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健康美容化妝品

除臭劑市場規模、佔有率及成長分析（按產品類型、包裝材料、分銷管道、最終用戶和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1902872

除臭劑市場規模、佔有率及成長分析（按產品類型、包裝材料、分銷管道、最終用戶和地區分類）－2026-2033年產業預測

Deodorant Market Size, Share, and Growth Analysis, By Product Type (Spray, Roll-On), By Packaging Material (Metal, Plastic), By Distribution Channel, By End-User, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月17日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，除臭劑市場規模將達到 772.5 億美元，到 2025 年將成長至 815.8 億美元，到 2033 年將成長至 1,261.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.6%。

在消費者偏好和生活方式轉變的推動下，除臭劑市場正獲得顯著的洞見。隨著消費者追求清涼感，非氣霧型除臭劑越來越受歡迎，尤其是在戶外活動時間增加的人群中。這種轉變推動了對天然成分產品的需求，因為人們的健康意識日益增強，並意識到合成成分的潛在弊端。此外，棒狀配方和天然產品的吸引力也促進了市場成長。香和劑型的創新，以及透過社群媒體加強行銷力度，都有助於提高產品知名度並增強消費者參與度。這些趨勢正在創造成長機遇，並凸顯除臭劑類別的動態特性，因為消費者越來越關注產品成分及其對健康的影響。

除臭劑市場促進因素

消費者對除臭產品的興趣日益濃厚，尤其是在年輕一代中，這正對全球除臭劑原料市場產生顯著影響。這一成長主要得益於創新配方以及除臭劑相對於其他個人保健產品更低的價格分佈。高品質的成分、先進的技術和精美的包裝吸引消費者，推動除臭劑市場的發展。此外，人們對個人護理的日益重視、氣溫的升高以及導致體味的生活方式選擇也推動了市場需求。香水的日益流行，尤其是在年輕一代中，也進一步促進了市場的快速成長，為除臭劑產業的成長和創新創造了有利環境。

限制除臭劑市場的因素

除臭劑市場面臨許多挑戰，阻礙其發展。其中包括市面上存在未經監管的化學成分，這些成分可能導致敏感肌膚人群出現過敏反應。此外，假冒產品的氾濫也進一步加劇了消費者的信任危機和安全疑慮。高昂的香水價格也令注重預算的消費者望而卻步，限制了他們的選擇。因此，這些因素共同構成了除臭劑市場的限制性環境，影響了整體銷售和消費者滿意度，同時也帶來了一些亟待解決的持續性問題，這些問題對於未來的市場發展至關重要。

除臭劑市場趨勢

在消費者對潔淨標示天然、有機產品的偏好日益成長的推動下，除臭劑市場正經歷著向天然有機產品的重大轉變。注重健康的消費者越來越傾向於選擇含有黃瓜、蘆薈、檸檬草和綠茶等植物成分的除臭劑，因為他們認知到這些成分對皮膚健康和整體健康的益處。這一趨勢反映了消費者對永續和環保個人保健產品的更廣泛需求，他們越來越關注塗抹在身上的產品成分。為了滿足這項需求，各大品牌正不斷創新，以提升產品吸引力，強調透明度和永續性，並專注於開發草本和植物來源產品。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Unilever PLC（United Kingdom）
Procter & Gamble Co.（United States）
Henkel AG & Co. KGaA（Germany）
Beiersdorf AG（Germany）
Colgate-Palmolive Company（United States）
Reckitt Benckiser Group PLC（United Kingdom）
Church & Dwight Co., Inc.（United States）
Kao Corporation（Japan）
Lion Corporation（Japan）
L'Oreal SA（France）
Avon Products, Inc.（United Kingdom）
Godrej Consumer Products Limited（India）
Natura &Co Holding SA（Brazil）
Edgewell Personal Care Company（United States）
Poliana Industriale SpA（Italy）
Cosmax, Inc.（South Korea）
LG Household & Health Care Ltd.（South Korea）
Amorepacific Corporation（South Korea）

結論與建議

簡介目錄

Product Code: SQMIG30L2216

Deodorant Market size was valued at USD 77.25 Billion in 2024 and is poised to grow from USD 81.58 Billion in 2025 to USD 126.15 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The deodorant market is experiencing significant insights driven by evolving consumer preferences and lifestyle changes. As consumers seek freshness, non-aerosol deodorants are gaining popularity, particularly among those spending more time outdoors. This shift is accompanied by an increasing demand for products featuring natural ingredients, driven by health consciousness and awareness of the potential drawbacks of synthetic components. Additionally, the appeal of stick formulations and natural products supports market growth. Innovations in fragrance and format, combined with heightened marketing efforts through social media, enhance product visibility and consumer engagement. These trends create substantial opportunities for growth, as consumers become more discerning about product content and its impact on their wellbeing, highlighting the dynamic nature of the deodorant sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Deodorant market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Deodorant Market Segments Analysis

Global Deodorant Market is segmented by Product Type, Packaging Material, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Spray, Roll-On, Creams, Gels, Wipes, Stick and Others. Based on Packaging Material, the market is segmented into Metal, Plastic and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores and Others. Based on End-User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Deodorant Market

The growing interest in deodorant products, particularly among younger demographics, is significantly influencing the global deodorant ingredients market. This expansion is fueled by innovative formulations and the lower price points of deodorants relative to other personal care alternatives. The appeal of high-quality ingredients, advanced technology, and attractive packaging has enhanced consumer interest in these products. Additionally, an increased focus on personal grooming is driving demand, alongside rising temperatures and lifestyle choices that lead to body odor. The popularity of fragrances, especially among youth, further contributes to the burgeoning market, creating a favorable environment for deodorant growth and innovation.

Restraints in the Deodorant Market

The deodorant market faces several challenges that hinder its growth, including the presence of unregulated chemical ingredients that can lead to allergic reactions in individuals with sensitive skin. Additionally, the proliferation of counterfeit products in the market further complicates consumer trust and safety. High prices associated with premium fragrance options also deter budget-conscious consumers from making purchases, limiting their choices. As a result, these factors create a restrictive environment for the deodorant market, impacting overall sales and consumer satisfaction while presenting ongoing concerns that need to be addressed for future market development.

Market Trends of the Deodorant Market

The deodorant market is experiencing a significant shift towards natural and organic products, driven by a growing consumer preference for clean-label options. Health-conscious individuals are increasingly seeking deodorants formulated with botanical ingredients such as cucumber, aloe vera, lemongrass, and green tea, recognizing their benefits for skin health and overall well-being. This trend reflects a broader movement towards sustainable and eco-friendly personal care products, as consumers become more discerning about the ingredients they apply to their bodies. Consequently, brands are innovating to meet this demand, focusing on transparency, sustainability, and the use of herbal and plant-based formulations to enhance consumer appeal.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Deodorant Market Size by Product Type & CAGR (2026-2033)

Market Overview
Spray
Roll-On
Creams
Gels
Wipes
Stick
Others

Global Deodorant Market Size by Packaging Material & CAGR (2026-2033)

Market Overview
Metal
Plastic
Others

Global Deodorant Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies
Online Stores
Others

Global Deodorant Market Size by End-User & CAGR (2026-2033)

Market Overview
Men
Women

Global Deodorant Market Size & CAGR (2026-2033)

North America (Product Type, Packaging Material, Distribution Channel, End-User)
- US
- Canada
Europe (Product Type, Packaging Material, Distribution Channel, End-User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Packaging Material, Distribution Channel, End-User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Packaging Material, Distribution Channel, End-User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Packaging Material, Distribution Channel, End-User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Unilever PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products, Inc. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Godrej Consumer Products Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura &Co Holding S.A. (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Poliana Industriale SpA (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cosmax, Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Household & Health Care Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments