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市場調查報告書
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1879243

天然除臭劑和香水市場－全球產業規模、佔有率、趨勢、機會和預測，按類型、最終用戶、銷售管道、地區和競爭格局細分，2020-2030 年預測

Natural Deodorants & Perfumes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Type, By End-User, By Sales Channel, By Region, By Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年全球天然除臭劑和香水市場規模為135.1億美元，預計2030年將以11.59%的複合年成長率成長至260.9億美元。天然除臭劑是一種個人護理產品，採用天然成分配製而成，旨在控制體味，不含鋁等合成化合物；而天然香水則利用精油和植物萃取物散發香氣。市場擴張的主要驅動力是消費者對傳統個人護理產品中合成化學物質潛在副作用的認知不斷提高。此外，消費者對清潔標籤產品、永續性和成分來源透明度的日益青睞也進一步推動了市場需求。

市場概覽
預測期 2026-2030
2024年市場規模 135.1億美元
2030年市場規模 260.9億美元
2025-2030年複合年成長率 11.59%
成長最快的細分市場 線上
最大的市場 北美洲

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：客戶之聲

第5章：全球天然除臭劑與香水市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依類型（噴霧、滾珠、棒狀、其他）
    • 按最終用戶（男性、女性、中性）
    • 依銷售管道（超市/大型超市、專賣店、線上、其他）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美天然除臭劑與香水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲天然除臭劑與香水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區天然除臭劑與香水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東及非洲天然除臭劑及香水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲天然除臭劑與香水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購（如有）
  • 產品發布（如有）
  • 最新進展

第13章：全球天然除臭劑與香水市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • The Truth Beauty Company.
  • One Seed
  • Tom's of Maine, Inc.
  • P3 Pure, LLC (Pretty Frank)
  • Zenlen, Inc. (Native)
  • Unilever plc
  • The Procter & Gamble Company
  • French Transit, Ltd. (Crystal Deodorant)
  • Truly's Natural Deodorant
  • Weleda Inc.

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 20719

The Global Natural Deodorants & Perfumes Market, valued at USD 13.51 Billion in 2024, is projected to experience a CAGR of 11.59% to reach USD 26.09 Billion by 2030. Natural deodorants are personal care products formulated to control body odor using naturally derived ingredients without synthetic compounds such as aluminum, while natural perfumes utilize essential oils and botanical extracts to provide fragrance. The market's expansion is primarily driven by increasing consumer awareness regarding the potential adverse effects of synthetic chemicals found in conventional personal care items. A growing preference for clean label products, sustainability, and transparency in ingredient sourcing further propels demand.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 13.51 Billion
Market Size 2030USD 26.09 Billion
CAGR 2025-203011.59%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Increased consumer health and ingredient awareness is a primary driver for the Global Natural Deodorants & Perfumes Market. Consumers are increasingly informed about potential adverse effects from synthetic chemicals in conventional personal care products, such as aluminum in deodorants. This knowledge fuels a deliberate shift towards natural alternatives, with individuals actively seeking formulations free from perceived harmful substances. Ingredient transparency and safety are paramount in purchasing decisions. According to Retail Dive, in October 2023, more than 65% of consumers surveyed desired beauty products with clean ingredients to address allergies or enhance sustainability. This vigilance prompts brands to innovate new offerings aligning with stringent clean label expectations.

Key Market Challenges

A significant challenge impeding broader market expansion for natural deodorants and perfumes stems from the elevated production costs of natural and organic ingredients. These components often necessitate specialized cultivation, meticulous harvesting, and complex extraction processes, which inherently increase expenses compared to synthetically derived alternatives. Additionally, stringent third-party certification requirements, such as those from NATRUE, contribute to further overheads, ultimately leading to a higher final product cost. This directly results in natural deodorants and perfumes being offered at a premium price point compared to their conventional counterparts, influencing consumer purchasing decisions. Despite a growing consumer inclination towards natural formulations due to health and environmental concerns, this price disparity can restrict broader market adoption, particularly for consumers with budget considerations.

Key Market Trends

The rise of personalized fragrance experiences reflects a growing consumer desire for unique scents that resonate with individual preferences and identities, moving beyond mass-market offerings. This trend is driven by advancements in digital technology and ingredient customization, allowing consumers to co-create or select highly specific fragrance profiles. As the market for natural and organic beauty products continues to expand, driven by a demand for clean products with transparent credentials that saw sales soar 11% to reach £151 million in 2023, according to Soil Association Certification's Organic Market Report, personalization provides a distinct avenue for brand differentiation.

Key Market Players

  • The Truth Beauty Company.
  • One Seed
  • Tom's of Maine, Inc.
  • P3 Pure, LLC (Pretty Frank)
  • Zenlen, Inc. (Native)
  • Unilever plc
  • The Procter & Gamble Company
  • French Transit, Ltd. (Crystal Deodorant)
  • Truly's Natural Deodorant
  • Weleda Inc.

Report Scope:

In this report, the Global Natural Deodorants & Perfumes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Natural Deodorants & Perfumes Market, By Type:

  • Sprays
  • Roll-Ons
  • Sticks
  • Others

Natural Deodorants & Perfumes Market, By End-User:

  • Men
  • Women
  • Unisex

Natural Deodorants & Perfumes Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Natural Deodorants & Perfumes Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Natural Deodorants & Perfumes Market.

Available Customizations:

Global Natural Deodorants & Perfumes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Natural Deodorants & Perfumes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Sprays, Roll-Ons, Sticks, Others)
    • 5.2.2. By End-User (Men, Women, Unisex)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Natural Deodorants & Perfumes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By End-User
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Natural Deodorants & Perfumes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By End-User
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Natural Deodorants & Perfumes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By End-User
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Natural Deodorants & Perfumes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By End-User
        • 6.3.3.2.3. By Sales Channel

7. Europe Natural Deodorants & Perfumes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By End-User
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Natural Deodorants & Perfumes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By End-User
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Natural Deodorants & Perfumes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By End-User
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Natural Deodorants & Perfumes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By End-User
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Natural Deodorants & Perfumes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By End-User
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Natural Deodorants & Perfumes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By End-User
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Natural Deodorants & Perfumes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By End-User
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Natural Deodorants & Perfumes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By End-User
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Natural Deodorants & Perfumes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By End-User
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Natural Deodorants & Perfumes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By End-User
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Natural Deodorants & Perfumes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By End-User
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Natural Deodorants & Perfumes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By End-User
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Natural Deodorants & Perfumes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By End-User
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Natural Deodorants & Perfumes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By End-User
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Natural Deodorants & Perfumes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By End-User
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Natural Deodorants & Perfumes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By End-User
        • 9.3.3.2.3. By Sales Channel

10. South America Natural Deodorants & Perfumes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By End-User
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Natural Deodorants & Perfumes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By End-User
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Natural Deodorants & Perfumes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By End-User
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Natural Deodorants & Perfumes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By End-User
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Natural Deodorants & Perfumes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Truth Beauty Company.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. One Seed
  • 15.3. Tom's of Maine, Inc.
  • 15.4. P3 Pure, LLC (Pretty Frank)
  • 15.5. Zenlen, Inc. (Native)
  • 15.6. Unilever plc
  • 15.7. The Procter & Gamble Company
  • 15.8. French Transit, Ltd. (Crystal Deodorant)
  • 15.9. Truly's Natural Deodorant
  • 15.10. Weleda Inc.

16. Strategic Recommendations

17. About Us & Disclaimer