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市場調查報告書
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1820316

除臭劑市場規模、佔有率、趨勢及預測（按產品類型、配銷通路、包裝類型和地區），2025 年至 2033 年

Deodorants Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Packaging Type, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 148 Pages | 商品交期: 2-3個工作天內

價格

2024 年全球除臭劑市場規模為 297.8 億美元。展望未來， IMARC Group估計，到 2033 年，市場規模將達到 424.5 億美元，2025 年至 2033 年的複合年成長率為 3.69%。歐洲目前佔據市場主導地位，2024 年的市佔率為 35.4%。隨著人們越來越重視個人衛生和自我護理，個人護理意識的增強推動了對除臭劑的需求。天然和有機產品日益普及，反映了消費者對健康和環境的擔憂，促使人們轉向清潔標籤配方。此外，中性氣味和永續包裝的出現迎合了包容性和生態意識的現代價值。這些趨勢正在重塑消費者偏好並鼓勵創新，共同促進了不同地區和人群除臭劑市場佔有率的穩定。

除臭劑市場的主要驅動力之一是個人衛生意識的不斷增強，尤其是在年輕消費者群體中。隨著生活方式變得更加活躍和都市化，人們越來越注重體味和整體儀容。社群媒體、名人代言以及倡導清潔的健康運動進一步增強了這種意識。此外，新興經濟體消費者可支配收入的不斷成長使得他們能夠在個人護理產品上投入更多資金。走珠式、噴霧式和天然除臭劑等創新產品形式也吸引了多樣化的消費族群。隨著消費者尋求親膚環保的選擇，天然和有機成分的趨勢日益受到青睞。這種消費者行為的轉變持續推動製造商開發有效、永續的除臭劑解決方案。

美國除臭劑市場佔82.38%的主導佔有率，其驅動力來自消費者對個人衛生和個人護理的強勁需求。美國人注重清潔和控制體味，因此除臭劑已成為日常必需品。美國環保署資料顯示，18-64歲的成年人通常每天使用除臭噴霧等氣霧劑產品1-2次，強化了他們持續的使用習慣。隨著健康和環保意識的增強，人們對天然、無鋁和敏感肌膚友善產品的興趣進一步推動了市場的成長。消費者擴大尋求零殘忍、永續且成分清潔的產品。產品形態和性別中立品牌的創新，以及數位行銷和電子商務的發展，持續塑造美國市場不斷變化的消費者偏好和競爭態勢。

除臭劑市場趨勢：

對環保產品的需求增加

大眾對環保綠色產品的偏好日益成長。這得益於人們環保意識的增強，他們越來越意識到購買產品的環境成本。他們選擇包裝可回收、可生物分解或極簡風格的香體露。各大品牌也開始使用不會污染環境的環保成分，例如植物油和蠟。正因如此，香體露銷售公司正在發揮創意，透過提供能夠最大程度減少塑膠垃圾的包裝來滿足這些需求，確保其整個產品線的永續性。大多數香體露生產商也強調零殘忍測試和符合道德標準的材料採購，以確保其產品能夠滿足環保終端用戶的需求。 2025年，位於法國塞澤裡亞的Hyleance集團旗下的美妝部門Hyleance Beaute將與巴黎新創公司900.care合作，推出一款新型可重複填充的滾珠式香體露容器。新款 Pure Roll-on 容器尺寸為 50 毫升，注重耐用性和最小的塑膠消耗，滿足了消費者對環保個人護理產品日益成長的需求。

健康意識不斷提升

人們的健康意識日益增強，優先選擇符合自身健康期望的產品。這一趨勢推動了對天然、有機和親膚除臭劑的需求。大多數人有意識地避開合成化學物質、對羥基苯甲酸酯和人工香料，這些成分傳統上被認為與健康危害有關。因此，除臭劑製造商正順應這一趨勢，並採用更安全的植物成分來打造產品，以吸引那些更注重護膚的消費者。隨著消費者擴大尋求含有潛在有害物質的傳統產品的替代品，更健康的個人護理產品日益普及，這在很大程度上推動了天然和有機除臭劑市場的崛起。為此，各大品牌紛紛投入研發資金，以改進產品配方，從而滿足消費者對清潔美容和護膚產品日益成長的需求。 2024年，多芬推出了最新富含菸鹼醯胺的除臭劑，採用無鋁配方，可提供72小時的除臭保護。

男性在梳洗時多使用除臭劑

男性美容需求日益成長，而體香劑更是其中的核心。隨著男性美容習慣逐漸成為主流，他們也開始尋求能夠提供持久保護、清新香味和親膚特性的體香劑。男性專用體香劑的需求日益成長，越來越多的男性選擇符合自身品味的專屬產品。這些產品包括帶有男士香氛的體香劑，以及專門針對多汗、皮膚刺激或因活躍生活方式引起的體味等問題而設計的產品。為了因應這項挑戰，各大品牌紛紛推出專為男士設計的體香劑，將其視為現代美容方案的重要組成部分。 IMARCIMARC Group預測，到2033年，全球男性美容產品市場規模預計將達到1,536億美元。

除臭劑市場成長動力：

產品配方與便利性創新

持續的產品配方創新正在推動市場成長。製造商不斷探索提升除臭劑性能、質地和持久度的方法。採用新配方的除臭劑，能夠提供24小時保護，含有舒緩肌膚的成分，且無刺激性，正日益受到人們的青睞。便利性也是市場成長的重要因素。消費者越來越希望獲得能夠融入忙碌生活的除臭產品，這推動了濕紙巾、噴霧和滾珠等便捷便攜產品的流行。此外，除臭劑還提供各種香型和劑型，以滿足個人膚質和口味的需求，這進一步提升了其受歡迎程度。隨著除臭劑公司進一步專注於創新，他們根據對性能、便利性和客製化不斷變化的需求，提供更多樣化和功能性的產品。

社群媒體與名人代言的影響

社群媒體網站和明星代言對香體露市場消費者的購買行為產生了越來越大的影響。網紅、美妝部落客和明星們都在推廣特定的香體露品牌和產品，影響大眾認知，提升產品知名度。隨著香體露透過線上管道銷售，消費者可以接觸到多種選擇，這些選擇通常基於評論、使用教學和推薦。這增強了消費者對那些由知名品牌或社群媒體社群支持的品牌的信心。因此，消費者更有可能嘗試符合線上潮流的新香體露。社群媒體還使品牌能夠直接與目標市場溝通，從而建立品牌忠誠度並培養更緊密的客戶關係。

可支配收入成長和高階產品需求

隨著可支配收入的不斷成長，尤其是在新興市場，人們更願意花錢購買品質卓越、香味新穎或具有其他功效（例如護膚或長效保護）的高階除臭產品。隨著人們尋求產品提供超越基本需求的功能，高階奢華除臭產品類別正在蓬勃發展。這類高品質產品通常擁有卓越的配方、天然成分和高檔包裝，目標客戶是那些將個人護理產品視為生活方式和自我護理的一部分的人群。此外，隨著新興經濟體中越來越多的人成為中產階級，他們購買高品質個人護理產品的能力也在提升，從而推動了市場的成長。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 二手資料
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球除臭劑市場

  • 市場概況
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依產品類型

  • 噴霧劑
  • 滾珠式
  • 乳霜
  • 凝膠
  • 濕紙巾
  • 棍棒
  • 其他

第7章：市場區隔：按配銷通路

  • 超市和大賣場
  • 便利商店
  • 藥局
  • 網路商店
  • 其他

第8章：市場區隔：依包裝類型

  • 金屬
  • 塑膠
  • 其他

第9章：市場細分：依地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第 10 章：SWOT 分析

第 11 章：價值鏈分析

第 12 章：波特五力分析

第13章：價格分析

第 14 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adidas AG
    • Avon Products Inc. (Natura & Co.)
    • Beiersdorf AG (maxingvest ag)
    • Cavinkare Private Limited
    • Church & Dwight Co. Inc.
    • Colgate-Palmolive Company
    • Estee Lauder Companies
    • Godrej Consumer Products Limited
    • Henkel AG & Co. KGaA
    • Lion Corporation
    • L'Oreal
    • The Procter & Gamble Company
    • Unilever Plc
Product Code: SR112025A3178

The global deodorants market size was valued at USD 29.78 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 42.45 Billion by 2033, exhibiting a CAGR of 3.69% from 2025-2033. Europe currently dominates the market, holding a market share of 35.4% in 2024. Growing awareness of personal grooming is driving demand for deodorants as individuals prioritize hygiene and self-care. The expanding popularity of natural and organic products reflects consumer concerns about health and the environment, prompting a shift toward clean-label formulations. Additionally, the overview of gender-neutral scents and sustainable packaging appeals to modern values of inclusivity and eco-consciousness. These trends are reshaping consumer preferences and encouraging innovation, collectively contributing to the steady deodorants market share across various regions and demographics.

One major driver in the deodorants market is the growing awareness of personal hygiene, especially among younger consumers. As lifestyles become more active and urbanized, people are increasingly conscious of body odor and overall grooming. This awareness is further fueled by social media, celebrity endorsements, and health campaigns promoting cleanliness. Additionally, the rising disposable incomes in emerging economies enable consumers to spend more on personal care products. Innovative product formats such as roll-ons, sprays, and natural deodorants also attract diverse customer segments. The trend toward natural and organic ingredients is gaining traction, as consumers seek skin-friendly and eco-conscious options. This shift in consumer behavior continues to push manufacturers toward developing effective, sustainable deodorant solutions.

The U.S. deodorants market, holding a dominant 82.38% share, is driven by strong consumer demand for personal hygiene and grooming. Americans prioritize cleanliness and body odor control, making deodorants a daily essential. EPA data shows that aerosol products like deodorant sprays are typically used 1-2 times daily among adults aged 18-64, reinforcing consistent usage habits. Market growth is further fueled by interest in natural, aluminum-free, and sensitive-skin-friendly products amid rising health and environmental awareness. Consumers increasingly seek cruelty-free, sustainable options with clean ingredients. Innovation in formats and gender-neutral branding, alongside digital marketing and e-commerce, continues to shape evolving preferences and competitive dynamics across the U.S. market.

Deodorants Market Trends:

Increased Demand for Environment Friendly Products

There is a rising preference for environment friendly and green products among the masses. This is driven by greater environmental consciousness, with people becoming more aware about the environmental cost of their purchases. They are choosing deodorants whose packaging is recyclable, biodegradable, or minimalist. Brands are also employing eco friendly ingredients that will not pollute the environment, including plant oils and waxes. Because of this, companies that sell deodorants are getting creative in fulfilling these needs by providing packaging that will minimize plastic waste, ensuring sustainability throughout their product lines. Most deodorant producers are also emphasizing cruelty-free testing and the ethical sourcing of materials so that their products meet the demands of environmental-friendly end user. In 2025, Hyleance Beaute, the beauty sector of the Hyleance Group located in Ceyzeriat, France, has teamed up with the Parisian start-up 900.care to introduce a novel refillable roll-on deodorant container. The new Pure Roll-on container, tailored for a 50 mL size, focuses on durability and minimal plastic consumption, responding to the increasing consumer desire for eco-friendly personal care options.

Rising Health and Wellness Consciousness

People are becoming increasingly health-aware and are giving priority to products that are in line with their well-being aspirations. This trend is driving the need for natural, organic, and skin-friendly deodorants. Most individuals are consciously shunning synthetic chemicals, parabens, and artificial perfumes, which are traditionally linked to health hazards. Consequently, deodorant manufacturers are meeting this trend by creating products using safer, plant-based ingredients, appealing to people who care more about what they put on their skin. This increasing popularity of healthier personal care products is largely contributing to the rise of the natural and organic deodorant market, as consumers remain increasingly looking for alternatives to traditional products that contain potentially harmful substances. To this, brands are investing into research and development (R&D) to enhance product formulations so they can keep pace with the increased demand for clean beauty and skincare products. In 2024, Dove launched its latest niacinamide-enriched deodorant with an aluminum free formulation to provide 72 hour odor protection.

Enhanced Use of Deodorants among Men in Grooming

Male grooming is rising, and deodorants are at the center of this growth. With grooming practices becoming more mainstream with men, men are now looking for deodorants that provide long-lasting protection, fresh fragrances, and skin-friendly qualities. Male-targeted deodorants are in greater demand, with more men choosing specialty products that suit their taste. These include deodorants with men's fragrances, as well as products that have been specifically designed to address problems like excessive sweating, skin irritation, or body odor due to active lifestyles. Brands are meeting this challenge by introducing deodorants made just for men as critical components of contemporary grooming regimens. IMARC Group predicts that the global male grooming products market is projected to attain USD 153.6 Billion by 2033.

Deodorants Market Growth Drivers:

Product Formulation and Convenience Innovations

Continuous product formulation innovations are strengthening the market growth. Manufacturers are constantly devising ways to enhance the performance, texture, and duration of deodorants. Deodorants with new formulations that provide 24-hour protection, soothing ingredients for the skin, and non-irritating qualities are being increasingly adopted. The convenience aspect is also an important factor in the market's growth. Customers are increasingly seeking deodorant products that blend into their hectic lives, prompting the trend of convenient and portable formats such as wipes, sprays, and roll-ons. Deodorants are also being offered in various fragrances and forms specific to individual skin types and tastes, further increasing their popularity. With deodorant companies further focusing on innovation, they are providing more diversified and functional products based on changing demands for performance, convenience, and customization.

Impact of Social Media and Celebrity Endorsements

Social media sites and celebrity endorsements are showing a greater impact on consumer buying behavior in the deodorants market. Inflencers, beauty vloggers, and celebrities are promoting particular deodorant brands and products, influencing public perception and increasing product awareness. With the availability of deodorants through online channels, buyers are exposed to multiple alternatives, usually based on reviews, tutorials, and recommendations. This is instilling confidence in brands backed by popular names or supported by social media communities. As such, buyers are likely to experiment with new deodorants that match trends online. Social media also allows brands to communicate with their target market directly, creating brand loyalty and nurturing closer customer relationships.

Growing Disposable Incomes and Premium Product Demand

With rising disposable incomes, particularly in emerging markets, people are more open to spending money on premium deodorant products that are superior in quality, have novel fragrances, or provide other benefits such as skin care or extended protection. The high-end, luxury deodorant category is growing as people look for products that provide more than the bare essentials. Such high-quality products usually possess superior formulation, natural ingredients, and upscale packaging, targeting people who perceive personal care products as part of their lifestyle and self-care regimen. In addition, with rising numbers of individuals becoming middle-class in emerging economies, the capacity to buy high-quality personal care products rises, fueling the market growth.

Deodorants Industry Segmentation:

Analysis by Product Type:

  • Sprays
  • Roll-On
  • Creams
  • Gels
  • Wipes
  • Sticks
  • Others

Sprays dominate the deodorants market with a 48.7% share, driven by their quick-drying, non-sticky application and broad consumer appeal. They offer instant freshness and even coverage, making them ideal for active lifestyles and on-the-go use. Sprays are perceived as more hygienic since they don't require direct skin contact, which appeals to many users. Additionally, they are available in a wide range of scents and sizes, catering to varied preferences. Their popularity is also fueled by effective marketing, especially targeting younger demographics. The convenience of aerosol delivery, along with advancements in environmentally friendly propellants and recyclable packaging, supports sustained demand. This format's blend of practicality, performance, and sensory appeal makes it a leading choice in the global deodorant market.

Analysis by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online Stores
  • Others

Based on the deodorants market forecast, the supermarkets and hypermarkets hold the largest share of deodorant sales, accounting for 35.6%, due to their widespread accessibility, product variety, and convenience. These retail outlets offer consumers a one-stop shopping experience, allowing them to compare multiple brands, formats, and price points in a single location. Promotions, discounts, and in-store displays further encourage impulse buying and brand switching. The physical presence of products allows customers to assess packaging, scents, and ingredients directly, which enhances buying confidence. Moreover, supermarkets and hypermarkets cater to both mass-market and premium segments, making them appealing to a broad consumer base. Their established distribution networks and consistent foot traffic ensure high product visibility, reinforcing their role as a dominant sales channel in the deodorants market.

Analysis by Packaging Type:

  • Metal
  • Plastic
  • Others

Plastic holds the largest market share in the deodorants market due to its cost-effectiveness, durability, and versatility in packaging design. Manufacturers prefer plastic because it is lightweight, easy to mold, and supports various formats like roll-ons, sticks, and sprays. Its resilience reduces the risk of breakage during transport and handling, ensuring product safety and shelf stability. Additionally, plastic allows for customizable shapes and colors, enhancing brand appeal and consumer convenience. Despite growing environmental concerns, plastic remains dominant due to its widespread availability and low production costs. However, sustainability efforts are prompting innovations such as recyclable plastics, bio-based materials, and refillable packaging, which aim to address ecological issues without compromising the functional advantages of plastic.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Europe leads the deodorants market with a 35.4% share due to high consumer awareness of personal hygiene, strong purchasing power, and a preference for premium, sustainable products. European consumers are increasingly focused on natural, aluminum-free, and eco-friendly formulations, driving demand for clean-label deodorants. The region's strict regulations on cosmetic ingredients also push brands to innovate with safer, high-quality products. A well-established retail infrastructure, including supermarkets, pharmacies, and online platforms, ensures widespread availability and easy access. Additionally, growing environmental consciousness supports the adoption of sustainable packaging and refillable formats. Lifestyle trends promoting wellness, grooming, and daily freshness further reinforce consistent deodorant use, while regional cultural norms emphasize cleanliness, fueling continued market growth across diverse demographics.

Key Regional Takeaways:

North America Deodorants Market Analysis

The North America deodorants market is growing steadily, driven by rising hygiene awareness, fitness-oriented lifestyles, and demand for clean-label products. Consumers increasingly prefer natural, aluminum-free, and dermatologically tested formulations, aligning with wellness and sustainability trends. Gender-neutral and all-over body deodorants are gaining traction, reflecting evolving preferences. Innovative product formats like gels and wipes cater to convenience-driven users. Social media influence and digital marketing significantly shape purchasing behavior, particularly among younger demographics. Retail expansion across supermarkets, specialty stores, and online platforms enhances accessibility. Overall, the market benefits from evolving consumer values, product innovation, and a shift toward inclusive, performance-driven solutions.

United States Deodorants Market Analysis

The deodorant market in the United States is experiencing robust growth, driven by evolving consumer preferences toward personal hygiene and self-care routines. Increasing awareness about body odor management, particularly among younger demographics, is contributing significantly to the rising product demand. The trend of daily grooming as part of wellness routines is also gaining momentum. Furthermore, growing participation in fitness and outdoor activities is fueling the demand for long-lasting and performance-oriented deodorants. Interestingly, according to a recent report, men are now spending more than women on beauty and grooming products, with an average monthly spend of approximately USD 90 on personal care and grooming compared to USD 80 for women. This shift is reshaping product development and marketing strategies to cater to a broader and more diverse consumer base. The market is also benefiting from increased interest in gender-neutral and dermatologically tested formulations. Innovations in product formats, such as sprays, gels, and wipes, are enhancing consumer engagement. Additionally, the rising influence of digital marketing and social media campaigns is shaping purchasing behavior, especially among urban consumers. Retail expansion across supermarkets, hypermarkets, and online platforms is facilitating wider product accessibility.

Europe Deodorants Market Analysis

In Europe, the deodorant market is expanding steadily, fueled by the region's strong emphasis on grooming culture and aesthetic appeal. Consumers are increasingly opting for products that offer a balance between efficacy and skin-friendliness, reflecting a shift toward clean-label preferences. The market is witnessing a surge in demand for hypoallergenic and alcohol-free formulations to address sensitive skin needs. Moreover, the cultural importance of fragrance in personal identity is influencing product selection, with deodorants becoming an extension of personal style. According to the CBI Ministry of Foreign Affairs, European imports of natural ingredients for cosmetics amounted to 470,561 Tons, which is about USD 2.4 Billion, underscoring the growing reliance on naturally derived components in personal care products. The region's mature retail infrastructure, growing preference for pharmacy and organic stores, and rising awareness about ingredients are driving demand for deodorants free from synthetic preservatives and artificial scents. Seasonal shifts and lifestyle patterns also contribute to fluctuating demand, particularly during summer.

Asia Pacific Deodorants Market Analysis

Urbanization, global lifestyle changes, rising disposable incomes, and growing awareness of personal hygiene are all contributing to the Asia Pacific deodorants market's explosive expansion. A notable trend is the adoption of compact and travel-friendly packaging formats suited to busy, on-the-go lifestyles. Additionally, rising demand for products that cater to different climatic needs, particularly in humid and tropical regions, is influencing product formulations. The younger population, particularly millennials and Generation Z, is highly influenced by international beauty trends and is increasingly adopting deodorant as part of their daily grooming routines. As reported, eighty-three percent of the world's growing population of millennials are in Asia. Cultural shifts toward modern grooming habits, especially in emerging economies, are accelerating market penetration. Promotional strategies through e-commerce and influencer marketing are playing a critical role in building brand visibility and consumer engagement across the region.

Latin America Deodorants Market Analysis

In Latin America, the deodorant market is largely influenced by the increasing consumer demand for personal care products that provide long-lasting freshness and protection. Rising temperatures in tropical regions have also intensified the need for effective deodorants that help manage body odor throughout the day. The region is seeing a shift toward more sophisticated deodorant formulations, such as antiperspirants with skin-care benefits. Social media has played a significant role in this shift, with influencers and beauty experts promoting new, premium deodorant brands and natural ingredients. Given that 40.5% of Latin Americans get their news from social media, sites like Instagram and TikTok are crucial in influencing how people buy. Furthermore, the growth of the middle-class population and greater exposure to international beauty trends are driving the adoption of high-quality deodorant products. Consumers are increasingly turning to social platforms for product reviews, recommendations, and the latest trends, fueling the demand for long-lasting, premium deodorants that align with their personal care routines.

Middle East and Africa Deodorants Market Analysis

The Middle East and Africa's deodorant market is expanding due to rising hygiene awareness, evolving beauty standards, modern retail formats, and religious and cultural preferences. A notable market indicator is the growing demand for grooming and personal care products in the region. The market is also witnessing a shift toward personal grooming among male consumers, with dedicated products gaining popularity. As such, Saudi Arabia Male Grooming Products Market size reached USD 841.78 Million in 2024 to reach USD 1429.44 Million by 2033. Longevity in high-temperature climates is a critical purchase driver. Digital outreach and promotional campaigns through localized content are helping brands connect with diverse audiences.

Competitive Landscape:

The deodorants market is highly competitive, driven by evolving consumer preferences, innovation, and branding strategies. Companies compete on factors such as product efficacy, natural ingredients, skin-friendliness, and sustainability. The shift toward organic, aluminum-free, and gender-neutral formulations has intensified innovation. Packaging also plays a critical role, with demand growing for eco-friendly and refillable options. Market players differentiate through unique scents, long-lasting protection, and multifunctional benefits like skin care or anti-bacterial features. Aggressive marketing, social media engagement, and influencer partnerships are key tactics to capture consumer attention, especially among Gen Z and millennials. Both mass-market and premium segments are expanding, making pricing strategy crucial. The rise of e-commerce and direct-to-consumer models is further shaping the competitive landscape.

The report provides a comprehensive analysis of the competitive landscape in the Deodorants market with detailed profiles of all major companies, including:

  • Adidas AG
  • Avon Products Inc. (Natura & Co.)
  • Beiersdorf AG (maxingvest ag)
  • Cavinkare Private Limited
  • Church & Dwight Co. Inc.
  • Colgate-Palmolive Company
  • Estee Lauder Companies
  • Godrej Consumer Products Limited
  • Henkel AG & Co. KGaA
  • Lion Corporation
  • L'Oreal
  • The Procter & Gamble Company
  • Unilever Plc

Key Questions Answered in This Report

  • 1.How big is the deodorants market?
  • 2.What is the future outlook of deodorants market?
  • 3.What are the key factors driving the deodorants market?
  • 4.Which region accounts for the largest deodorants market share?
  • 5.Which are the leading companies in the global deodorants market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Deodorants Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Sprays
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Roll-On
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Creams
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Gels
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Wipes
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Sticks
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Pharmacies
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Packaging Type

  • 8.1 Metal
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Plastic
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Adidas AG
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Avon Products Inc. (Natura & Co.)
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Beiersdorf AG (maxingvest ag)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Cavinkare Private Limited
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Church & Dwight Co. Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Colgate-Palmolive Company
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Estee Lauder Companies
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Godrej Consumer Products Limited
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
    • 14.3.9 Henkel AG & Co. KGaA
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Lion Corporation
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 L'Oreal
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 The Procter & Gamble Company
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 Unilever Plc
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials

List of Figures

  • Figure 1: Global: Deodorants Market: Major Drivers and Challenges
  • Figure 2: Global: Deodorants Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Deodorants Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Deodorants Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Deodorants Market: Breakup by Distribution Channel (in %), 2024
  • Figure 6: Global: Deodorants Market: Breakup by Packaging Type (in %), 2024
  • Figure 7: Global: Deodorants Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Deodorants (Sprays) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Deodorants (Sprays) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Deodorants (Roll-On) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Deodorants (Roll-On) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Deodorants (Creams) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Deodorants (Creams) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Deodorants (Gels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Deodorants (Gels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Deodorants (Wipes) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Deodorants (Wipes) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Deodorants (Sticks) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Deodorants (Sticks) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Deodorants (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Deodorants (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Deodorants (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Deodorants (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Deodorants (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Deodorants (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Deodorants (Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Deodorants (Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Deodorants (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Deodorants (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Deodorants (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Deodorants (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Deodorants (Metal) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Deodorants (Metal) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Deodorants (Plastic) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Deodorants (Plastic) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Deodorants (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Deodorants (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: North America: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: North America: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: United States: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: United States: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Canada: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Canada: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Asia-Pacific: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Asia-Pacific: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: China: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: China: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Japan: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Japan: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: India: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: India: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: South Korea: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: South Korea: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Australia: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Australia: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Indonesia: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Indonesia: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Others: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Others: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Europe: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Europe: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Germany: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Germany: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: France: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: France: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: United Kingdom: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: United Kingdom: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Italy: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Italy: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Spain: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Spain: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Russia: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Russia: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Others: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Others: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Latin America: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Latin America: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Brazil: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Brazil: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Mexico: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Mexico: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Others: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Others: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Middle East and Africa: Deodorants Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Middle East and Africa: Deodorants Market: Breakup by Country (in %), 2024
  • Figure 86: Middle East and Africa: Deodorants Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Global: Deodorants Industry: SWOT Analysis
  • Figure 88: Global: Deodorants Industry: Value Chain Analysis
  • Figure 89: Global: Deodorants Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Deodorants Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Deodorants Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Deodorants Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 4: Global: Deodorants Market Forecast: Breakup by Packaging Type (in Million USD), 2025-2033
  • Table 5: Global: Deodorants Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Deodorants Market: Competitive Structure
  • Table 7: Global: Deodorants Market: Key Players