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市場調查報告書
商品編碼
1675802
2025 年至 2033 年衛生紙市場規模、佔有率、趨勢及預測(依產品、原料、應用、配銷通路及地區分類)Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033 |
2024IMARC Group全球薄紙市場規模價值為 774 億美元。北美目前佔據市場主導地位,到 2024 年其紙巾市場佔有率將超過 28.7%。
薄紙是一種輕質、柔軟、薄的產品,可用於多種用途。它通常由再生紙漿或原生木纖維製成,經過加工後可形成一種精緻且吸水的材料。紙巾以其柔軟的質地和高吸水性而聞名,適用於個人衛生和清潔應用。它在家庭中通常用作衛生紙、面紙和紙巾。薄紙在商業領域也有廣泛的應用,包括餐廳、旅館和醫療機構。它有多種形式,例如捲筒紙、折疊紙或單張紙巾。紙巾因其便利性、可丟棄性和柔軟性而受到重視,為日常任務和個人護理需求提供了衛生而溫和的解決方案。
由於人口快速成長、城市化水平提高和消費者可支配收入增加,清潔產品需求不斷增加,將在預測期內刺激市場成長。此外,人們對衛生和個人護理習慣的認知不斷增強,加速了產品的採用率。除此之外,包括飯店、醫療保健和食品服務業在內的商業和機構部門的快速發展也增加了對薄紙產品的需求。這些行業需要持續供應衛生紙,用於乾手、表面清潔和衛生等用途。此外,這些行業對清潔和衛生的日益重視是另一個主要的成長因素。除此之外,隨著生活方式和消費者偏好的改變,尋求方便、衛生的日常解決方案的消費者對紙巾的採用激增,催化了市場的成長。此外,由於人們對永續和環保產品的關注度不斷提高,對由再生材料或來自永續管理森林的薄紙產品的需求不斷增加,推動了市場成長。
衛生意識和重視程度提高
人們對衛生習慣的認知和重視程度不斷提高,對衛生紙市場產生了重大影響。消費者越來越意識到保持清潔和衛生的重要性,尤其是在全球健康問題日益突出的情況下。面紙、衛生紙和紙巾等紙巾產品為個人護理和日常任務提供了方便、衛生的解決方案。紙巾的易於使用、可丟棄性和柔軟性使其成為大眾保持清潔和促進良好衛生習慣的首選。個人護理和日常清潔中人們對衛生的認知和重視程度不斷提高,推動了對紙巾產品的需求,從而促進了市場成長。
商業和機構部門需求激增
商業和機構部門,包括酒店、醫療保健和食品服務業,在推動市場成長方面發揮著至關重要的作用。在這些領域中,薄紙產品對於維持高標準的衛生和清潔至關重要。飯店、餐廳、醫院和公共設施需要持續供應紙巾,用於擦手、表面清潔和其他衛生用途。人口成長、都市化和生活水準提高等因素推動了這些產業的成長,直接導致了對薄紙產品的高需求。全球範圍內不斷擴張的酒店業對紙巾市場產生了巨大的影響,因為酒店和度假村需要大量的紙巾用於客房、公共衛生間和用餐區。
對永續和環保產品的偏好增加
人們對永續和環保產品的日益成長的需求是薄紙市場成長的重要驅動力。消費者越來越意識到他們的購買選擇對環境的影響,並積極尋求符合其永續價值觀的產品。衛生紙製造商透過提供環保選擇來應對這種巨大的偏好轉變。這些產品通常由再生材料製成或來自永續管理的森林,從而減少了與薄紙生產相關的生態足跡。環保薄紙產品的出現引起了具有環保意識的消費者群體的共鳴,促進了市場的成長。製造商也專注於永續包裝並盡量減少生產過程對整體環境的影響,進一步滿足對環保薄紙日益成長的需求。
The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033. North America currently dominates the market, holding a tissue paper market share of over 28.7% in 2024. The growing hospitality and tourism industries, the development of organic tissue paper, rising consumer disposable incomes, and favorable government policies to promote public health are some of the major factors propelling the market in this region.
Tissue paper is a lightweight, soft, and thin product used for various purposes. It is typically made from recycled paper pulp or virgin wood fibers that are processed to create a delicate and absorbent material. Tissue paper is known for its gentle texture and high absorbency, making it suitable for personal hygiene and cleaning applications. It is commonly used in households as toilet paper, facial tissues, and paper towels. Tissue paper is also widely utilized in the commercial sector, including restaurants, hotels, and healthcare facilities. It can be found in various forms, such as rolls, folded sheets, or individual tissues. Tissue paper is valued for its convenience, disposability, and softness, providing a hygienic and gentle solution for everyday tasks and personal care needs.
The escalating product demand for cleaning purposes due to rapid population growth, elevating urbanization levels, and rising consumer disposable incomes will stimulate the growth of the market during the forecast period. Moreover, the growing awareness about hygiene and personal care practices has accelerated the product adoption rate. Apart from this, the rapid development of the commercial and institutional sectors, including hospitality, healthcare, and food service industries, has augmented the demand for tissue paper products. These sectors require a constant supply of tissue paper for applications such as hand drying, surface cleaning, and sanitary purposes. Additionally, the increasing emphasis on cleanliness and hygiene in these sectors is another major growth-inducing factor. Besides this, the surging adoption of tissue paper among consumers looking for convenient and hygienic solutions for their everyday needs owing to changing lifestyles and consumer preferences has catalyzed market growth. Furthermore, the augmenting demand for tissue paper products made from recycled materials or sourced from sustainably managed forests due to the rising focus on sustainable and eco-friendly items is propelling market growth.
Rise in awareness and emphasis on hygiene
The increasing awareness and emphasis on hygiene practices have had a significant impact on the market for tissue paper. Consumers are becoming more conscious about the importance of maintaining cleanliness and hygiene, especially in the wake of global health concerns. Tissue paper products, such as facial tissues, toilet paper, and paper towels, provide a convenient and hygienic solution for personal care routines and everyday tasks. The ease of use, disposability, and softness of tissue paper make it a preferred choice among the masses for maintaining cleanliness and promoting good hygiene practices. The growing awareness and importance of hygiene in personal care and cleanliness routines are driving the demand for tissue paper products, propelling the market growth.
Surge in demand from commercial and institutional sectors
The commercial and institutional sectors, including hospitality, healthcare, and food service industries, play a vital role in fueling the market growth. In these sectors, tissue paper products are essential for maintaining high standards of hygiene and cleanliness. Hotels, restaurants, hospitals, and public facilities require a constant supply of tissue paper for hand drying, surface cleaning, and other sanitary purposes. The growth in these sectors, driven by factors such as increasing population, urbanization, and rising standards of living, directly contributes to the high demand for tissue paper products. The expanding hospitality industry worldwide has a substantial impact on the tissue paper market as hotels and resorts require large quantities of tissue paper for guest rooms, public washrooms, and dining areas.
Increase in preference for sustainable and eco-friendly products
The growing preference for sustainable and eco-friendly products is a significant driver of the market for tissue paper. Consumers are increasingly becoming aware of the environmental impact of their purchasing choices and are actively seeking products that align with their sustainability values. Tissue paper manufacturers have responded to this substantial shift in preferences by offering environmentally friendly options. These products are often made from recycled materials or sourced from sustainably managed forests, reducing the ecological footprint associated with tissue paper production. The availability of eco-friendly tissue paper products has resonated with the eco-conscious consumer base, contributing to the market growth. Manufacturers have also focused on sustainable packaging and minimizing the overall environmental impact of their production processes, further catering to the growing demand for eco-friendly tissue paper.
Paper napkin represents the most popular product
Paper napkins have emerged as the dominating product in the tissue paper market due to several key drivers. The increasing demand for convenience and hygiene in various settings, such as restaurants, cafes, and households, has propelled the adoption of paper napkins. They provide a convenient and disposable solution for maintaining cleanliness while having meals or performing other activities. Moreover, the rising trend of eating out and the growing food service industry have contributed to the dominance of paper napkins in the market.
Additionally, restaurants and food establishments rely on paper napkins to provide customers with hygienic and practical options. In line with this, the surging number of people dining in restaurants or taking away orders has augmented the demand for paper napkins. Apart from this, paper napkins come in various sizes, designs, and colors, allowing for personalization and branding opportunities. Moreover, the rising incorporation of business logos or artwork on paper napkins for enhancing brand presence and creating a visually appealing dining experience is contributing to the market growth.
Recovered fiber holds the largest share in the market
Recovered fiber has become the dominating raw material in the market for tissue paper due to several key drivers. The growing emphasis on sustainability and environmental responsibility across industries has accelerated the product adoption rate. Tissue paper manufacturers are responding to this demand by opting for recovered fiber as a renewable and eco-friendly alternative to virgin wood pulp. Moreover, numerous advancements in recycling technologies and infrastructure have facilitated the availability and quality of recovered fiber. In addition, the development of efficient recycling systems that enable the collection, sorting, and processing of wastepaper into high-quality fibers suitable for tissue paper production is propelling market growth.
Furthermore, cost considerations play a significant role in the dominance of recovered fiber. It offers cost advantages compared to virgin wood pulp, making it an economically attractive option for tissue paper manufacturers. Along with this, the surging adoption of recovered fiber as it reduces raw material costs and can help companies achieve greater cost efficiencies in their production processes is another major growth-inducing factor.
Tissue papers are mostly used in the commercial sector
The dominance of the commercial sector as the leading application segment in the market can be attributed to several key drivers. The rapid growth of the hospitality industry, including hotels, restaurants, and cafes, has augmented the demand for tissue paper products. These establishments require a constant supply of tissue paper for various purposes, such as napkins, towels, and toilet paper, to maintain cleanliness and hygiene standards for their customers. Moreover, the healthcare sector plays a crucial role in driving the dominance of the commercial application in the market for tissue paper. Hospitals, clinics, and other healthcare facilities have a high demand for tissue paper products owing to their crucial role in maintaining sanitation and preventing the spread of infections. Furthermore, the rising reliance of numerous restaurants, fast-food chains, and catering services on tissue paper products, such as napkins and disposable table covers, to provide a hygienic dining experience to customers and facilitate easy clean-up is contributing to the market growth.
Supermarkets & hypermarkets account for the majority of the share in the market
Supermarkets are large retail stores that offer a wide variety of food and non-food consumer products. On the other hand, hypermarkets are large-scale retail stores that combine the features of supermarkets and department stores. The convenience and one-stop shopping experience offered by supermarkets and hypermarkets attracts a broader customer base. These retail outlets provide a wide range of products, including tissue paper, making it convenient for consumers to fulfill all their household needs in a single location. Moreover, the easy availability of tissue paper in these stores ensures easy access for consumers, which in turn is contributing to the dominance of this distribution channel. Apart from this, supermarkets and hypermarkets have strong purchasing power and established relationships with tissue paper manufacturers and suppliers. They can negotiate competitive pricing and secure a steady supply of tissue paper products, ensuring a consistent stock for customers. Furthermore, supermarkets and hypermarkets invest in effective marketing strategies and promotions to attract customers. This marketing approach further helps drive sales and increases the visibility and demand for tissue paper products in these stores.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, Middle East and Africa, and Latin America. According to the report, North America was the largest regional market for tissue paper.
North America held the biggest share in the market since the region has a high standard of living and strong consumer purchasing power, which in turn has augmented the demand for tissue paper products. The region's vast population, coupled with a growing focus on maintaining hygiene and cleanliness, has accelerated the adoption of tissue paper for various applications. Moreover, the well-established hygiene practices and awareness of personal care in North America contribute to the dominance of the region in the market. Consumers prioritize convenience, hygiene, and quality in their everyday routines, leading to a high demand for tissue paper products such as facial tissues, toilet paper, and paper towels.
Furthermore, the presence of prominent tissue paper manufacturers and technological advancements in the region bolster its dominance. North America is home to several major tissue paper manufacturers with advanced production capabilities, enabling them to meet the market demand efficiently and offer innovative products. Apart from this, the well-developed network of supermarkets, hypermarkets, convenience stores, and e-commerce platforms in the region that ensure wide accessibility and availability of tissue paper products to consumers is further propelling the market growth.
The market is experiencing a lower-than-anticipated demand compared to pre-pandemic levels however, this is likely to witness a paradigm shift over the next decade with the introduction of eco-friendly tissue paper products made from recycled fibers or sourced from sustainably managed forests that addresses the growing demand for sustainable and environmentally responsible options. Additionally, the leading manufacturers are developing premium tissue paper products, featuring enhanced designs, embossing, and scents to provide a more luxurious and sensory experience. Furthermore, the integration of technology has resulted in the development of ""smart"" tissue paper products that incorporate features such as moisture indicators or antibacterial properties, which has accelerated the product adoption rate. We also expect the market to witness new entrants, consolidation of product portfolios and increased strategic collaborations amongst key players to drive healthy competition within the domain during the forecast period.