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1887786

全球位置服務市場：按組件、位置類型、技術、應用、最終用戶和地區劃分 - 市場規模、行業趨勢、機會分析和預測（2025-2033 年）

Global Location Based Services Market: By Components, Location Type, Technology, Application, End User, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033
出版日期: | 出版商: Astute Analytica | 英文 227 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

目前，位置服務市場正處於顯著成長階段，預計 2024 年的營收將達到約 776.9 億美元。這一數字證實了位置技術在各行各業和日常生活中日益重要的角色。展望未來，預計到 2033 年，該市場規模將達到驚人的約 5,479.2 億美元。這項預測成長率反映了 2025 年至 2033 年預測期內 24.24% 的複合年增長率 (CAGR)，凸顯了位置服務在全球快速普及。

推動這一強勁市場擴張的關鍵因素有很多。其中一個關鍵驅動因素是智慧型手機的廣泛普及。智慧型手機已成為數百萬用戶每天存取位置服務的主要平台。行動裝置的普及使得位置資料更容易獲取，並可在從導航和社交網路到個人化行銷和即時追蹤等各種應用中使用。此外，電子商務的快速成長也大大促進了市場成長。企業正在利用基於位置的行銷策略，向客戶提供個人化的優惠和廣告，從而提高客戶參與度並促進銷售。

市場趨勢

Google、蘋果、微軟、IBM 和甲骨文等領先公司合計佔了位置服務市場約 39% 的總收入，其中谷歌以超過 15% 的市場佔有率遙遙領先。谷歌的統治地位源於其在地圖技術和基於位置的搜尋能力方面的雄厚實力。其龐大的數位生態系統，包括谷歌地圖和谷歌搜索，為其鞏固在該領域的領導地位奠定了堅實的基礎。

除了這些全球性公司之外，本地層面也正在發生一些重大發展，這些發展將塑造基於位置服務的未來。例如，2025年10月，Airtel Business宣布與舊金山一家專注於高精準度GPS技術的公司Swift Navigation建立策略夥伴關係。此次合作推出了 "Airtel-Skylark" 服務，這是印度首家提供公分級GPS定位服務的電信業者所邁出的突破性一步。

同時，在日本，2025年10月，Sheeva.AI與策略夥伴萩原電子株式會社和停車服務公司Nokisaki株式會社合作，成功推出了日本首個基於位置的停車管理系統。該系統已安裝在JR九州區域設計株式會社營運的福岡雪峰阿布山滑雪場。此次部署標誌著利用精準位置資訊優化停車管理、提升用戶便利性，朝著建構更智慧的城市基礎設施邁出了重要一步。

主要成長驅動因素

智慧型手機在全球技術普及方面發揮了關鍵作用，顯著擴大了基於位置的服務（LBS）的覆蓋範圍。作為一個普及且易於使用的平台，智慧型手機使全球大部分人口能夠在日常生活中使用基於位置的服務。這種廣泛的普及性是推動基於位置服務整體市場擴張的主要動力，使其成為從導航到個人化行銷等日常活動中不可或缺的一部分。

新興機會

即時位置資料和分析已成為零售、物流和醫療保健等多個行業提升決策能力的重要工具。企業越來越意識到，準確且最新的位置資訊對營運效率和策略規劃具有顯著價值。利用即時位置數據，企業能夠做出明智的決策，從而優化工作流程、降低成本並提升整體績效，這催生了對基於位置的服務 (LBS) 解決方案的強勁需求。

優化障礙

競爭和市場飽和是阻礙基於位置的服務 (LBS) 市場成長的重大挑戰。市場中充斥著眾多已站穩腳跟並佔顯著市場佔有率的成熟企業。這些經驗豐富的企業集中於此，加劇了競爭壓力，並為希望進入市場的新企業創造了極其艱難的環境。這些成熟企業的主導地位意味著新進業者在差異化和客戶獲取方面面臨巨大的障礙，包括需要在技術、行銷和合作夥伴關係方面進行大量投資。

目錄

第一章：研究架構

  • 研究目標
  • 產品概述
  • 市場區隔

第二章：研究方法

  • 質性研究
    • 一手和二手資料來源
  • 量化研究
    • 一手和二手資料來源
  • 按地區劃分的一手調查受訪者組成
  • 研究假設
  • 市場規模估算
  • 資料三角驗證

第三章：摘要整理：全球基於位置的服務市場

第四章：全球基於位置的服務市場概述

  • 產業價值鏈分析
    • 技術開發商
    • 整合商
    • 服務提供者
    • 最終用戶
  • 行業展望
    • 2020-2033年全球導航衛星系統 (GNSS) 市場（按地區劃分，單位：百萬美元）
    • 各產業位置智慧應用案例
  • 波特五力分析
    • 供應商議價能力
    • 買方議價能力
    • 替代品威脅
    • 新進入者威脅
    • 競爭強度
  • 市場動態與趨勢
    • 成長驅動因素
    • 限制因素
    • 挑戰
    • 主要趨勢
  • 新冠疫情對市場成長趨勢的影響評估
  • 市場成長與展望
    • 市場收入估計與預測（2020-2033）
    • 價格分析
  • 競爭格局概覽
    • 市場集中度
    • 公司市佔率分析（價值，2024）
    • 競爭格局圖

第五章：全球基於位置的服務市場（按組件劃分）

  • 主要見解
  • 市場規模與預測（2020-2033）
    • 解決方案
    • 服務

第六章：全球基於位置的服務市場（按位置劃分）類型

  • 關鍵洞察
  • 市場規模及預測，2020-2033 年
    • 室內
    • 室外

第七章：全球基於位置的服務市場（按技術劃分）

  • 關鍵洞察
  • 市場規模及預測，2020-2033 年
    • 全球定位系統 (GPS)
    • 全球導航衛星系統 (GNSS)
    • Wi-Fi
    • 蜂窩網路 ID
    • 藍牙信標
    • 其他

第八章：全球基於位置的服務市場（按應用劃分）

  • 關鍵洞察
  • 市場規模及預測，2020-2033 年
    • 庫存管理
    • 地圖與地理資訊系統 (GIS)
    • 資產追蹤
    • 近場行銷
    • 社群網絡
    • 車隊管理
    • 導航
    • 商業智慧與分析

第九章：全球基於位置的服務市場（按最終用戶劃分）

  • 主要見解
  • 市場規模與預測（2020-2033）
  • 銀行、金融服務和保險 (BFSI)
  • 製造業
  • 零售業
  • 醫療保健與生命科學
  • 資訊科技與電信
  • 飯店業
  • 交通運輸與物流
  • 政府
  • 媒體與娛樂
  • 航空航太與國防
  • 其他

第十章：全球基於位置的服務市場（按最終用戶劃分）區域

  • 主要洞察
  • 市場規模及預測（2020-2033）
    • 北美
    • 歐洲
    • 亞太地區
    • 中東和非洲
    • 南美

第11章：北美位置服務市場分析

第12章：歐洲位置服務市場分析

第13章：亞太地區位置服務市場分析

第14章：中東與非洲位置服務市場分析

第15章：南美位置服務市場分析

第16章：公司簡介

  • 蘋果公司公司
  • AT&T 公司
  • 巴帝電信有限公司
  • 思科系統公司
  • ESRI
  • Google有限責任公司
  • HERE
  • IBM 公司
  • 微軟公司
  • 甲骨文公司
  • 高通科技公司
  • TomTom 公司
  • 斑馬技術公司
  • 其他主要參與者
簡介目錄
Product Code: AA0223364

The location-based services market is currently on an impressive growth trajectory, having generated revenue of approximately US$ 77.69 billion in 2024. This figure underscores the rapidly expanding role that location-based technologies play in various industries and everyday life. Looking ahead, the market is projected to reach a remarkable valuation of around US$ 547.92 billion by 2033. This anticipated growth reflects a compound annual growth rate (CAGR) of 24.24% over the forecast period from 2025 to 2033, highlighting the accelerating pace at which location-based services are being adopted worldwide.

Several key factors are driving this robust market expansion. One of the primary catalysts is the widespread adoption of smartphones, which serve as the main platform through which millions of users access location-based services daily. The ubiquity of mobile devices has made location data more accessible and usable across a wide range of applications, from navigation and social networking to personalized marketing and real-time tracking. Additionally, the surge in e-commerce has significantly contributed to the market's growth. Businesses are increasingly leveraging location-based marketing strategies to target customers with personalized offers and advertisements, enhancing engagement and driving sales.

Noteworthy Market Developments

Major industry players such as Google, Apple, Microsoft, IBM, and Oracle collectively control nearly 39% of the total revenue within the location-based services market, with Google leading the pack by capturing over 15% of the market share. Google's dominant position can be attributed to its well-established expertise in mapping technologies and location-based search capabilities. Its extensive digital ecosystem, including Google Maps and Google Search, provides a robust foundation that reinforces its leadership in this space.

In addition to these global giants, significant developments are occurring at the regional level that are shaping the future of location-based services. For example, in October 2025, Airtel Business announced a strategic partnership with Swift Navigation, a San Francisco-based company specializing in high-precision GPS technology. This collaboration led to the launch of Airtel-Skylark, marking a milestone as the first telecom operator in India to offer centimetre-level GPS accuracy as a service.

Meanwhile, in Japan, another notable innovation unfolded in October 2025 when Sheeva.AI, together with its strategic partner Hagiwara Electronics Co., Ltd., and parking services company Nokisaki Co., Ltd., successfully deployed the country's first location-based parking control system. This system was implemented at Snow Peak ABURAYAMA FUKUOKA, a facility managed by JR Kyushu Regional Design Co., Ltd. The deployment signifies a significant step toward smarter urban infrastructure, leveraging precise location data to optimize parking management and enhance user convenience.

Core Growth Drivers

Smartphones have played a pivotal role in expanding access to technology on a global scale, significantly broadening the reach of location-based services (LBS). By serving as a widely available and user-friendly platform, smartphones enable a large portion of the global population to utilize LBS in their daily lives. This widespread accessibility has been a key driver in expanding the overall market for location-based services, making them more integral to everyday activities ranging from navigation to personalized marketing.

Emerging Opportunity Trends

Real-time location data and analysis have become crucial tools for enhancing decision-making across a variety of sectors, including retail, logistics, healthcare, and many others. Businesses are increasingly recognizing the tremendous value that accurate, up-to-the-minute location information brings to operational efficiency and strategic planning. By leveraging real-time location data, companies can make informed decisions that optimize workflows, reduce costs, and improve overall performance, driving strong demand for location-based services (LBS) solutions.

Barriers to Optimization

Competition and market saturation present significant challenges that restrain the growth of the location-based services (LBS) market. The landscape is crowded with numerous well-established players who have already secured strong footholds and substantial market shares. This dense concentration of experienced companies intensifies competitive pressures, creating a highly challenging environment for new entrants looking to break into the market. The dominance of these established firms means that newcomers face significant barriers, including the need to invest heavily in technology, marketing, and partnerships to differentiate themselves and attract customers.

Detailed Market Segmentation

By Location Type, in 2025, the Outdoor Location Services segment continues to dominate the global location-based services market, commanding a substantial 63.1% share. This leadership is driven by more than just people seeking directions or basic navigation outdoors. The key factor underpinning this dominance is a fundamental shift in the accuracy and reliability of outdoor location data. Advances in satellite navigation systems, cellular networks, and complementary technologies have dramatically improved the precision of outdoor positioning, enabling a wide range of applications that demand high levels of spatial accuracy.

By Technology, the American GPS segment continues to maintain a commanding presence in the location-based services market, holding a dominant 34.72% share. This sustained leadership might seem surprising given the growing capabilities of competing systems, but the key to GPS's enduring strength lies in the advanced hardware and signal technology introduced in recent years. Central to this is the use of the L5 frequency band, which has become a defining feature of satellite navigation technology in 2025.

By End User, the Transportation and Logistics segment holds a substantial 17.6% share of the location-based services market, reflecting its critical role in transforming how goods and services are moved across regions. This segment has thrived by effectively eliminating uncertainty in supply chain operations, offering businesses enhanced visibility and control. The demand for real-time, accurate information has reshaped industry expectations, pushing companies to adopt advanced technologies that provide precise tracking and forecasting capabilities.

By Application, the Mapping and Geographic Information Systems (GIS) segment commands a significant 21.5% share. However, the nature of the products within this segment has evolved dramatically over time. Traditional digital street directories, which primarily served human navigation, have been largely supplanted by sophisticated High-Definition (HD) Live Maps. These maps are engineered specifically for machine vision applications, reflecting the changing demands of industries that rely on highly detailed and precise spatial data.

Segment Breakdown

By Components

  • Solutions
  • Location Intelligence Solutions
  • Location-Powered Mobile Applications
  • Location-based Messaging
  • Services
  • Professional
  • Managed

By Location Type

  • Indoor
  • Outdoor

By Technology

  • Global Positioning System (GPS)
  • Global Navigation Satellite System (GNSS)
  • Wi-Fi
  • Cellular ID
  • Bluetooth beacons
  • Others

By Application

  • Inventory Monitoring
  • Mapping & GIS
  • Asset Tracking
  • Proximity Marketing
  • Social Networking
  • Fleet Management
  • Navigation
  • Smart Parking
  • Route Planning
  • Business Intelligence & Analytics

By End User

  • BFSI
  • Manufacturing
  • Retail
  • Healthcare & Life Science
  • IT & Telecom
  • Hospitality
  • Transportation & Logistics
  • Government
  • Media & Entertainment
  • Aerospace & Defense
  • Others

By Region

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • The U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia & New Zealand
  • ASEAN
  • Rest of Asia Pacific
  • South America
  • Brazil
  • Argentina
  • Rest of South America
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Geography Breakdown

  • Asia-Pacific commands a commanding 50% share of the global location-based services (LBS) market, establishing itself as the undisputed volume engine in this industry. This dominance is rooted not just in the region's large population but also in deeper structural factors that drive widespread LBS adoption. Central to this is the region's vibrant "Super App" economy, led by companies such as WeChat, Grab, and Gojek. These platforms have seamlessly embedded location services into virtually every aspect of their digital ecosystems, ranging from ride-hailing and food delivery to micro-financing and social interactions.
  • China plays a particularly pivotal role within the region, accounting for over 60% of the Asia-Pacific's LBS market share. A key technological advancement contributing to this dominance is the full integration of the BeiDou Navigation Satellite System (BDS-3) into consumer electronics. This integration allows smartphones to achieve decimeter-level accuracy in positioning, surpassing the capabilities of traditional GPS and offering a more precise and reliable location experience for mass-market users. Beyond China, the rapid deployment of 5G Standalone (SA) networks across ASEAN countries has further accelerated the adoption of location-based technologies.

Leading Market Participants

  • Apple Inc.
  • AT&T Inc.
  • Bharti Airtel Limited
  • Cisco Systems, Inc.
  • ESRI
  • Google LLC
  • HERE Technologies
  • IBM Cooperation
  • Microsoft Cooperation
  • Oracle Cooperation
  • Qualcomm Technologies, Inc.
  • TomTom N.V.
  • Zebra Technologies
  • Other Prominent Players

Table of Content

Chapter 1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

Chapter 2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Sources
  • 2.2. Quantitative Research
    • 2.2.1. Primary & Secondary Sources
  • 2.3. Breakdown of Primary Research Respondents, By Region
  • 2.4. Assumption for the Study
  • 2.5. Market Size Estimation
  • 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Location-Based Services Market

Chapter 4. Global Location-Based Services Market Overview

  • 4.1. Industry Value Chain Analysis
    • 4.1.1. Technology Developer
    • 4.1.2. Integrator
    • 4.1.3. Service Provider
    • 4.1.4. End User
  • 4.2. Industry Outlook
    • 4.2.1. Global Navigation Satellite System (GNSS) Market, by Region, 2020-2033, in US$ Mn
    • 4.2.2. Use cases of Location-Based Intelligence in different sectors
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of Substitutes
    • 4.3.4. Threat of New Entrants
    • 4.3.5. Degree of Competition
  • 4.4. Market Dynamics and Trends
    • 4.4.1. Growth Drivers
    • 4.4.2. Restraints
    • 4.4.3. Challenges
    • 4.4.4. Key Trends
  • 4.5. Covid-19 Impact Assessment on Market Growth Trend
  • 4.6. Market Growth and Outlook
    • 4.6.1. Market Revenue Estimates and Forecast (US$ Bn), 2020 - 2033
    • 4.6.2. Pricing Analysis
  • 4.7. Competition Dashboard
    • 4.7.1. Market Concentration Rate
    • 4.7.2. Company Market Share Analysis (Value %), 2024
    • 4.7.3. Competitor Mapping

Chapter 5. Global Location-Based Services Market, By Components

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 5.2.1. Solutions
      • 5.2.1.1. Location Intelligence Solutions
      • 5.2.1.2. Location-powered Mobile Applications
      • 5.2.1.3. Location-based Messaging
    • 5.2.2. Services
      • 5.2.2.1. Professional
      • 5.2.2.2. Managed

Chapter 6. Global Location-Based Services Market, By Location Type

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 6.2.1. Indoor
    • 6.2.2. Outdoor

Chapter 7. Global Location-Based Services Market, By Technology

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 7.2.1. Global Positioning System (GPS)
    • 7.2.2. Global Navigation Satellite System (GNSS)
    • 7.2.3. Wi-Fi
    • 7.2.4. Cellular ID
    • 7.2.5. Bluetooth beacons
    • 7.2.6. Others

Chapter 8. Global Location-Based Services Market , By Application

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 8.2.1. Inventory monitoring
    • 8.2.2. Mapping & GIS
    • 8.2.3. Asset Tracking
    • 8.2.4. Proximity Marketing
    • 8.2.5. Social Networking
    • 8.2.6. Fleet Management
    • 8.2.7. Navigation
      • 8.2.7.1. Smart Parking
      • 8.2.7.2. Route Planning
    • 8.2.8. Business Intelligence & Analytics

Chapter 9. Global Location-Based Services Market, By End User

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 9.2.1. BFSI
    • 9.2.2. Manufacturing
    • 9.2.3. Retail
    • 9.2.4. Healthcare & Life Science
    • 9.2.5. IT & Telecom
    • 9.2.6. Hospitality
    • 9.2.7. Transportation & Logistics
    • 9.2.8. Government
    • 9.2.9. Media & Entertainment
    • 9.2.10. Aerospace & Defense
    • 9.2.11. Others

Chapter 10. Global Location-Based Services Market, By Region

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 10.2.1. North America
      • 10.2.1.1. The U.S.
      • 10.2.1.2. Canada
      • 10.2.1.3. Mexico
    • 10.2.2. Europe
      • 10.2.2.1. Western Europe
        • 10.2.2.1.1. The UK
        • 10.2.2.1.2. Germany
        • 10.2.2.1.3. France
        • 10.2.2.1.4. Italy
        • 10.2.2.1.5. Spain
        • 10.2.2.1.6. Rest of Western Europe
      • 10.2.2.2. Eastern Europe
        • 10.2.2.2.1. Poland
        • 10.2.2.2.2. Russia
        • 10.2.2.2.3. Rest of Eastern Europe
    • 10.2.3. Asia Pacific
      • 10.2.3.1. China
      • 10.2.3.2. India
      • 10.2.3.3. Japan
      • 10.2.3.4. Australia & New Zealand
      • 10.2.3.5. ASEAN
      • 10.2.3.6. Rest of Asia Pacific
    • 10.2.4. Middle East & Africa
      • 10.2.4.1. UAE
      • 10.2.4.2. Saudi Arabia
      • 10.2.4.3. South Africa
      • 10.2.4.4. Rest of MEA
    • 10.2.5. South America
      • 10.2.5.1. Argentina
      • 10.2.5.2. Brazil
      • 10.2.5.3. Rest of South America

Chapter 11. North America Location-Based Services Market Analysis

  • 11.1. Key Insights
  • 11.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 11.2.1. By Components
    • 11.2.2. By Location Type
    • 11.2.3. By Technology
    • 11.2.4. By Application
    • 11.2.5. By End User
    • 11.2.6. By Country

Chapter 12. Europe Location-Based Services Market Analysis

  • 12.1. Key Insights
  • 12.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 12.2.1. By Components
    • 12.2.2. By Location Type
    • 12.2.3. By Technology
    • 12.2.4. By Application
    • 12.2.5. By End User
    • 12.2.6. By Country

Chapter 13. Asia Pacific Location-Based Services Market Analysis

  • 13.1. Key Insights
  • 13.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 13.2.1. By Components
    • 13.2.2. By Location Type
    • 13.2.3. By Technology
    • 13.2.4. By Application
    • 13.2.5. By End User
    • 13.2.6. By Country

Chapter 14. Middle East & Africa Location-Based Services Market Analysis

  • 14.1. Key Insights
  • 14.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 14.2.1. By Components
    • 14.2.2. By Location Type
    • 14.2.3. By Technology
    • 14.2.4. By Application
    • 14.2.5. By End User
    • 14.2.6. By Country

Chapter 15. South America Location-Based Services Market Analysis

  • 15.1. Key Insights
  • 15.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 15.2.1. By Components
    • 15.2.2. By Location Type
    • 15.2.3. By Technology
    • 15.2.4. By Application
    • 15.2.5. By End User
    • 15.2.6. By Country

Chapter 16. Company Profile (Company Overview, Sales Composition Ratio, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 16.1. Apple Inc.
  • 16.2. AT&T Inc.
  • 16.3. Bharti Airtel Limited
  • 16.4. Cisco Systems, Inc.
  • 16.5. ESRI
  • 16.6. Google LLC
  • 16.7. HERE
  • 16.8. IBM Cooperation
  • 16.9. Microsoft Cooperation
  • 16.10. Oracle Cooperation
  • 16.11. Qualcomm Technologies, Inc.
  • 16.12. TomTom N.V.
  • 16.13. Zebra Technologies
  • 16.14. Other Prominent Players