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市場調查報告書

商品編碼

1729557

日本飯店市場報告（按類型（連鎖飯店、單體飯店）、細分市場（服務式公寓、經濟型飯店、中高檔飯店、豪華飯店）和地區分類，2025-2033 年

Japan Hospitality Market Report by Type (Chain Hotels, Independent Hotels), Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-Scale Hotels, Luxury Hotels), and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024 年，日本飯店市場規模達 244 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 270 億美元，2025-2033 年期間的成長率 (CAGR) 為 1%。個人生活水準的提高，加上週末文化和居家度假的日益流行，是推動市場成長的主要因素。

酒店業是一個多方面且充滿活力的行業，在全球經濟中發揮著至關重要的作用。它涵蓋一系列服務，包括住宿、餐飲、旅遊、旅遊和娛樂活動，每項服務都專注於提供卓越的客戶體驗。該行業因其對客戶滿意度的不懈承諾以及創造難忘體驗的能力而脫穎而出。它在一個不斷發展的環境中營運，受到消費者偏好、技術創新和全球趨勢變化的推動。如今，技術和永續實踐的重要性正在深刻地影響著該行業，為加強服務交付和負責任的營運鋪平了道路。數位解決方案和綠色措施的融合正在塑造產業的未來，滿足現代消費者對便利性和環保意識的渴望。總體而言，酒店業是一個充滿活力的領域，它將傳統的服務價值與當代的進步相協調，以滿足不斷變化的需求。

日本飯店市場趨勢：

國內旅遊成長

國內旅遊已成為日本旅館業的重要推手，主要得益於政府的有利措施和當地文化體驗日益普及。越來越多的遊客開始探索鄉村旅遊目的地，導致對當地度假村和傳統日式旅館等區域住宿的需求增加。此外，由於國際旅行限制刺激了人們對國內度假的傾向，這一趨勢在疫情期間得到了發展。因此，國內旅遊景點的入住率大幅上升，遊客在選擇旅遊目的地時繼續關注便利性、安全性和文化沉浸式體驗。根據產業報告預測，到2024年，日本國內旅客數量將達到2.73億。

永續性和生態友好型住宿

日本酒店市場對環保和永續住宿的需求日益成長，全球品牌和本地酒店都採用了綠色實踐。飯店擴大採用節能技術，最大限度地減少塑膠的使用，並提供有機、當地採購的食品選擇。此外，嚴格的政府監管政策和旅行者日益增強的環保意識進一步增強了這一趨勢，因為顧客目前更喜歡碳足跡較小的住宿。此外，對永續性的強調正在改變飯店業的運作方式，使環保策略成為其競爭定位的主要組成部分。根據行業報告，56%的日本旅客表示強烈傾向於採用更永續的旅行方式，而22%的旅客表示願意為經過認證的永續旅行體驗支付額外費用。

酒店業的技術進步

隨著基於人工智慧的服務、數位禮賓系統和非接觸式入住的運用，日本酒店市場的技術整合正迅速變得至關重要。飯店正在增加對智慧技術的投資，以增強客戶服務、升級營運並提高疫情後的安全性。此外，客製化數位體驗、虛擬旅遊和機器人助理正在迅速發展，尤其是在精通科技的年輕旅行者中。例如，2024年3月，日本虛擬旅遊平台開發商SeRogai推出了多摩市VR360虛擬旅遊活動，95%的參與者在體驗旅遊後表示對多摩市的興趣增加，並增加了前往的意願。此外，這一趨勢不僅支持企業提高營運效率，而且還支持企業在競爭激烈的市場中脫穎而出，在競爭激烈的市場中，創新和便利性在客戶決策中發揮著至關重要的作用。

日本飯店市場區隔：

按類型分列：

連鎖飯店
獨立飯店

按細分市場分類：

服務式公寓
經濟型飯店
中高檔飯店
豪華飯店

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外，也提供了所有主要公司的詳細資料。一些關鍵參與者包括：

APA酒店及度假村
JR酒店集團
萬豪國際集團
MYSTAYS 飯店集團
大倉日航酒店管理有限公司
王子大飯店及度假村
Route Inn日本株式會社
超級酒店有限公司
東急飯店及度假村株式會社
東橫INN株式會社

日本飯店市場新聞：

2024 年 8 月，日本飯店業新創公司 NOT A HOTEL 宣佈在日本進行策略性擴張，在留壽都、瀨戶內、三浦和東京開設四家新的旗艦飯店。
2024 年 4 月，著名度假村和飯店公司六善宣佈在日本京都開業，這為其不斷擴張的城市投資組合增添了重要一筆。這家豪華的京都酒店擁有 81 間套房和客房，為客人提供永續的實踐、整體健康和獨特的體驗。

本報告回答的關鍵問題：

日本酒店市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本飯店市場有何影響？
日本酒店市場依類型分為哪些類型？
日本酒店市場按細分如何分類？
日本飯店市場的價值鏈分為哪些階段？
日本酒店市場的主要促進因素和挑戰是什麼？
日本飯店市場的結構是怎麼樣的？主要參與者是誰？
日本飯店市場的競爭程度如何？

本報告回答的關鍵問題：

日本酒店市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本飯店市場有何影響？
日本酒店市場依類型分為哪些類型？
日本酒店市場按細分如何分類？
日本飯店市場的價值鏈分為哪些階段？
日本酒店市場的主要促進因素和挑戰是什麼？
日本飯店市場的結構是怎麼樣的？主要參與者是誰？
日本飯店市場的競爭程度如何？

Japan hospitality market size reached USD 24.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.0 Billion by 2033, exhibiting a growth rate (CAGR) of 1% during 2025-2033. The improving living standards of individuals, coupled with the increasing popularity of weekend cultures and staycations, are primarily driving the market growth.

The hospitality industry is a multifaceted and dynamic sector, playing a crucial role in economies globally. It encompasses a spectrum of services, including accommodation, food and beverage, travel, tourism, and recreational activities, each focused on delivering superior customer experiences. This industry stands distinct due to its relentless commitment to customer satisfaction and its capacity to create memorable experiences. It operates in an environment marked by constant evolution, driven by shifts in consumer preferences, technological innovations, and global trends. Today, the significance of technology and sustainable practices is profoundly impacting the sector, paving the way for enhanced service delivery and responsible operations. The integration of digital solutions and green initiatives is shaping the industry's future, responding to the modern consumer's desire for convenience and eco-consciousness. Overall, the hospitality industry is a vibrant realm, harmonizing traditional values of service with contemporary advancements to meet evolving demands.

Japan Hospitality Market Trends:

Increase in Domestic Tourism

Domestic tourism has become a critical driver of the Japan hospitality industry, majorly fueled by beneficial government initiatives and the magnifying popularity of local cultural experiences. Travelers are increasingly exploring rural destinations, resulting in an elevated demand for regional accommodations, such as local resorts and traditional ryokan inns. Moreover, this trend gained traction during the pandemic as international travel restrictions stimulated an inclination towards domestic vacations. As a result, occupancy rates have substantially risen in domestic tourist spots, with customers continuing to focus on convenience, safety, and culturally immersive experiences when choosing their travel destinations. As per industry reports, the estimated number of Japanese domestic travelers is anticipated to reach 273 million in the year 2024.

Sustainability and Eco-Friendly Accommodations

The Japanese hospitality market is witnessing an escalating demand for eco-friendly and sustainable accommodations, with both global brands and local hotels adopting green practices. Hotels are increasingly deploying energy-saving technologies, minimizing plastic usage, and providing organic, locally sourced food options. Moreover, stringent government regulatory policies and heightening environmental awareness among travelers have further bolstered this trend, as customers are currently preferring accommodations with a smaller carbon footprint. In addition, this intensified emphasis on sustainability is transforming how hospitality businesses operate, making eco-conscious tactics a prime component of their competitive positioning. As per industry reports, 56% of Japanese travelers indicated a strong preference for adopting more sustainable travel practices, while 22% expressed their willingness to pay extra for certified sustainable travel experiences.

Technological Advancements in Hospitality

Technological integration in hospitality market in Japan is rapidly becoming essential, with the utilization of AI-based services, digital concierge systems, and contactless check-ins. Hotels are increasingly investing in smart technologies to enhance their customer service, upgrade operations, and improve safety post-pandemic. Moreover, customized digital experiences, virtual tours, and robot assistants are rapidly gaining momentum, especially among tech-savvy and younger travelers. For instance, in March 2024, SeRogai, a Japan-based virtual travel platform developer, launched the Tama City VR360 virtual tour event, with 95% of participants expressing heightened interest in Tama City and an increased intent to visit after experiencing the tour. In addition, this trend is supporting businesses in not only enhancing operational efficacy but also in differentiating themselves in a competitive market where innovation and convenience play a crucial role in customer decision-making.

Japan Hospitality Market Segmentation:

Breakup by Type:

Chain Hotels
Independent Hotels

Breakup by Segment:

Service Apartments
Budget and Economy Hotels
Mid and Upper Mid-scale Hotels
Luxury Hotels

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

APA Hotels & Resorts
JR Hotel Group
Marriott International Inc.
MYSTAYS Hotel Group
Okura Nikko Hotel Management Co. Ltd.
Prince Hotels & Resorts
Route Inn Japan Co. Ltd.
Super Hotel Co. Ltd.
Tokyu Hotels & Resorts Co. Ltd.
Toyoko Inn Co. Ltd.

Japan Hospitality Market News:

In August 2024, NOT A HOTEL, a Japanese hospitality startup, announced a strategic expansion in the country, encompassing four new flagship properties in Rusutsu, Setouchi, Miura, and Tokyo.
In April 2024, Six Senses, a prominent resort and hotel company, announced its launch in Kyoto, Japan, and a significant addition to its proliferating urban portfolio. This luxury Kyoto hotel includes 81 suites and guest rooms, providing sustainable practices, holistic wellness, and unique experiences to its guests.

Key Questions Answered in This Report:

How has the Japan hospitality market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan hospitality market?
What is the breakup of the Japan hospitality market on the basis of type?
What is the breakup of the Japan hospitality market on the basis of segment?
What are the various stages in the value chain of the Japan hospitality market?
What are the key driving factors and challenges in the Japan hospitality market?
What is the structure of the Japan hospitality market and who are the key players?
What is the degree of competition in the Japan hospitality market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hospitality Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Hospitality Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Hospitality Market - Breakup by Type

6.1 Chain Hotels
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Independent Hotels
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Hospitality Market - Breakup by Segment

7.1 Service Apartments
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Budget and Economy Hotels
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Mid and Upper Mid-scale Hotels
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Luxury Hotels
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)

8 Japan Hospitality Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 APA Hotels & Resorts
- 9.1.1 Business Overview
- 9.1.2 Services Offered
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 JR Hotel Group
- 9.2.1 Business Overview
- 9.2.2 Services Offered
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Marriott International Inc.
- 9.3.1 Business Overview
- 9.3.2 Services Offered
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 MYSTAYS Hotel Group
- 9.4.1 Business Overview
- 9.4.2 Services Offered
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Okura Nikko Hotel Management Co. Ltd.
- 9.5.1 Business Overview
- 9.5.2 Services Offered
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events
9.6 Prince Hotels & Resorts
- 9.6.1 Business Overview
- 9.6.2 Services Offered
- 9.6.3 Business Strategies
- 9.6.4 SWOT Analysis
- 9.6.5 Major News and Events
9.7 Route Inn Japan Co. Ltd.
- 9.7.1 Business Overview
- 9.7.2 Services Offered
- 9.7.3 Business Strategies
- 9.7.4 SWOT Analysis
- 9.7.5 Major News and Events
9.8 Super Hotel Co. Ltd.
- 9.8.1 Business Overview
- 9.8.2 Services Offered
- 9.8.3 Business Strategies
- 9.8.4 SWOT Analysis
- 9.8.5 Major News and Events
9.8 Tokyu Hotels & Resorts Co. Ltd.
- 9.8.1 Business Overview
- 9.8.2 Services Offered
- 9.8.3 Business Strategies
- 9.8.4 SWOT Analysis
- 9.8.5 Major News and Events
9.9 Toyoko Inn Co. Ltd.
- 9.9.1 Business Overview
- 9.9.2 Services Offered
- 9.9.3 Business Strategies
- 9.9.4 SWOT Analysis
- 9.9.5 Major News and Events

10 Japan Hospitality Market - Industry Analysis

10.1 Drivers, Restraints and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis