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封面
市場調查報告書
商品編碼
1800906

2025 年至 2033 年授權體育商品市場報告（按產品類型、配銷通路、價格範圍、最終用戶和地區）

Licensed Sports Merchandise Market Report by Product Type, Distribution Channel, Price Range, End-User, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3個工作天內

價格

2024年，全球授權運動商品市場規模達335億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到447億美元，2025-2033年期間的複合年成長率（CAGR）為3.2%。錦標賽、錦標賽和聯賽等大型體育賽事的舉辦，授權體育商品製造和客製化技術的進步，以及媒體對體育賽事和運動員的廣泛報道，是推動市場發展的主要因素。

授權體育商品市場分析：

  • 主要市場促進因素：關鍵市場促進因素包括體育賽事日益普及、球迷參與度提升以及全球運動聯盟的擴張。球迷傾向於透過品牌商品表達對喜愛球隊或運動員的忠誠，這推動了市場成長。電商平台也使人們能夠輕鬆獲得授權產品，從而對市場成長做出了積極貢獻。體育組織與服裝品牌之間的合作豐富了產品的多樣性，而新興市場運動文化的興起也促進了市場成長。同時，明星代言和授權協議的推進也進一步支持了市場的擴張。
  • 主要市場趨勢：市場的主要趨勢包括永續和環保產品的興起，因為如今品牌越來越注重環保材料。擴增實境 (AR) 和虛擬實境 (VR) 等技術的融合，透過個人化商品選擇提升了整體粉絲體驗。此外，運動團隊與時尚品牌之間的合作也催生了獨家且需求旺盛的系列產品。線上零售和社群媒體也在推動銷售方面發揮關鍵作用，提供便利的管道和精準的行銷策略。
  • 地理趨勢：市場地理趨勢顯示，北美和歐洲市場顯著成長，這主要得益於主要運動聯賽和忠實球迷群的強大影響力。受足球、籃球和電競等全球運動日益普及的推動，亞太地區正逐漸成為關鍵市場。同時，可支配收入的成長和西方體育文化的影響進一步刺激了印度和中國等地區的需求。拉丁美洲也經歷了顯著成長，尤其是在足球周邊產品方面，強大的球迷群體支撐著銷售。
  • 競爭格局：授權體育商品產業的一些主要市場參與者包括阿迪達斯股份公司、哥倫比亞運動服、迪克體育用品公司、Fanatics 公司、G-III Apparel Group Limited、Hanesbrands 公司、耐吉公司、普拉達、彪馬 SE、Sports Direct 國際有限公司、安德瑪公司、VF 公司等。
  • 挑戰與機會：市場面臨許多挑戰，包括仿冒品侵蝕品牌價值並影響銷售。經濟波動和授權商品的高價也會限制消費者支出。然而，隨著運動在全球的吸引力日益增強，尤其是在亞太地區和拉丁美洲等新興市場，市場也蘊藏著巨大的機會。電子商務和社群媒體的興起帶來了更廣泛的受眾群體和更好的粉絲互動體驗，而擴增實境 (AR) 和客製化選項等技術創新則提升了購物體驗，吸引了更多消費者進入市場。

授權體育商品市場趨勢：

粉絲參與與認同

運動擁有無與倫比的魅力，能夠激發球迷的熱情和忠誠，促使他們尋求表達歸屬感的方式。授權運動商品是這種忠誠的具體體現，讓球迷能夠透過服裝、配件和收藏品自豪地展現他們對球隊的忠誠。穿著或擁有授權商品的行為會在球迷之間建立一種情誼，培養一個志同道合、志趣相投的社群。這種情感紐帶轉化為強勁的市場需求，因為球迷們積極尋求機會來展現他們的忠誠。授權體育商品的供應商可以透過提供多樣化的產品來滿足不同偏好和人群的需求，從而充分利用這種強大的情感連結。透過識別並滿足球迷與所選球隊互動和認同的內在渴望，企業可以挖掘授權體育商品持續的市場需求。根據授權體育商品市場預測，由於球迷參與度的提高、體育運動在全球影響力的擴大以及對展現球隊歸屬感的服裝和鞋類的需求不斷成長，預計市場將實現穩步成長。例如，2024年7月，紐西蘭橄欖球隊與Fanatics達成了一項具有里程碑意義的合作，為全黑隊、黑蕨隊和其他身著黑衣的球隊的全球球迷提供全通路零售和商品銷售服務。這項長期合作涵蓋官方商品銷售以及在全球提升球迷認知。 Fanatics將經營紐西蘭橄欖球隊的官方電商平台和場內零售體驗。此次合作旨在為所有紐西蘭球迷提供更優質的購物體驗。

名人和運動員代言

備受矚目的運動員不僅是運動界的人物，更是超越運動界界線的偶像。因此，他們代言的特定產品（包括授權運動商品）對消費者的購買決策有著舉足輕重的影響。球迷們往往會效仿他們喜愛的運動員的生活方式和選擇，這使得由這些明星代言的產品備受追捧。獲得運動員代言授權商品的企業，其信譽和吸引力自然會得到提升。此外，運動員與品牌的合作可以創造獨家限量版商品，引起收藏家與愛好者的共鳴。在市場研究和諮詢服務領域，了解運動員代言對消費者行為的影響可以引導企業建立策略夥伴關係，從而提升品牌知名度和市場定位。例如，2023年11月，NBA延長了與Suditi Sports Apparel的合作，以擴大其在印度的商品覆蓋範圍。 Suditi現在將獲得在印度生產和分銷NBA授權球迷服裝的許可，包括球員球迷服裝、服裝、頭飾、內衣和配件。此次合作旨在滿足印度市場對NBA周邊商品日益成長的需求。此外，NBA也與印度服裝品牌Bhaane合作經營NBAStore.in，為球迷提供豐富的NBA官方周邊商品選擇。

全球化和市場進入

通訊、媒體報導和數位平台的進步彌合了地域差距，使世界各地的粉絲能夠與他們喜愛的運動隊伍和運動員建立聯繫。這種全球曝光度的提升帶來了國際粉絲群的擴大，為授權運動商品創造了巨大的潛在市場。居住在不同國家的粉絲現在能夠接觸和購買曾經僅限於當地市場的商品。這種現象導致了消費者偏好的多樣化，以及對迎合不同文化背景的產品的需求增加。對於授權體育商品產業的企業來說，這種全球化既帶來了機遇，也帶來了挑戰。能夠客製化產品以引起不同文化的共鳴，同時保持球隊身份的真實性，對於持續成功至關重要。在市場研究和諮詢服務的背景下，了解全球消費者行為和偏好的細微差別，可以指導企業制定有效的市場進入和擴張策略，從而充分利用授權體育商品的全球吸引力。例如，2023年8月，HSN與Fanatics合作，為其購物者提供更廣泛的官方體育商品系列。此次合作將提供更廣泛的球隊周邊商品，包括NFL、NHL、MLB等主要運動聯盟的商品。此外，雙方還將推出NBA、大學體育賽事、NASCAR、MLS和歐足總的新產品。 HSN和Fanatics旨在透過這項獨特的合作，提升顧客的運動購物體驗。

授權體育商品市場細分：

按產品類型細分：

  • 服裝和鞋類
  • 配件和禮品
  • 玩具和遊戲
  • 其他

服裝和鞋類佔市場主導地位

服裝和鞋類為球迷提供了一種切實可見的方式來表達他們的忠誠，使其成為全球球迷的搶手貨。從印有球隊標誌和球員姓名的球衣，到帶有標誌性符號的帽子和鞋子，球迷們熱切地將這些產品視為表達支持的方式。授權運動服裝和鞋類的吸引力遠不止於展現球隊歸屬感。這些產品蘊含著一種認同感和歸屬感，在擁有共同熱情的球迷之間營造出一種情誼。穿上球衣或戴上球隊主題的帽子，能夠增強團結感和社區感，進一步增強了市場對此類商品的需求。此外，明星代言和運動員合作的盛行也增強了這些產品的吸引力，因為球迷們渴望效仿他們喜愛的運動員的風格和選擇。例如，2024年4月，Agilitas Sports獲得了Lotto在印度、澳洲以及即將在南非的獨家授權。此舉契合了印度日益成長的運動表現和運動休閒需求。該公司旨在透過投資Lotto品牌的先進製造技術、尖端技術和設計創新，影響從製造到零售的整個價值鏈。此次合作將為多個國家的運動愛好者帶來包括服裝、鞋類和配件在內的豐富產品和體驗。

依配銷通路分類：

  • 網路商店
  • 超市和大賣場
  • 百貨公司
  • 專賣店
  • 其他

專賣店佔業界最大佔有率

專賣店致力於精心挑選豐富多元、獨特特色的產品，以滿足球迷對球隊歸屬、球員代言和紀念品的偏好。因此，專賣店營造了一種氛圍，讓球迷可以沉浸在精心挑選的商品中，激發他們的熱情和忠誠度。專賣店的吸引力不僅在於其專注的產品，還在於其提供的個人化和專家驅動的服務。店員通常精通運動文化和授權商品的意義，能夠提供顧客專業的指導和建議。這種人性化的服務提升了購物體驗，在光顧這些商店的球迷中培養了一種社區感和共同的熱情。此外，專賣店的實體店面對其在配銷通路中的突出地位也起著至關重要的作用。

按價格範圍細分：

  • 優質的
  • 經濟的

Premium 代表領先的細分市場

根據授權體育商品市場報告，高階商品佔據最大市場佔有率。高階商品體現了一定的工藝、品質和獨特性，能夠引起那些尋求能夠體現他們對喜愛運動隊或運動員的熱愛的商品的消費者的共鳴。高階產品通常採用優質材料，注重細節，並採用創新設計，使其有別於標準產品。這種對品質的關注不僅提升了商品的美感，也符合那些注重持久且有意義的購買體驗的挑剔粉絲的價值觀。高階商品還包括限量版收藏品、親筆簽名商品以及對收藏家和愛好者俱有重要價值的獨特合作商品。此外，粉絲與運動隊伍和運動員之間的情感聯繫在推動高階商品需求方面發揮關鍵作用。

按最終用戶分類：

  • 男士
  • 女性
  • 孩子們

男性在市場上佔據明顯主導地位

授權體育商品對男性的吸引力是多方面的。對許多人來說，支持運動隊伍是一種自我表達的方式，也是展現自身興趣和歸屬感的管道。授權服裝、配件和收藏品為男性提供了公開展示忠誠和熱情的實際途徑，使他們能夠與志同道合的人建立聯繫，並參與以體育為中心的對話。此外，職業運動員作為榜樣和激勵來源的作用，也促進了男性對授權運動商品的需求。運動員通常體現出決心、韌性和成就感，這些特質能引起男性消費者的共鳴，促使他們尋求由這些受人尊敬的人物代言的產品。男性對運動的情感投入，加上運動員代言的渴望，共同創造了對符合他們喜好的授權商品的強勁市場需求。

按地區分類：

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

北美佔明顯優勢，佔授權運動商品市場最大佔有率

該報告還對所有主要區域市場進行了全面分析，包括北美（美國和加拿大）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告指出，北美是授權體育商品最大的區域市場。

北美的主導地位得益於多種因素，這些因素共同造就了該地區卓越的市場地位。北美擁有豐富的體育文化傳統，多年來擁有許多標誌性的聯賽和球隊，吸引了大批忠實粉絲。該地區對體育運動的熱情轉化為對授權商品的強勁需求，因為球迷們尋求實際的方式來表達他們的忠誠。此外，北美先進的消費基礎設施和電商生態系統促進了授權體育商品的取得和分銷，使其能夠覆蓋更廣泛的受眾。數位平台的廣泛使用實現了品牌與消費者之間的無縫互動，從而增加了銷售額並提升了品牌知名度。此外，大型體育賽事的盛行和明星代言的影響力增強了市場的吸引力，為授權商品的蓬勃發展創造了有利的環境。例如，2023年11月，Fanatics與美國領先的大學體育授權公司CLC合作，將15所美國大學的官方授權商品帶給全球大學運動愛好者。透過此次合作，Fanatics 將提供種類繁多的產品以滿足全球受眾的需求，並計劃逐步擴展至更多院校。此次合作旨在為全球大學體育迷提供更優質的購物體驗。

（請注意，這只是關鍵參與者的部分列表，完整列表在報告中提供。）

  • 為了滿足更廣泛的消費者偏好，各大公司不斷豐富其產品組合。他們提供種類繁多的商品，包括服裝、鞋類、配件和收藏品，涵蓋了眾多運動隊伍和運動員。領先的公司專注於提供融合創新設計和材料的高品質產品。這種對品質的承諾提升了授權商品的吸引力，確保消費者收到的產品能準確反映他們的熱情和忠誠度。領先的企業正在積極探索國際擴張的機會，以挖掘全球日益成長的各類體育賽事粉絲群。透過瞄準新的市場和地區，他們可以擴大客戶群和收入來源。與時裝設計師、藝術家以及體育行業以外的其他品牌合作，使公司能夠提供獨特的限量版授權商品，吸引更廣泛的受眾。

本報告回答的關鍵問題：

  • 全球授權運動商品市場目前表現如何？未來幾年又將如何表現？
  • 全球授權運動商品市場的促進因素、限制因素和機會有哪些？
  • 每個促進因素、限制因素和機會對全球授權運動商品市場有何影響？
  • 主要的區域市場有哪些？
  • 哪些國家代表最具吸引力的授權運動商品市場？
  • 根據產品類型，市場是如何分類的？
  • 授權體育商品市場中最具吸引力的產品類型是哪一種？
  • 根據配銷通路，市場如何分類？
  • 授權體育商品市場中最具吸引力的配銷通路是哪一個？
  • 依價格範圍，市場如何分類？
  • 授權體育商品市場上最具吸引力的價格範圍是哪一個？
  • 根據最終用戶，市場是如何分類的？
  • 授權體育商品市場中最具吸引力的終端用戶是誰？
  • 市場的競爭結構是怎麼樣的？
  • 全球授權運動商品市場的主要參與者/公司有哪些？

本報告回答的關鍵問題：

  • 全球授權運動商品市場目前表現如何？未來幾年又將如何表現？
  • 全球授權運動商品市場的促進因素、限制因素和機會有哪些？
  • 每個促進因素、限制因素和機會對全球授權運動商品市場有何影響？
  • 主要的區域市場有哪些？
  • 哪些國家代表最具吸引力的授權運動商品市場？
  • 根據產品類型，市場是如何分類的？
  • 授權體育商品市場中最具吸引力的產品類型是哪一種？
  • 根據配銷通路，市場如何分類？
  • 授權體育商品市場中最具吸引力的配銷通路是哪一個？
  • 依價格範圍，市場如何分類？
  • 授權體育商品市場上最具吸引力的價格範圍是哪一個？
  • 根據最終用戶，市場是如何分類的？
  • 授權體育商品市場中最具吸引力的終端用戶是誰？
  • 市場的競爭結構是怎麼樣的？
  • 全球授權運動商品市場的主要參與者/公司有哪些？

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球授權體育商品市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依產品類型

  • 服裝和鞋類
  • 配件和禮品
  • 玩具和遊戲
  • 其他

第7章：市場區隔：按配銷通路

  • 網路商店
  • 超市和大賣場
  • 百貨公司
  • 專賣店
  • 其他

第8章：市場區隔：依價格區間

  • 優質的
  • 經濟的

第9章：市場區隔：依最終用戶

  • 男士
  • 女性
  • 孩子們

第10章：市場細分：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第 11 章：SWOT 分析

第 12 章：價值鏈分析

第 13 章：波特五力分析

第 14 章：價格指標

第 15 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • adidas AG
    • Columbia Sportswear
    • Dick's Sporting Goods Inc.
    • Fanatics Inc.
    • G-III Apparel Group Ltd.
    • Hanesbrands Inc.
    • Nike Inc.
    • Prada
    • Puma SE
    • Sports Direct International Plc
    • Under Armour Inc.
    • VF Corporation
Product Code: SR112025A2132

The global licensed sports merchandise market size reached USD 33.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 44.7 Billion by 2033, exhibiting a growth rate (CAGR) of 3.2% during 2025-2033. The occurrence of major sporting events, such as championships, tournaments, and leagues, technological advancements in manufacturing and customization of licensed sports merchandise, and extensive media coverage of sports events and athlete are some of the major factors propelling the market.

Licensed Sports Merchandise Market Analysis:

  • Major Market Drivers: Key market drivers include the rising popularity of sports events, increase in fan engagement, and the expansion of global sports leagues. Fans' inclination to exhibit allegiance to their favorite teams or athletes through branded merchandise fuels the market growth. E-commerce platforms also enable easy access to licensed products contributing positively to the market growth. Collaborations between sports organizations and apparel brands enhance product variety while the rise in sporting culture in emerging markets contributes to growth. In line with this, celebrity endorsements and advancements in licensing agreements further support the market's expansion.
  • Key Market Trends: Key trends in the market include the rise of sustainable and eco-friendly products as brands nowadays focus on environmentally conscious materials. The integration of technology such as augmented reality (AR) and virtual reality (VR) is enhancing overall fan experiences with personalized merchandise options. In addition to this, collaborations between sports teams and fashion brands are creating exclusive and high-demand collections. Online retail and social media are also playing crucial roles in driving sales, offering easy access and targeted marketing.
  • Geographical Trends: Geographical trends in the market show significant growth in North America and Europe mainly due to the strong presence of major sports leagues and dedicated fan bases. Asia-Pacific is emerging as a key market, driven by the rising popularity of global sports like football, basketball and e-sports. In line with this, rise in disposable incomes and the influence of Western sports culture are further fueling the demand in regions like India and China. Latin America is also witnessing significant growth, particularly in soccer merchandise with a strong regional fan base supporting sales.
  • Competitive Landscape: Some of the major market players in the licensed sports merchandise industry include adidas AG, Columbia Sportswear, Dick's Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armour Inc., VF Corporation, among many others.
  • Challenges and Opportunities: Market faces various challenges including counterfeit products which erode brand value and impact sales. Economic fluctuations and high prices for licensed goods can also limit consumer spending. However, opportunities are abundant with the growing global appeal of sports mainly in emerging markets like Asia Pacific and Latin America. The rise of e-commerce and social media offers a broader reach and better engagement with fans while technological innovations such as augmented reality (AR) and customization options provide enhanced shopping experiences, attracting more consumers to the market.

Licensed Sports Merchandise Market Trends:

Fan Engagement and Identification

Sports have an unparalleled ability to evoke passion and loyalty among enthusiasts, leading them to seek ways to express their affiliation. Licensed sports merchandise serves as a tangible representation of this allegiance, allowing fans to proudly display their team loyalties through apparel, accessories, and collectibles. The act of wearing or owning licensed merchandise creates a sense of camaraderie among fans, fostering a community of like-minded individuals who share a common interest. This emotional bond translates into a robust market demand, as fans actively seek opportunities to showcase their dedication. Organizations offering licensed sports merchandise can capitalize on this powerful emotional connection by providing a diverse range of products that cater to various preferences and demographics. By recognizing and catering to the innate desire of fans to engage and identify with their chosen teams, businesses can tap into a sustained market demand for licensed sports merchandise. According to the licensed sports merchandise market forecast, the market is expected to experience steady growth due to increasing fan engagement, the expanding influence of sports globally, and the rising demand for apparel and footwear showcasing team affiliations. For instance, in July 2024, New Zealand Rugby and Fanatics entered a landmark partnership, offering omnichannel retail and merchandising for global fans of the All Blacks, Black Ferns, and other Teams in Black. The long-term deal includes official merchandise sales and the expansion of fan recognition worldwide. Fanatics will operate New Zealand Rugby's official eCommerce store and in-stadium retail experiences. The partnership aims to provide an enhanced shopping experience for all New Zealand fans.

Celebrity and Athlete Endorsements

High-profile athletes are not merely sports figures, they are icons whose popularity transcends the boundaries of the sporting world. As a result, their endorsement of particular products, including licensed sports merchandise, holds substantial sway over consumer purchasing decisions. Fans often seek to emulate the lifestyles and choices of their favorite athletes, making products endorsed by these figures highly desirable. Businesses that secure athlete endorsements for their licensed merchandise benefit from an automatic boost in credibility and appeal. Furthermore, collaborations between athletes and brands can yield exclusive, limited-edition merchandise that resonates with collectors and enthusiasts alike. In the context of market research and consulting services, understanding the impact of athlete endorsements on consumer behavior can guide companies in forging strategic partnerships that enhance brand visibility and market positioning. For instance, in November 2023, NBA extended its partnership with Suditi Sports Apparel to enhance merchandise reach in India. Suditi will now have the license to produce and distribute authorized NBA fanwear across the country, including player fanwear, apparel, headwear, innerwear, and accessories. This collaboration aims to meet the increasing demand for NBA merchandise in India. Additionally, the NBA has also partnered with the Indian clothing brand Bhaane to operate NBAStore.in, offering fans an extensive selection of official NBA merchandise.

Globalization and Access to Markets

Advances in communication, media coverage, and digital platforms have bridged geographical gaps, enabling fans from around the world to connect with their favorite sports teams and athletes. This heightened global exposure has led to a rise in international fan bases, creating a vast potential market for licensed sports merchandise. Fans residing in different countries now have the means to access and purchase merchandise that was once restricted to local markets. This phenomenon has led to a diversification of consumer preferences and an increased demand for products that cater to various cultural contexts. For businesses in the licensed sports merchandise industry, this globalization presents both opportunities and challenges. The ability to tailor products to resonate with different cultures while maintaining the authenticity of team identities is essential for sustained success. In the context of market research and consulting services, understanding the nuances of global consumer behavior and preferences can guide businesses in formulating effective market entry and expansion strategies that capitalize on the worldwide appeal of licensed sports merchandise. For instance, in August 2023, HSN partnered with Fanatics to provide its shoppers with an expanded range of official sports merchandise. This collaboration will offer a wider assortment of team merchandise, including products from major sports leagues like NFL, NHL, MLB, and more. The partnership will also introduce new products for the NBA, college sports, NASCAR, MLS, and UEFA. HSN and Fanatics aim to enhance the sports shopping experience for customers through this unique agreement.

Licensed Sports Merchandise Market Segmentation:

Breakup by Product Type:

  • Apparel and Footwear
  • Accessories and Gifts
  • Toys and Games
  • Others

Apparel and footwear dominate the market

Apparel and footwear provide a tangible and visible way for fans to express their allegiance, making them sought-after items for enthusiasts across the globe. From jerseys adorned with team logos and player names to caps and shoes bearing iconic symbols, fans eagerly embrace these products as a means of showcasing their support. The appeal of licensed sports apparel and footwear extends beyond merely displaying team affiliations. These products encapsulate a sense of identity and belonging, creating a sense of camaraderie among fans who share a common passion. The act of donning a jersey or sporting a team-themed cap fosters a feeling of unity and community, further reinforcing the market demand for such merchandise. Additionally, the prevalence of celebrity endorsements and athlete partnerships enhances the desirability of these products, as fans aspire to emulate the styles and choices of their favorite athletes. For instance, in April 2024, Agilitas Sports acquired an exclusive license for Lotto in India, Australia, and soon in South Africa. This move aligns with the increasing demand for sports performance and athleisure in India. The company aims to impact the entire value chain from manufacturing to retail by investing in state-of-the-art manufacturing, cutting-edge technology, and design innovation for the Lotto brand. This collaboration is set to introduce a wide range of products and experiences, including apparel, footwear, and accessories, to sports enthusiasts across multiple countries.

Breakup by Distribution Channel:

  • Online Stores
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Others

Specialty stores holds the largest share of the industry

Specialty stores are dedicated to curating a diverse and exclusive collection of products that cater specifically to fan's preferences for team affiliations, player endorsements, and commemorative items. As a result, specialty stores create an environment where fans can immerse themselves in a curated assortment of merchandise that resonates with their passion and loyalty. The appeal of specialty stores lies not only in their focused product offerings but also in the personalized and expert-driven service they provide. Store staff are often well-versed in sports culture and the significance of licensed merchandise, allowing them to offer informed guidance and recommendations to customers. This personal touch enhances the shopping experience, fostering a sense of community and shared enthusiasm among fans who visit these establishments. Additionally, the physical presence of specialty stores plays a crucial role in their prominence within the distribution channel landscape.

Breakup by Price Range:

  • Premium
  • Economic

Premium represents the leading market segment

According to licensed sports merchandise market report, premium holds for largest market share. Premium merchandise embodies a level of craftsmanship, quality, and exclusivity that resonates with consumers seeking items that reflect their dedication to their favorite sports teams or athletes. Premium offerings often boast superior materials, attention to detail, and innovative designs that set them apart from standard products. This focus on quality not only enhances the aesthetic appeal of the merchandise but also aligns with the values of discerning fans who value long-lasting and meaningful purchases. The premium segment also encompasses limited-edition collectibles, autographed items, and unique collaborations that hold significant value for collectors and enthusiasts. Furthermore, the emotional connection fans have with sports teams and athletes plays a pivotal role in driving demand for premium merchandise.

Breakup by End-User:

  • Men
  • Women
  • Children

Men exhibits a clear dominance in the market

The appeal of licensed sports merchandise to men is multifaceted. For many, supporting a sports team represents a form of self-expression and an outlet for showcasing their interests and affiliations. Licensed apparel, accessories, and collectibles provide men with tangible means of publicly displaying their loyalties and passions, allowing them to connect with like-minded individuals and engage in conversations centered around sports. Moreover, the role of professional athletes as role models and sources of inspiration contributes to the demand for licensed sports merchandise among men. Athletes often embody traits of determination, resilience, and achievement that resonate with male consumers, leading them to seek products endorsed by these admired figures. The emotional investment men have in sports, coupled with the aspirational nature of athlete endorsements, creates a robust market demand for licensed merchandise that caters to their preferences.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America exhibits a clear dominance, accounting for the largest licensed sports merchandise market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for licensed sports merchandise.

North America's dominance is underpinned by several factors that collectively contribute to the region's prominent market position. North America boasts a rich tradition of sports culture, with iconic leagues and teams that have garnered immense fan followings over the years. The fervent passion for sports within this region translates into a robust demand for licensed merchandise, as fans seek tangible ways to express their allegiances. Furthermore, North America's advanced consumer infrastructure and e-commerce ecosystem have facilitated the accessibility and distribution of licensed sports merchandise to a vast audience. The widespread use of digital platforms has enabled seamless engagement between brands and consumers, augmenting sales and enhancing brand visibility. Additionally, the prevalence of major sporting events and the influence of celebrity endorsements amplify the market's appeal, creating a conducive environment for licensed merchandise to thrive. For instance, in November 2023, Fanatics partnered with leading US collegiate licensing company CLC to bring officially licensed merchandise from 15 US colleges to international fans of college sports. Through this collaboration, Fanatics will offer a wide variety of products to cater to global audiences, with plans to expand to more institutions over time. This partnership aims to provide an enhanced shopping experience for college sports fans around the world.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the licensed sports merchandise industry include adidas AG, Columbia Sportswear, Dick's Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armour Inc., VF Corporation.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

  • Companies are continuously diversifying their product portfolios to cater to a broader range of consumer preferences. They offer an extensive array of merchandise, including apparel, footwear, accessories, and collectibles, representing a wide spectrum of sports teams and athletes. Leading companies are focusing on delivering high-quality products that incorporate innovative designs and materials. This commitment to quality enhances the appeal of licensed merchandise, ensuring that consumers receive products that reflect their passion and loyalty accurately. Leading players are actively exploring opportunities for international expansion to tap into the growing global fan base for various sports. By targeting new markets and regions, they can widen their customer base and revenue streams. Collaborating with fashion designers, artists, and other brands outside the sports industry allows companies to offer unique and limited-edition licensed merchandise that appeals to a broader audience.

Key Questions Answered in This Report:

  • How has the global licensed sports merchandise market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global licensed sports merchandise market?
  • What is the impact of each driver, restraint, and opportunity on the global licensed sports merchandise market?
  • What are the key regional markets?
  • Which countries represent the most attractive licensed sports merchandise market?
  • What is the breakup of the market based on the product type?
  • Which is the most attractive product type in the licensed sports merchandise market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the licensed sports merchandise market?
  • What is the breakup of the market based on the price range?
  • Which is the most attractive price range in the licensed sports merchandise market?
  • What is the breakup of the market based on the end-user?
  • Which is the most attractive end-user in the licensed sports merchandise market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global licensed sports merchandise market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Licensed Sports Merchandise Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Apparel and Footwear
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Accessories and Gifts
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Toys and Games
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Online Stores
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Departmental Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Specialty Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Price Range

  • 8.1 Premium
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Economic
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by End-User

  • 9.1 Men
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Women
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Children
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 adidas AG
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Columbia Sportswear
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Dick's Sporting Goods Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Fanatics Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 G-III Apparel Group Ltd.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
    • 15.3.6 Hanesbrands Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Nike Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Prada
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Puma SE
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Sports Direct International Plc
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Under Armour Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 VF Corporation
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
      • 15.3.12.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Licensed Sports Merchandise Market: Major Drivers and Challenges
  • Figure 2: Global: Licensed Sports Merchandise Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Licensed Sports Merchandise Market: Breakup by Product Type (in %), 2024
  • Figure 4: Global: Licensed Sports Merchandise Market: Breakup by Distribution Channel (in %), 2024
  • Figure 5: Global: Licensed Sports Merchandise Market: Breakup by Price Range (in %), 2024
  • Figure 6: Global: Licensed Sports Merchandise Market: Breakup by End-User (in %), 2024
  • Figure 7: Global: Licensed Sports Merchandise Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Licensed Sports Merchandise Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 9: Global: Licensed Sports Merchandise (Apparel and Footwear) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Licensed Sports Merchandise (Apparel and Footwear) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Licensed Sports Merchandise (Accessories and Gifts) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Licensed Sports Merchandise (Accessories and Gifts) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Licensed Sports Merchandise (Toys and Games) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Licensed Sports Merchandise (Toys and Games) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Licensed Sports Merchandise (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Licensed Sports Merchandise (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Licensed Sports Merchandise (Departmental Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Licensed Sports Merchandise (Departmental Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Licensed Sports Merchandise (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Licensed Sports Merchandise (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Licensed Sports Merchandise (Premium) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Licensed Sports Merchandise (Premium) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Licensed Sports Merchandise (Economic) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Licensed Sports Merchandise (Economic) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Licensed Sports Merchandise (Men) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Licensed Sports Merchandise (Men) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Licensed Sports Merchandise (Women) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Licensed Sports Merchandise (Women) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Licensed Sports Merchandise (Children) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Licensed Sports Merchandise (Children) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: North America: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: North America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: United States: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: United States: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Canada: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Canada: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Asia Pacific: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Asia Pacific: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: China: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: China: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Japan: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Japan: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: India: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: India: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: South Korea: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: South Korea: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Australia: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Australia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Indonesia: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Indonesia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Others: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Europe: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Europe: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Germany: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Germany: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: France: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: France: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: United Kingdom: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: United Kingdom: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Italy: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Italy: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Spain: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Spain: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Russia: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Russia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Others: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Latin America: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Latin America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Brazil: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Brazil: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Mexico: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Mexico: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Others: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Middle East and Africa: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: Middle East and Africa: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Global: Licensed Sports Merchandise Industry: SWOT Analysis
  • Figure 86: Global: Licensed Sports Merchandise Industry: Value Chain Analysis
  • Figure 87: Global: Licensed Sports Merchandise Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Licensed Sports Merchandise Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Licensed Sports Merchandise Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Licensed Sports Merchandise Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 4: Global: Licensed Sports Merchandise Market Forecast: Breakup by Price Range (in Million USD), 2025-2033
  • Table 5: Global: Licensed Sports Merchandise Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 6: Global: Licensed Sports Merchandise Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Licensed Sports Merchandise Market Structure
  • Table 8: Global: Licensed Sports Merchandise Market: Key Players