Product Code: 23341
The Global Outdoor TV Market will grow from USD 314.19 Million in 2024 to USD 651.71 Million by 2030 at a 12.93% CAGR. An outdoor television is a specialized display unit engineered for permanent installation in exterior environments, featuring enhanced durability, weather resistance, and often increased brightness to ensure optimal viewing under direct sunlight and withstand various climatic conditions. The market's growth is primarily driven by increasing consumer demand to extend living spaces outdoors, rising disposable incomes facilitating investment in premium home entertainment, and continuous advancements in display technology enhancing performance and longevity in challenging outdoor settings.
| Market Overview |
| Forecast Period | 2026-2030 |
| Market Size 2024 | USD 314.19 Million |
| Market Size 2030 | USD 651.71 Million |
| CAGR 2025-2030 | 12.93% |
| Fastest Growing Segment | LED |
| Largest Market | North America |
Key Market Drivers
The global outdoor television market is significantly influenced by the growing trend of outdoor living spaces and continuous technological advancements in display and durability. Consumers are increasingly seeking to expand their domestic comfort zones to exterior areas, transforming patios, decks, and gardens into fully functional extensions of their homes. This cultural shift creates a robust demand for specialized outdoor entertainment solutions, including high-performance televisions capable of operating in diverse environmental conditions.
Key Market Challenges
The primary challenge impeding the expansion of the Global Outdoor TV Market stems from the elevated manufacturing costs associated with its specialized components and rigorous weatherproofing demands. Engineering display units to withstand extreme temperatures, humidity, and direct sunlight necessitates premium-grade materials and intricate production processes. This directly translates into a premium retail price point for outdoor televisions, positioning them as a luxury item rather than a widely accessible consumer electronic.
Key Market Trends
The global outdoor television market is seeing a notable trend in the increased integration of smart features and streaming services. This development mirrors indoor viewing preferences, offering consumers seamless access to diverse content and enhancing the overall user experience by extending familiar digital ecosystems to outdoor environments.
Key Market Players
- Peerless-AV Limited
- Luxurite UK Limited
- Yolo TV Limited
- SunBriteTV, LLC
- LG Electronics Inc.
- Global Outdoor Concepts, Inc
- Seura, Inc.
- SkyVue Inc.
- Cinios Inc.
- Evervue USA Inc.
Report Scope:
In this report, the Global Outdoor TV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Outdoor TV Market, By Screen Size:
- Less than 40 inch
- 40 inch to 50 inch
- 50 inch to 70 inch
- More than 70 inch
Outdoor TV Market, By Display Type:
Outdoor TV Market, By Sales Channel:
- Supermarkets/Hypermarkets
- Multi Branded Stores
- Online
- Others
Outdoor TV Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Outdoor TV Market.
Available Customizations:
Global Outdoor TV Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
- 1.1. Market Definition
- 1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Overview of the Market
- 3.2. Overview of Key Market Segmentations
- 3.3. Overview of Key Market Players
- 3.4. Overview of Key Regions/Countries
- 3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Outdoor TV Market Outlook
- 5.1. Market Size & Forecast
- 5.2. Market Share & Forecast
- 5.2.1. By Screen Size (Less than 40 inch, 40 inch to 50 inch, 50 inch to 70 inch, More than 70 inch)
- 5.2.2. By Display Type (LCD, LED)
- 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
- 5.3. Market Map
6. North America Outdoor TV Market Outlook
- 6.1. Market Size & Forecast
- 6.2. Market Share & Forecast
- 6.2.1. By Screen Size
- 6.2.2. By Display Type
- 6.2.3. By Sales Channel
- 6.2.4. By Country
- 6.3. North America: Country Analysis
- 6.3.1. United States Outdoor TV Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Screen Size
- 6.3.1.2.2. By Display Type
- 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Outdoor TV Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Screen Size
- 6.3.2.2.2. By Display Type
- 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Outdoor TV Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Screen Size
- 6.3.3.2.2. By Display Type
- 6.3.3.2.3. By Sales Channel
7. Europe Outdoor TV Market Outlook
- 7.1. Market Size & Forecast
- 7.2. Market Share & Forecast
- 7.2.1. By Screen Size
- 7.2.2. By Display Type
- 7.2.3. By Sales Channel
- 7.2.4. By Country
- 7.3. Europe: Country Analysis
- 7.3.1. Germany Outdoor TV Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Screen Size
- 7.3.1.2.2. By Display Type
- 7.3.1.2.3. By Sales Channel
- 7.3.2. France Outdoor TV Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Screen Size
- 7.3.2.2.2. By Display Type
- 7.3.2.2.3. By Sales Channel
- 7.3.3. United Kingdom Outdoor TV Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Screen Size
- 7.3.3.2.2. By Display Type
- 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Outdoor TV Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Screen Size
- 7.3.4.2.2. By Display Type
- 7.3.4.2.3. By Sales Channel
- 7.3.5. Spain Outdoor TV Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Screen Size
- 7.3.5.2.2. By Display Type
- 7.3.5.2.3. By Sales Channel
8. Asia Pacific Outdoor TV Market Outlook
- 8.1. Market Size & Forecast
- 8.2. Market Share & Forecast
- 8.2.1. By Screen Size
- 8.2.2. By Display Type
- 8.2.3. By Sales Channel
- 8.2.4. By Country
- 8.3. Asia Pacific: Country Analysis
- 8.3.1. China Outdoor TV Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Screen Size
- 8.3.1.2.2. By Display Type
- 8.3.1.2.3. By Sales Channel
- 8.3.2. India Outdoor TV Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Screen Size
- 8.3.2.2.2. By Display Type
- 8.3.2.2.3. By Sales Channel
- 8.3.3. Japan Outdoor TV Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Screen Size
- 8.3.3.2.2. By Display Type
- 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Outdoor TV Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Screen Size
- 8.3.4.2.2. By Display Type
- 8.3.4.2.3. By Sales Channel
- 8.3.5. Australia Outdoor TV Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Screen Size
- 8.3.5.2.2. By Display Type
- 8.3.5.2.3. By Sales Channel
9. Middle East & Africa Outdoor TV Market Outlook
- 9.1. Market Size & Forecast
- 9.2. Market Share & Forecast
- 9.2.1. By Screen Size
- 9.2.2. By Display Type
- 9.2.3. By Sales Channel
- 9.2.4. By Country
- 9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Outdoor TV Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Screen Size
- 9.3.1.2.2. By Display Type
- 9.3.1.2.3. By Sales Channel
- 9.3.2. UAE Outdoor TV Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Screen Size
- 9.3.2.2.2. By Display Type
- 9.3.2.2.3. By Sales Channel
- 9.3.3. South Africa Outdoor TV Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Screen Size
- 9.3.3.2.2. By Display Type
- 9.3.3.2.3. By Sales Channel
10. South America Outdoor TV Market Outlook
- 10.1. Market Size & Forecast
- 10.2. Market Share & Forecast
- 10.2.1. By Screen Size
- 10.2.2. By Display Type
- 10.2.3. By Sales Channel
- 10.2.4. By Country
- 10.3. South America: Country Analysis
- 10.3.1. Brazil Outdoor TV Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Screen Size
- 10.3.1.2.2. By Display Type
- 10.3.1.2.3. By Sales Channel
- 10.3.2. Colombia Outdoor TV Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Screen Size
- 10.3.2.2.2. By Display Type
- 10.3.2.2.3. By Sales Channel
- 10.3.3. Argentina Outdoor TV Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Screen Size
- 10.3.3.2.2. By Display Type
- 10.3.3.2.3. By Sales Channel
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends & Developments
- 12.1. Merger & Acquisition (If Any)
- 12.2. Product Launches (If Any)
- 12.3. Recent Developments
13. Global Outdoor TV Market: SWOT Analysis
14. Porter's Five Forces Analysis
- 14.1. Competition in the Industry
- 14.2. Potential of New Entrants
- 14.3. Power of Suppliers
- 14.4. Power of Customers
- 14.5. Threat of Substitute Products
15. Competitive Landscape
- 15.1. Peerless-AV Limited
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
- 15.2. Luxurite UK Limited
- 15.3. Yolo TV Limited
- 15.4. SunBriteTV, LLC
- 15.5. LG Electronics Inc.
- 15.6. Global Outdoor Concepts, Inc
- 15.7. Seura, Inc.
- 15.8. SkyVue Inc.
- 15.9. Cinios Inc.
- 15.10. Evervue USA Inc.
16. Strategic Recommendations
17. About Us & Disclaimer