![]() |
市場調查報告書
商品編碼
1753881
2025 年至 2033 年基於位置的服務市場報告(按組件、技術、位置類型、應用、最終用戶和地區)Location-Based Services Market Report by Component, Technology, Location Type, Application, End User, and Region 2025-2033 |
2024年,全球基於位置的服務 (LBS) 市場規模達到467億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到1,870億美元,2025-2033年期間的複合年成長率 (CAGR) 為15.84%。智慧型手機和平板電腦的普及率不斷提高,即時資料和分析的應用日益普及,以及在各種住宅區和非住宅區使用地理圍欄發送警報的日益普及,都是推動市場發展的主要因素。
基於位置的服務 (LBS) 是指利用地理資料和資訊根據使用者位置提供服務的軟體應用程式。它們有多種形式,包括資訊服務、娛樂服務、效率服務和安全服務。它們輔助導航,為步行或駕駛的使用者提供準確即時的路線指引。它們還可用於特定位置的天氣更新、附近餐廳、酒店或地標的推薦,以及透過社交網路平台定位朋友或家人。它們還可用於緊急情況下的資產追蹤和管理,或尋找迷路或處於危險中的人員。
目前,LBS 服務因其精準、高效且可根據特定需求進行個人化定製而日益成長的需求,正在推動市場的成長。此外,企業擴大利用 LBS 服務透過推播通知、提醒或互動內容與客戶進行即時互動,這也促進了市場的成長。此外,LBS 服務擴大用於在社交媒體貼文、照片和評論中添加位置訊息,從而為用戶打造更具沉浸感和資訊量的社交體驗,這為市場帶來了良好的前景。此外,地理圍籬在各種住宅區和非住宅區日益普及,用於在附近收到快遞時發出警報或監控工作場所內員工的活動,也正在推動市場的成長。
智慧型手機使用率不斷上升
智慧型手機正在全球擴大科技的普及。它們提供了一個平台,讓很大一部分人能夠存取LBS服務,從而擴大了市場。智慧型手機配備了高精度的全球定位系統 (GPS)。這種精確度的提升有利於基於位置的服務,提升使用者體驗和整體服務品質。除此之外,智慧型手機還會產生大量的位置資料。這些資料對於提供LBS服務的企業來說非常寶貴,因為它可以幫助他們改善服務,更有效地進行行銷,並深入了解使用者行為。此外,智慧型手機還可以透過分析推薦演算法,為LBS服務增添更個人化的體驗。
基於位置的行銷日益普及
目前,基於位置的行銷 (LBS) 的應用日益廣泛,因為它精準且能夠實現高度精準的廣告投放。企業可以觸達特定地理區域內的目標客戶,或根據客戶位置客製化行銷訊息。這種精準度提升了行銷活動的有效性,並推動了對高階 LBS 的需求。基於位置的行銷還能提高轉換率,因為行銷訊息會根據客戶位置進行客製化,從而更好地契合他們的潛在需求和興趣。這種高效性使 LBS 對企業更具價值,並為 LBS 服務提供者帶來更高的收入。此外,LBS 還能提供關於消費者行為的寶貴洞察,例如他們經常造訪的地點及其活動模式。這些洞察能夠為行銷策略提供訊息,並協助行銷活動取得更佳成效,使 LBS 成為許多企業不可或缺的工具。
對即時資料和分析的需求不斷成長
即時位置資料和分析可提高零售、物流、醫療保健等各領域的決策能力。這推動了對 LBS 的需求,因為企業認知到準確的即時資料在提高營運效率和策略規劃方面的價值。利用即時資料,企業可以根據客戶的位置為他們提供個人化服務。這包括提供即時優惠、支援動態配送路線最佳化或建議附近的服務,從而增強客戶體驗並增加對 LBS 的需求。此外,緊急救援人員可以使用即時位置資料聯繫有需要的人。這推動了 LBS 在公共安全和衛生領域的應用。此外,即時追蹤可以實現更好的資源管理、更快的回應時間和更有效率的營運。
The global location-based services (LBS) market size reached USD 46.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 187.0 Billion by 2033, exhibiting a growth rate (CAGR) of 15.84% during 2025-2033. The growing utilization of smartphones and tablets, rising adoption of real-time data and analysis, and increasing popularity of geofencing in various residential and non-residential areas for sending alerts are some of the major factors propelling the market.
Location-based services (LBS) refer to software applications that use geographic data and information to provide services based on user location. They are available in several forms, including services for information, entertainment, efficiency, and safety. They aid in navigation, providing users with accurate and real-time directions, whether on foot or in vehicles. They are used for location-specific weather updates, recommendations for nearby restaurants, hotels, or landmarks, and locating friends or family members through social networking platforms. They are also employed in emergencies for asset tracking and management or finding people who are lost or in danger.
At present, the increasing demand for LBS, as they are accurate, effective, and can be personalized according to specific needs, is impelling the growth of the market. Besides this, the rising utilization of LBS by businesses to engage with customers in real time through push notifications, alerts, or interactive content is contributing to the growth of the market. In addition, the growing employment of LBS to add location information to social media posts, photos, and reviews, creating a more immersive and informative social experience for others, is offering a favorable market outlook. Apart from this, the increasing popularity of geofencing in various residential and non-residential areas for sending alerts when delivery is nearby or monitoring the movements of employees within a work site is supporting the growth of the market.
Rising utilization of smartphones
Smartphones are increasing access to technology on a global scale. They provide a platform through which a large portion of the population can access LBS, thereby expanding the market. Smartphones are equipped with highly accurate global positioning system (GPS) systems. This increased accuracy is beneficial for location-based services, enhancing the user experience, and the overall quality of the service. Apart from this, smartphones generate a huge amount of location data. This data is valuable for businesses that offer LBS, as it allows them to refine their services, target their marketing more effectively, and understand user behavior in detail. Furthermore, smartphones add a more personalized experience with LBS by analyzing recommendation algorithms.
Increasing adoption of location-based marketing
At present, there is an increase in the adoption of location-based marketing as it is accurate and allows for highly targeted advertising. Businesses can reach out to targeted customers in a specific geographical area or tailor their marketing messages based on the location of the customer. This precision increases the effectiveness of marketing campaigns and drives demand for sophisticated LBS. Location-based marketing also results in higher conversion rates, as marketing messages are tailored to the locations of customers and, consequently, their likely needs and interests. This effectiveness makes LBS more valuable to businesses and leads to higher revenues for providers of these services. Moreover, LBS can provide valuable insights into consumer behavior, such as the locations they frequently visit and their movement patterns. These insights inform marketing strategies and lead to more successful campaigns, making LBS an essential tool for many businesses.
Growing demand for real-time data and analysis
Real-time location data and analysis improve decision-making capabilities in various sectors, including retail, logistics, healthcare, and more. This is driving demand for LBS as businesses recognize the value of accurate, real-time data in enhancing operational efficiency and strategic planning. With real-time data, businesses can offer personalized services to their customers based on their location. This includes providing real-time offers, supporting dynamic route optimization for deliveries, or suggesting nearby services, which enhance the customer experience and thereby increasing the demand for LBS. Moreover, emergency responders can use real-time location data to reach people in need. This is driving the adoption of LBS in the public safety and health sectors. Furthermore, real-time tracking allows for better resource management, quicker response times, and more efficient operations.
Hardware dominates the market
Hardware is a fundamental cornerstone in the realm of location-based services (LBS), underpinning the seamless and accurate delivery of geographically relevant information to users. LBS relies on the global positioning system (GPS) receivers, omnipresent in smartphones, tablets, and wearables, deftly harnessing satellite signals to pinpoint the precise geographic coordinates of devices. Complementing this, cellular and wireless fidelity (Wi-Fi) radios enable communication with nearby towers and access points, supporting techniques like triangulation and Wi-Fi fingerprinting to further refine location determination. Bluetooth technology also plays a pivotal role, facilitating proximity-based interactions by detecting nearby beacons and other Bluetooth-enabled devices. Additionally, near-field communication (NFC) provides contactless engagement with location-specific services through the detection of NFC tags or devices.
Assisted GPS (A-GPS) holds the largest share of the market
Assisted GPS (A-GPS) is a location-based technology that improves the speed and accuracy of global positioning system (GPS) receivers in mobile devices. A-GPS-capable devices download assistance data from a network server. This data includes information about the location of nearby satellites, the expected Doppler shifts of their signals, and the precise time the signals were transmitted. By having this information readily available, the GPS receiver can dramatically reduce the search space and acquire satellite signals much faster. A-GPS-enabled devices use cellular networks or internet connections to download the assistance data and communicate with A-GPS servers. This additional connectivity allows the device to retrieve the necessary data quickly and efficiently.
Outdoor holds the biggest share of the market
Outdoor location-based services (LBS) refer to a category of location-aware applications and services that utilize the geographic position of a user in outdoor environments to deliver relevant information, content, or experiences. These services take advantage of technologies, such as global positioning system (GPS), cellular networks, and other outdoor positioning methods to determine the location of the user accurately. Outdoor LBS offers a wide range of applications and benefits, enhancing navigation, social interactions, marketing, tourism, and more. These services are immensely valuable for travelers, commuters, and tourists exploring unfamiliar areas. Outdoor LBS are utilized in fitness apps to track routes, distances, and activities during outdoor exercises like running, hiking, or cycling.
Navigation services hold the maximum share in the market
Navigation services encompass a diverse array of location-based applications and technologies designed to guide users from one point to another efficiently and accurately. These services leverage cutting-edge technologies, such as global positioning system (GPS), geographic information systems (GIS), and real-time data to provide turn-by-turn directions, route optimization, and other valuable information for travelers, commuters, and outdoor enthusiasts. For urban dwellers and travelers, navigation services are becoming an indispensable tool, facilitating seamless commutes and explorations. GPS-enabled map applications, integrated into smartphones and car navigation systems, empower users with real-time visual representations of their surroundings and deliver step-by-step directions to their chosen destination. These applications account for traffic conditions, road closures, and accidents, dynamically adjusting routes to ensure the fastest and most efficient journey.
Transportation and logistics hold the biggest share in the market
Transportation and logistics heavily rely on location-based services (LBS) to streamline operations, optimize routes, and enhance overall efficiency. LBS provides real-time location data and valuable insights, enabling transportation and logistics companies to make informed decisions and deliver better services. It also enables better route planning, reducing idle time and fuel consumption, leading to cost savings and environmental benefits. LBS enables the creation of geofences and virtual boundaries around specific locations. Logistics companies can use geofencing to trigger automated actions when a vehicle enters or exits a designated area. LBS also aids in optimizing last-mile routes, ensuring packages are delivered efficiently to the correct addresses.
Asia Pacific exhibits a clear dominance, accounting for the largest location-based services (LBS) market share
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, Asia Pacific represented the largest market.
Asia Pacific held the biggest market share due to the rising number of e-commerce platforms offering ride-hailing, food delivery, and grocery delivery. Besides this, increasing advancements in mobile and location-based technologies are supporting the growth of the market. Apart from this, the increasing popularity of mobile advertising and marketing among businesses to offer personalized promotions and advertisements, leading to increased engagement and revenue, is contributing to the growth of the market in the region.
North America is estimated to expand further in this domain due to the increasing utilization of social networking and location-sharing applications. Besides this, the improvement in GPS accuracy and availability of faster networks is bolstering the market growth.
Key market players are investing in research operations to stay at the forefront of LBS technology. They are also working on improving location accuracy, optimizing algorithms, and enhancing user experience. Top companies are expanding their geographic coverage by increasing the availability of their services in more regions and countries. They are leveraging location data and user preferences to offer customized recommendations, targeted advertising, and location-based notifications. Leading companies are strengthening their data protection measures to gain the trust of users and comply with relevant regulations. They are also collaborating with other businesses, such as e-commerce platforms, ride-hailing services, and social media networks, to create synergistic services and expand their user base.