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1747099

日本衛生紙市場規模、佔有率、趨勢及預測（按產品類型、原料、配銷通路、應用和地區），2025 年至 2033 年

Japan Tissue Paper Market Size, Share, Trends and Forecast by Product Type, Raw Material, Distribution Channel, Application, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本衛生紙市場規模達46億美元。 IMARCIMARC Group預計，到2033年，該市場規模將達到72億美元，2025-2033年期間的複合年成長率（CAGR）為4.6%。消費者對高品質環保產品的需求日益成長，健康與衛生意識增強，以及為追求便利網購而興起的電商平台的興起，都對日本衛生紙市場產生了影響。此外，日本的環境永續性和高生活水準也推動了對高品質衛生紙產品的需求。

日本衛生紙市場趨勢：

對優質和永續紙巾產品的需求不斷成長

日本衛生紙市場的一個重要趨勢是，對優質環保產品的需求日益成長。隨著人們環保意識的增強，他們正在從再生紙或永續生產的紙巾產品轉向使用其他產品。柔軟型和防過敏型等優質衛生紙產品也越來越受歡迎，尤其是在家居和個人護理領域。各大品牌正致力於提供優質、永續的衛生紙，以滿足日益成長的環保需求。在政府措施和消費者意識的推動下，日本人高度的環保意識也助長了這個趨勢。企業正積極利用經過認證的永續原料，並採取措施減少環境足跡。這種朝向優質、永續衛生紙產品的轉變，是圍繞健康、永續性和品質的消費趨勢的一部分。

電子商務和線上銷售管道的成長

日本衛生紙市場的成長受到電子商務和線上銷售管道擴張的推動，這些管道正在改變消費者購買衛生紙產品的方式。據IMARC Group稱，2024 年日本電子商務市場的規模為 2,580 億美元，預計到 2033 年將進一步成長到 6,928 億美元。送貨上門的便利性以及網路衛生紙產品數量的增加，促使消費者轉向數位購物管道。網上購物使客戶能夠以具有競爭力的價格（甚至更便宜）輕鬆瀏覽多種衛生紙類型、尺寸和品牌。此外，網購者可以按照訂閱計劃批量購買，這受到注重成本或尋求節省時間的客戶的青睞。隨著向線上購物轉變的趨勢不斷增強，日本的衛生紙製造商發現自己在線上入口網站上投入了更多資金，精簡了他們的網站，並提供客製化服務以滿足當代購物者的需求。這種電子商務趨勢可能會推動衛生紙市場的持續成長。這種數位化轉型不僅增強了消費者的獲取管道，也重塑了整個產業的分銷策略，為擴大日本衛生紙市場佔有率做出了重大貢獻。

衛生和消毒產品需求增加

過去幾年，由於日本民眾健康意識的增強和對傳染病的恐懼，衛生紙產品的需求急劇成長。新冠疫情更是進一步推動了這個趨勢，消費者尋求能夠確保清潔和安全的產品。消毒濕紙巾、消毒紙巾和麵巾紙等旨在幫助個人衛生的產品需求顯著成長。人們對便利、便攜、衛生的衛生紙的需求顯著成長，尤其是在公共場所、工作場所和家庭。隨著衛生文化在疫情結束後仍將延續，這一趨勢很可能持續下去，因為消費者將衛生紙產品作為日常衛生習慣的重要組成部分。日本企業正在不斷推出新的衛生紙產品以滿足這些需求，這將進一步推動日本衛生紙市場的前景。

日本衛生紙市場細分：

產品類型洞察：

面紙
紙巾
餐巾紙
浴室和衛生紙
包裹紙巾
其他

原料洞察：

無木漿
含木漿
回收紙

配銷通路洞察：

超市和大賣場
便利商店
百貨公司
網路商店
其他

應用程式洞察：

住宅
商業的

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本衛生紙市場迄今表現如何？未來幾年將如何表現？
日本衛生紙市場依產品類型分為哪些類型？
日本衛生紙市場依原料的分佈是怎樣的？
日本衛生紙市場根據配銷通路的分佈是怎樣的？
日本衛生紙市場依用途分為哪些類型？
日本衛生紙市場按地區分類是怎樣的？
日本薄紙市場的價值鏈分為哪些階段？
日本衛生紙市場的主要促進因素和挑戰是什麼？
日本衛生紙市場的結構是怎麼樣的？主要參與者是誰？
日本衛生紙市場的競爭程度如何？

本報告回答的關鍵問題：

日本衛生紙市場迄今表現如何？未來幾年將如何表現？
日本衛生紙市場依產品類型分類是怎樣的？
日本衛生紙市場依原料的分佈是怎樣的？
日本衛生紙市場依照配銷通路的分類是怎樣的？
日本衛生紙市場依用途分為哪些種類？
日本衛生紙市場按地區分類是怎樣的？
日本薄紙市場的價值鏈分為哪些階段？
日本衛生紙市場的主要促進因素和挑戰是什麼？
日本衛生紙市場的結構是怎麼樣的？主要參與者是誰？
日本衛生紙市場的競爭程度如何？

The Japan tissue paper market size reached USD 4.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The market is influenced by the growing consumer demand for high-quality, eco-friendly products, health and hygiene consciousness, and e-commerce growth for online shopping convenience. Furthermore, environmental sustainability and high standards of living in Japan also drive the demand for high-quality tissue paper products.

Japan Tissue Paper Market Trends:

Rising Demand for Premium and Sustainable Tissue Products

One of the significant trends in the Japan tissue paper market is the increasing demand for premium and environmentally friendly products. As people get more and more eco-aware, they are making a switch to tissue paper products from recycled or sustainably manufactured ones. Premium tissue products, like softness and hypoallergenic versions, are becoming popular as well, especially among the home and personal care channels. Brands are looking to provide high-quality, sustainable tissue paper to meet the increased demand for greener options. Japan's high sense of environmental consciousness, precipitated by government initiatives and consumer sensitization, contributes to this trend. Companies are reacting by utilizing certified sustainable sources of raw materials and implementing measures that reduce the environmental footprint. This movement towards premium and sustainable tissue products is part of larger consumer trends centered on health, sustainability, and quality.

Growth of E-Commerce and Online Sales Channels

The Japan tissue paper market growth is being fueled by the expansion of e-commerce and online sales channels, which are transforming the way consumers buy tissue products. According to the IMARC Group, the size of Japan's e-commerce market was USD 258.0 Billion in 2024, and is expected to further grow to USD 692.8 Billion by 2033. Home delivery convenience, as well as an increased number of tissue paper products available online, have driven consumers to switch towards digital shopping channels. Online shopping enables customers to conveniently browse multiple tissue paper types, sizes, and brands at competitive prices, if not even cheaper. Besides, online shoppers can purchase under subscription plans and in bulk quantities, which find favor with cost-conscious or time-saving-seeking customers. As the shift towards online shopping continues to build up, tissue paper manufacturers in Japan are finding themselves investing more in online portals, streamlining their websites, and providing customized services to address the needs of the contemporary shopper. This trend towards e-commerce is likely to propel consistent growth in the tissue paper market. This digital transformation is not only enhancing consumer access but also reshaping distribution strategies across the industry, contributing significantly to the expansion of the Japan tissue paper market share.

Increased Demand for Hygiene and Sanitization Products

Over the past few years, there has been a sharp growth in demand for tissue products related to hygiene and sanitization in Japan, prompted by increased health consciousness and fear of infectious diseases. The COVID-19 pandemic helped propel this trend drastically, with customers looking for products that ensure cleanliness and safety. Such products as disinfectant wipes, sanitizing tissue, and facial tissues meant to aid personal hygiene have seen notable demand. The need for tissues that provide convenience, portability, and hygiene advantages has picked up significantly, particularly in public places, workplaces, and homes. With the hygiene culture set to continue beyond the pandemic era, the trend is likely to continue, as consumers bank on tissue paper products as a key component of their daily hygiene rituals. Japanese companies are increasingly launching new tissue variants to meet these demands, contributing further to the Japan tissue paper market outlook.

Japan Tissue Paper Market Segmentation:

Product Type Insights:

Facial Tissue
Paper Towel
Paper Napkin
Bath and Toilet Tissue
Wrapping Tissue
Others

Raw Material Insights:

Woodfree Pulp
Wood-containing Pulp
Recovered Paper

Distribution Channel Insights:

Supermarkets and Hypermarkets
Convenience Stores
Departmental Stores
Online Stores
Others

Application Insights:

Residential
Commercial

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan tissue paper market performed so far and how will it perform in the coming years?
What is the breakup of the Japan tissue paper market on the basis of product type?
What is the breakup of the Japan tissue paper market on the basis of raw material?
What is the breakup of the Japan tissue paper market on the basis of distribution channel?
What is the breakup of the Japan tissue paper market on the basis of application?
What is the breakup of the Japan tissue paper market on the basis of region?
What are the various stages in the value chain of the Japan tissue paper market?
What are the key driving factors and challenges in the Japan tissue paper market?
What is the structure of the Japan tissue paper market and who are the key players?
What is the degree of competition in the Japan tissue paper market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Tissue Paper Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Tissue Paper Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Tissue Paper Market - Breakup by Product Type

6.1 Facial Tissue
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Paper Towel
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Paper Napkin
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Bath and Toilet Tissue
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Wrapping Tissue
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Tissue Paper Market - Breakup by Raw Material

7.1 Woodfree Pulp
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Wood-containing Pulp
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Recovered Paper
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Tissue Paper Market - Breakup by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Convenience Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Departmental Stores
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Online Stores
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 Others
- 8.5.1 Historical and Current Market Trends (2019-2024)
- 8.5.2 Market Forecast (2025-2033)

9 Japan Tissue Paper Market - Breakup by Application

9.1 Residential
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Commercial
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)

10 Japan Tissue Paper Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Products Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Products Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Products Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Products Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Products Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Tissue Paper Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis