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市場調查報告書
商品編碼
1801244
嬰兒背帶市場規模、佔有率和趨勢(按產品類型、配銷通路、地區及預測,2025-2033 年)Baby Carrier Market Size, Share, and Trends by Product Type, Distribution Channel, Region, and Forecast 2025-2033 |
2024年,全球嬰兒背帶市場規模達6.02億美元。展望未來, IMARC Group預測,到2033年,該市場規模將達到7.919億美元,2025-2033年期間的複合年成長率為3.1%。歐洲目前佔據市場主導地位,到2024年將佔據超過32%的市場。受兒童發展益處意識不斷增強、職業女性數量不斷增加、快速城鎮化和生活方式變化、近期創新和產品多樣化以及全球日益成長的健康和安全意識等因素推動,該市場正在快速成長。
父母對兒童安全的日益關注,推動了嬰兒背帶市場的豐厚成長。此外,其他推動市場成長的重要因素包括:透過電商管道輕鬆獲取產品、職業女性人數不斷增加以及社群媒體平台對個人購買決策的影響力日益增強。領先的市場參與者正在推出先進的人體工學嬰兒背帶,其座椅設計舒適,腰帶採用雙調節設計,可為嬰兒的臀部和脊椎提供充足的支撐。這些背帶也採用了透氣的生物材料,即使在長時間佩戴的情況下也能為嬰兒和佩戴者提供極致舒適感。此外,許多製造商正在採用最新技術來擴大其消費者群體。例如,BabyMoon Carriers 的智慧嬰兒背帶專為早產兒設計,內建電子紡織生物監測感測器。這些感測器可以即時收集生命徵象,產生報告,並透過行動應用程式提供個人化建議。
對嬰兒健康和安全的日益關注,在推動市場成長方面發揮著至關重要的作用。例如,髖關節發育不良影響約1%的嬰兒。因此,父母越來越意識到嬰兒背帶對孩子和自身的人體工學益處。設計合理的背帶能夠促進嬰兒自然坐姿,支撐其髖部、脊椎和頸部發展。這對於預防髖關節發育不良等疾病尤其重要。此外,嬰兒背帶的設計能夠平均分佈嬰兒的體重。這樣,人們就不會因為長時間背著孩子而感到背部和肩膀疼痛。現代背帶配備了有助於增強安全性的功能,例如安全扣環、加強縫線和支撐系統等。
美國是嬰兒背帶的主要市場之一,因為隨著人們越來越重視情感連結和親密育兒法,對包括嬰兒背帶在內的肌膚接觸嬰兒產品的需求不斷成長。此外,本土企業不斷推出多功能設計,包括可轉換設計、可調式座椅位置和模組化組件,也正在擴大市場活力。這正在引導美國對嬰兒背帶的需求。產品安全問題凸顯了嚴格的安全法規和品質控制的必要性。例如,美國消費者產品安全委員會於2023年9月針對部分背帶發布了消費者警告。這些產品不符合聯邦安全標準,有嚴重的嬰兒跌倒和窒息風險。
提高對兒童發展益處的認知
嬰兒背帶在兒童發展中扮演的關鍵角色日益凸顯,這是推動市場成長的重要因素。一項研究表明,使用背帶的嬰兒在白天哭鬧減少了43%,夜間哭鬧減少了51%。哭鬧的減少是改善嬰兒和父母情緒健康的重要因素,有助於增進親子關係和情感安全感,進而推動嬰兒背帶的需求。嬰兒背帶促進親子之間的肌膚接觸和身體親密感,這對嬰兒的情緒和心理發展至關重要。此外,背帶有助於建立安全的親子關係,培養孩子的安全感和信任感。此外,背帶還能讓父母更及時地觀察和回應嬰兒的暗示和需求,這對嬰兒的整體發展至關重要。此外,嬰兒在背帶中的直立姿勢有助於嬰兒更好地消化,並降低其出現反流問題的風險。
職業婦女數量不斷增加
全球不斷成長的職業女性人口是推動市場成長的主要動力之一。已開發國家約有70%的女性從事有薪工作,發展中國家約有60%的女性從事有薪工作。因此,有效的育兒解決方案的使用正成為成長的因素。嬰兒背帶就是其中之一,它可以幫助職業媽媽即使在工作繁忙時也能將新生兒緊緊抱在懷裡。背帶讓父母同時處理多項任務,讓他們能夠處理家務、工作相關事務,甚至上下班途中,同時讓孩子感到舒適安心。對於產假後重返職場、尋求平衡職業與個人生活的女性來說,背帶也至關重要。
快速的城市化和生活方式的改變
都市化和生活方式的轉變顯著影響著嬰兒背帶市場的成長。越來越多的家庭遷入城市,面臨著許多挑戰,例如有限的居住空間、擁擠的公共交通以及快節奏的生活節奏,這些都使得嬰兒車等傳統的嬰兒運輸方式變得不再實用。嬰兒背帶提供了一個緊湊便捷的解決方案,讓父母能夠輕鬆地穿梭於繁忙的街道、乘坐公共交通工具以及人流密集的場所。它們也不需要大量的儲物空間,是小型公寓和旅行的理想選擇。目前,全球55%的人口居住在城市地區,預計2050年將上升到68%。此外,城市生活方式也強調了移動性和靈活性的重要性,而嬰兒背帶正是這類產品所體現的特質。它們使父母能夠保持積極的生活方式,因為他們可以輕鬆地帶著寶寶進行各種戶外活動,例如散步、遠足或購物。
近期創新和產品差異化
製造商正在不斷創新,以滿足父母不斷變化的需求和偏好,並專注於安全性、舒適性、易用性和款式等方面。例如,2022 年,總部位於倫敦的高品質運動休閒嬰兒背帶供應商 Carifit 籌集了 53 萬美元,用於設計、開發和推出創新 Carifit 嬰兒背帶。與此相符的是,人體工學設計的發展確保了嬰兒的安全和舒適,同時減輕了父母的身體壓力,促進了市場的成長。此外,最近開發的先進材料提供了更好的支撐性、透氣性和耐用性,提高了背帶的整體質量,並正在推動市場的成長。此外,各種背帶類型的推出,如包裹式、吊帶式、結構化背帶和混合式,以滿足不同的育兒方式和需求,正在對市場成長產生積極影響。
The global baby carrier market size was valued at USD 602.0 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 791.9 Million by 2033, exhibiting a CAGR of 3.1% during 2025-2033. Europe currently dominates the market, holding a significant market share of over 32% in 2024. The market is growing rapidly driven by increasing awareness of child development benefits, rising number of working women, rapid urbanization and lifestyle changes, recent innovation and product variety, and heightened health and safety concerns across the globe.
Rising concern about child safety among parents is resulting in lucrative growth for the baby carrier market. In addition, the other significant factors boosting the market growth include easy availability of products through the e-commerce channel, increasing number of working women and growing influence of social media platforms on the buying decisions of individuals. The leading market players are introducing advanced ergonomic baby carriers with comfortable seating design and double adjustment waist belts that provide adequate support to the hips and spine of the babies. They are also incorporating breathable biomaterials that provide utmost comfort to the baby and wearer during extended wearing. Apart from this, many manufacturers are adopting the latest technologies to increase their consumer base. For instance, Smart Baby Carriers by BabyMoon Carriers are exclusively made for premature babies, with built-in e-textile biomonitoring sensors. These sensors collect vital signs in real-time, generate reports, and provide personalized advice on a mobile app.
The heightened concerns about the health and safety of babies are playing a crucial role in driving the market growth. For instance, hip dysplasia affects about 1% of infants. As a result of this, parents are increasingly aware of the ergonomic benefits of baby carriers for both the child and themselves. Properly designed carriers promote a natural sitting position for the baby, supporting their hip, spine, and neck development. It is especially important in preventing conditions like hip dysplasia. Additionally, baby carriers are developed to distribute the body weight of the baby evenly. With this, one does not suffer from back and shoulder aches due to carrying a child for long periods. Modern-day carriers come with features that help enhance safety, for instance secure buckles, reinforced stitching, and support systems among others.
The United States is one of the key markets for baby carriers owing to the expanding parenting philosophies about emotional bonding and attachment parenting are accelerating the demand for skin-to-skin contact baby products, including baby carriers. In addition, the increasing advancements by the local players, which offer multifunctional designs, including convertible designs, adjustable seating positions, and modular components are expanding the market dynamics. This is steering the demand for the product in the country. Product safety issues highlight the necessity for strict safety regulations and quality control. For instance, the U.S. Consumer Product Safety Commission issued a consumer alert on some sling carriers in September 2023. These products did not meet federal safety standards and posed a serious hazard of baby falls and suffocation.
Increasing awareness of child development benefits
The heightened awareness of the critical role baby carriers play in child development is a significant factor driving the market growth. According to a research study, babies who were worn in carriers cried 43% less during the day and 51% less at night. This decrease in crying is a major factor in improving the emotional well-being of both infants and parents, promoting attachment and emotional security, which in turn drives the demand for baby carriers. Baby carriers facilitate skin-to-skin contact and physical closeness between the parent and the child, which are vital for the emotional and psychological development of the baby. Furthermore, it helps in developing a secure attachment, fostering a sense of safety and trust in the child. Moreover, babywearing enables parents to observe and respond to their baby's cues and needs more promptly, which is crucial for their overall development. Additionally, the upright position in a carrier aids in better digestion and reduces the risks of reflux issues in infants.
Rising number of working women
The growing working women population worldwide is one of the primary drivers boosting the market growth. About 70% of the women in developed countries and around 60% in developing economies are engaged in paid employment. Resultantly, the usage of effective childcare solutions is serving as a growth factor. Among these solutions are baby carriers which help working moms to keep their newborns close even when they are busy with work. They enable parents to engage in multitasking, allowing them to carry out household chores, work-related tasks, or even commute while keeping their child close and comforted. It is also crucial for women returning to work post-maternity leave who seek ways to balance their professional and personal lives.
Rapid urbanization and lifestyle changes
Urbanization and lifestyle changes are significantly influencing the growth of the baby carrier market. Families are moving to urban areas, encountering unique challenges, such as limited living space, crowded public transportation, and a fast-paced lifestyle, all of which make traditional baby transport methods like strollers less practical. Baby carriers offer a compact, convenient solution, allowing parents to navigate busy streets, use public transport, and move through crowded places with ease. They also do not require large storage spaces and are ideal for small apartments and traveling. Currently, 55% of the global population resides in urban areas, a figure projected to rise to 68% by 2050. Furthermore, the urban lifestyle also emphasizes the importance of mobility and flexibility, qualities that baby carriers embody. They enable parents to maintain an active lifestyle, as they can easily take their baby along for various outdoor activities like walking, hiking, or shopping.
Recent innovation and product differentiation
Manufacturers are innovating to meet the evolving needs and preferences of parents, focusing on aspects such as safety, comfort, ease of use, and style. For instance, in 2022, Carifit, a London-based company supplying high-quality athleisure baby carriers raised US$ 530,000 to design, develop, and launch the innovative Carifit baby carrier. In line with this, the development of ergonomic designs that ensure the baby's safety and comfort while also reducing physical strain for the parent is contributing to the market growth. Besides, the recent development of advanced materials that offer better support, breathability, and durability, enhancing the overall quality of carriers, is driving the market growth. Furthermore, the introduction of varieties in types of carriers, such as wraps, slings, structured carriers, and hybrid models, catering to different parenting styles and needs, is positively impacting the market growth.
The buckled carrier segment stands as the largest product type in 2024, holding around 35% of the market. The buckled carrier segment holds the largest market share due to its ease of use, safety features, and versatility. They are equipped with padded straps and buckles to secure the baby in place, providing a snug and safe environment. Furthermore, buckled carriers are designed to distribute the weight of the baby uniformly across the parent's shoulders and hips, making them comfortable for extended use. Additionally, they are highly favored among parents who are concerned about ergonomic support for both, themselves, and their children.
Wrap carriers appeal to parents looking for a more natural and intimate way to carry their babies. They are made from long pieces of fabric that are wrapped around the parent's body and the baby, offering a snug, womb-like environment. Wrap carriers are especially popular for newborns and younger infants due to the close contact it facilitates, promoting bonding and secure attachment.
Sling carriers consist of a single piece of fabric that loops over one shoulder and forms a pouch to carry the baby. They are favored for their ease of use and simple design, offering a quick and convenient way to carry a baby, particularly for short trips or around the house. Furthermore, sling carriers are ideal for breastfeeding mothers due to the ease of adjusting the baby's position.
Specialty stores represent the largest market segment, owing to their focused and expert approach to baby care products. They are often dedicated to baby and childcare items, providing a tailored shopping experience with a wide range of products specifically for infants and toddlers. Additionally, specialty stores offer personalized customer service, with knowledgeable staff who can offer detailed advice and product demonstrations. Furthermore, they often stock a variety of brands and models, including premium and niche products, catering to diverse consumer preferences.
Supermarkets and hypermarkets appeal to consumers who appreciate convenience and one-stop shopping. These large retail spaces offer a variety of baby products, including carriers, under one roof, making it convenient for parents to shop for multiple items at once. Furthermore, the presence of baby carriers in these stores increases the visibility and accessibility of these products to a broader audience, including casual shoppers.
Online stores offer unparalleled convenience, allowing parents to shop from the comfort of their homes and have products delivered directly to their doorstep. They provide an extensive range of products and brands, often surpassing what is available in physical stores. It includes access to international brands, specialty carriers, and competitive pricing due to lower overhead costs.
In 2024, Europe accounted for the largest market share of around 32%. Europe holds the largest market share due to high consumer awareness, strong purchasing power, and a preference for premium childcare products. Furthermore, European consumers tend to prioritize quality and safety in baby products, leading to a high demand for ergonomically designed, certified carriers. Additionally, the presence of a well-established retail network in the region, which provides easy accessibility to a wide range of baby carriers, is contributing to the market growth. Furthermore, the cultural emphasis on parenting and outdoor activities in Europe is acting as another growth-inducing factor.
The Asia Pacific market is the fastest-growing market, driven by increasing urbanization, rising disposable incomes, and a growing middle class. Additionally, the cultural tradition of babywearing in many Asian societies is further bolstering the market growth. Besides this, the expansion of retail infrastructure and the surge in e-commerce platforms in the region, making baby carriers more accessible to a broader audience, is supporting the market growth.
North America Baby Carrier Market Analysis
The growing awareness of sustainability, changing family responsibilities, and cultural acceptance of babywearing, all support the European baby carrier market. European nations are investing more on raising families and kids, which benefits the market. Eurostat, for example, reports that EU nations spent an average of €777 per person on family benefits in 2021, up from €561 in 2011. Additionally, majority of parents in nations like Germany, France, and the UK prioritize sustainability when making purchases, indicating a growing demand for ergonomic, long-lasting, and eco-friendly baby items. Adjustable carriers that accommodate both moms and fathers are in high demand because to the development of shared parental responsibilities.
Furthermore, the retail industry in Europe is well-established, and notable brands of baby carriers include BabyBjorn and Ergobaby. Baby carriers have been shown to improve parent-child bonding and lessen colic, which has attracted many European parents. Favorable government regulations that encourage parents to purchase high-quality baby items, such generous parental leave programs, also help the business. These elements, along with the growing power of parenting forums and internet shopping, are propelling the European market's consistent expansion.
United States Baby Carrier Market Analysis
United States is the most lucrative market in North America, which accounted for around 77.3% market share in 2023. The growing demand for premium baby products, the significant number of dual-income households, and rising awareness of ergonomic parenting solutions are driving the baby carrier market in the US. According to the data by Bureau of Labor Statistics, around 67% of families have both parents working, therefore, there is a growing need for hands-free and mobile parenting solutions in American homes. Convenient baby carriers enable parents to multitask while still being physically near their infants, which is good for the emotional growth of the child. Healthcare professionals support ergonomic designs because they distribute weight uniformly and lessen strain, making them an important consideration when making a purchase.
In 2024, the baby products market in the United States has grown at a considerable rate, with baby carriers accounting for a significant percentage of the market. With a wide range of brands and models, online retail channels like Amazon and niche e-commerce platforms hold a significant share of total sales of baby products. Baby carriers that are visually beautiful, practical, and environmentally responsible are also becoming more and more popular among millennial and Gen-Z parents because of social media trends and parenting influencer endorsements. A growing inclination for gender-neutral parenting responsibilities is also helping the industry, as more and more male caregivers choose baby carriers because of their comfort and adaptability.
Asia Pacific Baby Carrier Market Analysis
The market for baby carriers is expanding quickly in Asia Pacific due to factors such urbanization, high birth rates, and growing disposable budgets. More than 40% of births worldwide occur in nations like China and India, which offers makers of baby carriers a lot of potential. The need for practical and ergonomic parenting solutions has increased due to shifting family dynamics, such as the rise in nuclear households and working moms. Consumers in industrialized economies like South Korea and Japan place a high value on high-end, ergonomic baby carriers that are made for comfort and safety. In contrast, cost and usability are important considerations when making a purchase in emerging economies. The region's access to premium and international brands has increased due to the growing impact of Western parenting techniques and the expansion of e-commerce platforms, which has further boosted the market.
Latin America Baby Carrier Market Analysis
The burgeoning urban population, rising middle-class earnings, and greater adoption of contemporary parenting techniques in Latin America are driving the market for baby carriers. The growing number of childbirths in Latin America is another primary driver for the market. Latin America and the Caribbean have risen to the third position in the world for the incidence of adolescent motherhood and have the second-highest adolescent fertility rate, second only to sub-Saharan Africa. A cultural change toward more active parenting duties is taking place in nations like Brazil and Mexico, which together make up a sizable share of the region's population. Indigenous babywearing customs in the area have also helped baby carriers gain acceptance and popularity by fusing contemporary functionality with cultural significance.
Middle East and Africa Baby Carrier Market Analysis
High birth rates, urbanization, and rising disposable incomes all contribute to the baby carrier market in the Middle East and Africa. Young families in nations like Nigeria and Egypt are looking for reasonably priced and long-lasting baby carriers for everyday usage. Affluent populations and a move toward contemporary parenting practices are driving the need for high-end, branded goods in the Gulf Cooperation Council (GCC) nations, including Saudi Arabia and the United Arab Emirates. Furthermore, the region's baby carrier accessibility has greatly improved due to rising number of online retail platforms, which has fuelled adoption in both urban and semi-urban markets.
Companies are innovating and improving their products to meet the changing needs of parents and caregivers. It includes developing more ergonomic designs, using advanced, baby-friendly materials, and incorporating features that enhance safety, comfort, and convenience. Additionally, leading players are investing in strong marketing and branding strategies, such as social media, influencer partnerships, and celebrity endorsements, to differentiate their products and connect with consumers. They are also focusing on educational marketing, providing valuable information about babywearing benefits and safety, which helps in enhancing trust and credibility with consumers.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: