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市場調查報告書
商品編碼
1792730
2025 年至 2033 年醫療旅遊市場規模、佔有率、趨勢及預測(按治療類型和地區)Medical Tourism Market Size, Share, Trends and Forecast by Treatment Type and Region, 2025-2033 |
2024年,全球醫療旅遊市場規模達1,445億美元。展望未來, IMARC Group預測,到2033年,市場規模將達到7,048億美元,2025年至2033年的複合年成長率為19.08%。亞太地區目前佔據市場主導地位,2024年的市佔率將超過25.5%。對經濟實惠且有效的醫療服務的需求日益成長、大眾患重大疾病的幾率不斷上升以及微創整容手術的日益普及,是推動市場成長的一些關鍵因素。
醫療旅遊市場受到多種因素的推動,包括經濟實惠的旅行和住宿,以及在國外獲得高品質醫療服務的可能性。全球醫療基礎設施的進步,催生了提供專業治療的國際認可機構。世界經濟論壇和波士頓諮詢集團(BCG)於2024年1月啟動的「數位醫療轉型計畫」等舉措,利用人工智慧(AI)和數位工具應對全球醫療挑戰,提高效率、改善醫療可及性並提升病患療效。公共衛生系統的漫長等待時間,以及某些地區無法獲得或受限的治療方案,也推動了醫療旅遊的發展。此外,將醫療保健與整體復健體驗結合的康養旅遊也增強了其吸引力。
美國醫療旅遊市場蓬勃發展,得益於其尖端技術和先進程序,吸引了尋求卓越護理的國際患者。強生醫療科技公司 (Johnson & Johnson MedTech) 於2024年11月14日與Responsive Arthroscopy達成合作,凸顯了美國在骨科解決方案方面的進步,增強了外科醫生的支持,並改善了運動醫學領域的患者預後。大量技術精湛的醫療保健專業人員和專家的存在也提升了美國的聲譽。與其他已開發國家相比,美國治療價格更具競爭力,並且能夠參與實驗性程序和臨床試驗,這進一步激發了人們的興趣。簡化的簽證流程和強大的病患支援系統(包括多語言服務和禮賓協助)提高了可近性,使美國成為全球醫療旅客的首選目的地。
人們對整容手術的偏好日益增加
人們對整容手術的偏好日益增加,推動了市場成長。國際美容整形外科學會 (ISAPS) 在卡塔赫納舉行的 ISAPS 世界大會上發布了 2024 年 6 月其年度全球美容/整容手術調查結果,結果顯示外科手術增幅高達 5.5%,2023 年整形外科醫生實施了超過 1580 萬例手術,非外科手術則有 1910 萬例。過去四年,整體增幅達 40%。由於外觀和美麗被認為是獲得自信的重要因素,越來越多的人選擇接受整容治療以改善臉部美感。醫療旅遊解決了已開發國家對這些服務收費過高的問題,因為它提供價格合理的世界頂級專家目的地的殘害治療和手術。患者有機會進行隆乳、隆鼻、抽脂和拉皮手術,而費用僅為這些手術在本國通常費用的一小部分。這種成本優勢,加上技藝精湛的整形外科醫生和現代化設施的供應,吸引了大量個人前往國外進行整形手術,從而推動了醫療旅遊市場的需求。根據美國整形外科醫師協會發表的文章,微創手術在2023年獲得了大眾的青睞,這些大眾希望避免手術和相關併發症。
已開發國家醫療成本上漲
根據美國衛生與公眾服務部下屬聯邦機構醫療保險和醫療補助服務中心 (CMS) 於 2023 年發布的《2022 年國家衛生支出要點》一文,美國醫療保健支出增加了 4.1%,到 2022 年達到 4.5 兆美元。已開發國家的醫療成本近年來持續上漲。隨著本國醫療費用的不斷上漲,越來越多的人被迫前往其他國家接受治療。因此,他們紛紛前往其他國家,尋找治療費用更低、更可靠的醫療服務。醫療旅遊正是為此提供了一個極具吸引力的選擇,它提供高效率的醫療服務,而在許多已開發國家,醫療服務的價格卻非常昂貴。對於那些尋求先進醫療設施、由專業醫療人員提供且價格合理的治療方案的人來說,醫療旅遊是一個不錯的選擇。病人更傾向出國就醫,以獲得比在本國花費更低、更優質的醫療服務,因此醫療旅遊市場前景看好。
醫療保健產業的快速技術進步
醫療產業的改革和該領域的快速技術進步正在支撐市場成長。根據世界經濟論壇的報告,光是 2021 年,全球醫療支出就達到了驚人的 9.8 兆美元,佔全球 GDP 的 10.3%。醫學領域的技術進步使得以前無法獲得的創新程序和治療方法得以開發。這些突破為患者提供了更多有效滿足其醫療保健需求的機會。因此,許多人正在探索醫療旅遊目的地,以獲得在其祖國可能不易獲得的尖端治療和技術。這一趨勢反映出全球對先進醫療解決方案和專科護理日益成長的需求。此外,尋求尖端醫療治療的人們被這些尖端技術與醫學專家的知識相結合的吸引力吸引到醫療旅遊目的地。 2024 年,索尼集團宣布開發一種顯微手術輔助機器人,可自動更換手術器械並進行精細控制。
The global medical tourism market size was valued at USD 144.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 704.8 Billion by 2033, exhibiting a CAGR of 19.08% from 2025-2033. Asia-Pacific currently dominates the market, holding a market share of over 25.5% in 2024. The heightened need for affordable and effective healthcare services, rising occurrence of critical health conditions among the masses, and increasing popularity of adopting minimally invasive cosmetic surgeries are some of the key factors impelling the growth of the market.
The medical tourism market is propelled by various factors, including affordable travel and accommodations, enabling access to high-quality care abroad. Advances in global healthcare infrastructure have established internationally accredited facilities offering specialized treatments. Initiatives such as the World Economic Forum and BCG's Digital Healthcare Transformation Initiative, launched in January 2024, leverage artificial intelligence (AI) and digital tools to tackle global healthcare challenges, fostering efficiency, access, and patient outcomes. Long waiting times in public health systems and the availability of treatments unavailable or restricted in certain regions also drive medical travel. Additionally, wellness tourism combining medical care with holistic recovery experiences augments its appeal.
The United States medical tourism market flourishes on access to cutting-edge technology and advanced procedures, drawing international patients seeking superior care. Johnson & Johnson MedTech's recent partnership with Responsive Arthroscopy on November 14, 2024, highlights the U.S.'s advancements in orthopaedic solutions, enhancing surgeon support and patient outcomes in sports medicine. The presence of a large number of skilled healthcare professionals and specialists are also bolstering the reputation Competitive pricing for treatments compared to other developed nations and access to experimental procedures and clinical trials is further driving interest. Streamlined visa processes and robust patient support systems, including multilingual services and concierge assistance, enhance accessibility, making the U.S. a preferred destination for medical tourists worldwide.
Increasing Preference for Cosmetic Procedures
Increasing preferences for cosmetic procedures is contributing to the market growth. The International Society of Aesthetic Plastic Surgery (ISAPS) released the results of its annual Global Survey on Aesthetic/Cosmetic Procedures in June 2024 at the ISAPS World Congress in Cartagena, showing a higher increase of 5.5% in surgical procedures, with more than 15.8 million procedures performed by plastic surgeons and 19.1 non-surgical procedures in 2023. Over the last four years, the overall increase is 40%. As appearance and beauty are considered important for gaining confidence, more people are going for cosmetic treatments to improve their facial aesthetics. Medical tourism solves the problem of the exorbitant pricing that developed countries demand for these services by offering both access to reasonably priced mutilation treatments and operations in the world's top expert destinations. Patients get the chance to have breast augmentation, rhinoplasty, liposuction, and facelifts for a fraction of the cost that these procedures would normally cost in their home countries. This cost advantage, coupled with the availability of skilled cosmetic surgeons and modern facilities, attracts a significant number of individuals to travel abroad for cosmetic procedures, thereby driving medical tourism market demand. As per the article published by the American Society of Plastic Surgeons, minimally invasive (MI) procedures gained traction in 2023 among the masses who want to stay away from surgeries and associated complications.
Rising Healthcare Costs in Developed Countries
According to the article, 'National Health Expenditures 2022 Highlights', published in 2023 by the Centers for Medicare & Medicaid Services (CMS), a federal agency within the U.S. Department of Health and Human Services, the U.S. healthcare spending grew 4.1% to reach USD 4.5 Trillion in 2022. The healthcare cost in developed nations is considered to be increasing in recent days. As extremely expensive medical treatments and procedures rise in their own countries, more people feel forced to have the treatments performed in other nations. Therefore, they set off in search of destinations where the procedures are cheaper and more reliable. This is where medical tourism helps to deliver an attractive option with efficient services which are very expensive in many of these developed countries. For people seeking advanced medical amenities and treatments done by expert healthcare professionals at an affordable price, medical tourism is considered a valid option. Patients are preferring to travel outside in order to receive quality-based healthcare at a much lesser cost than what they would spend in their own nations, thereby offering a favorable medical tourism market outlook.
Rapid Technological Advancements in the Healthcare Industry
Reforms in the healthcare industry and fast technological advancements in the sector are supporting the market growth. According to world economic forum report, in 2021 alone, global spending on health reached a staggering USD 9.8 Trillion, accounting for 10.3% of global GDP. Technological advancements in the field of medicine are enabling the development of innovative procedures and treatments that were previously inaccessible. These breakthroughs provide patients with expanded opportunities to address their healthcare needs effectively. Consequently, many individuals are exploring medical tourism destinations to access cutting-edge treatments and technologies that may not be readily available in their home countries. This trend reflects a growing global demand for advanced medical solutions and specialized care. Furthermore, people looking for cutting-edge medical treatments are drawn to medical tourism locations by the allure of these cutting-edge technologies combined with the knowledge of medical specialists. In 2024, Sony Group Corporation announced the development of a microsurgery assistance robot that can automatically swap surgical instruments and allow fine control.
Cosmetic treatment leads the market with around 23.9% of market share in 2024. This is driven by the growing demand for aesthetic procedures and cost advantages offered by medical tourism destinations. Countries like Thailand, South Korea, and Turkey have emerged as hubs for the most advanced cosmetic surgeries such as rhinoplasty, liposuction, and facelifts for patients in Europe, North America, and the Middle East. Highly skilled surgeons, state-of-the-art facilities, and shorter wait times make these destinations even more attractive. Bundled packages that combine procedures with luxury travel experiences also contribute to the growing preference for cosmetic treatments within medical tourism.
In 2024, Asia Pacific accounted for the largest market share of over 25.5%. The Asia Pacific market is witnessing significant growth, driven by a combination of factors that render the region an attractive destination for healthcare services. One of the primary drivers is the cost advantage as medical treatments in countries like India, Thailand, and Malaysia are substantially cheaper compared to Western nations without compromising on quality. Additionally, the region boasts highly skilled medical professionals and world-class healthcare facilities accredited by international bodies. Advanced medical technologies and treatments, coupled with shorter waiting times for procedures, further enhance the appeal. Government initiatives and policies improving medical tourism market revenue, such as streamlined visa processes and promotional activities, also play a crucial role. Furthermore, the cultural allure and tourism opportunities in Asia Pacific countries add an extra incentive for patients and their companions. Strategic partnerships between healthcare providers and travel agencies, along with comprehensive healthcare packages, have made the process more convenient and attractive. The increasing demand for affordable cosmetic surgery procedures is also encouraging people to travel to Asian countries.
United States Medical Tourism Market Analysis
In 2024, the United States constituted 75.0% of the North America medical tourism market. Medical tourism in the USA witnessed remarkable growth over the years. As per an industrial report, in 2019, the country hosted over 1.9 million medical tourists. Inbound patients are drawn to the United States for medical tourism given its state-of-the-art medical facilities, internationally recognized doctors, and innovative therapies. For intricate and sophisticated medical operations including organ transplants, heart surgery, and cancer treatments, the United States is especially sought after. For example, in 2023, most foreign patients who travelled to the United States for medical care were seeking treatments in cardiology and oncology.
The accessibility of cutting-edge medical technology and innovative treatments is one of the main motivators. For instance, according to the data by the National Association for Proton Therapy (NAPT), around 46 facilities in the United States provide proton treatment for cancer, which is only available in a few nations worldwide. The United States also leads the world in clinical trials and experimental therapies, which makes it an attractive place for patients seeking innovative solutions.
The quality and standing of healthcare practitioners are other important factors. Due to their international recognition for quality, organizations such as the Cleveland Clinic and the Mayo Clinic draw patients from the Middle East, Asia, and Europe. High-quality care is also guaranteed by the strict accreditation requirements of the American healthcare system, such as those set by the Joint Commission International (JCI). Finally, proximity and well-established networks with nations such as Canada and Mexico also help to draw in patients, especially for complex and elective treatments that are either delayed or unavailable in their native countries.
Europe Medical Tourism Market Analysis
The market in Europe benefits from its sophisticated healthcare systems, extensive array of specialist therapies, and, in some areas, a balance between affordability and quality. Inbound medical tourists looking for top-notch care, especially in orthopedic, cardiology, and oncology, congregate in countries like Germany, Switzerland, and the UK. Due to its reputation for advanced medical technology and highly qualified medical personnel, over 65,000 foreign patients from 177 different nations travelled to Germany in 2020 for medical care, as per an industrial news report. While most of the non-European patients were from Saudi Arabia, most European visitors were from Poland and the Netherlands.
However, attributed to their affordable dentistry and cosmetic care, nations like Hungary, Poland, and Turkey have grown to be popular destinations for European patients traveling abroad. For instance, 40% of dental tourism in Europe occurs in Hungary, which offers discounts of 50-70% when compared to Western European nations. Additionally, wellness tourism is experiencing significant growth, encompassing spa services and rehabilitation programs in prominent regions such as the Czech Republic and Slovakia.
Asia Pacific Medical Tourism Market Analysis
Affordability, first-rate medical facilities, and the availability of specialty therapies have made the Asia-Pacific area one of the biggest and fastest-growing destinations for medical tourism. The sector is dominated by nations such as Thailand, Singapore, and India, which together generate more than half of the region's income from medical tourism. For example, India, which specializes in orthopedic, cardiac, and organ transplant surgery, provides treatments that are 50% to 80% less expensive than those in Western nations. According to industry data, the medical tourism sector in India is projected to increase from INR 87,050 crore (USD 10.33 Billion) in 2024 to INR 425,630 crore (USD 50.50 Billion) by 2034. In 2024, there will likely be 7.3 Million medical tourists, up from 6.1 Million in 2023. Along with a strong healthcare infrastructure that includes more than 1,600 hospitals with NABH accreditation, India's affordable pricing, which offers treatments that are frequently three times less expensive than in the US and Europe, supports the industry.
Additionally, Thailand is the world leader in wellness and cosmetic tourism, with hospitals in Bangkok seeing a sharp rise in international patients seeking spa treatments and plastic surgery. In a similar vein, Singapore's top-rated medical facilities draw wealthy individuals from nearby nations as well as abroad. The industry is also being helped by growing regional partnerships like the ASEAN Medical Tourism Initiative.
Latin America Medical Tourism Market Analysis
The market for medical tourism in Latin America is expanding due to its closeness to North America, affordable prices, and the availability of qualified medical personnel. The most popular countries are Mexico, Costa Rica, and Colombia, especially for American patients looking for cosmetic surgery, bariatric surgery, and dental care. It is unsurprising that the majority of medical tourists in Mexico originate from the United States. Some estimates put the total number of medical tourists to Mexico at between 1.4 to 3 million annually, with 40%-60% of those people coming from the U.S. The majority of medical tourists in Mexico, as expected, come from the United States. Cost analysis is showing that Americans save on average between 40 to 60 percent in Mexico on common medical procedures. Some sources put the savings for Americans at even higher levels. Majority of Costa Rica's medical tourists travel for dental implants and operations, making the country a leader in dental tourism. In contrast, Colombia is known for its cutting-edge cosmetic procedures, drawing clients from across the Americas and Europe.
Middle East and Africa Medical Tourism Market Analysis
The availability of specialist treatments, rising healthcare investments, and government attempts to support medical tourism are the main drivers of the Middle East and Africa (MEA) medical tourism market. The United Arab Emirates, especially Dubai and Abu Dhabi, is a major hub for medical tourism. The Dubai Health Authority (DHA) reports that in 2023, over 691,000 international health tourists visited Dubai, spending a total of more than AED 1.03 Billion (USD 280 Million) on medical care. These figures were higher than those of 2022, when there were over 674,000 foreign health tourists and they spent AED 992 Million (USD 270 Million). The area provides cutting-edge wellness and cosmetic procedures, backed by modern medical facilities and opulent facilities. With reasonably priced cosmetic surgery, dental care, and rehabilitation services, South Africa is a popular destination for medical and wellness tourism. South Africa attracts patients from the United States and Europe not only for medical care but also for the chance to combine it with safari travel. It is anticipated that strategic government initiatives and collaborations will propel the industry.
Medical tourism companies are implementing a range of strategies to enhance their business and cater to the growing demand for international healthcare services. One key approach is the development of comprehensive service packages that include not only medical treatments but also travel arrangements, accommodation, and post-operative care, ensuring a seamless and stress-free experience for patients. These companies are forging partnerships with top-tier hospitals and clinics to guarantee high-quality care and access to advanced medical technologies. Additionally, they are investing in marketing and branding efforts to build trust and raise awareness about their services, often highlighting the credentials and success stories of affiliated medical professionals. To improve patient experience and satisfaction, many companies are incorporating personalized concierge services, offering language support, and ensuring culturally sensitive care. Digital platforms and telemedicine are being leveraged to facilitate initial consultations and follow-up care, providing convenience and continuity for patients. For instance, Emoha partnered with Aditya Birla Health Insurance in 2024 to offer personalized senior care solutions to people.