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市場調查報告書
商品編碼
1843689
2025年全球教育科技市場報告Educational Technology Global Market Report 2025 |
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近年來,教育科技市場發展迅速,預計將從2024年的1,651.1億美元成長到2025年的1,874.4億美元,複合年成長率達13.5%。這一成長主要歸功於個人電腦在教育領域的普及、網路存取和連接的增強、學習管理系統(LMS)的發展、數位學習平台和大型開放式網路課程(MOOC)的興起,以及多媒體和互動內容在教育中的融合。
預計未來幾年教育科技市場將快速成長,到2029年市場規模將達到3,535.2億美元,複合年成長率(CAGR)為17.2%。預測期內的成長主要歸功於學校對數位素養的日益重視、對遠距和混合式學習解決方案需求的成長、對教育科技新興企業投資的增加、遊戲化和模擬技術在教育中的應用,以及身臨其境型和體驗式學習體驗的演變。預測期內的關鍵趨勢包括教育軟體和應用程式的進步、教育硬體設備的技術進步、虛擬實境和擴增實境在教育中的應用、人工智慧主導的教育聊天機器人和虛擬助理的開發,以及區塊鏈技術在安全教育驗證中的應用。
教育科技涉及對開發、使用和管理適當的技術流程和資源進行倫理研究和應用,以支持學習和提高學習成績。該領域涵蓋了種類繁多的專用於教育目的的工具和數位資源。
教育科技可分為三大類:硬體、軟體、內容。硬體指的是用於支援教育活動和學習體驗的特定設備或裝置。這些工具應用於包括學前教育、中小學教育和高等教育在內的各個領域,並提供給包括企業和消費者在內的最終用戶。
美國關稅的突然上調以及由此引發的貿易摩擦,在2025年春季對資訊科技產業,尤其是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅提高,並推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該行業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性並簡化成本管理。
這份教育科技市場研究報告是商業研究公司最新報告系列的一部分,提供教育科技市場統計數據,例如全球市場規模、區域佔有率、競爭對手及其市場佔有率、詳細的市場細分、市場趨勢以及教育科技產業的商業機會。這份教育科技市場研究報告對該行業的現狀和未來發展趨勢進行了詳細分析,為您提供所需的一切觀點。
未來五年17.2%的成長率預測較我們先前的預測略微下調了0.2%。這一下調主要是因為美國與其他國家之間的關稅影響。關稅壁壘降低了核心數位基礎設施(包括物聯網套件和學習管理系統)的可及性,並可能限制教育領域的創新。此外,由於相互關稅以及貿易緊張局勢和限制措施升級對全球經濟和貿易的負面影響,其影響範圍將更加廣泛。
教育科技市場的預期成長與線上教育平台需求的不斷成長密切相關。這些平台擁有數位化介面,提供各種教育資源、課程和工具,使學習不再局限於傳統課堂。教育科技推動了學習方式從靜態材料轉向動態互動媒體內容的轉變。利用教育科技的線上教育平台促進了師生之間的協作,使他們能夠互相報告和分析學習進度。例如,世界經濟論壇在2022年1月發布的報告顯示,線上學習平台Coursera的註冊用戶數量從2020年的7,100萬人增加到2022年的9,200萬。這種對線上教育平台需求的激增正在推動教育科技市場的成長。
數位匯款市場的成長趨勢預計將受到智慧型手機普及率不斷提高的推動。智慧型手機普及率是指使用智慧型手機的人口比例,反映了智慧型手機在特定地區或人群中的普及程度。智慧型手機上的教育科技能夠方便地提供教育資源、應用程式和互動內容,進而提升學習體驗。例如,根據Uswitch Limited的數據顯示,截至2022年初,英國的行動連線已達7,180萬,比前一年成長了3.8%(約260萬)。預計到2025年,英國人口將達到6,830萬,其中約95%(約6,500萬)的人預計將擁有智慧型手機。因此,智慧型手機普及率正在推動數位匯款市場的發展。
教育科技市場正經歷技術進步帶來的蓬勃發展,領導企業積極採用新技術以鞏固其市場地位。一個值得關注的例子是,總部位於美國的非營利組織國際資訊系統安全認證聯盟(ISACC)於2023年4月推出了一項由人工智慧驅動的自學式CISSP(註冊資訊系統安全專家)準備計畫。這項創新的學習體驗利用人工智慧技術,根據每位參與者對CISSP通用知識體系的掌握程度,提供個人化的學習方案。人工智慧透過有針對性的評估來調整學習內容,從而評估個人在每個主題上的能力和信心,彌補知識缺口,並提升CISSP認證的準備效果。人工智慧的這項應用體現了不斷發展的技術如何用於提升網路安全從業人員的素質、減少職業倦怠、提高效率並促進知識共用。這項全新的學習體驗提供互動式學習材料、高級搜尋功能、分析儀表板以及電子郵件支持,以便學員獲得額外的幫助。
主要企業正致力於開發利用問題產生引擎的尖端學習工具,以提升學生的學習效果並保持競爭力。美國教育科技和數位內容公司 VitalSource 於 2022 年 1 月推出了 Bookshelf CoachMe。該工具基於「行動者效應」的學習科學原理,將針對特定學習目標的練習題和知識點檢查免費嵌入電子教材中。 Bookshelf CoachMe 旨在透過即時評估學生的理解程度並找出需要改進的地方,從而提升全球學生的學習體驗。該工具利用 VitalSource 的問題產生引擎 SmartStartO 產生的 AI 問題,讓學習更加動態方便。
2022年4月,英國教育媒體公司培生集團(Pearson)以未揭露的價格收購了Mondly。此次收購拓展了培生集團的數位化策略,鞏固了其在語言學習市場的地位,並創造了將英語學習產品與其他產品交叉銷售和捆綁銷售的機會,最終實現了收入成長並提升了市場提案。 Mondly是一家總部位於羅馬尼亞的教育科技公司,提供視聽語言學習課程,如今已成為培生集團產品組合的重要組成部分。
教育科技市場的主要企業包括:Instructure Inc.、微軟公司、Alphabet Inc.、IBM 公司、甲骨文公司、培生集團、upGrad Education Private Limited、Blackboard Inc.、Udemy Inc.、Coursera Inc.、Promethean World Ltd.、Surimart Technologies、Outschool、Byju Digital's、Uggwcity Inc. Inc.、TutorMe、Codecademy、Nearpod、Quizlet、Edmentum Inc.、Khan Academy、BrainPOP 和 Knewton Inc.。
2024年,北美是教育科技市場最大的地區。預計亞太地區將在預測期內成為成長最快的地區。這份教育科技市場報告涵蓋亞太地區、西歐、東歐、北美、南美、中東和非洲。
教育科技市場報告涵蓋的國家包括澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、義大利、西班牙和加拿大。
教育科技市場由提供即時教學、自動評分、課堂管理和無紙化教室等服務的營業單位所獲得的收入所構成。市場價值包括服務供應商銷售的或包含在其服務產品中的相關商品的價值。教育科技市場還包括白板和數位顯示器、電子教科書、投影機、筆記型電腦和平板電腦以及耳機等配件的銷售。該市場的價值為“出廠價”,即商品製造商或創造者向其他營業單位(包括下游製造商、批發商、經銷商和零售商)或直接向最終客戶銷售的商品價值。該市場中的商品價值還包括商品創造者提供的任何相關服務。
Educational technology involves the ethical study and application of developing, utilizing, and managing appropriate technological processes and resources to aid learning and improve performance. This field includes a diverse range of tools and digital resources specifically crafted for educational purposes.
Educational technology can be categorized into three main types hardware, software, and content. Hardware refers to the tangible devices and equipment employed to support educational activities and learning experiences. These tools find application across various sectors, including preschool, K-12, higher education, and others, catering to end-users that include businesses and consumers.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The educational technology market research report is one of a series of new reports from The Business Research Company that provides educational technology market statistics, including educational technology industry global market size, regional shares, competitors with an educational technology market share, detailed educational technology market segments, market trends and opportunities, and any further data you may need to thrive in the educational technology industry. This educational technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The educational technology market size has grown rapidly in recent years. It will grow from $165.11 billion in 2024 to $187.44 billion in 2025 at a compound annual growth rate (CAGR) of 13.5%. The growth in the historic period can be attributed to adoption of personal computers in education, growth of internet access and connectivity, development of learning management systems (lms), rise of e-learning platforms and massive open online courses (moocs), integration of multimedia and interactive content in education.
The educational technology market size is expected to see rapid growth in the next few years. It will grow to $353.52 billion in 2029 at a compound annual growth rate (CAGR) of 17.2%. The growth in the forecast period can be attributed to increasing focus on digital literacy in schools, rise in demand for remote and hybrid learning solutions, increased investment in educational technology startups, adoption of gamification and simulation in education, evolution of immersive and experiential learning experiences. Major trends in the forecast period include advances in educational software and applications, technological advancements in hardware devices for education, integration of virtual and augmented reality in education, development of ai-driven educational chatbots and virtual assistants, integration of blockchain for secure academic credentialing.
The forecast of 17.2% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers may reduce accessibility to core digital infrastructure, including IoT kits and learning management systems, limiting innovation in educational delivery. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated growth in the educational technology market is closely tied to the increasing demand for online educational platforms. These platforms, characterized by digital interfaces, provide diverse educational resources, courses, and tools, facilitating learning beyond traditional classroom boundaries. Educational technology enables a transition from static learning materials to dynamic interactive media content. On online education platforms, the collaboration between students and teachers involves reporting and analyzing progress based on each other's performance, all with the assistance of educational technology. As an example, in January 2022, the World Economic Forum reported that Coursera, an online learning platform, experienced an increase in registered users from 71 million in 2020 to 92 million in 2022. Thus, the surging demand for online educational platforms is steering the growth of the educational technology market.
The upward trajectory of the digital remittance market is expected to be fueled by the growing penetration of smartphones. Smartphone penetration measures the percentage of the population using smartphones, reflecting the widespread adoption of these devices within specific areas or demographics. The utilization of educational technology on smartphones enhances learning experiences, offering convenient access to educational resources, applications, and interactive content. For instance, as of the beginning of 2022, the UK recorded 71.8 million mobile connections, representing a 3.8% increase (around 2.6 million) from the previous year, according to Uswitch Limited. With the UK's population expected to reach 68.3 million by 2025, approximately 95% (around 65 million individuals) are projected to own smartphones. Consequently, the growing penetration of smartphones is propelling the digital remittance market.
The educational technology market is witnessing a surge in popularity for technological advancements, with major companies actively incorporating new technologies to maintain their market positions. A notable example is The International Information System Security Certification Consortium, a US-based non-profit organization, which introduced an AI-driven self-paced CISSP (Certified Information Systems Security Professional) Readiness Education in April 2023. This innovative learning experience utilizes artificial intelligence to deliver personalized learning tailored to each participant's CISSP Common Body of Knowledge proficiency. The AI adapts the educational content through targeted assessments, evaluating an individual's competence and confidence in each topic, addressing knowledge gaps, and enhancing CISSP certification preparation. This application of AI exemplifies the use of evolving technologies to elevate the cybersecurity workforce, reducing burnout, increasing efficiency, and promoting knowledge sharing. The new learning experience offers interactive study materials, advanced search capabilities, an analytics dashboard, and email support for additional assistance.
Leading companies in the educational technology sector are concentrating on creating cutting-edge learning tools that leverage engines such as question-generation engines to improve student learning and maintain a competitive edge. An intriguing example is VitalSource, a US-based education technology and digital content company, which introduced Bookshelf CoachMe in January 2022, a novel learning tool integrated into its Bookshelf platform to enhance student outcomes. Grounded in the Doer Effect learning science principle, the tool embeds practice questions and knowledge checks aligned with learning objectives into eTexts at no extra cost. By delivering real-time assessments of comprehension and identifying areas for improvement, Bookshelf CoachMe aims to globally enhance the learning experience for students. The tool utilizes AI-generated questions powered by VitalSource's SmartStartO question-generation engine, making learning more dynamic and accessible.
In April 2022, Pearson, a UK-based educational media company, acquired Mondly for an undisclosed amount. This acquisition has broadened Pearson's digital strategy, reinforced its position in the language learning market, and created opportunities for cross-selling and bundling English learning with other products, ultimately driving revenue growth and enhancing its market proposition. Mondly, a Romania-based educational technology company offering audio-visual language learning courses, is now an integral part of Pearson's portfolio.
Major companies operating in the educational technology market include Instructure Inc., Microsoft Corporation, Alphabet Inc., IBM Corporation, Oracle Corporation, Pearson PLC, upGrad Education Private Limited, Blackboard Inc., Udemy Inc., Coursera Inc., Promethean World Ltd., Smart Technologies, Outschool, Byju's, Udacity Inc., Chegg Inc., E-Zest Solutions Ltd., Kahoot!, Hurix Digital, edX Inc., TutorMe, Codecademy, Nearpod, Quizlet, Edmentum Inc., Khan Academy, BrainPOP, Knewton Inc.
North America was the largest region in the educational technology market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the educational technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the educational technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The educational technology market consists of revenues earned by entities by providing live classes, automated grading, classroom management, and paperless classrooms. The market value includes the value of related goods sold by the service provider or included within the service offering. The educational technology market also includes sales of accessories for whiteboards and digital displays, digital textbooks, projectors, laptops or tablets, and headphones. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Educational Technology Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on educational technology market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for educational technology ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The educational technology market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.