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市場調查報告書
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1776825

女性用衛生用品市場：全球產業分析、市場規模、佔有率、成長、趨勢和未來預測（2025-2032 年）

Feminine Hygiene Product Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 182 Pages | 商品交期: 2-5個工作天內

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簡介目錄

Persistence Market Research 最近發布了對全球女性用衛生用品市場的全面分析，對重要市場動態（包括促進因素、趨勢、機會和挑戰）進行了全面評估，並對市場結構提供了詳細的見解。

關鍵見解

  • 女性用衛生用品市場規模（2025年）：341億美元
  • 市場規模預測（以金額為準，2032年）：519億美元
  • 全球市場成長率（2025-2032年年複合成長率）：6.2%

女性用衛生用品市場 - 分析範圍

女性用衛生用品種類繁多，例如衛生棉、衛生棉條、衛生護墊、月事杯和衛生清潔劑，目的是保持經期清潔、舒適和健康。這類產品銷往零售藥局、超級市場、線上平台和醫療機構，提供各種材質、尺寸和用途的產品。市場成長的動力源於人們對月經衛生的認知不斷提高、可支配收入不斷成長以及價格實惠產品的供應日益增加，尤其是在新興國家。

市場成長動力：

全球女性用衛生用品市場受多種關鍵因素驅動，包括政府和非政府組織透過教育活動和宣傳活動不斷提高女性對月經衛生的認知。出於環保考慮，對有機和生物分解性衛生用品的需求不斷成長，這也影響著產品創新和消費者偏好。此外，都市化、女性勞動力的成長以及透過數位零售管道獲取衛生用品的管道的改善，大幅推動了已開發市場和新興市場的衛生用品普及。

市場限制：

儘管成長指標良好，但市場仍面臨文化禁忌、錯誤訊息以及農村地區缺乏相關意識的挑戰，這些因素阻礙了產品的普及。可重複使用的月事杯和有機棉製品等高級產品價格相對較高，限制了它們在低收入群體中的普及。此外，合成衛生用品處理的環境問題也給製造商帶來了壓力，迫使他們開發永續的解決方案。

市場機會：

在技術進步、產品多元化和包容性行銷策略的推動下，女性用衛生用品市場蘊藏著巨大的成長機會。月事杯和經期內衣等環保可重複使用產品的開發正日益受到關注，尤其是在注重環保的消費者群體中。數位健康和電商平台為企業提供了拓展市場覆蓋範圍和提供謹慎個人化購買體驗的途徑。此外，透過政府計畫和官民合作關係，擴大服務欠缺地區的產品供應，可以進一步加速市場成長和整體性。

本報告回答的關鍵問題

  • 推動全球女性用衛生市場成長的主要因素有哪些？
  • 哪些產品類型和通路影響不同消費者群體的購買行為？
  • 永續性和創新如何改變女性用健康市場的競爭格局？
  • 哪些主要企業為女性用衛生用品市場做出貢獻？他們採取了哪些策略來維持市場競爭力？
  • 全球女性用衛生用品市場的新興趨勢和未來前景如何？

目錄

第1章 執行摘要

第2章 市場概述

  • 市場範圍和定義
  • 市場動態
    • 促進因素
    • 抑制因素
    • 機會
    • 課題
    • 主要趨勢
  • 宏觀經濟因素
    • 全球產業展望
    • 全球GDP成長預測
  • COVID-19影響分析
  • 預測因子：相關性和影響力

第3章 加值分析

  • 監管狀況
  • 管道分析
  • 產品採用分析
  • 價值鏈分析
  • 廠商主要促銷策略
  • PESTLE分析
  • 波特五力分析

第4章 女性用衛生用品市場展望：

  • 主要亮點
    • 市場規模及年成長率（以金額為準）
    • 絕對的商機
  • 市場規模分析與預測（以金額為準）
    • 歷史市場規模分析（以金額為準，2019-2024）
    • 市場規模分析與預測（以金額為準，2025-2032）
  • 全球女性用衛生用品市場展望：依產品
    • 引言/主要發現
    • 歷史市場規模分析：依產品（以金額為準，2019-2024）
    • 市場規模分析及預測：依產品（以金額為準，2025-2032）
      • 衛生棉/墊片
      • 衛生棉條
      • 衛生護墊
      • 月事杯
      • 女性用和衛生清潔劑
    • 市場吸引力分析：依產品
  • 全球女性用衛生用品市場展望：依通路
    • 引言/主要發現
    • 歷史市場規模分析：依通路（以金額為準，2019-2024）
    • 市場規模分析及預測：依通路（以金額為準，2025-2032）
      • 超級市場
      • 便利商店
      • 百貨公司
      • 零售藥局
      • 線上購買
    • 市場吸引力分析：依通路

第5章 全球女性用衛生用品市場展望：依地區

  • 主要亮點
  • 歷史市場規模分析：依地區（以金額為準，2019-2024年）
  • 市場規模分析及預測：依地區（以金額為準，2025-2032）
    • 北美洲
    • 歐洲
    • 亞太地區
    • 南亞和大洋洲
    • 拉丁美洲
    • 中東和非洲
  • 市場吸引力分析：依地區

第6章 北美女性用衛生市場展望：

第7章 歐洲女性用衛生市場展望：

第8章 東亞女性用衛生用品市場展望：

第9章 南亞和大洋洲女性用衛生市場展望：

第10章 拉丁美洲女性用衛生用品市場展望：

第11章 中東和非洲女性用衛生用品市場展望：

第12章 競爭格局

  • 市場佔有率分析（2025年）
  • 市場結構
    • 競爭強度圖：依市場
    • 競爭儀表板
  • 公司簡介（詳情：概述、財務狀況、策略、最新發展）
    • Sanofi
    • Kimberly-Clark Corporation
    • Procter and Gamble
    • Unicharm Corporation
    • Svenska Cellulosa Aktiebolaget SCA
    • Johnson and Johnson
    • Ontex
    • Edgewell Personal Care
    • Lil-lets UK Limited
    • Diva International Inc

第13章 附錄

  • 分析方法
  • 分析假設
  • 首字母縮寫和簡稱
簡介目錄
Product Code: PMRREP3226

Persistence Market Research has recently released a comprehensive report on the worldwide market for feminine hygiene products. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Feminine Hygiene Product Market Size (2025E): USD 34.1 Billion
  • Projected Market Value (2032F): USD 51.9 Billion
  • Global Market Growth Rate (CAGR 2025 to 2032): 6.2%

Feminine Hygiene Product Market - Report Scope:

Feminine hygiene products include a broad range of items such as sanitary pads, tampons, panty liners, menstrual cups, and feminine hygiene washes, designed to maintain cleanliness, comfort, and health during menstruation and other aspects of feminine care. The market serves retail pharmacies, supermarkets, online platforms, and healthcare facilities, offering a wide variety of products in terms of material, size, and usage type. Market growth is driven by rising awareness of menstrual hygiene, increasing disposable incomes, and growing availability of affordable products, especially in emerging economies.

Market Growth Drivers:

The global feminine hygiene product market is propelled by several key factors, including increasing awareness of menstrual health and hygiene through educational initiatives and campaigns by governments and NGOs. The rising demand for organic and biodegradable hygiene products due to environmental concerns is also influencing product innovation and consumer preferences. Additionally, urbanization, a growing female workforce, and improved accessibility to hygiene products through digital retail channels are significantly boosting product penetration across both developed and developing markets.

Market Restraints:

Despite positive growth indicators, the market faces challenges related to cultural taboos, misinformation, and lack of awareness in rural regions, which hinder product adoption. The relatively high cost of premium products, such as reusable menstrual cups or organic cotton-based products, limits their reach among low-income populations. Furthermore, environmental concerns regarding the disposal of synthetic-based sanitary products are creating pressure on manufacturers to develop sustainable solutions, which may involve higher R\&D and production costs.

Market Opportunities:

The feminine hygiene product market presents significant growth opportunities driven by technological advancements, product diversification, and inclusive marketing strategies. The development of eco-friendly, reusable products such as menstrual cups and period underwear is gaining traction, especially among environmentally conscious consumers. Digital health and e-commerce platforms provide companies with avenues to expand market reach and offer discreet, personalized purchasing experiences. Moreover, expanding product availability in underserved regions through government schemes and public-private partnerships can further accelerate market growth and inclusivity.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the feminine hygiene product market globally?
  • Which product types and distribution channels are influencing purchasing behavior across diverse consumer segments?
  • How are sustainability and innovation reshaping the competitive landscape of the feminine hygiene product market?
  • Who are the key players contributing to the feminine hygiene product market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global feminine hygiene product market?

Competitive Intelligence and Business Strategy:

These companies are investing in R\&D to develop organic, biodegradable, and reusable products that align with modern consumer values. Strategic collaborations with NGOs, government health initiatives, and digital influencers are helping expand market access and awareness. Moreover, tailored marketing campaigns, culturally sensitive packaging, and affordability-driven strategies are aiding companies in penetrating emerging markets and addressing underserved populations.

Key Companies Profiled:

  • Kimberly-Clark Corporation
  • Procter and Gamble
  • Unicharm Corporation
  • Svenska Cellulosa Aktiebolaget SCA
  • Johnson and Johnson
  • Sanofi
  • Ontex
  • Edgewell Personal Care
  • Lil-lets UK Limited
  • Diva International Inc.

Feminine Hygiene Product Market Research Segmentation:

By Product

  • Sanitary Napkins/Pads
  • Tampons
  • Panty Liners
  • Menstrual Cups

* Feminine Hygiene Wash

By Distribution Channel

  • Supermarket
  • Convenience Stores
  • Department Stores
  • Retail Pharmacies
  • Online Purchase

By Region

  • North America
  • Latin America
  • Europe
  • Middle East and Africa
  • South Asia and Oceania
  • East Asia

Table of Contents

1. Executive Summary

  • 1.1. Feminine Hygiene Product Market Snapshot, 2025 and 2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Regulatory Landscape
  • 3.2. Pipeline Analysis
  • 3.3. Product Adoption Analysis
  • 3.4. Value Chain Analysis
  • 3.5. Key Promotional Strategies by Manufacturers
  • 3.6. PESTLE Analysis
  • 3.7. Porter's Five Force Analysis

4. Feminine Hygiene Product Market Outlook:

  • 4.1. Key Highlights
    • 4.1.1. Market Size (US$ Bn) and Y-o-Y Growth
    • 4.1.2. Absolute $ Opportunity
  • 4.2. Market Size (US$ Bn) Analysis and Forecast
    • 4.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2024
    • 4.2.2. Market Size (US$ Bn) Analysis and Forecast, 2025-2032
  • 4.3. Global Feminine Hygiene Product Market Outlook: Product
    • 4.3.1. Introduction / Key Findings
    • 4.3.2. Historical Market Size (US$ Bn) Analysis, By Product, 2019-2024
    • 4.3.3. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
      • 4.3.3.1. Sanitary Napkins/Pads
      • 4.3.3.2. Tampons
      • 4.3.3.3. Panty Liners
      • 4.3.3.4. Menstrual Cups
      • 4.3.3.5. Feminine Hygiene Wash
    • 4.3.4. Market Attractiveness Analysis: Product
  • 4.4. Global Feminine Hygiene Product Market Outlook: Distribution Channel
    • 4.4.1. Introduction / Key Findings
    • 4.4.2. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019-2024
    • 4.4.3. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
      • 4.4.3.1. Supermarket
      • 4.4.3.2. Convenience Stores
      • 4.4.3.3. Department Stores
      • 4.4.3.4. Retail Pharmacies
      • 4.4.3.5. Online Purchase
    • 4.4.4. Market Attractiveness Analysis: Distribution Channel

5. Global Feminine Hygiene Product Market Outlook: Region

  • 5.1. Key Highlights
  • 5.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2024
  • 5.3. Market Size (US$ Bn) Analysis and Forecast, By Region, 2025-2032
    • 5.3.1. North America
    • 5.3.2. Europe
    • 5.3.3. Asia Pacific
    • 5.3.4. South Asia and Oceania
    • 5.3.5. Latin America
    • 5.3.6. Middle East & Africa
  • 5.4. Market Attractiveness Analysis: Region

6. North America Feminine Hygiene Product Market Outlook:

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 6.2.1. By Product
    • 6.2.2. By Distribution Channel
  • 6.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 6.3.1. U.S.
    • 6.3.2. Canada
  • 6.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 6.4.1. Sanitary Napkins/Pads
    • 6.4.2. Tampons
    • 6.4.3. Panty Liners
    • 6.4.4. Menstrual Cups
    • 6.4.5. Feminine Hygiene Wash
  • 6.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 6.5.1. Supermarket
    • 6.5.2. Convenience Stores
    • 6.5.3. Department Stores
    • 6.5.4. Retail Pharmacies
    • 6.5.5. Online Purchase
  • 6.6. Market Attractiveness Analysis

7. Europe Feminine Hygiene Product Market Outlook:

  • 7.1. Key Highlights
  • 7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 7.2.1. By Country
    • 7.2.2. By Product
    • 7.2.3. By Distribution Channel
  • 7.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 7.3.1. Germany
    • 7.3.2. France
    • 7.3.3. U.K.
    • 7.3.4. Italy
    • 7.3.5. Spain
    • 7.3.6. Russia
    • 7.3.7. Turkey
    • 7.3.8. Rest of Europe
  • 7.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 7.4.1. Sanitary Napkins/Pads
    • 7.4.2. Tampons
    • 7.4.3. Panty Liners
    • 7.4.4. Menstrual Cups
    • 7.4.5. Feminine Hygiene Wash
  • 7.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 7.5.1. Supermarket
    • 7.5.2. Convenience Stores
    • 7.5.3. Department Stores
    • 7.5.4. Retail Pharmacies
    • 7.5.5. Online Purchase
  • 7.6. Market Attractiveness Analysis

8. East Asia Feminine Hygiene Product Market Outlook:

  • 8.1. Key Highlights
  • 8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 8.2.1. By Country
    • 8.2.2. By Product
    • 8.2.3. By Distribution Channel
  • 8.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 8.3.1. China
    • 8.3.2. Japan
    • 8.3.3. South Korea
  • 8.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 8.4.1. Sanitary Napkins/Pads
    • 8.4.2. Tampons
    • 8.4.3. Panty Liners
    • 8.4.4. Menstrual Cups
    • 8.4.5. Feminine Hygiene Wash
  • 8.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 8.5.1. Supermarket
    • 8.5.2. Convenience Stores
    • 8.5.3. Department Stores
    • 8.5.4. Retail Pharmacies
    • 8.5.5. Online Purchase
  • 8.6. Market Attractiveness Analysis

9. South Asia & Oceania Feminine Hygiene Product Market Outlook:

  • 9.1. Key Highlights
  • 9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 9.2.1. By Country
    • 9.2.2. By Product
    • 9.2.3. By Distribution Channel
  • 9.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 9.3.1. India
    • 9.3.2. Southeast Asia
    • 9.3.3. ANZ
    • 9.3.4. Rest of South Asia & Oceania
  • 9.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 9.4.1. Sanitary Napkins/Pads
    • 9.4.2. Tampons
    • 9.4.3. Panty Liners
    • 9.4.4. Menstrual Cups
    • 9.4.5. Feminine Hygiene Wash
  • 9.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 9.5.1. Supermarket
    • 9.5.2. Convenience Stores
    • 9.5.3. Department Stores
    • 9.5.4. Retail Pharmacies
    • 9.5.5. Online Purchase
  • 9.6. Market Attractiveness Analysis

10. Latin America Feminine Hygiene Product Market Outlook:

  • 10.1. Key Highlights
  • 10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 10.2.1. By Country
    • 10.2.2. By Product
    • 10.2.3. By Distribution Channel
  • 10.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 10.3.1. Brazil
    • 10.3.2. Mexico
    • 10.3.3. Rest of Latin America
  • 10.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 10.4.1. Sanitary Napkins/Pads
    • 10.4.2. Tampons
    • 10.4.3. Panty Liners
    • 10.4.4. Menstrual Cups
    • 10.4.5. Feminine Hygiene Wash
  • 10.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 10.5.1. Supermarket
    • 10.5.2. Convenience Stores
    • 10.5.3. Department Stores
    • 10.5.4. Retail Pharmacies
    • 10.5.5. Online Purchase
  • 10.6. Market Attractiveness Analysis

11. Middle East & Africa Feminine Hygiene Product Market Outlook:

  • 11.1. Key Highlights
  • 11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 11.2.1. By Country
    • 11.2.2. By Product
    • 11.2.3. By Distribution Channel
  • 11.3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 11.3.1. GCC Countries
    • 11.3.2. Egypt
    • 11.3.3. South Africa
    • 11.3.4. Northern Africa
    • 11.3.5. Rest of Middle East & Africa
  • 11.4. Market Size (US$ Bn) Analysis and Forecast, By Product, 2025-2032
    • 11.4.1. Sanitary Napkins/Pads
    • 11.4.2. Tampons
    • 11.4.3. Panty Liners
    • 11.4.4. Menstrual Cups
    • 11.4.5. Feminine Hygiene Wash
  • 11.5. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 11.5.1. Supermarket
    • 11.5.2. Convenience Stores
    • 11.5.3. Department Stores
    • 11.5.4. Retail Pharmacies
    • 11.5.5. Online Purchase
    • 11.5.6. Others
  • 11.6. Market Attractiveness Analysis

12. Competition Landscape

  • 12.1. Market Share Analysis, 2025
  • 12.2. Market Structure
    • 12.2.1. Competition Intensity Mapping By Market
    • 12.2.2. Competition Dashboard
  • 12.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 12.3.1. Sanofi
      • 12.3.1.1. Overview
      • 12.3.1.2. Segments and Products
      • 12.3.1.3. Key Financials
      • 12.3.1.4. Market Developments
      • 12.3.1.5. Market Strategy
    • 12.3.2. Kimberly-Clark Corporation
    • 12.3.3. Procter and Gamble
    • 12.3.4. Unicharm Corporation
    • 12.3.5. Svenska Cellulosa Aktiebolaget SCA
    • 12.3.6. Johnson and Johnson
    • 12.3.7. Ontex
    • 12.3.8. Edgewell Personal Care
    • 12.3.9. Lil-lets UK Limited
    • 12.3.10. Diva International Inc

13. Appendix

  • 13.1. Research Methodology
  • 13.2. Research Assumptions
  • 13.3. Acronyms and Abbreviations