首頁 > 市場調查報告書 > 通訊

市場調查報告書

商品編碼

1746948

日本眼動追蹤市場報告（按類型、組件、位置、應用和地區）2025-2033

Japan Eye Tracking Market Report by Type, Component, Location, Application, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本眼動追蹤市場規模達6,290萬美元。展望未來， IMARC Group預計到2033年，該市場規模將達到7.242億美元，2025-2033年期間的複合年成長率（CAGR）為28.7%。眼動追蹤與人工智慧和機器學習演算法相結合，能夠提供更深入的洞察和預測分析，其需求日益成長，正在推動市場發展。

眼動追蹤是一種監測和記錄人眼運動和位置的技術，旨在了解人的注視模式和視覺注意力。它通常需要使用專門的設備，例如眼動追蹤相機或眼鏡，來追蹤人眼運動的精確方向。該技術在心理學、行銷、使用者體驗研究和人機互動等各個領域都有廣泛的應用。在心理學領域，它可以幫助研究人員研究認知過程，例如閱讀行為、決策和視覺感知。在行銷領域，它可以用來評估消費者對廣告和產品包裝的反應。在使用者體驗研究中，它可以幫助設計師最佳化網站和應用程式佈局，以提高可用性。此外，眼動追蹤在醫療保健領域也有實際應用，例如診斷眼部疾病以及幫助殘障人士控制電腦或通訊設備。總而言之，眼動追蹤能夠提供關於人類行為的寶貴見解，並可以改善各種產品和體驗的設計和有效性。

日本眼動追蹤市場趨勢：

日本的眼動追蹤市場正在經歷顯著成長，這主要得益於科技的進步。首先，虛擬實境 (VR) 和擴增實境 (AR) 應用的普及，推動了對眼動追蹤技術的需求激增。由於這些沉浸式體驗需要精確追蹤使用者的注視和互動，眼動追蹤已成為不可或缺的組成部分，推動了市場擴張。此外，遊戲、醫療保健、汽車和廣告等各行各業對眼動追蹤的日益普及，凸顯了其多功能性和潛力。例如，在遊戲中，眼動追蹤透過實現更逼真的互動和改進遊戲機制來提升使用者體驗。同樣，醫療保健專業人員正在利用眼動追蹤進行診斷，監測患者的眼球運動以檢測神經系統疾病或評估認知功能。此外，隨著人們對駕駛安全的日益重視以及自動駕駛汽車的發展，將眼動追蹤技術整合到汽車安全系統中預計將在預測期內推動日本市場的發展。

日本眼動追蹤市場區隔：

類型洞察：

眼動追蹤
光學追蹤
眼電圖

組件洞察：

硬體
軟體

位置洞察：

偏僻的
移動的

應用程式洞察：

衛生保健
零售
研究
汽車
消費性電子產品
其他

競爭格局：

市場研究報告也對市場競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭指標和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本眼動追蹤市場目前表現如何？未來幾年會如何表現？
COVID-19 對日本眼動追蹤市場有何影響？
日本眼動追蹤市場按類型分類是怎樣的？
日本眼動追蹤市場按組件分類的分佈如何？
日本眼動追蹤市場依地理位置分類的分佈是怎麼樣的？
日本眼動追蹤市場按應用分類的分佈如何？
日本眼動追蹤市場的價值鏈分為哪些階段？
日本眼動追蹤的關鍵促進因素和挑戰是什麼？
日本眼動追蹤市場的結構是怎麼樣的？主要參與者是誰？
日本眼動追蹤市場的競爭程度如何？

本報告回答的關鍵問題：

日本眼動追蹤市場目前表現如何？未來幾年會如何表現？
COVID-19 對日本眼動追蹤市場有何影響？
日本眼動追蹤市場按類型分類是怎樣的？
日本眼動追蹤市場按組件分類的分佈如何？
日本眼動追蹤市場依地理位置分類的分佈是怎麼樣的？
日本眼動追蹤市場按應用分類的分佈如何？
日本眼動追蹤市場的價值鏈分為哪些階段？
日本眼動追蹤的關鍵促進因素和挑戰是什麼？
日本眼動追蹤市場的結構是怎麼樣的？主要參與者是誰？
日本眼動追蹤市場的競爭程度如何？

Japan eye tracking market size reached USD 62.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 724.2 Million by 2033, exhibiting a growth rate (CAGR) of 28.7% during 2025-2033. The increasing demand for eye tracking combined with AI and machine learning algorithms, which can provide deeper insights and predictive analytics, is driving the market.

Eye tracking is a technology that monitors and records the movements and positions of a person's eyes to understand their gaze patterns and visual attention. It typically involves the use of specialized equipment, such as eye-tracking cameras or glasses, which can track the precise direction of a person's eye movements. This technology has numerous applications in various fields, including psychology, marketing, user experience research, and human-computer interaction. In psychology, it helps researchers study cognitive processes, such as reading behavior, decision-making, and visual perception. In marketing, it can be used to assess consumer reactions to advertisements and product packaging. In user experience research, it helps designers optimize website and app layouts for better usability. Additionally, eye tracking has practical applications in healthcare, such as diagnosing eye disorders and assisting individuals with disabilities in controlling computers or communication devices. Overall, eye tracking provides valuable insights into human behavior and can improve the design and effectiveness of a wide range of products and experiences.

Japan Eye Tracking Market Trends:

The eye tracking market in Japan is experiencing significant growth, driven primarily by advancements in technology. To begin with, the proliferation of virtual reality (VR) and augmented reality (AR) applications has created a surge in demand for eye tracking technology. As these immersive experiences require precise tracking of user gaze and interaction, eye tracking has become an indispensable component, fueling market expansion. Furthermore, the increasing adoption of eye tracking in various industries like gaming, healthcare, automotive, and advertising underscores its versatility and potential. In gaming, for instance, eye tracking enhances user experiences by enabling more realistic interactions and improving gameplay mechanics. Likewise, healthcare professionals are utilizing eye tracking for diagnostic purposes, monitoring patient eye movements to detect neurological disorders or assess cognitive functions. Moreover, the integration of eye tracking technology into automotive safety systems in response to the growing emphasis on driver safety and the development of autonomous vehicles is expected to drive the market in Japan during the forecast period.

Japan Eye Tracking Market Segmentation: -

Type Insights:

Eye Attached Tracking
Optical Tracking
Electrooculography

Component Insights:

Hardware
Software

Location Insights:

Remote
Mobile

Application Insights:

Healthcare
Retail
Research
Automotive
Consumer Electronics
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan eye tracking market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan eye tracking market?
What is the breakup of the Japan eye tracking market on the basis of type?
What is the breakup of the Japan eye tracking market on the basis of component?
What is the breakup of the Japan eye tracking market on the basis of location?
What is the breakup of the Japan eye tracking market on the basis of application?
What are the various stages in the value chain of the Japan eye tracking market?
What are the key driving factors and challenges in the Japan eye tracking?
What is the structure of the Japan eye tracking market and who are the key players?
What is the degree of competition in the Japan eye tracking market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Eye Tracking Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Eye Tracking Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Eye Tracking Market - Breakup by Type

6.1 Eye Attached Tracking
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Optical Tracking
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Electrooculography
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan Eye Tracking Market - Breakup by Component

7.1 Hardware
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Software
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Eye Tracking Market - Breakup by Location

8.1 Remote
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Mobile
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Eye Tracking Market - Breakup by Application

9.1 Healthcare
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Retail
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Research
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Automotive
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Consumer Electronics
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)
9.6 Others
- 9.6.1 Historical and Current Market Trends (2019-2024)
- 9.6.2 Market Forecast (2025-2033)

10 Japan Eye Tracking Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Eye Tracking Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis