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市場調查報告書
商品編碼
1824244

全球運動飯店市場：2025-2030 年預測

Global Sports Hospitality Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 155 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計體育酒店市場規模將從 2025 年的 145.39 億美元成長到 2030 年的 284.14 億美元，複合年成長率為 14.34%。

受消費者對高階體驗支出成長、大型體育賽事規模擴大以及社交媒體和技術進步日益增強的推動，體育酒店市場正經歷強勁成長。運動愛好者對獨特難忘體驗的需求強勁，尤其是在歐洲、中東和非洲以及北美等體育文化底蘊深厚的地區，這推動了體育酒店市場的發展。

市場促進因素

消費者對優質體驗的需求不斷增加

對高階沉浸式體驗日益成長的需求是體育酒店市場發展的關鍵驅動力。運動迷，尤其是千禧世代等年輕族群，越來越渴望在FIFA世界盃、NFL超級盃和一級方程式賽車等重大賽事中獲得專屬禮遇套餐、VIP套房和幕後體驗。這種需求的驅動力源自於可支配所得的成長以及體驗式消費的轉變，相較於傳統消費，體驗式消費更注重獨特而難忘的體驗。企業客戶也利用這些套餐來建立客戶關係並提升品牌曝光度，進而進一步推動市場成長。

擴大體育賽事

足球、板球和其他職業聯賽等全球體育賽事的蓬勃發展，是體育酒店市場的主要驅動力。像世界盃和歐洲冠軍聯賽這樣的賽事吸引了數百萬觀眾和參賽者，為酒店供應商創造了巨大的商機。這些賽事的擴張，加上國際旅遊和旅遊業的蓬勃發展，推動了人們對客製化飯店套餐的需求，這些套餐融合了當地文化、美食和專屬體驗，能夠吸引本地和全球觀眾。

科技進步和社群媒體的影響

即時互動工具、數位票務以及擴增實境(AR) 和虛擬實境 (VR) 等技術創新，透過提供個人化和無縫銜接的服務，正在改變體育賽事接待業。社群媒體的興起加速了這一趨勢，鼓勵球迷在線上共用他們的優質體驗，並推動了對高階賽事接待的需求。社群媒體廣告和誘人的旅遊優惠進一步提升了體育旅遊的吸引力，鼓勵球迷投資難忘的賽事體驗。

市場區隔分析

足球推動酒店業發展

根據運動類型，市場細分為足球、美式足球、棒球、網球、籃球和其他運動。受世界盃和歐洲冠軍聯賽等賽事的全球熱度推動，足球產業正經歷著巨大的繁榮。可支配收入的增加、對獨特球迷體驗的需求以及透過數位平台提升的足球知名度，都是推動這一成長的因素。包括VIP包廂和專屬通道在內的足球賽事接待套餐尤其受歡迎，這反映了這項運動在全球擁有龐大的粉絲群。

地理視角

北美市場的優勢

美國運動酒店市場主要由消費者在運動相關體驗上的強勁支出以及NFL、NBA、MLB和NHL等主要職業聯賽的參與所主導。像亞特蘭大運動家隊（NFL）和亞特蘭大聯足球俱樂部（MLS）的主場梅賽德斯-奔馳體育場這樣的先進場館，體現了該地區對創新技術和球迷參與的重視。美國充滿激情的體育文化以及對見面會和場內通道等高階體驗的需求，進一步推動了市場的成長。

亞太地區快速成長

受科技進步和國際公司利用體育作為行銷和公關工具的推動，亞太地區體育酒店業正在迅速發展。該地區不斷壯大的中階、不斷成長的可支配收入以及板球和足球聯賽等體育賽事的增多，正在推動對酒店服務的需求。國際品牌正在優先考慮與體育相關的舉措，以提高品牌知名度並留住客戶，這使得亞太地區在預測期內成為一個高成長市場。

主要進展

在賴索托王國，三位年輕的企業家正在推出一家新的酒店公司，服務於當地的體育酒店市場，而 WSBSPORT 和 Eve Preisler Business Consulting 正在合作將五人制足球和槳類運動等體育主題體驗融入到世界各地的健身俱樂部和酒店中，透過融合運動和休閒提升酒店服務。

受高階體驗需求成長、全球體育賽事規模擴大以及科技和社群媒體進步的推動，體育酒店市場正呈現強勁成長動能。北美和亞太地區是主要的成長地區，得益於其強大的體育文化和不斷成長的消費支出。個人化服務的創新以及諸如WSBSPORT等策略合作，正在提升市場的吸引力。隨著體育旅遊和球迷參與度的不斷提升，體育酒店市場在預測期內有望持續擴張，滿足全球體育愛好者的多樣化需求。

本報告的主要優點

  • 深入分析：深入了解主要和新興地區的市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
  • 競爭格局：了解主要企業所採用的策略策略，並了解正確策略的市場滲透潛力。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力進行策略決策，並在動態環境中開闢新的業務流和收益。
  • 適合廣泛的使用者：對於新興企業、研究機構、顧問、中小企業和大型企業來說都是有益且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、監管影響、新產品開發、競爭情報

調查範圍

  • 2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
  • 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 收益成長和預測細分市場和區域分析（包括國家）
  • 公司概況（尤其是財務狀況和關鍵發展）

目錄

第1章執行摘要

第2章市場概述

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔

第3章 經營狀況

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

第5章：以運動類型分類的全球運動飯店市場

  • 介紹
  • 足球
  • 美式足球
  • 棒球
  • 網球
  • 籃球
  • 其他

第6章：全球運動飯店市場（按地區）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 泰國
    • 其他

第7章競爭格局及分析

  • 主要企業和策略分析
  • 市佔率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第8章：公司簡介

  • DTB Sports Hospitality and Event Management Limited
  • RTR Sports Marketing Ltd
  • Keith Prowse（Compass Group）
  • White Label Hospitality
  • ATPI Ltd.
  • CSM Sports and Entertainment LLP
  • RK Sports Hospitality
  • Hospitality Finder

第9章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱

圖表目錄

表格列表

簡介目錄
Product Code: KSI061613960

The sports hospitality market is expected to grow from USD 14.539 billion in 2025 to USD 28.414 billion in 2030, at a CAGR of 14.34%.

The global sports hospitality market is experiencing robust growth, driven by increasing consumer spending on premium experiences, the expansion of major sporting events, and the growing influence of social media and technological advancements. The market is fueled by a strong demand for unique, memorable experiences among sports enthusiasts, particularly in regions with vibrant sports cultures like Europe, the Middle East, Africa, and North America.

Market Drivers

Rising Consumer Demand for Premium Experiences

The growing appetite for premium and immersive experiences is a primary driver of the sports hospitality market. Sports fans, particularly younger demographics like millennials, are increasingly seeking exclusive access packages, VIP suites, and behind-the-scenes experiences at major events such as the FIFA World Cup, NFL Super Bowl, and Formula 1 races. This demand is fueled by rising disposable incomes and a shift toward experiential consumption, where fans prioritize unique, memorable moments over traditional consumption. Corporate clients also leverage these packages to build relationships and enhance brand exposure, further driving market growth.

Expansion of Sporting Events

The proliferation of global sporting events, including football, cricket, and other professional leagues, is significantly boosting the sports hospitality market. Events like the FIFA World Cup and UEFA Champions League attract millions of viewers and attendees, creating substantial opportunities for hospitality providers. The expansion of these events, coupled with increasing international travel and tourism, has heightened the demand for tailored hospitality packages that integrate local culture, gourmet dining, and exclusive access, appealing to both local and global audiences.

Technological Advancements and Social Media Influence

Technological innovations, such as real-time engagement tools, digital ticketing, and augmented reality (AR)/virtual reality (VR) fan experiences, are transforming sports hospitality by offering personalized and seamless services. The rise of social media has amplified this trend, as fans are motivated to share their premium experiences online, driving demand for high-end hospitality offerings. Social media advertising and attractive travel deals further enhance the appeal of sports tourism, encouraging fans to invest in memorable event experiences.

Market Segmentation Analysis

Soccer-Driven Hospitality Growth

By sports type, the market is segmented into soccer, American football, baseball, tennis, basketball, and others. The soccer segment is experiencing a significant boom, driven by the global popularity of events like the FIFA World Cup and UEFA Champions League. Rising disposable incomes, the demand for unique fan experiences, and the increasing visibility of soccer through digital platforms contribute to this growth. Hospitality packages for soccer events, including VIP suites and exclusive access, are particularly sought after, reflecting the sport's massive global fanbase.

Geographical Outlook

North America's Market Strength

The American sports hospitality market holds a considerable share, driven by strong consumer spending on sports-related experiences and the presence of major professional leagues like the NFL, NBA, MLB, and NHL. State-of-the-art facilities, such as the Mercedes-Benz Stadium, home to the Atlanta Falcons (NFL) and Atlanta United FC (MLS), exemplify the region's focus on innovative technology and fan engagement. The U.S.'s passionate sports culture and demand for premium experiences, such as meet-and-greets and on-field access, further bolster market growth.

Asia-Pacific's Rapid Growth

The Asia-Pacific region is witnessing rapid adoption of sports hospitality, fueled by technological advancements and the entry of international companies using sports as a marketing and PR tool. The region's growing middle class, rising disposable incomes, and increasing number of sporting events, including cricket and football leagues, are driving demand for hospitality services. International brands prioritize brand awareness and client retention through sports-related initiatives, positioning Asia-Pacific as a high-growth market during the forecast period.

Key Developments

In Lesotho, three young entrepreneurs launched new hospitality businesses, contributing to the local sports hospitality market, while 535 teenage youths entered the labor force, particularly in hospitality, supporting the sector's growth. Additionally, WSBSPORT and Yves Preissler Business Consulting are collaborating to integrate sports-themed experiences, such as 5-a-side football and paddle sports, into fitness clubs and hotels worldwide, enhancing the hospitality offering by blending exercise and leisure.

The sports hospitality market is on a strong growth trajectory, driven by rising demand for premium experiences, the expansion of global sporting events, and advancements in technology and social media. The soccer segment leads due to its global appeal, while North America and Asia-Pacific are key growth regions, supported by strong sports cultures and increasing consumer spending. Innovations in personalized services and strategic collaborations, such as those by WSBSPORT, are enhancing the market's appeal. As sports tourism and fan engagement continue to evolve, the sports hospitality market is well-positioned for sustained expansion, catering to the diverse needs of global sports enthusiasts during the forecast period.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Sports Type

  • Soccer
  • American Football
  • Baseball
  • Tennis
  • Basketball
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL SPORTS HOSPITALITY MARKET BY SPORTS TYPE

  • 5.1. Introduction
  • 5.2. Soccer
  • 5.3. American Football
  • 5.4. Baseball
  • 5.5. Tennis
  • 5.6. Basketball
  • 5.7. Others

6. GLOBAL SPORTS HOSPITALITY MARKET BY GEOGRAPHY

  • 6.1. Introduction
  • 6.2. North America
    • 6.2.1. USA
    • 6.2.2. Canada
    • 6.2.3. Mexico
  • 6.3. South America
    • 6.3.1. Brazil
    • 6.3.2. Argentina
    • 6.3.3. Others
  • 6.4. Europe
    • 6.4.1. Germany
    • 6.4.2. France
    • 6.4.3. United Kingdom
    • 6.4.4. Spain
    • 6.4.5. Others
  • 6.5. Middle East and Africa
    • 6.5.1. Saudi Arabia
    • 6.5.2. UAE
    • 6.5.3. Others
  • 6.6. Asia Pacific
    • 6.6.1. China
    • 6.6.2. India
    • 6.6.3. Japan
    • 6.6.4. South Korea
    • 6.6.5. Indonesia
    • 6.6.6. Thailand
    • 6.6.7. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 7.1. Major Players and Strategy Analysis
  • 7.2. Market Share Analysis
  • 7.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 7.4. Competitive Dashboard

8. COMPANY PROFILES

  • 8.1. DTB Sports Hospitality and Event Management Limited
  • 8.2. RTR Sports Marketing Ltd
  • 8.3. Keith Prowse (Compass Group)
  • 8.4. White Label Hospitality
  • 8.5. ATPI Ltd.
  • 8.6. CSM Sports and Entertainment LLP
  • 8.7. RK Sports Hospitality
  • 8.8. Hospitality Finder

9. APPENDIX

  • 9.1. Currency
  • 9.2. Assumptions
  • 9.3. Base and Forecast Years Timeline
  • 9.4. Key benefits for the stakeholders
  • 9.5. Research Methodology
  • 9.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES