首頁 > 市場調查報告書 > 通訊

市場調查報告書

商品編碼

1732771

全球眼動追蹤市場研究報告 - 產業分析、規模、佔有率、成長、趨勢及 2025 年至 2033 年預測

Global Eye Tracking Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast 2025 to 2033

出版日期: 2025年05月01日 | 出版商:

Value Market Research | 英文 162 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球眼動追蹤市場規模預計將從 2024 年的 19.6 億美元成長到 2033 年的 145.3 億美元，在 2026 年至 2033 年的預測期內，年複合成長率(CAGR) 將達到 24.92%。

隨著先進的硬體和軟體創新為醫療保健、行銷、虛擬實境和汽車行業開闢新的應用，眼動追蹤市場正在取得重大進步。增強的感測器精度，結合人工智慧驅動的分析，可以精確監測眼球運動、凝視模式和認知反應，提供寶貴的行為洞察。這些技術增強了使用者體驗的個人化，促進了神經和心理診斷，並最佳化了人機介面。隨著眼動追蹤設備變得越來越緊湊、價格越來越便宜，並且越來越融入消費性電子產品中，它們的實用性將大幅提升。

此外，眼動追蹤正在透過實現注視點渲染（根據使用者的注視位置最佳化圖形處理）來徹底改變虛擬實境和擴增實境等沉浸式技術，從而提高效能並減少延遲。此功能對於提供更自然、更具吸引力的體驗至關重要。在行銷和廣告中，眼動追蹤資料可以深入了解消費者的注意力和偏好，從而設計出更有效的內容和產品展示。結合即時資料處理，這些應用程式正在改變我們理解用戶參與和行為的範式。

此外，醫療保健產業還可以利用眼動追蹤作為一種非侵入性診斷工具來檢測和監測神經系統疾病、認知障礙和腦震盪相關症狀。與人工智慧的結合進一步完善了資料解釋，支援更早的檢測和個人化的治療計劃。隨著眼動追蹤技術不斷朝向無線、穿戴式和嵌入式形式發展，其應用可能會在各個領域中廣泛推廣。這種成長的特徵是更高的準確性、與其他生物辨識方式的整合以及不斷擴大的預測能力，塑造眼動追蹤成為以人為本的技術解決方案的關鍵要素的未來。

我們的報告經過精心製作，為客戶提供有關各個行業和市場的全面且可行的見解。每份報告都包含幾個關鍵部分，以確保徹底了解市場格局：

市場概覽：市場的詳細介紹，包括定義、分類和行業現狀概述。

市場動態：深入分析影響市場成長的關鍵促進因素、限制因素、機會與挑戰。本節探討技術進步、監管變化和新興趨勢等因素。

細分分析：根據產品類型、應用、最終用戶和地理位置等標準將市場細分為不同的細分市場。該分析強調了每個部分的表現和潛力。

競爭格局：對主要市場參與者的全面評估，包括其市場佔有率、產品組合、策略舉措和財務表現。本節深入分析了領先公司的競爭動態和採用的關鍵策略。

市場預測：根據歷史資料和當前市場狀況，對特定時期內的市場規模和成長趨勢進行預測。這包括定量分析和圖形表示，以說明未來的市場軌跡。

區域分析：評估不同地理區域的市場表現，確定關鍵市場和區域趨勢。這有助於了解區域市場動態和機會。

新興趨勢與機會：識別當前和新興的市場趨勢、技術創新和潛在投資領域。本節提供了對未來市場發展和成長前景的見解。

區域展望
介紹
北美銷售分析
- 概述、歷史和預測數據銷售分析
- 北美各細分市場銷售分析
- 北美各國銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概述、歷史和預測數據銷售分析
- 歐洲各細分市場銷售分析
- 歐洲各國銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概述、歷史和預測數據銷售分析
- 亞太地區分部銷售分析
- 亞太地區國家銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概述、歷史和預測數據銷售分析
- 拉丁美洲各細分市場銷售分析
- 拉丁美洲各國銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概述、歷史和預測數據銷售分析
- 中東和非洲分部銷售分析
- 中東和非洲國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東和非洲其他地區銷售分析

第10章：眼動追蹤公司的競爭格局

眼動追蹤市場競爭
夥伴關係/合作/協議
併購
新產品發布
其他發展

第 11 章：公司簡介

頂級公司市佔率分析
市場集中度
Tobii

公司概況
公司收入
產品
最新動態

SR Research

公司概況
公司收入
產品
最新動態

Seeing Machines

公司概況
公司收入
產品
最新動態

PRS IN VIVO

公司概況
公司收入
產品
最新動態

Smart Eye

公司概況
公司收入
產品
最新動態

Ergoneers

公司概況
公司收入
產品
最新動態

IMotions

公司概況
公司收入
產品
最新動態

Lumen Research

公司概況
公司收入
產品
最新動態

EyeTracking

公司概況
公司收入
產品
最新動態

EyeTech Digital Systems

公司概況
公司收入
產品
最新動態

Eyegaze

公司概況
公司收入
產品
最新動態

ISCAN

公司概況
公司收入
產品
最新動態

注意 - 在公司簡介中，財務細節和最新發展取決於可用性，對於私人公司，可能不予涵蓋

簡介目錄圖表

Product Code: VMR11219016

Global Eye Tracking Market size is anticipated to grow from USD 1.96 Billion in 2024 to USD 14.53 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 24.92% during the forecast period of 2026 to 2033.

The Eye Tracking Market is witnessing significant advancement as sophisticated hardware and software innovations unlock new applications across healthcare, marketing, virtual reality, and automotive industries. Enhanced sensor accuracy, combined with AI-driven analytics, is enabling precise monitoring of ocular movements, gaze patterns, and cognitive responses, providing invaluable behavioral insights. These technologies enhance user experience personalization, facilitate neurological and psychological diagnostics, and optimize human-machine interfaces. As eye tracking devices become more compact, affordable, and integrated into consumer electronics, their utility is poised to expand dramatically.

Furthermore, eye tracking is revolutionizing immersive technologies such as virtual and augmented reality by enabling foveated rendering-optimizing graphical processing based on where a user is looking-thereby enhancing performance and reducing latency. This capability is essential for delivering more natural and engaging experiences. In marketing and advertising, eye tracking data enables granular understanding of consumer attention and preferences, allowing for the design of more effective content and product placements. Combined with real-time data processing, these applications are shifting the paradigm of how user engagement and behavior are understood.

In addition, the healthcare sector benefits from eye tracking as a non-invasive diagnostic tool to detect and monitor neurological disorders, cognitive impairment, and concussion-related symptoms. Integration with artificial intelligence further refines data interpretation, supporting earlier detection and personalized treatment plans. As eye tracking technologies continue to evolve towards wireless, wearable, and embedded forms, their adoption is likely to proliferate across diverse sectors. This growth will be characterized by greater accuracy, integration with other biometric modalities, and expanding predictive capabilities, shaping a future where eye tracking becomes a pivotal element of human-centered technology solutions.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Offering

Hardware
Software
Research & Consulting Services

By Tracking Type

Remote Tracking
Mobile Tracking

By Application

Assistive Communication
Human Behavior & Market Research
Others

By Vertical

Retail & Advertisement
Consumer Electronics
Healthcare & Research Labs
Government, Defense, And Aerospace
Automotive & Transportation
Others
COMPANIES PROFILED
Tobii
SR Research
Seeing Machines
PRS IN VIVO
Smart Eye
Ergoneers
iMotions
Lumen Research
EyeTracking
EyeTech Digital Systems
Eyegaze
ISCAN
The above list can be customized.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. EYE TRACKING INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Poerter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Offering
- 3.7.2 Market Attractiveness Analysis By Tracking Type
- 3.7.3 Market Attractiveness Analysis By Application
- 3.7.4 Market Attractiveness Analysis By Vertical
- 3.7.5 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL EYE TRACKING MARKET ANALYSIS BY OFFERING

5.1. Overview By Offering
5.2. Historical and Forecast Data Analysis By Offering
5.3. Hardware Historic and Forecast Sales By Regions
5.4. Software Historic and Forecast Sales By Regions
5.5. Research & Consulting Services Historic and Forecast Sales By Regions

6. GLOBAL EYE TRACKING MARKET ANALYSIS BY TRACKING TYPE

6.1. Overview By Tracking Type
6.2. Historical and Forecast Data Analysis By Tracking Type
6.3. Remote Tracking Historic and Forecast Sales By Regions
6.4. Mobile Tracking Historic and Forecast Sales By Regions

7. GLOBAL EYE TRACKING MARKET ANALYSIS BY APPLICATION

7.1. Overview By Application
7.2. Historical and Forecast Data Analysis By Application
7.3. Assistive Communication Historic and Forecast Sales By Regions
7.4. Human Behavior & Market Research Historic and Forecast Sales By Regions
7.5. Others Historic and Forecast Sales By Regions

8. GLOBAL EYE TRACKING MARKET ANALYSIS BY VERTICAL

8.1. Overview By Vertical
8.2. Historical and Forecast Data Analysis By Vertical
8.3. Retail & Advertisement Historic and Forecast Sales By Regions
8.4. Consumer Electronics Historic and Forecast Sales By Regions
8.5. Healthcare & Research Labs Historic and Forecast Sales By Regions
8.6. Government, Defense, And Aerospace Historic and Forecast Sales By Regions
8.7. Automotive & Transportation Historic and Forecast Sales By Regions
8.8. Others Historic and Forecast Sales By Regions

9. GLOBAL EYE TRACKING MARKET ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook
9.2. Introduction
9.3. North America Sales Analysis
- 9.3.1 Overview, Historic and Forecast Data Sales Analysis
- 9.3.2 North America By Segment Sales Analysis
- 9.3.3 North America By Country Sales Analysis
- 9.3.4 United States Sales Analysis
- 9.3.5 Canada Sales Analysis
- 9.3.6 Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1 Overview, Historic and Forecast Data Sales Analysis
- 9.4.2 Europe By Segment Sales Analysis
- 9.4.3 Europe By Country Sales Analysis
- 9.4.4 United Kingdom Sales Analysis
- 9.4.5 France Sales Analysis
- 9.4.6 Germany Sales Analysis
- 9.4.7 Italy Sales Analysis
- 9.4.8 Russia Sales Analysis
- 9.4.9 Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1 Overview, Historic and Forecast Data Sales Analysis
- 9.5.2 Asia Pacific By Segment Sales Analysis
- 9.5.3 Asia Pacific By Country Sales Analysis
- 9.5.4 China Sales Analysis
- 9.5.5 India Sales Analysis
- 9.5.6 Japan Sales Analysis
- 9.5.7 South Korea Sales Analysis
- 9.5.8 Australia Sales Analysis
- 9.5.9 South East Asia Sales Analysis
- 9.5.10 Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1 Overview, Historic and Forecast Data Sales Analysis
- 9.6.2 Latin America By Segment Sales Analysis
- 9.6.3 Latin America By Country Sales Analysis
- 9.6.4 Brazil Sales Analysis
- 9.6.5 Argentina Sales Analysis
- 9.6.6 Peru Sales Analysis
- 9.6.7 Chile Sales Analysis
- 9.6.8 Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1 Overview, Historic and Forecast Data Sales Analysis
- 9.7.2 Middle East & Africa By Segment Sales Analysis
- 9.7.3 Middle East & Africa By Country Sales Analysis
- 9.7.4 Saudi Arabia Sales Analysis
- 9.7.5 UAE Sales Analysis
- 9.7.6 Israel Sales Analysis
- 9.7.7 South Africa Sales Analysis
- 9.7.8 Rest Of Middle East And Africa Sales Analysis

10. COMPETITIVE LANDSCAPE OF THE EYE TRACKING COMPANIES

10.1. Eye Tracking Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11. COMPANY PROFILES OF EYE TRACKING INDUSTRY

11.1. Top Companies Market Share Analysis
11.2. Market Concentration Rate
11.3. Tobii
- 11.3.1 Company Overview
- 11.3.2 Company Revenue
- 11.3.3 Products
- 11.3.4 Recent Developments
11.4. SR Research
- 11.4.1 Company Overview
- 11.4.2 Company Revenue
- 11.4.3 Products
- 11.4.4 Recent Developments
11.5. Seeing Machines
- 11.5.1 Company Overview
- 11.5.2 Company Revenue
- 11.5.3 Products
- 11.5.4 Recent Developments
11.6. PRS IN VIVO
- 11.6.1 Company Overview
- 11.6.2 Company Revenue
- 11.6.3 Products
- 11.6.4 Recent Developments
11.7. Smart Eye
- 11.7.1 Company Overview
- 11.7.2 Company Revenue
- 11.7.3 Products
- 11.7.4 Recent Developments
11.8. Ergoneers
- 11.8.1 Company Overview
- 11.8.2 Company Revenue
- 11.8.3 Products
- 11.8.4 Recent Developments
11.9. IMotions
- 11.9.1 Company Overview
- 11.9.2 Company Revenue
- 11.9.3 Products
- 11.9.4 Recent Developments
11.10. Lumen Research
- 11.10.1 Company Overview
- 11.10.2 Company Revenue
- 11.10.3 Products
- 11.10.4 Recent Developments
11.11. EyeTracking
- 11.11.1 Company Overview
- 11.11.2 Company Revenue
- 11.11.3 Products
- 11.11.4 Recent Developments
11.12. EyeTech Digital Systems
- 11.12.1 Company Overview
- 11.12.2 Company Revenue
- 11.12.3 Products
- 11.12.4 Recent Developments
11.13. Eyegaze
- 11.13.1 Company Overview
- 11.13.2 Company Revenue
- 11.13.3 Products
- 11.13.4 Recent Developments
11.14. ISCAN
- 11.14.1 Company Overview
- 11.14.2 Company Revenue
- 11.14.3 Products
- 11.14.4 Recent Developments