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市場調查報告書
商品編碼
1714191

印度智慧電視市場按顯示類型、螢幕類型、螢幕尺寸、解析度、最終用戶、價格區間、分銷管道、地區、機會和預測，2019 年至 2033 年

India Smart TV Market Assessment, By Display Type, By Screen Type, By Screen Size, By Resolution, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, FY2019-FY2033F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 130 Pages | 商品交期: 3-5個工作天內

價格

印度智慧電視市場規模預計將從 2025 年的 63.3 億美元成長到 2033 年的 108.2 億美元，預測期內（2026-2033 年）的複合年增長率為 6.93%。這一增長得益於印度互聯網普及率的快速增長以及支持流暢高清串流媒體的 5G 網路的推出。這種數位轉型創造了對內容消費的巨大需求，而 Disney+Hotstar、Netflix、Amazon Prime Video 等 OTT 平台以及 YouTube 和 JioCinema 上大量的免費內容進一步推動了這一需求。

市場上，各大品牌紛紛推出價格親民的智慧電視，大幅提升了市場民主化程度，讓更多人成為智慧電視消費者。印度政府的本土內容計劃（如 PLI 計劃）提供的財政支持進一步支持了這一進程，該計劃降低了製造成本並減少了對進口的依賴。消費者偏好的變化也發揮著重要作用，觀眾越來越多地從傳統的有線電視/DTH 轉向點播串流媒體，並選擇內建應用程式的智慧電視，而不是單獨的設備。此外，技術的發展使得配備 4K、QLED 和語音 AI 助理的高階產品能夠以實惠的價格推出。同時，印度中產階級可支配收入的增加也引發了購買狂潮，尤其是在節日促銷期間。便捷的融資計劃、零成本 EMI 以及互聯網連接更強大的農村市場的成長也進一步推動了電子商務的採用。在這些強大的驅動力下，印度智慧電視市場將在未來幾年繼續保持強勁成長。

例如，2024年6月，Infinix Mobility Limited推出了Infinix 32Y1 Plus智慧電視。新款機型擁有 32 吋 LED 顯示屏，可提供高達 250 尼特的亮度，並透過杜比音訊立體聲揚聲器提供 16W 的音訊輸出。

本報告研究了印度智慧電視市場，並概述了市場以及顯示器類型、螢幕類型、螢幕尺寸、解析度、最終用戶、價格區間、分銷管道、區域趨勢和參與市場的公司概況等關鍵細分市場。

目錄

第1章 專案範圍與定義

第2章：美國關稅的影響

第3章 研究方法

第4章 執行摘要

第5章 客戶回饋

第6章 2019-2033年印度智慧電視市場展望

  • 市場規模分析與預測
  • 市佔率分析及預測
    • 按顯示類型
      • 引領
      • 量子發光二極體
      • 有機EL
      • 其他
    • 依螢幕類型
      • 曲面
      • 平坦的
    • 按螢幕尺寸
      • 小於 32 英吋
      • 32英吋至45英吋
      • 46英吋至55英吋
      • 55英吋至65英吋
      • 65 英吋或以上
    • 按分辨率
      • 高畫質
      • 全高清
      • 4K 超高清
      • 8K
    • 按最終用戶
      • 住房
      • 商業的
    • 按價格區間
      • 低價範圍
      • 中檔
      • 高價位
    • 按分銷渠道
      • 多品牌專賣店
      • 超市/大賣場
      • 專賣店
      • 線上
      • 其他
    • 按地區
      • 北部
      • 南部
      • 西部和中部
      • 東部
    • 公司市佔率分析（前 5 名及其他 - 基於價值，2025 年）
  • 2025年市場地圖分析

第7章供需分析

第8章 進出口分析

第9章價值鏈分析

第10章 波特五力分析

第11章 PESTLE 分析

第12章價格分析

第13章 市場動態

  • 市場驅動力
  • 市場課題

第14章 市場趨勢與發展

第15章 政策與監理格局

第16章案例研究

第17章 競爭格局

  • 前5名市場領導者的競爭矩陣
  • 前5名參與企業SWOT分析
  • 十大市場參與者的現狀
    • Samsung India Electronics Pvt. Ltd.
    • LG Electronics India Limited
    • Xiaomi Technology India Private Limited
    • OnePlus India Technology Pvt. Ltd.
    • Sony India Private Limited
    • Hisense India Private Limited
    • TCL India Holdings Private Limited
    • Panasonic Life Solutions India Pvt. Ltd.
    • Haier Appliances India Pvt Ltd
    • VU Technologies Private Limited

第18章 戰略建議

第19章 研究公司及免責聲明

Product Code: MX13008

India smart TV market is projected to witness a CAGR of 6.93% during the forecast period FY2026-FY2033, growing from USD 6.33 billion in FY2025 to USD 10.82 billion in FY2033F owing to rising incomes, affordable brands, better technology, and digital content demand fueling sales. Underpinning this growth is India's fast-growing internet penetration, combined with the deployment of 5G networks that support smooth high-quality streaming. This digital transformation has generated a massive demand for content consumption, further driven by the runaway growth of OTT platforms such as Disney+ Hotstar, Netflix, and Amazon Prime Video, as well as free content on YouTube and JioCinema.

The market has been significantly democratized due to the affordable smart TV presence from brands in the market, and thus more people are becoming smart TV consumers. The financial support of Indian government initiatives favoring local production, such as the PLI scheme, that has brought the cost of manufacture down and lesser dependence on import has further supplemented this. Evolving consumer tastes are also contributing significantly, with audiences increasingly moving away from traditional cable/DTH to on-demand streaming, opting for smart TVs with in-built apps rather than separate devices. Developments in technology have also brought premium offerings such as 4K, QLED, and voice-enabled AI assistants within affordable price points, while the Indian middle class growing with greater disposable incomes is fueling aspirational buying, particularly during festive season sales. The e-commerce growth, with easy financing schemes and zero-cost EMIs, and the growth into rural markets with enhanced internet connectivity, has further driven adoption. With these strong drivers acting in concert, the Indian smart TV market is well set for continued strong growth in the years to come.

For instance, in June 2024, Infinix Mobility Limited rolled out Infinix 32Y1 Plus smart TV. This new model boasts a 32-inch LED display that offers a brightness of up to 250 nits, along with a solid 16W audio output powered by its Dolby Audio stereo speakers.

Growing Internet Penetration Driving the India Smart TV Market

India's ever-growing base of internet users has proven to be a key driver for the explosive growth of the smart TV space. With the launch of 5G networks nationwide, faster and more stable connectivity is revolutionizing viewing habits when it comes to entertainment, with viewers increasingly opting out of conventional cable television in favor of streaming services such as Netflix, Disney+ Hotstar, and Amazon Prime Video. This rush for digital content demand has turned smart TVs into a must-have household appliance, especially as they provide convenient access to OTT platforms, YouTube, and gaming without any extra hardware. Smart TVs' affordability, with the price of entry-level ones going down, has driven adoption further, especially among first-time customers in tier 2 and tier 3 cities. In addition, growth in regional language content and bundled data plans by telecommunication companies such as Jio and Airtel has brought the market out of urban cities. With deepening internet penetration anticipated, India's smart TV market is likely to experience growth on a continued basis, as digital consumption picks up, the cost comes down, and entertainment and connectivity come together.

For instance, in April 2025, Circuit House Technologies unvieled two exciting Smart TV lineups under its fresh consumer brand, Lumio. Their top-tier models, the Lumio Vision 9 with cutting-edge QD-Mini LED technology, and the Lumio Vision 7, which boasts QLED power, are set to offer the fastest performance available on the market.

Affordable Smart TVs Driving the India Smart TV Market

The Indian smart TV industry is witnessing a revolutionary shift, driven by the growing availability of affordable, high-quality smart TVs at prices as low as USD 69.73 - 174.33. Companies have disrupted the market by providing feature-rich smart TVs with 4K resolution, Android TV, and voice assistants at mindboggling prices, bringing cutting-edge technology within reach of millions of first-time consumers. This affordability trend has been spurred by domestic production under the government's PLI scheme, lowering costs of production and import reliance. Increased demand from price-conscious consumers in rural cities, who earlier used non-smart TVs or streaming sticks. Online platforms such as Flipkart and Amazon have also driven adoption through festive sales, no-cost EMIs, and online-only models, making high-end features affordable for price-sensitive buyers. With competition heating up and prices falling further, budget smart TVs are no longer a luxury but a mass phenomenon, transforming the way India watches, streams, and connects.

For instance, in February 2025, Reliance Jio Infocomm. Ltd. rolled out JioTele OS, designed specifically for budget-friendly smart TVs in India. The main aim is to cater to the distinct preferences of Indian viewers, with more than 35 million households connected to TVs that aspire for digital entertainment, without paying a premium for it.

QLED is Dominating the Growth of the Market

The Indian market for smart TVs is experiencing a revolution with QLED screens gaining rapid prominence driven by the desire among consumers for enhanced picture quality within affordable price segments. As more brands are increasingly broadening their QLED range, premium technology will increase further. QLED is growing in popularity because of its brighter colors, improved brightness (1000+ nits), and improved energy efficiency over traditional LEDs all now on offer at more affordable prices. Technology has also emerged as an upper-end shoppers' sweet spot for cinematic offerings without the heavy price tag of OLED, especially with OTT platforms such as Netflix and Prime Video increasingly hosting 4K HDR content. With Indian customers increasingly valuing display quality in their movie watching, gaming, and sports streaming, QLED is set to become the new mainstream norm, transforming the upper-end segment of India's rapidly growing smart TV market.

For instance, in February 2025, INFINIX MOBILITY LIMITED launched a 40-inch QLED Smart TV. Infinix 40Y1V features a 40-inch FHD + QLED display, offering an incredible visual experience with rich colors and darker blacks.

Future Market Scenario (FY2026 - FY2033F)

Growing popularity of streaming services such as Netflix and Amazon Prime will boost demand for smart TVs and high-resolution displays.

Manufacturers are focusing on developing high-resolution TVs with 4K and 8K technology to meet consumer demands for superior picture quality.

High demand for regional and local language content will drive viewership and market growth.

Key Players Landscape and Outlook

The outlook for the Indian smart TV market is promising, with expectations of significant growth over the next few years. This growth will be driven by factors such as increasing disposable income, the proliferation of OTT services, and technological advancements such as AI and voice control. Key trends include the increasing adoption of 4K UHD TVs, integration with smart home devices, and the rise in AI and voice control features. However, the market faces challenges such as muted consumer demand, particularly for smaller screens, which has led to a decline in shipments. Additionally, rising raw material costs may reduce promotional offers and increase prices, affecting short-term growth. Despite these challenges, the long-term outlook remains positive, driven by technological advancements and consumer preferences for premium viewing experiences.

For instance, in April 2025, Xiaomi Technology India Private Limited rolled out its latest Xiaomi X Pro QLED (2025) series. This new lineup of smart TVs boasts stunning QLED displays with a crisp 4K resolution. It is offered in 43-inch, 55-inch, and 65-inch display sizes, these smart TVs come packed with MagiQ technology, which is designed to enhance color vibrancy. They also feature Xiaomi's Vivid Picture Engine and support HDR10+ and Dolby Vision, ensuring a better experience.

Table of Contents

1. Project Scope and Definitions

2. Impact of U.S. Tariffs

3. Research Methodology

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel
  • 5.6. Frequency of Purchase

6. India Smart TV Market Outlook, FY2019-FY2033F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Display Type
      • 6.2.1.1. LED
      • 6.2.1.2. QLED
      • 6.2.1.3. OLED
      • 6.2.1.4. Others
    • 6.2.2. By Screen Type
      • 6.2.2.1. Curved
      • 6.2.2.2. Flat
    • 6.2.3. By Screen Size
      • 6.2.3.1. Less Than 32"
      • 6.2.3.2. 32" - 45"
      • 6.2.3.3. 46" - 55"
      • 6.2.3.4. 55" - 65"
      • 6.2.3.5. Above 65"
    • 6.2.4. By Resolution
      • 6.2.4.1. HD TV
      • 6.2.4.2. Full HD
      • 6.2.4.3. 4K UHD TV
      • 6.2.4.4. 8K TV
    • 6.2.5. By End-user
      • 6.2.5.1. Residential
      • 6.2.5.2. Commercial
    • 6.2.6. By Price Range
      • 6.2.6.1. Economy
      • 6.2.6.2. Mid-Range
      • 6.2.6.3. Premium
    • 6.2.7. By Distribution Channel
      • 6.2.7.1. Multi-Branded Outlets
      • 6.2.7.2. Supermarkets/Hypermarkets
      • 6.2.7.3. Specialty Stores
      • 6.2.7.4. Online
      • 6.2.7.5. Others
    • 6.2.8. By Region
      • 6.2.8.1. North
      • 6.2.8.2. South
      • 6.2.8.3. West and Central
      • 6.2.8.4. East
    • 6.2.9. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
  • 6.3. Market Map Analysis, FY2025
    • 6.3.1. By Display Type
    • 6.3.2. By Screen Type
    • 6.3.3. By Screen Size
    • 6.3.4. By Resolution
    • 6.3.5. By End-user
    • 6.3.6. By Price Range
    • 6.3.7. By Distribution Channel
    • 6.3.8. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

  • 13.1. Market Drivers
  • 13.2. Market Challenges

14. Market Trends and Developments

15. Policy & Regulatory Landscape

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Samsung India Electronics Pvt. Ltd.
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. LG Electronics India Limited
    • 17.3.3. Xiaomi Technology India Private Limited
    • 17.3.4. OnePlus India Technology Pvt. Ltd.
    • 17.3.5. Sony India Private Limited
    • 17.3.6. Hisense India Private Limited
    • 17.3.7. TCL India Holdings Private Limited
    • 17.3.8. Panasonic Life Solutions India Pvt. Ltd.
    • 17.3.9. Haier Appliances India Pvt Ltd
    • 17.3.10. VU Technologies Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Smart TV Market, By Value, In USD Billion, FY2019-FY2033F
  • Figure 2. India Smart TV Market, By Volume, In Thousand Units, FY2019-FY2033F
  • Figure 3. India Smart TV Market Share (%), By Display Type, FY2019-FY2033F
  • Figure 4. India Smart TV Market Share (%), By Screen Type, FY2019-FY2033F
  • Figure 5. India Smart TV Market Share (%), By Screen Size, FY2019-FY2033F
  • Figure 6. India Smart TV Market Share (%), By Resolution, FY2019-FY2033F
  • Figure 7. India Smart TV Market Share (%), By End-user, FY2019-FY2033F
  • Figure 8. India Smart TV Market Share (%), By Price Range, FY2019-FY2033F
  • Figure 9. India Smart TV Market Share (%), By Distribution Channel, FY2019-FY2033F
  • Figure 10. India Smart TV Market Share (%), By Region, FY2019-FY2033F
  • Figure 11. By Display Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 12. By Screen Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 13. By Screen Size Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 14. By Resolution Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 15. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 16. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 17. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 18. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025