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1746912

日本女性衛生用品市場報告（按產品類型、配銷通路和地區）2025-2033

Japan Feminine Hygiene Products Market Report by Product Type, Distribution Channel, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本女性衛生用品市場規模達8.148億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到11.202億美元，2025-2033年期間的複合年成長率（CAGR）為3.2%。推動該市場發展的幾個重要因素包括：人們對生殖器健康的擔憂日益加劇，女性對月經的認知度不斷提高，以及線上和線下零售通路購買產品的便利性。

女性衛生用品是女性不可或缺的個人護理用品，用於管理月經週期、處理陰道分泌物以及其他處理與生殖器部位相關的身體功能。這類產品涵蓋濕紙巾、衛生棉條、衛生棉、月亮杯、護墊、內褲清潔劑、噴霧、一次性和可重複使用刮鬍刀以及刀片等一系列產品。它們由無塵紙、木漿、薄紙、聚乙烯薄膜、黏合劑、離型紙以及源自棉和人造絲的吸收性纖維等材料製成。這些產品的主要目的是透過確保適當的私密衛生來支持女性的生殖健康，從而降低感染和過敏的風險。此外，它們還能為女性提供安全感和自信，使她們能夠安心地參與運動、游泳和各種活動。這些產品擁有各種形狀和尺寸，可滿足全球女性的多樣化需求，促進女性的內在和外在健康。

日本女性衛生用品市場趨勢：

日本女性衛生用品市場是一個充滿活力且快速發展的行業，在女性的整體健康和福祉中發揮著至關重要的作用。該市場高度重視創新和品質，提供種類繁多的產品，以滿足女性的多樣化需求，這是推動其成長的重要因素。此外，從衛生棉和衛生棉條等傳統產品，到月亮杯和環保替代品等最新創新產品，日本消費者擁有豐富的選擇，對區域市場產生了積極影響。此外，日本消費者對私密和健康的意識不斷增強，刺激了對這些產品的需求，製造商不斷推出新功能和新技術，以提高舒適度和有效性。此外，該市場對產品卓越的承諾以及對不斷變化的消費者偏好的反應，使其成為女性衛生行業中一個值得關注且競爭激烈的領域，預計將在預測期內推動市場成長。

日本女性衛生用品市場區隔：

產品類型洞察：

衛生棉
衛生護墊
衛生棉條
噴霧和內部清潔劑
其他

配銷通路洞察：

超市和大賣場
專賣店
美容店和藥局
網路商店
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本女性衛生用品市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本女性衛生用品市場有何影響？
根據產品類型，日本女性衛生用品市場是如何分類的？
日本女性衛生用品市場根據配銷通路的分佈是怎樣的？
日本女性衛生用品市場的價值鏈分為哪些階段？
日本女性衛生用品的主要促進因素和挑戰是什麼？
日本女性衛生用品市場的結構是怎麼樣的？主要參與者是誰？
日本女性衛生用品市場的競爭程度如何？

本報告回答的關鍵問題：

日本女性衛生用品市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本女性衛生用品市場有何影響？
根據產品類型，日本女性衛生用品市場是如何分類的？
日本女性衛生用品市場根據配銷通路的分佈是怎樣的？
日本女性衛生用品市場的價值鏈分為哪些階段？
日本女性衛生用品的主要促進因素和挑戰是什麼？
日本女性衛生用品市場的結構是怎麼樣的？主要參與者是誰？
日本女性衛生用品市場的競爭程度如何？

Japan feminine hygiene products market size reached USD 814.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,120.2 Million by 2033, exhibiting a growth rate (CAGR) of 3.2% during 2025-2033. The market is being propelled by several significant factors, including rising worries about genital health, heightened menstrual awareness among women, and the convenient access to products via both online and offline retail avenues.

Feminine hygiene products are indispensable personal care items used by women to manage their menstrual cycles, handle vaginal discharge, and address other bodily functions related to their genital area. This category encompasses a range of products such as wipes, tampons, pads, menstrual cups, panty liners, internal cleansers, sprays, disposable and reusable razors, as well as blades. They are crafted from materials like air-laid paper, wood pulp, tissue, polyethylene films, adhesives, release papers, and absorbent fibers derived from cotton and rayon. The primary objective of these products is to support women's reproductive health by ensuring proper intimate hygiene, thereby reducing the risk of infections and allergies. Additionally, they provide a sense of security and confidence, enabling women to engage in sports, swimming, and various activities without concerns. With a wide array of shapes and sizes available, these products cater to the diverse needs of women worldwide, promoting both internal and external well-being.

Japan Feminine Hygiene Products Market Trends:

The Japan feminine hygiene products market is a dynamic and rapidly evolving industry that plays a crucial role in women's overall health and well-being. With a strong focus on innovation and quality, this market offers a wide array of products designed to cater to the diverse needs of women, which is acting as significant growth-inducing factor. Besides this, from traditional options like pads and tampons to more recent innovations, such as menstrual cups and eco-friendly alternatives, Japanese consumers have a plethora of choices at their disposal, thereby positively influencing the regional market. Furthermore, heightened awareness about intimate hygiene and health in Japan has fueled the demand for these products, with manufacturers continually introducing new features and technologies to enhance comfort and effectiveness. Apart from this, the market's commitment to product excellence and its responsiveness to evolving consumer preferences make it a noteworthy and competitive sector in the feminine hygiene industry, which is anticipated to propel the market growth over the forecasted period.

Japan Feminine Hygiene Products Market Segmentation:

Product Type Insights:

Sanitary Pads
Panty Liners
Tampons
Spray and Internal Cleaners
Others

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
Beauty Stores and Pharmacies
Online Stores
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan feminine hygiene products market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan feminine hygiene products market?
What is the breakup of the Japan feminine hygiene products market on the basis of product type?
What is the breakup of the Japan feminine hygiene products market on the basis of distribution channel?
What are the various stages in the value chain of the Japan feminine hygiene products market?
What are the key driving factors and challenges in the Japan feminine hygiene products?
What is the structure of the Japan feminine hygiene products market and who are the key players?
What is the degree of competition in the Japan feminine hygiene products market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Feminine Hygiene Products Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Feminine Hygiene Products Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Feminine Hygiene Products Market - Breakup by Product Type

6.1 Sanitary Pads
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Panty Liners
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Tampons
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Spray and Internal Cleaners
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2019-2024)
- 6.5.2 Market Forecast (2025-2033)

7 Japan Feminine Hygiene Products Market - Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Specialty Stores
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Beauty Stores and Pharmacies
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Online Stores
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Others
- 7.5.1 Historical and Current Market Trends (2019-2024)
- 7.5.2 Market Forecast (2025-2033)

8 Japan Feminine Hygiene Products Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Product Portfolio
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Product Portfolio
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Product Portfolio
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Product Portfolio
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Product Portfolio
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan Feminine Hygiene Products Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis