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市場調查報告書

商品編碼

1746992

日本教育科技市場報告，按產業（學前教育、K-12、高等教育及其他）、類型（硬體、軟體、內容）、部署模式（雲端、本地）、最終用戶（個人學習者、機構、企業）和地區分類，2025 年至 2033 年

Japan Edtech Market Report by Sector (Preschool, K-12, Higher Education, and Others), Type (Hardware, Software, Content), Deployment Mode (Cloud-based, On-premises), End User (Individual Learners, Institutes, Enterprises), and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本教育科技市場規模達147.971億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到767.169億美元，2025-2033年期間的複合年成長率（CAGR）為20.06%。企業和教育機構對個人化學習體驗的需求日益成長，這推動了日本教育科技市場的發展。

日本教育科技市場分析：

主要市場驅動力：行業主要參與者日益重視轉變傳統教育模式，從而提升學習效率、促進包容性，並根據個人需求進行個性化客製化，這推動了市場的發展。此外，企業部門的擴張也是另一個重要的成長促進因素。
主要市場趨勢：由於人工智慧為基礎的學習平台日益普及，虛擬教室數量不斷增加，這是刺激市場的新興趨勢之一。此外，對提供靈活性的線上培訓課程的需求不斷成長，也進一步刺激了市場的發展。
挑戰與機會：阻礙市場發展的主要挑戰之一是傳統教學方法變革的阻力。然而，政府措施、教師培訓計畫以及先進技術與國家課程的整合將在未來幾年繼續推動市場發展。

日本教育科技市場趨勢：

需要英語水平

瑞士國際教育公司英孚教育於 2023 年 12 月對 113 個非英語國家和地區的個人進行了一項調查，衡量他們的英語程度。調查顯示，日本的總體排名第 87 位，在 23 個亞洲國家和地區中排名第 15 位，相當於英語能力較低。此外，日經亞洲在 2023 年 8 月發表的文章也指出，日本學生經常難以用英語表達自己。日本 28,000 所私立和公立學校的約 190 萬名學生參加了國家學術能力評估，其中約 12.4% 的學生在英語部分答對了。因此，對提供英語學習的線上平台和應用程式的需求不斷成長，這是日本教育科技市場近期的機會之一。例如，2023 年 9 月，ELSA 是利用機器學習和語音識別技術教授英語的領先公司之一，它籌集了 2300 萬美元的 C 輪融資，由統一集團和亞洲成長投資基金（青空銀行和日本政策投資銀行 (DBJ) 的合資企業）參與，推出 ELSA AI Tutor，使全國各地的個人更容易掌握英語。

電子學習的需求

越來越多的虛擬教室、線上課程和電子學習資源可供學生使用，這促進了市場的發展。例如，2022 年 11 月，柯尼卡美能達公司推出了一項學習電子入口網站服務，其用途包括評估國中生的英語口語能力。此外，2023 年 5 月，柯尼卡美能達公司（簡稱「柯尼卡美能達」）和柯尼卡美能達日本公司宣布，兩家公司推出了 tomoLinks，這是一款面向日本各地教育機構和企業的線上解決方案。此外，根據《每日新聞》2023 年 10 月發布的報告，日本西南部城市約有 2,760 名中小學生在 2022 學年沒有上課。因此，日本的學校為想待在家裡的學生安裝了遠端呈現機器人。此外，虛擬實境 (VR)、人工智慧 (AI) 和擴增實境 (AR) 等技術的進步正在提升教育科技工具的功能，從而推動日本教育科技市場的需求。例如，2024 年 4 月，OpenAI 宣布計劃在東京開設辦事處，並發布針對處理日文文字而最佳化的 GP-4 版本。同時，這些技術正在使學習體驗更具互動性和沈浸感，從而催化全國市場的發展。例如，2024 年 1 月，日本 VR 和元宇宙開發商之一 AOMINEXT 透露了他們為日本一所完全虛擬的高中構建元宇宙系統的計劃。學生可以使用自訂 3D 頭像遠距上學，並獲得普通高中畢業證書。

政府的各項舉措

監管機構日益重視將先進技術融入教育產業，這推動了全國教育市場的發展。在日本，管理教育系統的公共責任由都道府縣、中央和市政府共同承擔。日本文部科學省（MEXT）負責推廣和規範數位科技在教育領域的應用，制定國家課程，並為地方政府提供資金。此外，日本不斷擴張的數位基礎設施也在提升教育科技市場的收入。兩項重要的國家措施為其教育體系的數位化提供了誘因。「全球創新入口網站」（GIGA）學校數位化學習計畫為所有義務教育階段（小學和初中）的學生提供為期五年的數位設備，包括平板電腦或筆記型電腦。此外，文部科學省的電腦化考試系統（MEXCBT）也鼓勵所有市政當局遵守某些互通性標準。除此之外，政府機構正在引進教育技術，這是另一個重要的成長誘因。例如，日本政府於2021年9月成立了一個數位機構，致力於開發線上公共服務，並整合各部門和機構的IT系統。此外，2024年2月，日本文部科學省計劃利用元宇宙開展一項計劃，以方便優秀的外國學生留在日本。

日本教育科技市場區隔：

按行業細分：

學前班
K-12
高等教育
其他

在日本，教育科技市場涵蓋從學前教育到高等教育甚至更高層次的各個教育階段。在學前教育領域，科技正在整合，利用數位故事敘述和教育應用程式等工具，為幼兒創造互動且引人入勝的學習體驗。在K-12領域，人們非常注重整合線上資源、數位教科書和電子學習平台，以增強傳統的課堂教學。此外，學校擴大採用程式設計和STEAM教育，為學生的未來做好準備。高等教育機構正在採用線上課程、虛擬教室和數位協作工具，以提供靈活的學習選擇並支援遠距教育。此外，根據日本教育科技市場的概況，職業發展和終身學習日益受到關注，越來越多的成年人希望透過線上課程和培訓計畫來提陞技能。

按類型分列：

硬體
軟體
內容

教育科技硬體包括互動式白板、平板電腦和虛擬實境 (VR) 頭戴裝置。例如，2024 年 1 月，日本 VR 和元宇宙開發商之一 AOMINEXT 宣布與 Yushi 國際高中合作，推出一所完全虛擬的高中。這項創新措施讓學生可以透過 VR 設備和 3D 動漫角色遠端參與課堂。軟體創新涵蓋各種教育平台和應用程式，例如 Classi，這是一個基於雲端的學習管理系統，可促進學生和教師之間的溝通和資源共享。在內容方面，包括 Arcterus 在內的公司正在開發個人化學習材料和自適應學習平台。這些技術共同增強了學習過程，從而催化了日本教育科技市場佔有率的成長。

依部署模式分類：

基於雲端
本地

StudySapuri 等基於雲端的教育科技平台提供隨時隨地可存取的線上課程和資源，從而實現靈活的學習環境和遠距教育。它們尤其擅長提供可擴展的解決方案，而無需進行大量的基礎設施投資。例如，2024 年 4 月，甲骨文日本公司 (Oracle Corporation Japan) 投資超過 80 億美元，以滿足該國日益成長的雲端運算和人工智慧基礎設施需求。在地部署教育科技解決方案涉及直接安裝在教育機構內的硬體和軟體，這對日本教育科技市場前景產生了積極影響。它們通常因其增強的安全性和可靠性而受到青睞，確保敏感的教育資料在機構內部得到妥善管理。

按最終用戶分類：

個人學習者
機構
企業

對於個人學習者而言，市場特點是擴大採用線上課程、語言學習應用程式以及 Udemy 和 Duolingo 等技能發展平台，這些平台旨在滿足個人成長和終身學習的需求。此外，包括學校和大學在內的教育機構正在整合先進的教育科技解決方案，例如數位教室、互動式學習工具以及 Moodle 等學習管理系統 (LMS)，以提升教育交付和管理效率。根據日本教育科技市場的統計數據，企業也正在利用教育科技進行企業培訓和職業發展，Coursera 等平台為企業提供客製化課程，以提升員工技能並推動組織發展。

競爭格局：

該報告還對市場競爭格局進行了全面分析。報告涵蓋了市場結構、主要參與者的市場佔有率、參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外，報告還提供了日本教育科技市場所有主要公司的詳細資料。

日本教育科技市場最新發展：

2024 年 5 月：教育科技公司 Native Camp, Inc. 開發了一個語言學習平台，提供無限量的日語課程。
2024 年 4 月：OpenAI 宣布計劃在東京開設辦事處，並發布針對處理日文文字而最佳化的 GP-4 版本。
2024 年 1 月：日本 VR 和元宇宙開發商之一 AOMINEXT 與 Yushi 國際高中合作，推出一所完全虛擬的高中，為學生提供沉浸式體驗。

本報告回答的關鍵問題：

日本教育科技市場目前表現如何？未來幾年將會如何？
COVID-19 對日本教育科技市場有何影響？
日本教育科技市場按行業分類是怎樣的？
日本教育科技市場按類型分類是怎樣的？
根據部署模式，日本教育科技市場是如何分類的？
根據最終用戶，日本教育科技市場是如何分類的？
日本教育科技市場的價值鏈分為哪些階段？
日本教育科技的主要促進因素和挑戰是什麼？
日本教育科技市場的結構是怎麼樣的？主要參與者是誰？
日本教育科技市場的競爭程度如何？

本報告回答的關鍵問題：

日本教育科技市場目前表現如何？未來幾年將會如何？
COVID-19 對日本教育科技市場有何影響？
日本教育科技市場按行業分類是怎樣的？
日本教育科技市場按類型分類是怎樣的？
根據部署模式，日本教育科技市場是如何分類的？
根據最終用戶，日本教育科技市場是如何分類的？
日本教育科技市場的價值鏈分為哪些階段？
日本教育科技的主要促進因素和挑戰是什麼？
日本教育科技市場的結構是怎麼樣的？主要參與者是誰？
日本教育科技市場的競爭程度如何？

The Japan Edtech market size reached USD 14,797.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 76,716.9 Million by 2033, exhibiting a growth rate (CAGR) of 20.06% during 2025-2033. The rising need for personalizing the learning experience in both corporate and educational settings is propelling the market across the country.

Japan Edtech Market Analysis:

Major Market Drivers: The growing focus of key industry players on transforming traditional educational models, thereby making learning more efficient, inclusive, and tailored to individual needs, is propelling the market. Besides this, the expanding corporate sector is also acting as another significant growth-inducing factor.
Key Market Trends: The increasing number of virtual classrooms, owing to the inflating popularity of AI-based learning platforms, is one of the emerging trends stimulating the market. Additionally, the escalating demand for online training programs that offer flexibility is further stimulating the market.
Challenges and Opportunities: One of the main challenges hindering the market is the resistance to change from traditional teaching methods. However, government initiatives, teacher training programs, and the integration of advanced technologies into the national curriculum will continue to fuel the market in the coming years.

Japan Edtech Market Trends:

Need for English Proficiency

A survey, which measures the proficiency in English of individuals in 113 non-English speaking countries and regions, conducted by the Swiss international education company, EF Education First, in December 2023 revealed that Japan was ranked eighty-seventh overall and fifteenth among the 23 Asian countries and regions, equating to low proficiency in the language. Additionally, the article published by Nikkei Asia in August 2023 also stated that students in Japan often struggle to express themselves in the English language. The National Assessment of Academic Ability was administered to approximately about 1.9 million students across 28,000 private and public schools in Japan, out of which roughly 12.4% answered correctly in the English-speaking section. Consequently, there is an escalating demand for online platforms and applications that offer English language learning, which represents one of the Japan edtech market's recent opportunities. For example, in September 2023, ELSA, one of the premier companies leveraging machine learning and speech recognition technology to teach English, raised a US$23 Million Series C funding joined by UniPresident and Asia Growth Investment Fund, which is a joint business of Aozora Bank and Development Bank of Japan (DBJ), to launch of ELSA AI Tutor that makes English language accuracy and fluency more accessible to individuals across the country.

Demand for E-Learning

The increasing number of virtual classrooms, online courses, and e-learning resources available to students is bolstering the market. For example, in November 2022, Konica Minolta, Inc. launched a learning e-portal service for several purposes, including assessing the English-speaking skills of junior high school students. Moreover, in May 2023, Konica Minolta, Inc. (Konica Minolta) and Konica Minolta Japan, Inc. announced that the companies introduced tomoLinks, an online solution for educational institutions and companies across Japan. Besides this, as per the report published by the Mainichi in October 2023, approximately 2,760 students at elementary and junior high schools in the Southwestern city of Japan were not attending classes in the 2022 academic year. As a result, schools in Japan installed telepresence robots for students who want to stay home. Additionally, advancements in technologies like virtual reality (VR), AI, and augmented reality (AR), are improving the capabilities of edtech tools, which is propelling the Japan edtech market demand. For instance, in April 2024, OpenAI announced its plans to open an office in Tokyo and release a version of GP-4 optimized to process Japanese-language text. In line with this, these technologies are making learning experiences more interactive and immersive, thereby catalyzing the market across the country. For example, in January 2024, AOMINEXT, one of the VR and metaverse developers in Japan, revealed their plans to build a metaverse system for a fully virtual high school in Japan. Students can attend school remotely by utilizing custom 3D avatars and graduate with regular high school diplomas.

Various Government Initiatives

The rising emphasis of regulatory authorities to integrate advanced technologies in the education industry is fueling the market across the country. In Japan, public responsibility for managing the education system is split between prefectural, central, and municipal governments. The national Ministry of Education, Culture, Sports, Science and Technology (MEXT) promotes and regulates the use of digital technologies in education, sets the national curriculum, and funds local governments. Besides this, the expanding country's digital infrastructure is also elevating the Japan's edtech market revenue. Two major national initiatives have provided incentives for the digitalization of its education system. The Global and Innovation Gateway for All (GIGA) school digital learning program provides all students in compulsory education (primary and lower secondary) with a digital device, including a tablet or laptop, on a five-year lease. Moreover, the MEXT's computer-based testing system (MEXCBT) also offers incentives to all municipalities to comply with certain interoperability standards. Apart from this, government bodies are introducing educational technology, which is acting as another significant growth-inducing factor. For example, in September 2021, the Japanese government launched a digital agency to develop online public service delivery and integrate IT systems across departments and agencies. Additionally, in February 2024, the Education, Culture, Sports, Science, and Technology Ministry in Japan planned to utilize the metaverse in a program to make it easier for exceptional foreign students to stay in the country.

Japan Edtech Market Segmentation:

Breakup by Sector:

Preschool
K-12
Higher Education
Others

In Japan, the edtech market spans various educational stages, from preschool to higher education and beyond. In preschool, technology is being integrated to create interactive and engaging learning experiences for young children, utilizing tools, such as digital storytelling and educational apps. In the K-12 sector, there is a significant focus on incorporating online resources, digital textbooks, and e-learning platforms to enhance traditional classroom teaching. Moreover, schools are increasingly adopting coding and STEAM education to prepare students for the future. Higher education institutions are embracing online courses, virtual classrooms, and digital collaboration tools to provide flexible learning options and support remote education. Additionally, as per the Japan edtech market overview, professional development and lifelong learning are gaining traction, with a growing number of adults seeking to upskill through online courses and training programs.

Breakup by Type:

Hardware
Software
Content

Edtech hardware includes interactive whiteboards, tablets, and virtual reality (VR) headsets. For instance, in January 2024, one of the VR and metaverse developers in Japan, AOMINEXT, announced their collaboration with Yushi International High School to launch a fully virtual high school. This innovative initiative allows students to participate in classes remotely through VR equipment and 3D anime avatars. Software innovations encompass a wide range of educational platforms and applications, like Classi, a cloud-based learning management system that facilitates communication and resource sharing between students and teachers. Content-wise, companies, including Arcterus, are developing personalized learning materials and adaptive learning platforms. These technologies collectively enhance the learning process, which is catalyzing the Japan's edtech market share.

Breakup by Deployment Mode:

Cloud-based
On-premises

Cloud-based edtech platforms, such as StudySapuri, offer online courses and resources accessible anytime and anywhere, enabling flexible learning environments and remote education. They are particularly advantageous for providing scalable solutions without the need for significant infrastructure investments. For instance, in April 2024, Oracle Corporation Japan invested over US$8 Billion to address the country's rising need for cloud computing and AI infrastructure. On-premises edtech solutions involve hardware and software installed directly within educational institutions, which is positively influencing the Japan edtech market outlook. They are often preferred for their enhanced security and reliability, ensuring that sensitive educational data is managed within the institution.

Breakup by End User:

Individual Learners
Institutes
Enterprises

For individual learners, the market is characterized by the increasing adoption of online courses, language learning apps, and skill development platforms like Udemy and Duolingo, which cater to personal growth and lifelong learning. Besides this, educational institutes, including schools and universities, are integrating advanced edtech solutions, such as digital classrooms, interactive learning tools, and learning management systems (LMS) like Moodle, to enhance educational delivery and administrative efficiency. According to the Japan edtech market statistics, enterprises are also leveraging edtech for corporate training and professional development, with platforms like Coursera for businesses offering tailored courses to upskill employees and drive organizational growth.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major Japan edtech market companies have been provided.

Japan Edtech Market Recent Developments:

May 2024: Native Camp, Inc., one of the edtech companies, developed a language-learning platform that offers unlimited lessons in Japanese.
April 2024: OpenAI announced its plans to open an office in Tokyo and release a version of GP-4 optimized to process Japanese-language text.
January 2024: One of the VR and metaverse developers in Japan, AOMINEXT, collaborated with Yushi International High School to launch a fully virtual high school to provide immersive experiences to students.

Key Questions Answered in This Report:

How has the Japan edtech market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan edtech market?
What is the breakup of the Japan edtech market on the basis of sector?
What is the breakup of the Japan edtech market on the basis of type?
What is the breakup of the Japan edtech market on the basis of deployment mode?
What is the breakup of the Japan edtech market on the basis of end user?
What are the various stages in the value chain of the Japan edtech market?
What are the key driving factors and challenges in the Japan edtech?
What is the structure of the Japan edtech market and who are the key players?
What is the degree of competition in the Japan edtech market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Edtech Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Edtech Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Edtech Market - Breakup by Sector

6.1 Preschool
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 K-12
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Higher Education
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Others
- 6.4.1 Historical and Current Market Trends (2019-2024)
- 6.4.2 Market Forecast (2025-2033)

7 Japan Edtech Market - Breakup by Type

7.1 Hardware
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Software
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Content
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Edtech Market - Breakup by Deployment Mode

8.1 Cloud-based
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 On-premises
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Edtech Market - Breakup by End User

9.1 Individual Learners
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Institutes
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Enterprises
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)

10 Japan Edtech Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Edtech Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis