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市場調查報告書

商品編碼

1905129

日本智慧電視市場報告（按解析度類型、螢幕尺寸、螢幕類型、技術、平台、配銷通路、應用和地區分類，2026-2034年）

Japan Smart TV Market Report by Resolution Type, Screen Size, Screen Type, Technology, Platform, Distribution Channel, Application, and Region 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2025年，日本智慧電視市場規模達175億美元。展望未來， IMARC Group預計到2034年，該市場規模將達到466億美元，2026年至2034年間的複合年成長率（CAGR）為11.48%。推動市場成長的關鍵因素包括：消費者對增強型連結性和娛樂選擇的需求不斷成長；顯示技術（例如4K和8K解析度）的不斷發展；以及OTT（Over-the-Top）內容串流平台和服務的日益普及。

本報告解答的關鍵問題

1.日本智慧電視市場規模有多大？
2.日本智慧電視市場前景如何？
3.哪些因素正在推動日本智慧電視市場的成長？
4.日本智慧電視市場的主要參與者有哪些？

Japan smart TV market size reached USD 17.5 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 46.6 Billion by 2034, exhibiting a growth rate (CAGR) of 11.48% during 2026-2034. The growing demand for enhanced connectivity and entertainment options, increasing evolution of display technologies, such as 4K and 8K resolutions, and rising prevalence of over-the-top (OTT) content streaming platforms and services represent some of the key factors driving the market.

Smart television (TV) is designed to offer an enhanced viewing experience by providing access to various online content and services, transforming the way we interact with and consume media. It is equipped with built-in wireless fidelity (Wi-Fi) or Ethernet ports, allowing it to connect to the internet seamlessly. It runs on dedicated operating systems (OS), providing a user-friendly interface for accessing apps and content. It supports a variety of apps, much like smartphones, which extend their functionality by providing access to content, games, and utilities. It also comes with advanced remote controls, often including voice recognition, motion control, and touchpad capabilities. It uses various screen technologies, including organic light emitting diode (OLED), quantum dot light emitting diode (QLED), and LED to offer superior picture quality and immersive viewing experiences. It provides access to a vast library of streaming services, allowing users to watch what they want when they want. It also enables users to personalize their experience by downloading apps and customizing the interface to suit their preferences. It often integrates with smart home devices, allowing users to control lights, thermostats, and other devices from their TV screens. It can eliminate the need for additional devices like cable boxes or streaming sticks, potentially saving users money in the long run.

Japan Smart TV Market Trends:

At present, the escalating demand for enhanced connectivity and entertainment options represents one of the crucial factors impelling the growth of the market in Japan. Besides this, the rising evolution of display technologies, such as 4K and 8K resolutions, coupled with improved processing power, is enabling smart TVs to deliver improved visual quality and performance. In addition, the growing prevalence of over-the-top (OTT) content streaming platforms and services, which can be seamlessly accessed through smart TVs, is offering a favorable market outlook in the country. Individuals are increasingly seeking energy-efficient and eco-friendly appliances, and smart TVs are aligning with this trend by incorporating energy-saving features and adhering to stringent energy efficiency standards. Apart from this, the concept of a connected and automated home is gaining traction with smart TVs serving as a central hub for controlling various smart devices. Moreover, ongoing innovations in artificial intelligence (AI) and machine learning (ML) are providing features like content recommendations, voice search, and personalized viewing experiences and enhancing the overall user experience, making smart TVs more attractive to individuals. Furthermore, the growing installation of smart TVs in restaurants, clubs, and cafes to stream various content is positively influencing the market in the country.

Japan Smart TV Market Segmentation:

Resolution Type Insights:

4K UHD TV
HD TV
Full HD TV
8K TV

Screen Size Insights:

Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
Above 65 Inches

Screen Type Insights:

Flat
Curved

Technology Insights:

Liquid Crystal Display (LCD)
Light Emitting Diode (LED)
Organic Light Emitting Diode (OLED)
Quantum Dot Light Emitting Diode (QLED)

Platform Insights:

Android
Roku
WebOS
Tizen OS
iOS
MyHomeScreen
Others

Distribution Channel Insights:

Offline
Online

Application Insights:

Residential
Commercial

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

LG Corporation
Panasonic Corporation
Sharp Corporation
Sony Corporation
Toshiba Corporation

Key Questions Answered in This Report

1.How big is the smart tv market in Japan?
2.What is the forecast for the smart tv market in Japan?
3.What factors are driving the growth of the Japan smart tv market?
4.Who are the major players in the Japan smart TV market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Smart TV Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Smart TV Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Smart TV Market - Breakup by Resolution Type

6.1 4K UHD TV
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 HD TV
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Full HD TV
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 8K TV
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)

7 Japan Smart TV Market - Breakup by Screen Size

7.1 Below 32 Inches
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 32 to 45 Inches
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 46 to 55 Inches
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 56 to 65 Inches
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)
7.5 Above 65 Inches
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2020-2025)
- 7.5.3 Market Forecast (2026-2034)

8 Japan Smart TV Market - Breakup by Screen Type

8.1 Flat
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Curved
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)

9 Japan Smart TV Market - Breakup by Technology

9.1 Liquid Crystal Display (LCD)
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Light Emitting Diode (LED)
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)
9.3 Organic Light Emitting Diode (OLED)
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Forecast (2026-2034)
9.4 Quantum Dot Light Emitting Diode (QLED)
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2020-2025)
- 9.4.3 Market Forecast (2026-2034)

10 Japan Smart TV Market - Breakup by Platform

10.1 Android
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Forecast (2026-2034)
10.2 Roku
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Forecast (2026-2034)
10.3 WebOS
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Forecast (2026-2034)
10.4 Tizen OS
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Forecast (2026-2034)
10.5 iOS
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Forecast (2026-2034)
10.6 MyHomeScreen
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Forecast (2026-2034)
10.7 Others
- 10.7.1 Historical and Current Market Trends (2020-2025)
- 10.7.2 Market Forecast (2026-2034)

11 Japan Smart TV Market - Breakup by Distribution Channel

11.1 Offline
- 11.1.1 Overview
- 11.1.2 Historical and Current Market Trends (2020-2025)
- 11.1.3 Market Forecast (2026-2034)
11.2 Online
- 11.2.1 Overview
- 11.2.2 Historical and Current Market Trends (2020-2025)
- 11.2.3 Market Forecast (2026-2034)

12 Japan Smart TV Market - Breakup by Application

12.1 Residential
- 12.1.1 Overview
- 12.1.2 Historical and Current Market Trends (2020-2025)
- 12.1.3 Market Forecast (2026-2034)
12.2 Commercial
- 12.2.1 Overview
- 12.2.2 Historical and Current Market Trends (2020-2025)
- 12.2.3 Market Forecast (2026-2034)

13 Japan Smart TV Market - Breakup by Region

13.1 Kanto Region
- 13.1.1 Overview
- 13.1.2 Historical and Current Market Trends (2020-2025)
- 13.1.3 Market Breakup by Resolution Type
- 13.1.4 Market Breakup by Screen Size
- 13.1.5 Market Breakup by Screen Type
- 13.1.6 Market Breakup by Technology
- 13.1.7 Market Breakup by Platform
- 13.1.8 Market Breakup by Distribution Channel
- 13.1.9 Market Breakup by Application
- 13.1.10 Key Players
- 13.1.11 Market Forecast (2026-2034)
13.2 Kansai/Kinki Region
- 13.2.1 Overview
- 13.2.2 Historical and Current Market Trends (2020-2025)
- 13.2.3 Market Breakup by Resolution Type
- 13.2.4 Market Breakup by Screen Size
- 13.2.5 Market Breakup by Screen Type
- 13.2.6 Market Breakup by Technology
- 13.2.7 Market Breakup by Platform
- 13.2.8 Market Breakup by Distribution Channel
- 13.2.9 Market Breakup by Application
- 13.2.10 Key Players
- 13.2.11 Market Forecast (2026-2034)
13.3 Central/ Chubu Region
- 13.3.1 Overview
- 13.3.2 Historical and Current Market Trends (2020-2025)
- 13.3.3 Market Breakup by Resolution Type
- 13.3.4 Market Breakup by Screen Size
- 13.3.5 Market Breakup by Screen Type
- 13.3.6 Market Breakup by Technology
- 13.3.7 Market Breakup by Platform
- 13.3.8 Market Breakup by Distribution Channel
- 13.3.9 Market Breakup by Application
- 13.3.10 Key Players
- 13.3.11 Market Forecast (2026-2034)
13.4 Kyushu-Okinawa Region
- 13.4.1 Overview
- 13.4.2 Historical and Current Market Trends (2020-2025)
- 13.4.3 Market Breakup by Resolution Type
- 13.4.4 Market Breakup by Screen Size
- 13.4.5 Market Breakup by Screen Type
- 13.4.6 Market Breakup by Technology
- 13.4.7 Market Breakup by Platform
- 13.4.8 Market Breakup by Distribution Channel
- 13.4.9 Market Breakup by Application
- 13.4.10 Key Players
- 13.4.11 Market Forecast (2026-2034)
13.5 Tohoku Region
- 13.5.1 Overview
- 13.5.2 Historical and Current Market Trends (2020-2025)
- 13.5.3 Market Breakup by Resolution Type
- 13.5.4 Market Breakup by Screen Size
- 13.5.5 Market Breakup by Screen Type
- 13.5.6 Market Breakup by Technology
- 13.5.7 Market Breakup by Platform
- 13.5.8 Market Breakup by Distribution Channel
- 13.5.9 Market Breakup by Application
- 13.5.10 Key Players
- 13.5.11 Market Forecast (2026-2034)
13.6 Chugoku Region
- 13.6.1 Overview
- 13.6.2 Historical and Current Market Trends (2020-2025)
- 13.6.3 Market Breakup by Resolution Type
- 13.6.4 Market Breakup by Screen Size
- 13.6.5 Market Breakup by Screen Type
- 13.6.6 Market Breakup by Technology
- 13.6.7 Market Breakup by Platform
- 13.6.8 Market Breakup by Distribution Channel
- 13.6.9 Market Breakup by Application
- 13.6.10 Key Players
- 13.6.11 Market Forecast (2026-2034)
13.7 Hokkaido Region
- 13.7.1 Overview
- 13.7.2 Historical and Current Market Trends (2020-2025)
- 13.7.3 Market Breakup by Resolution Type
- 13.7.4 Market Breakup by Screen Size
- 13.7.5 Market Breakup by Screen Type
- 13.7.6 Market Breakup by Technology
- 13.7.7 Market Breakup by Platform
- 13.7.8 Market Breakup by Distribution Channel
- 13.7.9 Market Breakup by Application
- 13.7.10 Key Players
- 13.7.11 Market Forecast (2026-2034)
13.8 Shikoku Region
- 13.8.1 Overview
- 13.8.2 Historical and Current Market Trends (2020-2025)
- 13.8.3 Market Breakup by Resolution Type
- 13.8.4 Market Breakup by Screen Size
- 13.8.5 Market Breakup by Screen Type
- 13.8.6 Market Breakup by Technology
- 13.8.7 Market Breakup by Platform
- 13.8.8 Market Breakup by Distribution Channel
- 13.8.9 Market Breakup by Application
- 13.8.10 Key Players
- 13.8.11 Market Forecast (2026-2034)

14 Japan Smart TV Market - Competitive Landscape

14.1 Overview
14.2 Market Structure
14.3 Market Player Positioning
14.4 Top Winning Strategies
14.5 Competitive Dashboard
14.6 Company Evaluation Quadrant

15 Profiles of Key Players

15.1 LG Corporation
- 15.1.1 Business Overview
- 15.1.2 Product Portfolio
- 15.1.3 Business Strategies
- 15.1.4 SWOT Analysis
- 15.1.5 Major News and Events
15.2 Panasonic Corporation
- 15.2.1 Business Overview
- 15.2.2 Product Portfolio
- 15.2.3 Business Strategies
- 15.2.4 SWOT Analysis
- 15.2.5 Major News and Events
15.3 Sharp Corporation
- 15.3.1 Business Overview
- 15.3.2 Product Portfolio
- 15.3.3 Business Strategies
- 15.3.4 SWOT Analysis
- 15.3.5 Major News and Events
15.4 Sony Corporation
- 15.4.1 Business Overview
- 15.4.2 Product Portfolio
- 15.4.3 Business Strategies
- 15.4.4 SWOT Analysis
- 15.4.5 Major News and Events
15.5 Toshiba Corporation
- 15.5.1 Business Overview
- 15.5.2 Product Portfolio
- 15.5.3 Business Strategies
- 15.5.4 SWOT Analysis
- 15.5.5 Major News and Events

16 Japan Smart TV Market - Industry Analysis

16.1 Drivers, Restraints, and Opportunities
- 16.1.1 Overview
- 16.1.2 Drivers
- 16.1.3 Restraints
- 16.1.4 Opportunities
16.2 Porters Five Forces Analysis
- 16.2.1 Overview
- 16.2.2 Bargaining Power of Buyers
- 16.2.3 Bargaining Power of Suppliers
- 16.2.4 Degree of Competition
- 16.2.5 Threat of New Entrants
- 16.2.6 Threat of Substitutes
16.3 Value Chain Analysis