首頁 > 市場調查報告書 > 消費品

家電數位家電

市場調查報告書

商品編碼

1747148

日本電視市場規模、佔有率、趨勢及預測（按技術、螢幕尺寸、功能、最終用戶和地區），2025 年至 2033 年

Japan Television Market Size, Share, Trends and Forecast by Technology, Screen Size, Features, End User, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 122 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本電視市場規模達234.2億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到496.2億美元，2025-2033年期間的複合年成長率（CAGR）為7.80%。受先進廣播技術和串流媒體服務推動，4K/8K超高清電視需求不斷成長，推動了市場發展。由於整合串流媒體應用、「剪線族」趨勢以及電信套餐捆綁，智慧電視的普及率正在不斷成長。此外，人工智慧推薦和語音控制等創新技術提升了使用者體驗，而高解析度顯示器價格的下降也進一步擴大了日本電視市場的佔有率。

日本電視市場趨勢：

向 4K 和 8K 超高清電視轉變

市場正在經歷向更高解析度顯示器的重大轉變，特別是 4K 和 8K 超高清電視。由於日本是廣播技術的先驅，政府和主要廣播公司積極推廣 8K 內容，包括 2020 年東京奧運。這項推動加速了消費者對高階顯示器的需求，製造商紛紛擴大其 4K 和 8K 產品線。 2024 年，中國品牌海信和 TCL 創下了歷史性的里程碑，佔據了日本平板電視市場 50% 以上的佔有率。這使它們超越了索尼和松下等老牌本土品牌，目前的市佔率不到 10%。根據最新的行業報告，以海信為首的 REGZA 品牌以 25.4% 的佔有率排名第一，其次是海信（15.7%）和 TCL（9.7%）。具有競爭力的價格策略和客戶對大螢幕（方便串流媒體播放）日益成長的需求促進了這一成長。消費者對成本的強烈意識，以及視訊消費向網路的轉變，也對日本電視市場動態產生了重大影響。此外，Netflix 和 Amazon Prime 等串流平台正在透過 4K HDR 內容豐富其內容庫，進一步推動了電視升級。儘管價格上漲，但消費者越來越重視卓越的畫質，導致全高清電視銷量穩定下降。

智慧電視和整合串流媒體服務的成長

智慧電視正在成為日本的標配，其連網功能和內建的串流應用正在重塑觀眾觀看習慣。因此，這進一步推動了日本電視市場的成長。預計 2025 年日本電視市場收入將達到 59 億美元，人均收入為 47.37 美元，到 2029 年年成長率為 2.61%。到 2029 年，市場容量預計將達到 850 萬台，2026 年容量預計將成長 1.3%。因此，各大品牌正在將平台和本地服務直接整合到其設備中，減少對外部串流媒體棒的依賴。這一趨勢與日本日益成長的「剪線族」運動一致，因為與傳統廣播電視相比，年輕消費者更喜歡點播內容。此外，電信公司正在將智慧電視與寬頻訂閱捆綁在一起，以提高普及率。隨著競爭加劇，製造商正專注於更快的處理器、改進的用戶介面和獨家內容合作夥伴關係，以吸引買家。由於日本網路普及率高，智慧電視市場預計將穩定成長，成為該產業的主要推動力。

日本電視市場區隔：

技術洞察：

LED/液晶電視
OLED電視
QLED電視
智慧電視

螢幕尺寸洞察：

小螢幕（32吋以下）
中螢幕（32至50吋）
大螢幕（50吋以上）

功能洞察：

高解析度顯示器
- 4K
- 8K
HDR（高動態範圍）
音訊增強
- 杜比全景聲 (Dolby Atmos)
- 數位音訊
連線選項
- 藍牙
- 無線上網
- HDMI
語音控制和人工智慧整合

最終用戶洞察：

娛樂愛好者
注重預算的消費者
科技愛好者
遊戲玩家

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

日本電視市場新聞：

2025年3月14日：日本巨頭索尼發布了一款全新顯示系統，該系統採用獨立控制的高密度RGB LED背光源，可在大螢幕上實現更高的色彩純度、更寬的色域和更精細的亮度層次。該系統預計於2025年實現量產，旨在透過精準的色彩和光線控制，重現影院級的視覺效果，提升電影製作和家庭觀影體驗。

本報告回答的關鍵問題：

日本電視市場迄今表現如何？未來幾年將會如何？
日本電視市場依技術分類的狀況如何？
日本電視市場依螢幕尺寸如何分類？
日本電視市場依特色如何分類？
根據最終用戶，日本電視市場是如何分類的？
日本電視市場按地區分類是怎樣的？
日本電視市場的價值鏈分為哪些階段？
日本電視的主要促進因素和挑戰是什麼？
日本電視市場的結構是怎麼樣的？主要參與者是誰？
日本電視市場的競爭程度如何？

本報告回答的關鍵問題：

日本電視市場迄今表現如何？未來幾年將會如何？
日本電視市場依技術分類的狀況如何？
日本電視市場依螢幕尺寸如何分類？
日本電視市場依特色如何分類？
根據最終用戶，日本電視市場是如何分類的？
日本電視市場按地區分類是怎樣的？
日本電視市場的價值鏈分為哪些階段？
日本電視的主要促進因素和挑戰是什麼？
日本電視市場的結構是怎麼樣的？主要參與者是誰？
日本電視市場的競爭程度如何？

The Japan television market size reached USD 23.42 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.62 Billion by 2033, exhibiting a growth rate (CAGR) of 7.80% during 2025-2033. The market is driven by rising demand for 4K/8K Ultra HD TVs, fueled by advanced broadcast technology and streaming services. Smart TV adoption is growing due to integrated streaming apps, cord-cutting trends, and telecom bundling. Additionally, innovations such as AI recommendations and voice control enhance user experience, while declining prices for high-resolution displays are further expanding the Japan television market share.

Japan Television Market Trends:

Shift Towards 4K and 8K Ultra HD Television Adoption

The market is experiencing a significant shift towards higher-resolution displays, particularly 4K and 8K Ultra HD TVs. With Japan being a pioneer in broadcast technology, the government and major broadcasters have actively promoted 8K content, including the 2020 Tokyo Olympics. This push has accelerated consumer demand for premium displays, with manufacturers expanding their 4K and 8K offerings. In 2024, Chinese brands Hisense and TCL reached a historic milestone by capturing more than 50% of the Japanese flat-panel TV market share. This has seen them overtake established local brands such as Sony and Panasonic, which now command less than 10% of the market. REGZA brand, with Hisense as the leader, ranked first with 25.4% share, followed by Hisense with 15.7% and TCL at 9.7% as per latest industry reports. Competitive price approaches and increasing customer demand for big screens, which facilitate streaming, contribute to this growth. High cost-consciousness, along with the shift towards internet consumption of videos, also has a significant impact on Japan's TV market dynamics. Additionally, streaming platforms such as Netflix and Amazon Prime are enhancing their libraries with 4K HDR content, further driving upgrades. Despite higher prices, consumers are increasingly valuing superior picture quality, leading to a steady decline in Full HD TV sales.

Growth of Smart TVs and Integrated Streaming Services

Smart TVs are becoming the standard in Japan, with internet-connected features and built-in streaming apps reshaping viewing habits. Therefore, this is further propelling the Japan television market growth. In 2025, Japan's television market revenue is estimated to reach USD 5.9 billion, with a per capita revenue of USD 47.37 and projected annual growth of 2.61% through 2029. By 2029, market volume is expected to reach 8.5 million units, with a 1.3% volume growth forecasted for 2026. As a consequence, major brands are integrating platforms and local services directly into their devices, reducing reliance on external streaming sticks. This trend aligns with Japan's increasing cord-cutting movement, as younger consumers prefer on-demand content over traditional broadcast TV. Furthermore, telecom companies are bundling smart TVs with broadband subscriptions, enhancing adoption. As competition intensifies, manufacturers are focusing on faster processors, improved user interfaces, and exclusive content partnerships to attract buyers. With Japan's high internet penetration rate, the smart TV market is projected to grow steadily, making it a key driver of the industry.

Japan Television Market Segmentation:

Technology Insights:

LED/LCD TV
OLED TV
QLED TV
Smart TV

Screen Size Insights:

Small Screen (Below 32 inches)
Medium Screen (32 to 50 inches)
Large Screen (Above 50 inches)

Features Insights:

High-Resolution Displays
- 4K
- 8K
HDR (High Dynamic Range)
Audio Enhancement
- Dolby Atmos
- DTS X
Connectivity Options
- Bluetooth
- Wi-Fi
- HDMI
Voice Control and AI Integration

End User Insights:

Entertainment Enthusiasts
Budget-Conscious Consumers
Tech Enthusiasts
Gamers

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Television Market News:

March 14, 2025: Sony, a Japanese giant, has unveiled a new display system featuring independently controlled high-density RGB LED backlights, enabling higher color purity, a wider color gamut, and finer brightness gradation across large screens. Set for mass production in 2025, the system is designed to elevate both film production and home viewing by reproducing cinematic visuals with precise color and light control.

Key Questions Answered in This Report:

How has the Japan television market performed so far and how will it perform in the coming years?
What is the breakup of the Japan television market on the basis of technology?
What is the breakup of the Japan television market on the basis of screen size?
What is the breakup of the Japan television market on the basis of features?
What is the breakup of the Japan television market on the basis of end user?
What is the breakup of the Japan television market on the basis of region?
What are the various stages in the value chain of the Japan television market?
What are the key driving factors and challenges in the Japan television?
What is the structure of the Japan television market and who are the key players?
What is the degree of competition in the Japan television market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Television Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Television Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Television Market - Breakup by Technology

6.1 LED/LCD TV
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 OLED TV
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 QLED TV
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Smart TV
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)

7 Japan Television Market - Breakup by Screen Size

7.1 Small Screen (Below 32 inches)
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Medium Screen (32 to 50 inches)
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Large Screen (Above 50 inches)
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Television Market - Breakup by Features

8.1 High-Resolution Displays
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Segmentation
  - 8.1.3.1 4K
  - 8.1.3.2 8K
- 8.1.4 Market Forecast (2025-2033)
8.2 HDR (High Dynamic Range)
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Audio Enhancement
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Segmentation
  - 8.3.3.1 Dolby Atmos
  - 8.3.3.2 DTS X
- 8.3.4 Market Forecast (2025-2033)
8.4 Connectivity Options
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Segmentation
  - 8.4.3.1 Bluetooth
  - 8.4.3.2 Wi-Fi
  - 8.4.3.3 HDMI
- 8.4.4 Market Forecast (2025-2033)
8.5 Voice Control and AI Integration
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)

9 Japan Television Market - Breakup by End User

9.1 Entertainment Enthusiasts
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Budget-Conscious Consumers
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Tech Enthusiasts
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Gamers
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)

10 Japan Television Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Products Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Products Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Products Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Products Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Products Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Television Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis