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市場調查報告書
商品編碼
1831843
2025 年至 2033 年資料視覺化市場報告(按組件、組織部門、部署模式、企業規模、最終用戶和地區)Data Visualization Market Report by Component, Organizational Department, Deployment Mode, Enterprise Size, End User, and Region 2025-2033 |
2024年,全球資料視覺化市場規模達42億美元。展望未來, IMARC Group預計到2033年,市場規模將達到82億美元,2025-2033年期間的複合年成長率(CAGR)為7.38%。資料量的不斷成長、對即時分析日益成長的需求、對更優決策工具的需求、人工智慧和機器學習的進步,以及使用者友善工具和雲端解決方案的不斷湧現,是推動市場成長的主要因素。
對數據驅動決策的需求不斷成長
隨著企業越來越以資料為中心,對能夠簡化複雜資料並以視覺化格式呈現的工具的需求也日益成長。例如,2024 年 3 月,Domo 在 Domopalooza:AI + Data 大會上宣布,其低程式碼應用程式建構器 App Studio 現已全面上市。該公司還宣布,已增強其低程式碼自動化引擎 Workflows,透過第三方操作簡化和擴展自動化。同樣,2024 年 6 月,本土地理空間軟體供應商 MapmyIndia 成立了 ClarityX 公司,專注於為企業客戶提供以客戶為中心的人工智慧 (AI) 驅動的資料分析和諮詢服務。 ClarityX 將協助擴展 MapmyIndia 的企業產品和潛在市場,透過為企業提供來自多維靜態和即時資料的人工智慧驅動的洞察力,實現即時策略決策並推動數位轉型。根據資料視覺化市場預測,這將實現快速決策並增強策略洞察力,從而使資料視覺化工具對於解讀巨量資料至關重要。
商業智慧 (BI) 工具的採用率不斷提高
近年來,資料視覺化與 BI 平台的整合急劇增加,從而使公司能夠更有效地分析和呈現資料。 Tableau、Power BI 和 Google Data Studio 等工具可協助企業將原始資料轉化為可操作的洞察。例如,Tableau 於 2024 年 9 月推出了其 AI 視覺化分析平台 Tableau Einstein,以協助擴展和增強資料驅動的工作流程。 Tableau Einstein 允許資料專家和分析師基於即時客戶資料創建語義模型。 Tableau 的整合市場和 API 使不同的團隊成員能夠在簡化的拖放工作區中跨不同的資料資產(例如來源、模型、視覺化和儀表板)工作,從而進一步促進了內部協作。
巨量資料和人工智慧(AI)的擴展
隨著巨量資料和人工智慧的發展,各組織正在收集大量的結構化和非結構化資料。以清晰易懂的格式處理、分析和視覺化這些資料的需求,推動了金融、醫療、零售和 IT 等行業對資料視覺化工具的需求,這進一步創造了積極的資料視覺化市場前景。例如,2024 年 6 月,Databricks 推出了 AI/BI,這是一款 AI 優先的視覺化工具,使用單一資料平台的真實資料執行智慧分析。推出這款 AI 圖形工具的目的是重新定義企業與資料互動的標準。 Databricks 的最新產品將人工智慧圖形的強大功能與商業智慧 (BI) 相結合,創造出引人注目且極具洞察力的視覺化效果。 AI/BI 可以透過捕捉來自獨特資料和業務概念的訊號,透過自然語言查詢獨立分析複雜資料。
軟體佔大部分市場佔有率
軟體憑藉其可擴展性、易於整合以及高效處理大量資料集的能力,成為市場中的主導細分市場。 Tableau 和 Microsoft Power BI 等先進的資料視覺化軟體提供了強大的工具,可用於建立互動式儀表板、圖表和圖形。這些解決方案使企業能夠即時視覺化複雜資料,從而更輕鬆地獲取洞察。此外,基於雲端和本地部署的軟體解決方案的靈活性使企業能夠自訂其分析方法,從而推動了軟體細分市場的擴張。
銷售額佔產業最大佔有率
銷售部門佔據市場主導地位,因為銷售團隊需要即時洞察來追蹤績效、預測收入並完善策略。數據視覺化工具簡化了複雜的銷售指標,使團隊能夠更有效率地監控客戶行為、銷售漏斗和市場趨勢。透過加快決策速度和精準定位,這些工具可以提高銷售效率、推動收入成長並改善客戶關係管理。資料在最佳化銷售營運中發揮關鍵作用,這使得該部門成為視覺化解決方案的關鍵用戶。
本地部署代表著領先的細分市場
由於對資料安全控制的需求日益增強,尤其是在金融、醫療保健和政府等行業,本地部署模式佔據了市場主導地位。企業更傾向於本地部署解決方案,以確保遵守嚴格的法規並保護敏感資訊。這種部署模式還提供更高的客製化、效能最佳化以及與現有IT基礎架構的整合。對於處理大量機密資料的公司而言,本地部署提供了進階資料視覺化和分析所需的可靠性和安全性。
大型企業市場主導地位明顯
大型企業佔據市場主導地位,因為它們產生大量資料,並且需要複雜的分析工具來管理和解讀這些數據。大型組織需要先進的視覺化解決方案來制定數據驅動的決策、最佳化營運並保持競爭優勢。此外,他們擁有投資高階工具、客製化和本地基礎設施的資源。這些公司也專注於增強商業智慧和策略規劃,這使得資料視覺化對於高效處理和利用大量複雜資料集至關重要。
IT和電信佔據市場主導地位
IT 和電信產業佔據市場主導地位,因為該產業需要管理和分析來自網路營運、客戶互動和服務效能的大量資料。數據視覺化工具可協助這些組織監控系統效能、最佳化網路管理並提升客戶體驗。 IT 和電信產業的快速技術進步和高資料速率推動了對複雜視覺化解決方案的需求,使其成為即時分析、故障排除和策略決策的關鍵。
北美引領市場,佔據最大的資料視覺化市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告指出,北美是資料視覺化最大的區域市場。
巨量資料和高階分析技術的快速發展催生了對複雜工具的需求,這些工具能夠有效地解讀和呈現複雜的訊息,從而推動了整個地區的市場成長。領先科技公司的湧現以及對數位轉型的大量投資進一步刺激了這一需求。此外,金融、醫療保健和零售等各行各業對數據驅動決策的重視,也推動了資料視覺化解決方案的採用。向雲端平台和即時資料分析的轉變也促進了市場成長,提供了更易於存取和可擴展的可視化選項。例如,IBM 於 2023 年 10 月推出了全新的 IBM Storage Scale System 6000,這是一個雲端規模的全球資料平台,旨在滿足當今資料密集和人工智慧工作負載的需求,也是 IBM Storage for Data and AI 產品組合中的最新產品。
The global data visualization market size reached USD 4.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.2 Billion by 2033, exhibiting a growth rate (CAGR) of 7.38% during 2025-2033. The increasing volume of data, the growing demand for real-time analytics, the need for better decision-making tools, advancements in AI and machine learning, and rising user-friendly tools and cloud-based solutions are some of the major factors propelling the market growth.
Growing Demand for Data-Driven Decision Making
As businesses become more data-centric, there is a rising need for tools that simplify and present complex data in visual formats. For instance, in March 2024, Domo announced at Domopalooza: the AI + Data Conference that App Studio, Domo's low-code app builder, is now generally available. The company also announced that it has bolstered its low-code automation engine Workflows, streamlining, and extending automation with third-party actions. Similarly, in June 2024, Homegrown geospatial software provider MapmyIndia launched ClarityX company, which is focused on providing enterprise clients with customer-centric artificial intelligence (AI)-driven data analytics and consulting. ClarityX will help expand MapmyIndia's enterprise offerings and addressable market, by empowering enterprises with AI-driven insights from multi-dimensional static and real-time data, enabling immediate strategic decision-making and driving digital transformation. According to the data visualization market forecast, this will enable quick decision-making and enhance strategic insights, thus making data visualization tools critical for interpreting big data.
Increasing Adoption of Business Intelligence (BI) Tools
The integration of data visualization with BI platforms has drastically increased in the recent years, thereby allowing companies to analyze and present data more effectively. Tools like Tableau, Power BI, and Google Data Studio help businesses transform raw data into actionable insights. For instance, in September 2024, Tableau launched its AI visual analytics platform, Tableau Einstein, to help scale and enhance data-driven workflows. Tableau Einstein allows data experts and analysts to create semantic models based on real-time customer data. Tableau's integrated marketplace and APIs further facilitate internal collaboration by enabling different team members to work across different data assets, such as sources, models, visualizations, and dashboards, in a streamlined drag-and-drop workspace.
Expansion of Big Data and Artificial Intelligence (AI)
With the growth of big data and AI, organizations are collecting vast amounts of structured and unstructured data. The need to process, analyze, and visualize this data in a clear, comprehensible format is boosting the demand for data visualization tools across industries such as finance, healthcare, retail, and IT, which is further creating a positive data visualization market outlook. For instance, in June 2024, Databricks launched AI/BI, the AI-first visualization tool for performing intelligent analytics using real-world data native to individual data platform. This AI Graphics tool is launched with the aim to redefine the standards for how businesses interact with their data. Databricks' latest offering combines the power of artificial intelligence graphics with business intelligence (BI) to create eye-catching and incredibly insightful visualizations. AI/BI can independently analyze complex data through natural language queries by capturing signals from unique data and business concepts.
Software accounts for the majority of the market share
Software is the predominant segment in the market due to its scalability, ease of integration, and ability to process large datasets efficiently. Advanced data visualization software, such as Tableau and Microsoft Power BI, provides powerful tools for creating interactive dashboards, charts, and graphs. These solutions enable businesses to visualize complex data in real-time, making insights more accessible. Additionally, the flexibility of cloud-based and on-premise software solutions allows organizations to customize their analytics, driving the expansion of the software segment.
Sales holds the largest share of the industry
The sales segment dominates the market because sales teams need real-time insights to track performance, forecast revenues, and refine strategies. Data visualization tools simplify complex sales metrics, allowing teams to monitor customer behavior, sales funnels, and market trends more efficiently. By enabling quicker decision-making and better targeting, these tools enhance sales effectiveness, drive revenue growth, and improve customer relationship management. The critical role of data in optimizing sales operations makes this department a key user of visualization solutions.
On-premises represents the leading market segment
The on-premises deployment mode segment dominates the market due to the demand for greater control over data security, especially in sectors like finance, healthcare, and government. Organizations prefer on-premises solutions to ensure compliance with stringent regulations and protect sensitive information. This deployment mode also offers higher customization, performance optimization, and integration with existing IT infrastructure. For companies handling large volumes of confidential data, on-premises deployment provides the reliability and security needed for advanced data visualization and analytics.
Large enterprises exhibit a clear dominance in the market
The large enterprises segment dominates the market due to their vast data generation and the need for sophisticated analytics tools to manage and interpret it. Large organizations require advanced visualization solutions to make data-driven decisions, optimize operations, and maintain a competitive edge. Additionally, they have the resources to invest in high-end tools, customization, and on-premises infrastructure. These companies also focus on enhancing business intelligence and strategic planning, making data visualization critical for processing and utilizing massive, complex datasets efficiently.
IT and telecommunication dominates the market
The IT and telecommunications segment dominates the market due to the sector's need to manage and analyze large volumes of data from network operations, customer interactions, and service performance. Data visualization tools help these organizations monitor system performance, optimize network management, and improve customer experience. The rapid technological advancements and high data velocity in IT and telecommunications drive the demand for sophisticated visualization solutions, making them essential for real-time analysis, troubleshooting, and strategic decision-making.
North America leads the market, accounting for the largest data visualization market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for data visualization.
The rapid growth of big data and advanced analytics creates a need for sophisticated tools to interpret and present complex information effectively, which is driving the market growth across the region. The presence of leading technology companies and a high level of investment in digital transformation further fuels this demand. Additionally, the emphasis on data-driven decision-making across industries, including finance, healthcare, and retail, drives the adoption of data visualization solutions. The shift toward cloud-based platforms and real-time data analytics also contributes to the market growth, providing more accessible and scalable visualization options. For instance, in October 2023, IBM introduced the new IBM Storage Scale System 6000, a cloud-scale global data platform designed to meet today's data-intensive and AI workload demands, and the latest offering in the IBM Storage for Data and AI portfolio.