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電視市場規模、佔有率和成長分析（按類型、螢幕大小、解析度、價格分佈、最終用戶和地區分類）：產業預測（2026-2033 年）

市場調查報告書

商品編碼

1902789

電視市場規模、佔有率和成長分析（按類型、螢幕大小、解析度、價格分佈、最終用戶和地區分類）：產業預測（2026-2033 年）

Television Market Size, Share, and Growth Analysis, By Type (LCD, OLED), By Screen size (Up to 32 inches, 33-43 inches), By Resolution, By Price Range, By End-User, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 193 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球電視市場規模將達到 5,519.4 億美元，到 2025 年將成長至 5,949.9 億美元，到 2033 年將成長至 10,850.7 億美元，在預測期（2026-2033 年）內，複合成長率為 7.8%。

全球電視市場正經歷顯著成長，這主要得益於勞動市場的擴張、都市化的加速、可支配收入的增加以及生活方式的轉變。融資管道的改善和可支配收入的成長縮短了電視機的更換週期。政府的支持措施，例如降低關稅和稅收，進一步強化了市場環境。線上零售已成為企業觸達更廣泛消費群體的重要管道，而對創新技術和新產品發布的大量投資則推動了銷售成長。然而，智慧電視的資料安全漏洞以及技術的快速發展等挑戰正在影響市場格局，要求製造商不斷創新。此外，內容盜版仍然是一個重大問題，對廣播公司的收入和市場的永續性造成了負面影響。

全球電視市場成長要素

全球電視市場正蓬勃發展，可支配收入的成長推動了消費者對高階家庭娛樂的需求。隨著人們經濟能力的提升，配備4K和8K解析度、更大螢幕大小以及QLED和OLED等最尖端科技顯示技術的高階電視需求日益成長。此外，購買力的提升也使得家庭能夠安裝多台電視，以滿足每個家庭成員不同的觀看偏好。這一趨勢凸顯了住宅環境對高品質觀看體驗的追求，並且正在塑造電視市場的演變。

全球電視市場的限制

全球電視市場面臨的一大挑戰是價格敏感性，尤其是在中低收入消費者群體中。儘管人們對先進電視技術的興趣日益濃厚，但許多潛在買家面臨預算限制，難以購買高階產品。這種經濟壓力迫使製造商和零售商優先考慮價格因素，並開發有吸引力的融資方案，以有效吸引注重成本的消費者。解決這些預算限制對於擴大市場滲透率和滿足全球消費者多樣化的需求至關重要。

全球電視市場趨勢

在全球電視市場，與家庭劇院系統的整合已成為一大趨勢，這主要偏好消費者對身臨其境型家庭娛樂體驗日益成長的需求。隨著先進的視聽技術擴大被安裝在豪華住宅中，消費者對擁有卓越音畫質的高階電視的需求也隨之飆升。諸如與家庭劇院系統無縫連接等創新進一步增強了這種吸引力，使用戶能夠享受生動逼真的 4K HDR影像和豐富的音訊體驗。這種轉變不僅提升了家庭觀影體驗，而且隨著消費者越來越傾向於選擇先進的家庭劇院系統而非傳統的影院觀影，電視行業的長期收入成長也有望得到推動。

Samsung Electronics（South Korea）
LG Electronics（South Korea）
TCL Technology（China）
Hisense（China）
Sony Corporation（Japan）
Vizio Inc.（USA）
Panasonic Corporation（Japan）
Philips（Netherlands）
Sharp Corporation（Japan）
Skyworth（China）
Toshiba Corporation（Japan）
Changhong（China）
Konka Group（China）
Haier Group（China）
JVC Kenwood Corporation（Japan）
Mitsubishi Electric Corporation（Japan）
Sanyo Electric Co., Ltd.（Japan）
Grundig（Germany）
Loewe Technology（Germany）
Vestel（Turkey）

結論與建議

簡介目錄

Product Code: SQMIG25E2153

Global Television Market size was valued at USD 551.94 Billion in 2024 and is poised to grow from USD 594.99 Billion in 2025 to USD 1085.07 Billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026-2033).

The global television market is experiencing significant growth driven by an expanding workforce, urbanization, rising disposable incomes, and evolving lifestyles. Increased accessibility to financing options and higher disposable income are shortening replacement cycles for televisions. Supportive government measures, such as the reduction of custom duties and taxes, further enhance market conditions. Online retailing serves as a crucial channel for companies to engage with a broader consumer base, while substantial investments in innovative technologies and new product launches drive sales. Nonetheless, the landscape is challenged by issues such as data security vulnerabilities in smart TVs and the rapid pace of technological advancement, requiring manufacturers to innovate consistently. Additionally, content piracy remains a critical concern, adversely impacting revenues for broadcasters and market sustainability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Television market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Television Market Segments Analysis

Global Television Market is segmented by Type, Screen size, Resolution, Price Range, End-User and region. Based on Type, the market is segmented into LCD, OLED, QLED and MicroLED. Based on Screen size, the market is segmented into Up to 32 inches, 33-43 inches, 44-55 inches, 56-65 inches and 65 inches and above. Based on Resolution, the market is segmented into HD (720p), Full HD (1080p), 4K UHD (2160p) and 8K UHD (4320p). Based on Price Range, the market is segmented into Below $500, $500-$1000, $1000-$2000, $2000-$5000 and $5000 and above. Based on End-User, the market is segmented into Non-Residential, Residential and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Television Market

The global television market is experiencing growth driven by an increase in disposable income, which motivates consumers to seek out premium home entertainment options. As people gain more financial capability, the demand for advanced television models rises, particularly those featuring cutting-edge technologies such as 4K and 8K resolutions, larger screen dimensions, and superior display innovations like QLED and OLED. Additionally, enhanced purchasing power enables households to invest in multiple television units, catering to the diverse viewing preferences of family members. This trend underscores the shift towards high-quality viewing experiences in residential settings, shaping the evolution of the television market.

Restraints in the Global Television Market

A notable challenge within the global television market is the heightened price sensitivity exhibited by consumers, particularly those in lower and middle-income brackets. While there is a rising interest in advanced television technology, many potential buyers find themselves constrained by their budgets, which limits their ability to invest in higher-end products. This financial pressure compels manufacturers and retailers to prioritize affordability in their offerings and develop appealing financing options to better reach these cost-conscious segments. Addressing these budgetary constraints is crucial for expanding market penetration and catering to the diverse needs of consumers worldwide.

Market Trends of the Global Television Market

The global television market is witnessing a significant trend towards the integration of home theatre systems, driven by consumers' rising preference for immersive at-home entertainment experiences. As luxury homes increasingly incorporate advanced audio-visual technologies, the demand for premium televisions with superior sound and picture quality is surging. Innovations such as seamless connectivity with home theatre systems heighten this appeal, as they allow users to enjoy vibrant 4K HDR imagery and rich audio. This shift not only enhances the home viewing experience but also likely spurs long-term revenue growth in the television sector, as consumers opt for sophisticated home installations over traditional cinema visits.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement
Trade Analysis
Customer & Buying Criteria Analysis

Global Television Market Size by Type & CAGR (2026-2033)

Market Overview
LCD
OLED
QLED
MicroLED

Global Television Market Size by Screen size & CAGR (2026-2033)

Market Overview
Up to 32 inches
33-43 inches
44-55 inches
56-65 inches
65 inches and above

Global Television Market Size by Resolution & CAGR (2026-2033)

Market Overview
HD (720p)
Full HD (1080p)
4K UHD (2160p)
8K UHD (4320p)

Global Television Market Size by Price Range & CAGR (2026-2033)

Market Overview
Below $500
$500-$1000
$1000-$2000
$2000-$5000
$5000 and above

Global Television Market Size by End-User & CAGR (2026-2033)

Market Overview
Non-Residential
Residential
Others

Global Television Market Size & CAGR (2026-2033)

North America (Type, Screen size, Resolution, Price Range, End-User)
- US
- Canada
Europe (Type, Screen size, Resolution, Price Range, End-User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Screen size, Resolution, Price Range, End-User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Screen size, Resolution, Price Range, End-User)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Screen size, Resolution, Price Range, End-User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Samsung Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TCL Technology (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hisense (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vizio Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Philips (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sharp Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Skyworth (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Toshiba Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Changhong (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Konka Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haier Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JVC Kenwood Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mitsubishi Electric Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sanyo Electric Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grundig (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Loewe Technology (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vestel (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments