全球眼動追蹤市場規模（按類型、應用、區域範圍和預測）：

眼動追蹤測量市場規模及預測

2024 年眼動追蹤測量市場規模為 106.1 億美元，預計到 2032 年將達到 773.5 億美元，預測期內（2026-2032 年）的複合年成長率為 31.10%。

全球眼動追蹤追蹤市場使用追蹤和分析人類眼球運動的工具和系統。該技術利用感測器、相機和演算法來記錄和分析眼球運動、凝視模式，甚至瞳孔擴張。

分析眼球運動可以為注意力、視覺感知和認知過程提供有價值的見解，最終改善產品設計、使用者體驗和人機互動。

眼動追蹤市場大致分為兩類：遠端眼動追蹤（眼動追蹤固定設備追蹤人的眼球運動）和移動眼動追蹤（使用耳機或眼鏡隨時隨地追蹤眼球運動）。

在這兩個領域中，遠端眼動追蹤領域目前規模較大，但預計未來幾年行動眼動追蹤領域將以更快的速度成長。

這是由於行動裝置日益普及以及對可在現實世界中使用的眼動追蹤技術的需求不斷成長。

心理學、神經科學、市場研究、人機互動和虛擬實境等產業對眼眼動追蹤技術的需求不斷成長，推動著市場的成長。

全球眼動追蹤測量市場動態

影響全球眼動追蹤市場的關鍵市場動態：

關鍵促進因素

技術進步：感測器技術、攝影機和演算法的改進使得眼動追蹤追蹤更加準確、經濟實惠且易於使用，從而刺激了新應用的開發和各行各業的廣泛應用。

各行各業的採用率不斷提高：眼動追蹤技術在研究、醫療保健、行銷、遊戲、VR/AR 開發等各個領域的應用越來越廣泛。來自這些不同行業的需求不斷成長，推動市場擴張。

擴展應用：人們迫切希望探索眼動追蹤的新用途。從產品設計中的使用者體驗測試到行銷中的個人化廣告，該技術的多功能性正在創造令人興奮的可能性。

醫療保健熱潮：醫療保健產業是關鍵的成長要素，眼動追蹤為診斷和治療眼部疾病、評估認知功能，甚至為殘疾人士開發輔助技術提供了寶貴的見解。

提升使用者體驗：分析使用者眼動有助於企業設計更直覺、更人性化的產品與介面。這種對提升用戶體驗的重視正在推動市場成長。

主要挑戰

成本高：儘管眼動追蹤技術的進步正在降低成本，但高精度模型仍然價格昂貴，這可能會限制其在預算有限的中小型企業和研究機構中的使用。

資料隱私問題：眼動追蹤技術收集用戶注意力和行為的敏感數據，引發了人們對資料隱私和安全的擔憂。解決這些問題並確保合乎道德的數據實踐對於市場的成長至關重要。

校準挑戰：眼動追蹤數據的準確性可能受到頭部運動、光照條件以及個別眼部生理差異等因素的影響。開發確保校準準確並應對這些挑戰的技術是一項持續不斷的工作。

認知度有限：儘管認知度正在不斷提升，但一些產業和潛在用戶可能尚未充分了解眼動追蹤技術的功能和優勢。提升認知度並教育潛在用戶對於更廣泛地應用眼動追蹤技術至關重要。

標準化問題：不同的眼動追蹤系統缺乏標準化的指標和資料格式，導致不同來源的資料難以比較和分析。建立行業標準將有助於提高數據的可比性和協作性。

主要趨勢

行動眼動追蹤的興起：與固定式裝置相比，行動裝置眼動追蹤裝置擁有更大的移動自由度，因此越來越受歡迎。這一趨勢與行動裝置使用量的不斷成長以及對真實世界眼動追蹤數據的需求相呼應。

VR/AR 整合：眼動追蹤技術與虛擬實境和擴增實境(VR/AR) 的整合是一個大趨勢，可以在這些快速發展的領域實現更自然、更身臨其境的體驗。

專注於軟體和分析：市場正朝著先進的眼動追蹤軟體和數據分析能力轉變。隨著硬體價格的下降，成熟的軟體開發能力正成為市場參與者的關鍵差異化因素。

人工智慧眼動追蹤：人工智慧 (AI) 與眼動追蹤的融合是一個有前景的趨勢，因為 AI 可以自動化數據分析，從眼球運動中獲得更深入的洞察力，並在各個領域開啟新的應用。

注重可近性：隨著科技的成熟，人們越來越注重使眼動追蹤追蹤更便宜、更人性化，以便在研究機構、中小型企業甚至個人研究人員中得到更廣泛的應用。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章 全球眼動追蹤測量市場（按類型）

• 頭戴式
• 遠端查看

第5章 全球眼動追蹤市場（按應用）

• 廣告研究
• 教育研究
• 互動設計研究
• 介面評估
• 娛樂

第6章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第7章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第8章 競爭態勢

• 主要企業
• 市場佔有率分析

第9章 公司簡介

• Tobii Pro
• Seeing Machines
• VPixx Technologies
• SR Research
• Braincraft Technology Co. Ltd
• Applied Science Laboratories（ASL）
• Usee
• Smart Eye
• EyeTracking Inc
• SensoMotoric Instruments
• Pupil Labs
• Gazepoint
• Ergoneers
• EyeTech Digital Systems

第10章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第11章 市場展望 附錄

• 簡稱列表
• 來源和參考文獻

Eye Tracking Equipment Market Size and Forecast

Eye Tracking Equipment Market size was valued to be USD 10.61 Billion in the year 2024 and it is expected to reach USD 77.35 Billion in 2032, at a CAGR of 31.10% over the forecast period of 2026 to 2032.

The global eye-tracking equipment market uses tools and systems to track and analyze human eye movements. This technology utilizes sensors, cameras, and algorithms to record and analyze eye movements, gaze patterns, and even pupil dilation.

By analyzing eye movements, we can gain valuable insights into attention, visual perception, and cognitive processes, ultimately improving product design, user experience, and human-computer interaction.

The market is segmented into two main types of eye tracking: remote eye tracking and mobile eye tracking. Remote eye tracking uses a stationary device to track a person's eye movements, while mobile eye tracking uses a headset or glasses to track eye movements on the go.

The remote eye-tracking segment is currently the larger of the two segments, but the mobile eye-tracking segment is expected to grow at a faster rate in the coming years.

This is due to the increasing popularity of mobile devices and the growing demand for eye-tracking technology that can be used in real-world settings.

The market's growth is driven by the increasing demand for eye-tracking technology in various industries, including psychology, neuroscience, market research, human-computer interaction, and virtual reality.

Global Eye Tracking Equipment Market Dynamics

The key market dynamics that are shaping the global eye tracking market include:

Key Drivers:

Technological Advancements: Improvements in sensor technology, cameras, and algorithms are making eye-tracking equipment more accurate, affordable, and accessible. This is leading to the development of new applications and wider adoption across industries.

Rising Industry Adoption: Eye-tracking technology is finding increasing use in various sectors like research, healthcare, marketing, gaming, and VR/AR development. This growing demand from diverse industries fuels market expansion.

Expanding Applications: The discovery of new applications for eye-tracking is a major driver. From user experience testing in product design to personalized advertising in marketing, the versatility of this technology is creating exciting possibilities.

Healthcare Boom: The healthcare industry is a significant growth factor. Eye-tracking offers valuable insights for diagnosing and treating eye conditions, assessing cognitive function, and even developing assistive technologies for people with disabilities.

Improved User Experience: By analyzing user eye movements, companies can design products and interfaces that are more intuitive and user-friendly. This focus on enhanced user experience is driving market growth.

Key Challenges:

High costs: While advancements are bringing down costs, eye-tracking equipment can still be expensive, particularly high-precision models. This can limit accessibility for smaller companies or research institutions with tighter budgets.

Data Privacy Concerns: As eye-tracking technology collects sensitive data about user attention and behavior, there are growing concerns around data privacy and security. Addressing these concerns and ensuring ethical data practices are crucial for market growth.

Calibration Challenges: The accuracy of eye-tracking data can be affected by factors like head movement, lighting conditions, and individual variations in eye physiology. Ensuring proper calibration and developing techniques to mitigate these challenges remains an ongoing effort.

Limited Awareness: While awareness is growing, some industries or potential users may not be fully aware of the capabilities and benefits of eye-tracking technology. Raising awareness and educating potential users about its applications is essential for wider adoption.

Standardization Issues: The lack of standardized metrics and data formats across different eye-tracking systems can make comparing and analyzing data from various sources difficult. Establishing industry standards would improve data comparability and collaboration.

Key Trends

Rise of Mobile Eye-Tracking: Mobile eye-tracking devices, offering greater freedom of movement compared to stationary systems, are gaining significant traction. This trend caters to the growing use of mobile devices and the demand for real-world eye-tracking data.

VR/AR Integration: The integration of eye-tracking technology with virtual and augmented reality (VR/AR) is a major trend. This allows for more natural and immersive experiences in these rapidly growing fields.

Focus on Software and Analytics: The market is witnessing a shift towards advanced eye-tracking software and data analytics capabilities. As hardware becomes more affordable, sophisticated software development is becoming a key differentiator for market players.

AI-powered Eye Tracking: The integration of Artificial Intelligence (AI) with eye-tracking is a promising trend. AI can automate data analysis, extract deeper insights from eye movements, and unlock new applications across various sectors.

Accessibility Focus: As the technology matures, there's a growing focus on making eye-tracking equipment more affordable and user-friendly. This will enable wider adoption across research institutions, smaller businesses, and even individual researchers.

Global Eye Tracking Equipment Market Regional Analysis

Here is a more detailed regional analysis of the global eye tracking equipment market:

North America:

According to analysts, North America reigns supreme in the global eye tracking market, driven by a confluence of factors that position it for continued dominance. This is driven by a robust network of universities, research institutions, and government labs. These entities heavily invest in eye-tracking technology for various research applications, propelling the market growth.

The region is a global leader in the gaming industry, where eye tracking is increasingly used for game design optimization, user experience evaluation, and even in-game interaction for a more immersive experience.

The North American healthcare sector is at the forefront of adopting new technologies. Eye tracking finds applications in Diagnostics, rehabilitation, and treatment monitoring.

Leading brands in North America utilize eye tracking for advanced market research, understanding consumer behavior, and optimizing advertising campaigns for better targeting and engagement.

Europe

The European eye tracking market presents a unique landscape shaped by a strong focus on data privacy, a robust research sector, and a growing healthcare industry.

Europe's GDPR (General Data Protection Regulation) sets a high bar for data collection and usage. This fosters responsible development and adoption of eye-tracking technology.

Similar to North America, leading universities and research labs in Europe fuel advancements in eye tracking for academic and commercial applications.

The European market is poised to become a leader in responsible and ethical eye-tracking practices while driving advancements across various industries.

Asia Pacific

The Asia Pacific region is a hub for technological innovation. This fosters a fertile ground for developing and adopting cutting-edge eye-tracking equipment and software solutions.

This region boasts a massive population with a high-tech adoption rate. This creates a significant user base for eye-tracking technology across various consumer electronics and mobile applications.

Many regional governments are actively investing in healthcare infrastructure and research & development (R&D). This fosters the adoption of eye-tracking technology for diagnostics, rehabilitation, and treatment monitoring applications within the healthcare sector.

Middle East and Africa

Increased investments in technological advancements and infrastructure development across the Middle East and Africa region pave the way for the adoption of eye tracking technology. This can lead to its application in various sectors like education, marketing, and user experience design.

A key challenge lies in the limited financial resources for large-scale investments in eye-tracking equipment and research initiatives. Public-private partnerships and international collaborations can be crucial to overcome this hurdle.

Global Eye Tracking Equipment Market Segmentation Analysis

The Global Eye Tracking Equipment Market is Segmented Based on Type, Application, And Geography.

Eye Tracking Equipment Market, By Type

• Head-mounted
• Remote Viewing

Based on Type, the market is bifurcated into Head-mounted and Remote Viewing. Eye movements are directly tracked by head-mounted eye tracking technology, commonly worn as glasses or headsets worn on the head. On the other hand, remote viewing eye-tracking systems use external cameras or sensors to record and monitor eye movements across a distance. Eye tracking technology for remote viewing allows for versatility in both setup and use. They make it possible for non-intrusive eye-tracking experiences and are simple to connect with current gadgets or displays. In general, remote viewing systems are less expensive than head-mounted eye-tracking devices. This price element has the potential to draw in a wider range of clients, including small and medium-sized businesses with limited resources.

Eye Tracking Equipment Market, By Application

• Advertising Research
• Education Research
• Interaction Design Research
• Interface Evaluation
• Entertainment

Based on Application, the market is bifurcated into Advertising Research, Education Research, Interaction Design Research, Interface Evaluation, and Entertainment. The market segment with the quickest growth rate throughout the forecast period is expected to be interface evaluation. Using eye-tracking technologies, businesses and developers can evaluate and improve user interfaces, website designs, and software programs. They may learn much about user involvement, attentiveness, and interaction patterns by monitoring eye movements and analyzing gaze behavior. The demand for eye-tracking technology for interface evaluation is anticipated to increase as businesses place more emphasis on providing great user experiences. During the product development cycle, eye-tracking technology aids businesses in gathering user data and feedback, directing interface modifications and feature additions. It is a crucial step in the interface evaluation process because it makes making decisions based on the best available data easier, shortens the length of development cycles, and promotes creativity.

Eye Tracking Equipment Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Based on regional analysis, the Global Eye Tracking Equipment Market is classified into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. It is well known that North America, especially the United States, places a high priority on technological developments and research & development. Key companies, research organizations, and universities with a long history in the area support the creation and uptake of eye tracking technology. North America has a competitive advantage in the industry due to the continual innovation and developments in eye tracking technology.

Key Players

The "Global Eye Tracking Equipment Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Tobii Pro, Seeing Machines, VPixx Technologies, SR Research, Braincraft Technology Co., Ltd, Applied Science Laboratories (ASL), Usee, Smart Eye, EyeTracking Inc, SensoMotoric Instruments, Pupil Labs, Gazepoint, Ergoneers, EyeTech Digital Systems.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Eye Tracking Equipment Market Key Developments

• In September 2023, Affectiva, a subsidiary of Smart Eye, unveiled a new attention metric integrated into its cloud-based Emotion AI platform. The new metric advances the field of viewer attention measurement, catering to brands, advertisers, entertainment companies, and market researchers. Powered by Smart Eye's automotive-grade eye-tracking technology, it promises unparalleled accuracy and insights by analyzing gaze and head position.
• In April 2023, An early look at gaze-based smartphone interactions comes from a recent study examining how users can operate mobile devices simply with their eyes. Human-computer interaction experts from institutions in Scotland, Germany, and Portugal have examined the use of eyes to control mobile devices more closely and have provided several suggestions on how to include gaze interaction in upcoming technological advancements.
• In November 2021, The first cross-platform eye tracking system that functions on both online and mobile platforms was released, according to Entropik Tech. The cutting-edge eye-tracking system is precise, quick, and simple to use, and it uses tracking through web and mobile cameras.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Global Eye Tracking Equipment Market, By Type

• Head-mounted
• Remote Viewing

5. Global Eye Tracking Equipment Market, By Application

• Advertising Research
• Education Research
• Interaction Design Research
• Interface Evaluation
• Entertainment

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• Tobii Pro
• Seeing Machines
• VPixx Technologies
• SR Research
• Braincraft Technology Co. Ltd
• Applied Science Laboratories (ASL)
• Usee
• Smart Eye
• EyeTracking Inc
• SensoMotoric Instruments
• Pupil Labs
• Gazepoint
• Ergoneers
• EyeTech Digital Systems

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References