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1785222

基於位置的服務市場－全球產業規模、佔有率、趨勢、機會及預測（按組件、按技術、按應用、按地區及競爭，2020-2030 年預測）

Location-Based Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Component, By Technology, By Application, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 188 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球基於位置的服務 (LBS) 市場價值為 254.3 億美元，預計到 2030 年將達到 711.2 億美元，複合年成長率為 18.70%。全球基於位置的服務 (LBS) 市場涵蓋各種解決方案，可根據使用者或裝置的地理位置提供即時資料、應用程式和服務。

市場概覽
預測期 2026-2030
2024年市場規模 254.3億美元
2030年市場規模 711.2億美元
2025-2030 年複合年成長率 18.70%
成長最快的領域 商業智慧與分析
最大的市場 北美洲

全球基於位置的服務 (LBS) 市場依托全球定位系統 (GPS)、Wi-Fi、藍牙和蜂窩網路等技術，實現了導航、地理圍欄、位置追蹤和基於位置的廣告等核心功能。這些服務廣泛應用於交通運輸、零售、物流、醫療保健、旅遊和公共安全等關鍵領域。隨著智慧型手機、連網汽車和智慧型裝置的廣泛普及，全球基於位置的服務 (LBS) 市場已成為提升用戶參與度和實現數據驅動決策的關鍵。

關鍵市場促進因素

智慧型手機和行動裝置普及率不斷上升

主要市場挑戰

資料隱私和監管合規的複雜性

主要市場趨勢

基於位置的廣告和超本地化行銷的激增

目錄

第 1 章：解決方案概述

  • 市場定義
  • 市場範圍
    • 覆蓋市場
    • 考慮學習的年限
    • 主要市場區隔

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球基於位置的服務（LBS）市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按組件（硬體、軟體、服務）
    • 按技術（GPS、蜂窩 ID、Wi-Fi、其他）
    • 按應用程式（基於位置的廣告、商業智慧與分析、車隊管理、地圖與導航、本地搜尋與資訊、社交網路與娛樂、其他）
    • 按地區（北美、歐洲、南美、中東和非洲、亞太地區）
  • 按公司分類（2024）
  • 市場地圖

第6章：北美基於位置的服務（LBS）市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲基於位置的服務（LBS）市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區基於位置的服務（LBS）市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲基於位置的服務（LBS）市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲基於地點的服務（LBS）市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：公司簡介

  • Google LLC
  • Apple Inc.
  • Microsoft Corporation
  • IBM Corporation
  • Cisco Systems, Inc.
  • Oracle Corporation
  • TomTom NV
  • Qualcomm Incorporated
  • Zebra Technologies Corporation

第 14 章：策略建議

第15章調查會社について,免責事項

簡介目錄
Product Code: 14523

The Global Location-Based Services (LBS) Market was valued at USD 25.43 billion in 2024and is expected to reach USD 71.12 billion by 2030 with a CAGR of 18.70% through 2030. The Global Location-Based Services (LBS) Market encompasses a wide array of solutions that deliver real-time data, applications, and services based on the geographic position of users or devices.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 25.43 Billion
Market Size 2030USD 71.12 Billion
CAGR 2025-203018.70%
Fastest Growing SegmentBusiness Intelligence & Analytics
Largest MarketNorth America

Powered by technologies such as Global Positioning System (GPS), Wi-Fi, Bluetooth, and cellular networks, the Global Location-Based Services (LBS) Market enables core functionalities like navigation, geofencing, location tracking, and location-based advertising. These services are extensively used across key sectors including transportation, retail, logistics, healthcare, tourism, and public safety. With the widespread adoption of smartphones, connected vehicles, and smart devices, the Global Location-Based Services (LBS) Market has become vital for enhancing user engagement and enabling data-driven decision-making.

Key Market Drivers

Rising Smartphone and Mobile Device Penetration

The widespread adoption of smartphones and mobile-enabled devices has become a foundational driver for the Global Location-Based Services (LBS) Market. With in-built GPS capabilities and constant internet connectivity, mobile devices serve as primary access points for location-based solutions across various consumer and enterprise applications. Whether it is turn-by-turn navigation, location-based advertising, or real-time ride-hailing services, the growing global user base is directly translating into greater demand for accurate, responsive, and personalized location-based services. Businesses are leveraging mobile touch points to reach customers more efficiently and offer hyper local experiences that significantly improve engagement and conversion.

The Global Location-Based Services (LBS) Market benefits from not only the increasing number of smartphone users but also from deeper integration of location capabilities into mobile operating systems and applications. As the average mobile user now relies on over 35 apps per month, most of which utilize some form of geolocation data, the volume and granularity of location data have grown exponentially. This continuous flow of data enables service providers to refine algorithms, deliver real-time recommendations, and improve the performance of services that depend on user movement and proximity intelligence. As of 2024, over 6.9 billion people globally own smartphones, accounting for more than 85% of the world's population. This unprecedented adoption provides a massive foundation forreal-time location-based interactions. As smartphones come pre-equipped with GPS, mobile internet, and sensors, they serve as critical enablers for the Global Location-Based Services (LBS) Market across virtually every sector worldwide.

Key Market Challenges

Data Privacy and Regulatory Compliance Complexity

One of the most critical challenges facing the Global Location-Based Services (LBS) Market is the growing complexity of data privacy regulations and user consent compliance across jurisdictions. As location-based services heavily rely on collecting, storing, and analyzing real-time geolocation data, they inherently raise serious concerns around personal data exposure, surveillance, and misuse. Governments across the world, including those in the European Union, the United States, and parts of Asia-Pacific, have established strict privacy laws-such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and India's Digital Personal Data Protection Act-that demand granular user consent and transparency in data handling. Enterprises operating in the Global Location-Based Services (LBS) Market must now contend with a growing maze of regional legal frameworks, each with its own data retention rules, notification requirements, and penalties for non-compliance.

For multinational providers, achieving compliance is not only an administrative burden but also a strategic risk, as non-compliance can result in heavy fines, reputational damage, and loss of consumer trust. Furthermore, consumers are becoming more aware and cautious about how their location data is used. There is rising public skepticism toward data sharing, even in return for personalized experiences. Companies must now invest heavily in secure data architecture, encrypted transmission protocols, privacy-preserving analytics, and user-controlled permission settings. For small and medium-sized enterprises trying to scale, these demands can be financially and operationally overwhelming. In the future, navigating privacy compliance will require the Global Location-Based Services (LBS) Market to innovate new models of privacy-centric value creation-such as decentralized data ownership, on-device analytics, and zero-knowledge proof technologies-to balance personalization with protection.

Key Market Trends

Proliferation of Location-Based Advertising and Hyperlocal Marketing

The Global Location-Based Services (LBS) Market is witnessing a sharp rise in demand due to the growing relevance of hyper local marketing strategies across retail, e-commerce, food services, and entertainment sectors. Brands are increasingly leveraging geolocation data to deliver personalized, context-aware advertisements based on a user's proximity to physical stores, frequently visited locations, or real-time movement patterns. This strategy enables organizations to target the right customer at the right moment with promotions that are highly relevant and timely. Enhanced mobile app usage, integration with navigation tools, and dynamic geofencing have all contributed to the precision and effectiveness of location-based marketing initiatives.

Furthermore, this trend is being reinforced by artificial intelligence and machine learning technologies that analyze user behavior, footfall trends, and historical data to anticipate purchasing intent. The result is a significant improvement in marketing return on investment and customer engagement. Retailers, in particular, are using location data to drive in-store visits, support loyalty programs, and optimize store layouts. As consumer data privacy expectations rise, companies are also focusing on ethical targeting by offering opt-in models and transparency in data use. Overall, the integration of LBS into marketing strategies has transformed advertising from mass communication to individualized customer dialogue.

Key Market Players

  • Google LLC
  • Apple Inc.
  • Microsoft Corporation
  • IBM Corporation
  • Cisco Systems, Inc.
  • Oracle Corporation
  • TomTom N.V.
  • Qualcomm Incorporated
  • Zebra Technologies Corporation

Report Scope:

In this report, the Global Location-Based Services(LBS) Market has been segmented into the following categories, in addition tothe industry trends which have also been detailed below:

Location-Based Services (LBS) Market, By Component:

  • Hardware
  • Software
  • Services

Location-Based Services (LBS) Market, By Technology:

  • GPS
  • Cell ID
  • Wi-Fi
  • Others

Location-Based Services (LBS) Market, By Application:

  • Location-based Advertising
  • Business Intelligence & Analytics
  • Fleet Management
  • Mapping & Navigation
  • Local Search & Information
  • Social Networking & Entertainment
  • Others

Location-Based Services (LBS) Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
  • South America
    • Brazil
    • Colombia
    • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Location-Based Services (LBS) Market.

Available Customizations:

Global Location-Based Services (LBS) Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Location-Based Services (LBS) Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Component (Hardware, Software, Services)
    • 5.2.2. By Technology (GPS, Cell ID, Wi-Fi, Others)
    • 5.2.3. By Application (Location-based Advertising, Business Intelligence & Analytics, Fleet Management, Mapping & Navigation, Local Search & Information, Social Networking & Entertainment, Others)
    • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
  • 5.3. By Company (2024)
  • 5.4. Market Map

6. North America Location-Based Services (LBS) Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component
    • 6.2.2. By Technology
    • 6.2.3. By Application
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Location-Based Services (LBS) Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Component
        • 6.3.1.2.2. By Technology
        • 6.3.1.2.3. By Application
    • 6.3.2. Canada Location-Based Services (LBS) Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Component
        • 6.3.2.2.2. By Technology
        • 6.3.2.2.3. By Application
    • 6.3.3. Mexico Location-Based Services (LBS) Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Component
        • 6.3.3.2.2. By Technology
        • 6.3.3.2.3. By Application

7. Europe Location-Based Services (LBS) Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Technology
    • 7.2.3. By Application
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Location-Based Services (LBS) Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Component
        • 7.3.1.2.2. By Technology
        • 7.3.1.2.3. By Application
    • 7.3.2. France Location-Based Services (LBS) Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Component
        • 7.3.2.2.2. By Technology
        • 7.3.2.2.3. By Application
    • 7.3.3. United Kingdom Location-Based Services (LBS) Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Component
        • 7.3.3.2.2. By Technology
        • 7.3.3.2.3. By Application
    • 7.3.4. Italy Location-Based Services (LBS) Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Component
        • 7.3.4.2.2. By Technology
        • 7.3.4.2.3. By Application
    • 7.3.5. Spain Location-Based Services (LBS) Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Component
        • 7.3.5.2.2. By Technology
        • 7.3.5.2.3. By Application

8. Asia Pacific Location-Based Services (LBS) Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Technology
    • 8.2.3. By Application
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Location-Based Services (LBS) Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Component
        • 8.3.1.2.2. By Technology
        • 8.3.1.2.3. By Application
    • 8.3.2. India Location-Based Services (LBS) Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Component
        • 8.3.2.2.2. By Technology
        • 8.3.2.2.3. By Application
    • 8.3.3. Japan Location-Based Services (LBS) Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Component
        • 8.3.3.2.2. By Technology
        • 8.3.3.2.3. By Application
    • 8.3.4. South Korea Location-Based Services (LBS) Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Component
        • 8.3.4.2.2. By Technology
        • 8.3.4.2.3. By Application
    • 8.3.5. Australia Location-Based Services (LBS) Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Component
        • 8.3.5.2.2. By Technology
        • 8.3.5.2.3. By Application

9. Middle East & Africa Location-Based Services (LBS) Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Technology
    • 9.2.3. By Application
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Location-Based Services (LBS) Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Component
        • 9.3.1.2.2. By Technology
        • 9.3.1.2.3. By Application
    • 9.3.2. UAE Location-Based Services (LBS) Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Component
        • 9.3.2.2.2. By Technology
        • 9.3.2.2.3. By Application
    • 9.3.3. South Africa Location-Based Services (LBS) Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Component
        • 9.3.3.2.2. By Technology
        • 9.3.3.2.3. By Application

10. South America Location-Based Services (LBS) Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Technology
    • 10.2.3. By Application
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Location-Based Services (LBS) Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Component
        • 10.3.1.2.2. By Technology
        • 10.3.1.2.3. By Application
    • 10.3.2. Colombia Location-Based Services (LBS) Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Component
        • 10.3.2.2.2. By Technology
        • 10.3.2.2.3. By Application
    • 10.3.3. Argentina Location-Based Services (LBS) Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Component
        • 10.3.3.2.2. By Technology
        • 10.3.3.2.3. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends and Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Company Profiles

  • 13.1. Google LLC
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel
    • 13.1.5. Key Product/Services Offered
  • 13.2. Apple Inc.
  • 13.3. Microsoft Corporation
  • 13.4. IBM Corporation
  • 13.5. Cisco Systems, Inc.
  • 13.6. Oracle Corporation
  • 13.7. TomTom N.V.
  • 13.8. Qualcomm Incorporated
  • 13.9. Zebra Technologies Corporation

14. Strategic Recommendations

15. About Us & Disclaimer