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1754314

2025 年至 2033 年教育科技市場規模、佔有率、趨勢及預測（按行業、類型、部署模式、最終用戶和地區）

Edtech Market Size, Share, Trends and Forecast by Sector, Type, Deployment Mode, End User, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 136 Pages | 商品交期: 2-3個工作天內

價格

2024年，全球教育科技市場規模達2,501.6億美元。展望未來， IMARC Group預測，到2033年，市場規模將達到7,211.5億美元，2025-2033年期間的複合年成長率為11.86%。目前，北美佔據市場主導地位，2024年其市佔率將超過38.7%。受數位化學習需求不斷成長、用戶體驗提升、先進技術整合以實現個人化學習體驗、自適應評估和智慧輔導系統，以及對終身學習和職業發展的日益關注等因素推動，教育科技市場正在穩步成長。

隨著擴增實境和虛擬實境工具的普及，沉浸式學習體驗的應用日益廣泛，這推動了市場的發展。此外，私募股權對數位學習新創企業的投資不斷增加，也為創新和規模化發展提供了支持。此外，推動多語言平台覆蓋多元化學生群體的努力正在創造新的成長途徑，這是教育科技市場的新興趨勢。例如，2024 年 4 月 3 日，教育科技新創公司 GUVI 推出了一套大型語言模型 (LLM)，旨在將英語教育內容翻譯成各種印度本土語言。這項措施旨在提高更熟悉地方語言的學習者的可近性，從而擴大 GUVI 在印度多元化語言環境中的影響力。該平台允許用戶上傳英語課程影片，並獲得以他們習慣的口語提供的翻譯，從而促進包容性的數位學習。此外，在服務欠缺地區建立公私合作夥伴關係正在促進技術更廣泛的滲透，從而進一步壯大市場。

由於美國政府實施了促進技術支援教學的策略性舉措，尤其是在 Title I 學校，這為教育科技的擴展創造了有利條件，美國市場正在顯著擴張。根據在美國進行的一項行業調查，截至 2023 年秋季，18% 的 K-12 教師表示正在積極使用人工智慧進行教學，另有 15% 的教師至少嘗試過一次人工智慧工具。這種日益成長的參與度凸顯了向人工智慧課堂環境的更廣泛轉變。這有助於為需要額外支援的學生提供個人化的學習路徑、即時回饋和早期介入策略。此外，標準化測驗的持續數位化正在刺激對自適應測驗平台的需求並支持市場成長。除此之外，企業部門越來越傾向於透過基於行動的培訓來提陞技能，這也促進了企業對教育科技的需求。

教育科技市場分析：

  • 主要市場驅動力：由於網路普及率不斷提高以及城鄉學生和在職專業人士對個人化和靈活學習模式的需求不斷成長，市場正在經歷溫和成長。
  • 主要市場趨勢：人工智慧 (AI) 驅動的自適應學習平台的不斷發展為教育科技市場提供了良好的前景。
  • 地理趨勢：由於廣泛的數位基礎設施、政府對電子學習的大力支持以及先進教育技術的高度採用，北美佔據市場主導地位。
  • 競爭格局：教育科技市場的一些主要市場參與者包括 2U Inc.、BYJU'S、Chegg Inc.、Class Technologies Inc.、Coursera Inc.、Edutech、Google LLC（Alphabet Inc.）、Instructure Inc.、聯想Group Limited、SMART Technologies ULC（鴻海精密工業有限公司）、Udacity Inc. 和 updacity Inc. 和 up LimitedG 等。
  • 挑戰與機會：缺乏數位設備和可靠的網路連接，尤其是在農村和低收入地區，限制了教育科技解決方案的普及，並影響了市場收入。然而，機會在於開發低成本的學習平台，並建立公私合作夥伴關係，以擴大數位教育基礎設施和用戶普及率。

教育科技市場趨勢：

數位化學習需求不斷成長

隨著全球大眾對數位學習的需求不斷成長，教育科技的應用日益普及，這主要推動了教育科技市場的成長。學習者越來越尋求靈活便捷的學習方式。為了滿足這項需求，教育科技平台正在推出可透過智慧型手機、平板電腦、個人電腦 (PC) 和筆記型電腦隨時隨地存取的解決方案。例如，2023 年 1 月，教育科技新創公司 Creative Galileo 宣布推出教育學習應用程式 Toondemy。該應用程式為 3-10 歲的學生提供符合 NEP、NCERT 和 CBSE 要求的完整教育之旅，幫助他們建立認知能力和紮實的基礎概念，學習語音，並培養新的創新技能。此外，一些領先的公司正在開發和推出針對殘障兒童的學習平台和應用程式。例如，2022年1月，教育科技市場知名輔助技術提供者Texthelp Ltd.推出了OrbitNote，這是一款支援PDF格式的應用程式，可協助視障學生透過語音留言存取文件。預計此類創新將在未來幾年催化教育科技市場的成長。

技術進步

人工智慧 (AI)、機器學習 (ML)、擴增實境 (AR) 和虛擬實境 (VR) 等新一代科技與教育科技平台的融合，是提升教育科技市場佔有率的重要因素。人工智慧 (AI) 和機器學習 (ML) 能夠實現個人化學習體驗、自適應評估和智慧輔導系統。因此，許多市場領導者正在整合這些先進技術，以提升學習體驗的互動性和包容性。例如，2022 年 3 月，全球通訊和電子產品供應商優派公司 (ViewSonic Corporation) 推出了其全新的雲端平台 myViewBoard，這是一項由人工智慧驅動的技術，旨在幫助學生積極參與課堂學習。此外，它還能透過評估人體姿勢和可能影響學生注意力的環境因素來判斷學生是否集中注意力。這將有助於教師利用這些資訊調整課程。同樣，2022 年 1 月，印度教育科技平台 Teevra Edutech Pvt Ltd 宣布，將利用推薦引擎、分析儀錶板和個人化改進計畫等人工智慧工具，在印度拓展業務。有了這些創新，全球教育科技市場將在未來幾年繼續大幅成長。

更重視終身學習與專業發展

人們對終身學習和職業發展的日益關注，催生了教育科技市場的需求。教育科技平台提供靈活便利的學習選擇，滿足個人終身學習和持續職業發展的需求。許多專業人士在從事全職工作的同時，也在尋求線上學習和技能提升的模式。一項行業調查顯示，截至 2020 年初，46.2% 的受訪者擁有學士學位，22.8% 的受訪者擁有某種形式的碩士學位。此外，預計到 2025 年，全球在教育科技 (edtech) 方面的支出將在幾個關鍵領域大幅成長。各種教育科技提供者正在與大學和企業合作，為學生和員工提供技能提升課程。例如，2022 年 2 月，格林菲爾德社區學院 (GCC) 與 Upright Education 合作，提供軟體開發和技術方面的新技能，包括使用者體驗設計 (UX) 和使用者介面 (UI)。此次合作將使 GCC 的學生能夠專注於自主創業，並創建一個技術培訓職業中心。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

  • 概述
  • 主要行業趨勢

第5章：全球教育科技市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依行業

  • 學前班
  • K-12
  • 高等教育
  • 其他

第7章：市場區隔：依類型

  • 硬體
  • 軟體
  • 內容

第8章：市場區隔：依部署模式

  • 基於雲端
  • 本地

第9章：市場區隔：依最終用戶

  • 個人學習者
  • 機構
  • 企業

第10章：市場細分：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場區隔：依國家

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第 15 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • 2U Inc.
    • BYJU'S
    • Chegg Inc.
    • Class Technologies Inc.
    • Coursera Inc.
    • Edutech
    • Google LLC (Alphabet Inc.)
    • Instructure Inc.
    • Lenovo Group Limited
    • SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.)
    • Udacity Inc.
    • upGrad Education Private Limited
Product Code: SR112025A6513

The global edtech market size was valued at USD 250.16 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 721.15 Billion by 2033, exhibiting a CAGR of 11.86% during 2025-2033. North America currently dominates the market, holding a significant market share of over 38.7% in 2024. The market is experiencing steady growth driven by rising demand for digital learning for enhanced user experience, integration of advanced technologies to enable personalized learning experiences, adaptive assessments, and intelligent tutoring systems, and increasing focus on lifelong learning and professional development.

The market is driven by the rising adoption of immersive learning experiences through augmented and virtual reality tools. Additionally, increased private equity investments in digital learning startups are supporting innovation and scale. Moreover, the push for multilingual platforms to reach diverse student populations is creating new growth avenues, which is an emerging edtech market trend. For instance, on April 3, 2024, edtech startup GUVI launched a suite of Large Language Models (LLMs) designed to translate English-language educational content into various Indian vernacular languages. This initiative aims to enhance accessibility for learners more comfortable with regional languages, thereby expanding GUVI's reach across India's diverse linguistic landscape. The platform enables users to upload English course videos and receive translations in their preferred colloquial language, fostering inclusive digital learning. Furthermore, public-private partnerships in underserved regions are enabling broader technology penetration, further strengthening the market.

The market in the United States is significantly expanding due to the implementation of strategic government initiatives promoting technology-enabled instruction, particularly in Title I schools, which are creating favorable conditions for edtech expansion. According to an industry survey conducted in the United States, 18% of K-12 teachers reported actively using AI for teaching, while an additional 15 percent had experimented with AI tools at least once, as of Fall 2023. This growing engagement highlights a broader shift toward AI-enabled classroom environments. This contributes to the personalization of learning paths, real-time feedback, and early intervention strategies for students requiring additional support. Also, the continued digitization of standardized testing is fueling demand for adaptive testing platforms and supporting market growth. Besides this, the corporate sector's growing preference for upskilling via mobile-based training is contributing to enterprise edtech demand.

Edtech Market Analysis:

  • Major Market Drivers: The market is experiencing moderate growth due to rising internet penetration and growing demand for personalized and flexible learning models among students and working professionals across both urban and rural regions.
  • Key Market Trends: The growing development of artificial intelligence (AI) driven adaptive learning platforms is offering a favorable edtech market outlook.
  • Geographical Trends: North America dominates the market due to widespread digital infrastructure, strong government support for e-learning and high adoption of advanced educational technologies.
  • Competitive Landscape: Some of the major market players in the edtech market include 2U Inc., BYJU'S, Chegg Inc., Class Technologies Inc., Coursera Inc., Edutech, Google LLC (Alphabet Inc.), Instructure Inc., Lenovo Group Limited, SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.), Udacity Inc., and upGrad Education Private Limited, among others.
  • Challenges and Opportunities: The lack of access to digital devices and reliable internet connectivity, especially in rural and low-income regions, limits the reach of edtech solutions and affects market revenue. However, opportunities lie in developing low-cost learning platforms and forming public-private partnerships to expand digital education infrastructure and user adoption.

Edtech Market Trends:

Rising Demand for Digital Learning

The growing adoption of edtech on account of the inflating demand for digital learning among the masses across the world is primarily driving the edtech market growth. Learners are increasingly seeking flexible and accessible learning options. In response to this demand, edtech platforms are launching solutions that can be accessed anytime, anywhere, using smartphones, tablets, personal computers (PCs), and laptops. For instance, in January 2023, Creative Galileo, an ed-tech startup, announced the release of Toondemy, an educational learning app. The app offers a complete educational journey for students aged 3-10 years in line with NEP, NCERT, and CBSE to construct cognitive capabilities and strong foundational concepts, learn phonics, and conceive new innovative skills. In addition to this, a few leading players are developing and introducing learning platforms and apps for specially abled children. For instance, in January 2022, Texthelp Ltd., a prominent assistive technology provider for the edtech market, launched OrbitNote, a pdf-enabled app that would be helpful for visually impaired students to access documents by leaving voice notes. Such innovations are anticipated to catalyze the growth of the edtech market in the coming years.

Technological Advancements

The integration of next-generation technologies, such as AI, ML, augmented reality (AR), and virtual reality (VR), with EdTech platforms is acting as significant factor augmenting edtech market share. Artificial intelligence (AI) and machine learning (ML) enable personalized learning experiences, adaptive assessments, and intelligent tutoring systems. Consequently, numerous leading players in the market are integrating these advanced technologies to make the learning experience more interactive and inclusive. For instance, in March 2022, ViewSonic Corporation, a global provider of communication and electronics, launched its new cloud-based platform, myViewBoard, an AI-driven technology for students to help them engage in the classroom. Further, it determines whether or not students are paying attention by assessing human posture and ambient elements that may influence students' concentration. This would help teachers use this information and make changes to their lessons. Similarly, in January 2022, Teevra Edutech Pvt Ltd, an edtech platform in India, announced the expansion of its business across the country using AI-powered tools such as a recommendation engine, analytical dashboard, and personalized improvement plan. With such innovations, the global edtech market will continue to grow significantly in the coming years.

Increasing Focus on Lifelong Learning and Professional Development

The rising focus on lifelong learning and professional development is catalyzing the edtech market demand. Edtech platforms offer flexible and accessible learning options that cater to individuals seeking to engage in lifelong learning and continuous professional development. Various working professionals seek online modes of learning and upskilling while doing a full-time job. According to an industry survey, as of early 2020, 46.2% of the respondents had bachelor's degrees, and 22.8% had attained a master's degree in some form. Moreover, in 2025, worldwide spending on edtech (educational technology) is expected to increase substantially in several key segments. Various edtech providers are collaborating with universities and corporates to offer upskilling courses to students and employees. For instance, in February 2022, Greenfield Community College (GCC) partnered with Upright Education to offer new skills in software development and technology, including user experience design (UX) and user interface (UI). The partnership would allow students of GCC to focus on self-employment and create a hub for a career in technology training.

Edtech Industry Segmentation:

Analysis by Sector:

  • Preschool
  • K-12
  • Higher Education
  • Others

K-12 leads the market with around 45.2% of market share in 2024. The increasing adoption of digital learning tools in K-12 in schools is supporting the market growth. AI-powered adaptive learning platforms, interactive educational apps, and gamified learning experiences are transforming K-12 education. Various edtech companies and schools are collaborating with each other to facilitate remote and distance learning in an interactive manner. For instance, in April 2020, Blackboard Inc. announced the debut of its K-12 remote learning solution, Blackboard Unite for K-12, a holistic suite of tools and resources providing K-12 districts with the tools and best practices needed to transition to a virtual learning model. Similarly, in January 2023, Leadership Boulevard Private Limited, India's one of immense School edtech companies announced the acquisition of Pearson's K-12 learning business in India. The acquisition intends to boost its product portfolio to benefit more than 5 Lakh private schools in the country and expand the company's reach to more than 9,000 schools.

Analysis by Type:

  • Hardware
  • Software
  • Content

Hardware leads the market with around 46.4% of market share in 2024. Hardware includes devices such as interactive whiteboards, tablets, laptops, desktop computers, VR headsets, and educational robotics kits. Schools and educational institutions are investing in technology infrastructure to support digital learning initiatives. Educational hardware is used across all levels of education, ranging from K-12 schools to higher education institutions and corporate training centers. Various leading market players are offering immersive headsets, laptops, and tablets to facilitate fun and interactive lectures. For instance, in February 2022, Veative Labs., a prominent leader in virtual reality for the edtech market, provided its virtual reality headsets to Smt. Godavari Devi Saraf Senior Secondary School in Andhra Pradesh, India, to let students feel what they are studying. The school gives daily 20 minutes to use the virtual reality headsets. Further, this helps students to have a live experience of what they are learning in subjects like science, where they could learn about the human heart with the help of headsets.

Analysis by Deployment Mode:

  • Cloud-based
  • On-premises

On-premises leads the market with around 60.2% of market share in 2024. On-premises deployment involves installing and running edtech solutions on local servers or infrastructure within the premises of educational institutions. On-premises deployment is common in institutions where strict data governance policies or regulations exist, such as some K-12 schools, higher education institutions, and government-funded educational organizations. Various universities and schools are increasingly integrating edtech solutions in their education systems to facilitate smooth and interactive learning experiences, which is positively impacting edtech market outlook. For instance, in March 2022, DY Patil International School in India launched its Mars1 Preschool, an AI-driven interactive learning school. With AI technology, kids are exposed to learning by audio, visual, and kinaesthetic learning. Besides, they are able to learn from Cubetto, a wooden robot that helps to develop their problem-solving skills and computational thinking.

Analysis by End User:

  • Individual Learners
  • Institutes
  • Enterprises

Individual learners lead the market with around 44.3% of market share in 2024. Individual learners shape the direction and acceleration of innovation through platforms and models of content delivery. They are the drivers of demand for tailored learning experiences, adaptable timetables, and engaging formats in response to different learning preferences. As more learners are looking to upskill or reskill, particularly in response to changing labor markets and technology, edtech providers are increasingly tailoring content to match learner goals, from language acquisition to certification prep and career advancement. Learner feedback also plays a critical role in refining algorithms, improving user interfaces, and shaping future curricula. Mobile access, gamified learning, and AI-based recommendations are gaining traction largely due to the preferences of individual users. Their choices not only influence product features and pricing strategies but also guide partnerships between edtech firms and content creators. In this way, individual learners are not just consumers but active participants in the market's evolution.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, North America accounted for the largest market share of over 38.7%. This can be attributed to the rising adoption of new technologies to enhance teaching and learning experiences. In addition, North America is home to many leading edtech companies, startups, and educational content providers. Furthermore, favorable government initiatives and extensive investments in the field by private entities are propelling the market growth in the region. For instance, in July 2021, Class Technologies Inc., a U.S.-based edtech platform, raised its funding worth approximately USD 105 Million in Series B funding. This funding would help them expand their global presence outside the U.S. and stay resourced to help universities teach the impacted students during the pandemic. Similarly, in March 2022, ViewSonic Corporation, a U.S.-based provider of communication and electronics, launched its new cloud-based platform, myViewBoard, an AI-driven technology for students to help them engage in the classroom. Further, it determines whether or not students are paying attention by assessing human posture and ambient elements that may influence students' concentration.

Key Regional Takeaways:

United States Edtech Market Analysis

The United States holds a substantial share of the North America edtech market with 91.20% in 2024. The market is primarily driven by the widespread integration of learning management systems across educational institutions. An industry report indicates that digital adoption is widespread in U.S. education, with 63% of high school students and 45% of elementary students engaging with online learning tools. Additionally, 85% of teachers incorporate digital platforms to assign educational activities and support student learning. In line with this, the growing demand for flexible, remote learning options, supported by increasing broadband penetration and device accessibility, is fostering market expansion. Furthermore, institutions are increasingly prioritizing data-driven education strategies, offering advanced analytics and learner insights, encouraging the higher adoption of platforms. Similarly, favorable federal and state-level initiatives promoting digital equity and school infrastructure upgrades and accelerating technology implementation, are propelling market growth. The increasing investment in immersive learning tools, including gamified content and simulation-based platforms, is reshaping engagement strategies and stimulating market appeal. Additionally, growing collaborations between edtech firms and higher education providers expanding adaptive learning ecosystems, is impelling the market. Moreover, the growing emphasis on cybersecurity and student data privacy prompting institutions to adopt more secure, compliant edtech solutions, is providing an impetus to the market.

Europe Edtech Market Analysis

The edtech market in Europe is advancing due to numerous national education reform policies across EU member states encouraging digital transformation within classrooms. Similarly, rising cross-border academic collaboration and student mobility under programs like Erasmus+ increasing the demand for scalable, multilingual edtech platforms, is driving the market growth. The growing interest in personalized learning pathways prompting institutions to adopt AI-powered tutoring and assessment tools, is strengthening the market demand. The UK government, on January 2025, awarded GBP 1 Million to 16 EdTech firms to develop AI tools for marking and feedback. Backed by a GBP 3 Million AI content store, these tools aim to cut teacher workload by 50% and improve feedback accuracy to 92%. Furthermore, strong public-private partnerships fostering innovation in digital curriculum development are bolstering the market reach. The increasing efforts to close the digital divide, particularly in rural and underserved regions, augmenting government-funded technology rollouts, is escalating market expansion. Moreover, European startups benefit from access to regional innovation grants and accelerators, fueling product development in the market. Besides this, a growing ecosystem of open educational resources supporting the shift towards cost-effective, accessible digital education solutions across the continent, is expanding the market scope.

Asia Pacific Edtech Market Analysis

The market in Asia-Pacific is being driven by rapid urbanization and increased mobile internet penetration widening access to digital education in both urban and semi-urban areas. In accordance with this, rising government-backed digital education missions in countries like India, China, and Indonesia promoting large-scale technology integration in public education, is enhancing the market accessibility. Over the past decade, the Indian government prioritized the digitization of more than one million public schools. Under the Digital India programme, a projected USD 1.7 Billion is set to be spent between 2021 and 2026. In the latest Union Budget, education is expected to receive 6.6% of the total GDP allocation. Furthermore, escalating cross-border education demand, especially for language learning and international curriculum support, encouraging the development of specialized EdTech solutions, is bolstering the market demand. Moreover, growth in venture capital funding driving innovation, supporting AI tools, gamified learning, and scalable cloud platforms adapted to local languages and teaching methods, is creating lucrative market opportunities.

Latin America Edtech Market Analysis

In Latin America, the edtech market is propelled by increased smartphone penetration and mobile-first internet usage across diverse socio-economic groups. In addition to this, the growing demand for bilingual and international curriculum content encouraging the development of region-specific edtech platforms, is enhancing market accessibility. The rising investor confidence in AI-driven, teacher-focused platforms enhancing efficiency, local curriculum alignment, and access to quality education, is supporting market demand. As such, Teachy raised USD 7 Million in Series A funding led by Goodwater Capital and Reach Capital. The AI-powered platform supports 1 million teachers, aiming to expand across LATAM by enhancing features and hiring engineering talent. Moreover, various global tech and local education partnerships are delivering digital tools tailored to national standards and cultural contexts, which is impelling the market.

Middle East and Africa Edtech Market Analysis

The Middle East and Africa market is gaining momentum attributed to distinct regional developments. Furthermore, numerous government-led national digital transformation strategies prioritizing education technology to improve learning outcomes and system efficiency, is driving market growth. A young, rapidly growing population driving demand for scalable digital education platforms, is expanding the market. Additionally, the rise of Arabic-language edtech content and localized platforms is expanding access and relevance for native speakers in the market. Apart from this, growing investment from sovereign funds and global educators fueling innovative, tech-enabled learning tailored to local needs, is positively influencing the market. According to a venture data platform, edtech ranked among the top five most-funded sectors in Saudi Arabia, with startups raising USD 50 Million in 2023, a 6% increase over 2022.

Competitive Landscape:

The edtech market is characterized by fierce competition fueled by the speed of digital take-up, growing demand for learning personalization, and increasing internet penetration. Players compete on content quality, technological integration, pricing models, and delivery formats. There's a noticeable shift towards AI-powered learning tools, gamified experiences, and adaptive platforms that cater to diverse learner profiles. Market segmentation ranges from K-12 to higher education, test prep, and upskilling, with each segment with customized approaches. Entry barriers are low, which encourages innovation but also overwhelms the category with comparable alternatives. Firms differentiate on algorithms, user experience, and scale. Also, strategic collaboration with institutions and governments is increasingly leveraged to expand reach and credibility. Regional preferences and regulatory norms further influence competitive positioning, requiring local adaptation. Continuous evolution in user expectations and tech capabilities ensures that the market remains dynamic and innovation centric.

The report provides a comprehensive analysis of the competitive landscape in the edtech market with detailed profiles of all major companies, including:

  • 2U Inc.
  • BYJU'S
  • Chegg Inc.
  • Class Technologies Inc.
  • Coursera Inc.
  • Edutech
  • Google LLC (Alphabet Inc.)
  • Instructure Inc.
  • Lenovo Group Limited
  • SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.)
  • Udacity Inc.
  • upGrad Education Private Limited

Key Questions Answered in This Report

  • 1.How big is the edtech market?
  • 2.What is the future outlook of the edtech market?
  • 3.What are the key factors driving the edtech market?
  • 4.Which region accounts for the largest edtech market share?
  • 5.Which are the leading companies in the global edtech market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Edtech Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Sector

  • 6.1 Preschool
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 K-12
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Higher Education
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Type

  • 7.1 Hardware
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Software
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Content
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 Cloud-based
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 On-premises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by End User

  • 9.1 Individual Learners
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Institutes
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Enterprises
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 2U Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
    • 15.3.2 BYJU'S
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Chegg Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Class Technologies Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Coursera Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
    • 15.3.6 Edutech
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Google LLC (Alphabet Inc.)
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 SWOT Analysis
    • 15.3.8 Instructure Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Lenovo Group Limited
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.)
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Udacity Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 upGrad Education Private Limited
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Edtech Market: Major Drivers and Challenges
  • Figure 2: Global: Edtech Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Edtech Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Edtech Market: Breakup by Sector (in %), 2024
  • Figure 5: Global: Edtech Market: Breakup by Type (in %), 2024
  • Figure 6: Global: Edtech Market: Breakup by Deployment Mode (in %), 2024
  • Figure 7: Global: Edtech Market: Breakup by End User (in %), 2024
  • Figure 8: Global: Edtech Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Edtech (Preschool) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Edtech (Preschool) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Edtech (K-12) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Edtech (K-12) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Edtech (Higher Education) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Edtech (Higher Education) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Edtech (Other Sectors) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Edtech (Other Sectors) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Edtech (Hardware) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Edtech (Hardware) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Edtech (Software) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Edtech (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Edtech (Content) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Edtech (Content) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Edtech (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Edtech (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Edtech (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Edtech (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Edtech (Individual Learners) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Edtech (Individual Learners) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Edtech (Institutes) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Edtech (Institutes) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Edtech (Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Edtech (Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: North America: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: North America: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: United States: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: United States: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Canada: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Canada: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Asia-Pacific: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Asia-Pacific: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: China: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: China: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Japan: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Japan: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: India: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: India: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: South Korea: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: South Korea: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Australia: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Australia: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Indonesia: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Indonesia: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Others: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Others: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Europe: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Europe: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Germany: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Germany: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: France: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: France: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: United Kingdom: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: United Kingdom: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Italy: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Italy: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Spain: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Spain: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Russia: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Russia: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Others: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Others: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Latin America: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Latin America: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Brazil: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Brazil: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Mexico: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Mexico: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Others: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Others: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Middle East and Africa: Edtech Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Middle East and Africa: Edtech Market: Breakup by Country (in %), 2024
  • Figure 81: Middle East and Africa: Edtech Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Global: Edtech Industry: SWOT Analysis
  • Figure 83: Global: Edtech Industry: Value Chain Analysis
  • Figure 84: Global: Edtech Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Edtech Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Edtech Market Forecast: Breakup by Sector (in Million USD), 2025-2033
  • Table 3: Global: Edtech Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 4: Global: Edtech Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
  • Table 5: Global: Edtech Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 6: Global: Edtech Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Edtech Market: Competitive Structure
  • Table 8: Global: Edtech Market: Key Players