and Current Market Trends (2020-2025)
- 8.8.3 Market Breakup by Type
- 8.8.4 Market Breakup by Segment
- 8.8.5 Key Players
- 8.8.6 Market Forecast (2026-2034)

9 Japan Hospitality Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 APA Hotels & Resorts
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 JR Hotel Group
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Marriott International Inc.
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 MYSTAYS Hotel Group
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Okura Nikko Hotel Management Co. Ltd.
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events
10.6 Prince Hotels & Resorts
- 10.6.1 Business Overview
- 10.6.2 Services Offered
- 10.6.3 Business Strategies
- 10.6.4 SWOT Analysis
- 10.6.5 Major News and Events
10.7 Route Inn Japan Co. Ltd.
- 10.7.1 Business Overview
- 10.7.2 Services Offered
- 10.7.3 Business Strategies
- 10.7.4 SWOT Analysis
- 10.7.5 Major News and Events
10.8 Super Hotel Co. Ltd.
- 10.8.1 Business Overview
- 10.8.2 Services Offered
- 10.8.3 Business Strategies
- 10.8.4 SWOT Analysis
- 10.8.5 Major News and Events
10.9 Tokyu Hotels & Resorts Co. Ltd.
- 10.9.1 Business Overview
- 10.9.2 Services Offered
- 10.9.3 Business Strategies
- 10.9.4 SWOT Analysis
- 10.9.5 Major News and Events
10.10 Toyoko Inn Co. Ltd.
- 10.10.1 Business Overview
- 10.10.2 Services Offered
- 10.10.3 Business Strategies
- 10.10.4 SWOT Analysis
- 10.10.5 Major News and Events

11 Japan Hospitality Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis