![]() |
市場調查報告書
商品編碼
1818076
2032 年醫療旅遊市場預測:按治療類型、旅客類型、服務提供者、預訂管道和地區進行的全球分析Medical Tourism Market Forecasts to 2032 - Global Analysis By Treatment Type, Tourist Type, Service Provider, Booking Channel and By Geography |
根據 Stratistics MRC 的數據,全球醫療旅遊市場規模預計在 2025 年達到 374.5 億美元,到 2032 年將達到 1,379.2 億美元,預測期內的複合年成長率為 20.4%。
醫療旅遊是指前往國外接受比當地更實惠、更快、更高品質的醫療服務、手術和治療。醫療旅遊涵蓋選擇性手術、複雜的醫療介入和健康項目。熱門醫療旅遊目的地以其低廉的成本、現代化的設施和經驗豐富的專業人士吸引著患者,使其成為國際醫療保健服務中日益成長的重要組成部分。
根據泰國旅遊與體育部統計,2020年泰國入境旅客總數從2019年的3,990萬人次下降至670萬人次,降幅達83.2%。
對專業護理的需求不斷增加
整形外科、生育治療、整形外科手術和牙科護理等治療正日益受到全球關注。許多國際醫院擁有經驗豐富的專業人員和現代化設施,以極具競爭力的價格提供高品質的治療。治療結果透明度的提高和患者意識的提升正在推動跨境醫療保健決策。完善的基礎設施、多語言員工和門房服務,帶來更無縫的體驗。對精準醫療解決方案日益成長的需求預計將推動市場持續成長。
缺乏標準化和認證
患者在評估外國醫療服務提供者的可靠性和安全性時,往往面臨挑戰。缺乏標準化的基準,比較醫療機構會非常困難,並且可能會削弱信任。文化差異、語言障礙和道德問題使病人歷程更加複雜。醫療服務提供者必須滿足各種合規要求,這可能會延遲夥伴關係和服務擴展。在實現全球協調之前,該行業將面臨品質不穩定和可擴充性受限的困境。
遠端醫療的興起
患者現在可以在旅行前與國際醫生溝通,從而提高透明度並促進決策。此類平台可支援持續護理,並減少面對面就診的需求,尤其是在慢性病患者中。醫院正在投資數位化工具,以促進安全通訊和數據交換。這種轉變也有助於降低與旅行相關的風險並簡化患者入院流程。隨著虛擬醫療成為主流,它有望釋放新的效率並擴大全球醫療服務的覆蓋範圍。
術後併發症的風險
術後併發症仍然是醫療旅客的主要擔憂,尤其是在後續護理難以獲得的情況下。由於不熟悉當地通訊協定或醫療機構之間缺乏協調,患者可能會延誤接受適當的治療。復健標準和臨床實踐的差異可能會加劇風險。國內外醫療體系之間的溝通差距常常導致照護的連續性出現問題。海外手術的法律保障和保險覆蓋範圍有限,增加了經濟和心理壓力。這些挑戰凸顯了對更好的術後支持和綜合護理途徑的需求。
COVID-19的影響
由於旅遊限制和安全擔憂,疫情導致醫療旅遊業暫時停滯,並導致擇期手術普遍延誤。然而,疫情也加速了數位醫療解決方案的採用,醫療服務提供者引入了虛擬諮詢和遠端監控。強化衛生通訊協定和疫苗接種要求成為病人決策的核心。政府和醫院目前將醫療基礎設施的韌性和緊急準備放在首位。在強勁需求和數位化能力提升的推動下,該產業預計將強勁復甦。
預計在預測期內,整容手術領域將佔據最大佔有率
由於對平價美容手術的需求不斷成長,預計在預測期內,美容手術領域將佔據最大的市場佔有率。拉皮、輪廓塑形和植髮等手術在尋求高品質效果的國際患者中頗受歡迎。許多醫療機構提供豪華的復健套餐和個人化護理,提升整體體驗。一些在本國保險範圍內的選擇性手術進一步鼓勵了國際旅行。社群媒體趨勢和人們對美容手術日益成長的接受度正在推動人們的興趣。
預計線上平台部分將在預測期內實現最高的複合年成長率。
隨著患者擴大使用線上工具來研究、比較和預訂醫療服務,預計線上平台細分市場將在預測期內實現最高成長率。這些平台透過評論、價格比較、提供者信譽等方式提供透明度。與遠端醫療服務的整合實現了治療前後的無縫銜接。醫院正在利用數位聚合器來擴大其全球影響力並提高知名度。人工智慧驅動的建議引擎和多語言支援正在改善用戶體驗。隨著數位生態系統的發展,線上平台很可能成為醫療旅遊價值鏈的核心。
在預測期內,亞太地區預計將佔據最大的市場佔有率,這得益於其價格實惠、醫療品質優良以及基礎設施完善的優勢。印度、泰國和馬來西亞等國家擁有國際認可的醫院和經驗豐富的醫療專業人員,且價格極具競爭力。政府推出的支持醫療旅行和簡化簽證程序的舉措正在推動患者湧入。精通英語的醫護人員和文化敏感的服務提升了病患的舒適度和信任度。策略性行銷和對卓越醫療的投資正在提升該地區的吸引力。成本優勢和服務品質使亞太地區成為全球患者的首選。
受出境和入境醫療旅遊趨勢的共同推動,北美地區預計將在預測期內呈現最高的複合年成長率。越來越多的美國和加拿大患者尋求負擔得起的海外醫療服務,以避免漫長的等待時間和高昂的費用。同時,北美醫療機構正在吸引國際患者前來尋求複雜的診療程序和先進的診斷方法。對數位醫療、門房服務和國際夥伴關係的投資正在提高醫療服務的可近性。保險模式也在不斷發展,以支持跨境覆蓋。
According to Stratistics MRC, the Global Medical Tourism Market is accounted for $37.45 billion in 2025 and is expected to reach $137.92 billion by 2032 growing at a CAGR of 20.4% during the forecast period. Medical tourism is the process of people traveling abroad to obtain healthcare services, surgeries, or treatments that may be more affordable, quicker, or of higher quality than those available locally. It encompasses elective surgeries, complex medical interventions, and wellness programs. Popular medical tourism hubs attract patients by offering cost savings, modern facilities, and skilled professionals, positioning this trend as a significant and expanding component of international healthcare delivery
According to the Thailand Ministry of Tourism and Sports, overall tourist arrivals fell to 6.7 million in 2020, down from 39.9 million in 2019, an 83.2% fall.
Increasing demand for specialized treatments
Services such as cosmetic enhancements, fertility treatments, orthopedic surgeries, and dental care are drawing global attention. Many international hospitals offer high-quality care at competitive prices, supported by skilled professionals and modern equipment. Improved transparency around treatment outcomes and growing patient awareness are encouraging cross-border healthcare decisions. Enhanced infrastructure, multilingual staff, and concierge services are making the experience more seamless. This rising demand for targeted medical solutions is expected to fuel sustained market growth.
Lack of standardization and accreditation
Patients often face difficulty in assessing the reliability and safety of foreign healthcare providers. Without standardized benchmarks, comparing facilities becomes challenging and may erode trust. Cultural differences, language barriers, and ethical concerns further complicate the patient journey. Providers must navigate diverse compliance requirements, which can slow down partnerships and service expansion. Until global harmonization is achieved, the industry risks uneven quality and limited scalability.
Rise of telemedicine
Patients can now engage with international doctors before traveling, improving transparency and decision-making. These platforms support ongoing care and reduce the need for physical visits, especially for chronic conditions. Hospitals are investing in digital tools to facilitate secure communication and data exchange. This shift is also helping mitigate travel-related risks and streamline patient onboarding. As virtual healthcare becomes mainstream, it is poised to unlock new efficiencies and expand access to global medical services.
Risk of post-operative complications
Post-treatment complications remain a significant concern for medical tourists, especially when follow-up care is not readily available. Patients may face delays in receiving appropriate intervention due to unfamiliarity with local protocols or lack of coordination between providers. Differences in recovery standards and clinical practices can exacerbate risks. Fragmented communication between foreign and domestic healthcare systems often leads to gaps in care continuity. Legal protections and insurance coverage for overseas procedures are limited, adding financial and emotional stress. These challenges highlight the need for better post-operative support and integrated care pathways.
Covid-19 Impact
The pandemic temporarily halted medical tourism due to travel restrictions and safety concerns, causing widespread delays in elective procedures. However, it also accelerated the adoption of digital health solutions, with providers embracing virtual consultations and remote monitoring. Enhanced hygiene protocols and vaccination requirements have become central to patient decision-making. Governments and hospitals are now prioritizing resilience and preparedness in healthcare infrastructure. The sector is expected to rebound strongly, driven by pent-up demand and improved digital capabilities.
The cosmetic procedures segment is expected to be the largest during the forecast period
The cosmetic procedures segment is expected to account for the largest market share during the forecast period, driven by rising demand for aesthetic enhancements at affordable prices. Procedures like facelifts, body contouring, and hair restoration are popular among international patients seeking high-quality outcomes. Many destinations offer luxury recovery packages and personalized care, enhancing the overall experience. Elective procedures not covered by insurance in home countries further boost outbound travel. Social media trends and growing acceptance of cosmetic surgery are fuelling interest.
The online platforms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online platforms segment is predicted to witness the highest growth rate, as patients increasingly rely on online tools to research, compare, and book medical services. These platforms offer transparency through reviews, pricing comparisons, and provider credentials. Integration with telehealth services allows for seamless pre- and post-treatment engagement. Hospitals are leveraging digital aggregators to expand their global reach and improve visibility. AI-powered recommendation engines and multilingual support are enhancing user experience. As digital ecosystems evolve, online platforms will become central to the medical tourism value chain.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its combination of affordability, quality care, and robust infrastructure. Countries like India, Thailand, and Malaysia offer internationally accredited hospitals and skilled professionals at competitive rates. Government initiatives supporting healthcare travel and streamlined visa processes are boosting patient inflow. English-speaking staff and culturally sensitive services enhance comfort and trust. Strategic marketing and investment in medical excellence are strengthening regional appeal. With its cost advantage and service quality, Asia Pacific remains the top choice for global patients.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by both outbound and inbound medical travel trends. Patients from the U.S. and Canada are increasingly seeking affordable care abroad to avoid long wait times and high costs. At the same time, North American providers are attracting international patients for complex procedures and advanced diagnostics. Investments in digital health, concierge services, and international partnerships are enhancing accessibility. Insurance models are evolving to support cross-border coverage.
Key players in the market
Some of the key players profiled in the Medical Tourism Market include Apollo Hospitals Group, Anadolu Medical Center, Bumrungrad International Hospital, Seoul National University Hospital, KPJ Healthcare Berhad, Hospital Clinica Biblica, Fortis Healthcare, Gleneagles Hospital, Prince Court Medical Centre, Healthbase, NTT Medical Center Tokyo, MedRetreat, Bangkok Hospital, Aditya Birla Health Services Ltd., and Klinikum Medical Link.
In August 2025, Apollo Hospitals has launched dedicated Living Will Clinic. The clinic will guide people through Advance Care Planning (ACP), enabling them to document their medical treatment preferences, appoint trusted representatives, and ensure that their care reflects their personal values even in circumstances where they may be unable to communicate their wishes.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.