衛生棉市場機會、成長動力、產業趨勢分析及2025-2034年預測

2024 年全球衛生棉市場規模達到 204 億美元，預計 2025 年至 2034 年期間的複合年成長率為 4%。衛生棉是月經衛生的必需品，其作用是吸收經血並防止滲漏。隨著全球對月經健康的認知不斷提高，對衛生棉的需求也在增加，尤其是在發展中地區。越來越多的女性開始重視舒適、便利和安全，從而推動了市場的成長。政府措施和非營利組織正積極推廣月經衛生，進一步推動市場發展。在發展中國家，衛生用品的可近性和可負擔性的提高促進了其採用率的提高。製造商正在透過推出可生物分解和有機衛生棉、解決環境問題以及滿足消費者對永續替代品的偏好來進行創新。網路平台和電子商務管道的日益普及使得這些產品更容易被更廣泛的受眾所接受，從而促進了市場擴張。

衛生棉市場分為一次性和可重複使用兩大類。到 2024 年，一次性用品將佔據 76.1% 的市場佔有率，這得益於其便利性、可靠性和廣泛的可用性。一次性衛生棉使用方便，特別受到職業婦女、學生和旅行者的歡迎。這些衛生棉有多種形式，包括常規和超薄兩種選擇，可滿足不同消費者的需求。知名品牌的建立和強大的分銷網路確保了其易於訪問，進一步增強了其主導地位。一次性衛生棉的創新，例如改進的吸收技術和透氣材料，提高了使用者的舒適度，並提升了消費者對這些產品的偏好。

衛生棉的分銷管道包括零售藥局、醫院藥局、電商平台、實體店、超市/大賣場。 2024年，零售藥局佔據35.4%的市場佔有率，為消費者提供便利和專業指導。零售藥局因其便利性和產品選擇多樣化，仍然是購買衛生用品的可靠選擇。醫院藥局雖然所佔佔有率較小，但因提供月經保健產品的深入支持和建議而獲得認可。電子商務平台也正在快速成長，為消費者提供更廣泛的選擇、謹慎的購買選擇和有競爭力的價格。

2024 年，美國衛生棉市場產值將達到 37 億美元，這得益於公共衛生運動和教育活動不斷提高的月經健康意識。致力於解決經期貧困和擴大經期用品獲取管道的計畫（特別是在學校和服務不足的社區）促進了需求的成長。政府的支持以及與非營利組織的合作有助於提高人們對衛生棉使用的意識並鼓勵使用衛生棉，進一步增強了美國衛生棉市場的成長

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 產業衝擊力
  • 成長動力
    • 快速的城市化和女性識字率的提高
    • 政府加大對月經衛生的投入
    • 與衛生棉相關的新型產品上市
    • 有機衛生棉的受歡迎程度日益提升
  • 產業陷阱與挑戰
    • 發展中國家衛生棉面臨的社會挑戰
    • 衛生棉對環境的不良影響
• 成長潛力分析
• 監管格局
• 未來市場趨勢
• 差距分析
• 技術格局
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司矩陣分析
• 公司市佔率分析
• 競爭定位矩陣
• 策略儀表板

第5章：市場估計與預測：按類型，2021 - 2034 年

• 主要趨勢
• 一次性的
• 可重複使用的

第6章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 零售藥局
• 醫院藥房
• 電子商務通路
• 實體店面
• 超市/大賣場

第7章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙
• 亞太地區
  • 日本
  • 中國
  • 印度
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第8章：公司簡介

• Cora
• Edgewell Personal Care
• First quality enterprises
• Hengan international
• Johnson & Johnson
• Kao corporation
• Kimberly-Clark
• Ontex
• Premier FMCG (Lil-lets UK Limited)
• Procter & Gamble
• Unicharm Corporation
• Unilever

The Global Sanitary Pads Market reached USD 20.4 billion in 2024 and is projected to grow at a CAGR of 4% between 2025 and 2034. Sanitary pads, essential for menstrual hygiene, are designed to absorb menstrual blood and prevent leakage. As awareness of menstrual health rises globally, the demand for sanitary pads is increasing, particularly in developing regions. More women are prioritizing comfort, convenience, and safety, driving the growth of the market. Government initiatives and non-profit organizations are actively promoting menstrual hygiene, further fueling the market. In developing countries, increased accessibility and affordability of sanitary products are contributing to higher adoption rates. Manufacturers are innovating by introducing biodegradable and organic pads, addressing environmental concerns, and meeting consumer preferences for sustainable alternatives. The growing presence of online platforms and e-commerce channels has made these products more accessible to a wider audience, facilitating market expansion.

The sanitary pads market is segmented into disposable and reusable categories. In 2024, the disposable segment accounted for 76.1% of the market, driven by its convenience, reliability, and widespread availability. Disposable pads are easy to use, making them particularly popular among working women, students, and travelers. These pads come in various forms, including regular and ultra-thin options, catering to diverse consumer needs. The established presence of well-known brands and strong distribution networks ensures easy accessibility, further enhancing their dominance. Innovations in disposable pads, such as improved absorption technology and breathable materials, have enhanced user comfort and boosted consumer preference for these products.

Distribution channels for sanitary pads include retail pharmacies, hospital pharmacies, e-commerce platforms, brick-and-mortar stores, and supermarkets/hypermarkets. In 2024, retail pharmacies held a 35.4% market share, offering convenience and professional guidance to consumers. Retail pharmacies remain a trusted option for purchasing sanitary products due to their accessibility and variety of product options. Hospital pharmacies, though accounting for a smaller share, are gaining recognition for providing in-depth support and recommendations for menstrual health products. E-commerce platforms are also witnessing rapid growth, offering consumers a wider selection, discreet purchasing options, and competitive pricing.

The U.S. sanitary pads market generated USD 3.7 billion in 2024, driven by heightened awareness of menstrual health through public health campaigns and educational initiatives. Programs focused on addressing period poverty and expanding access to menstrual products, particularly in schools and underserved communities, have contributed to increased demand. Government support and collaborations with non-profit organizations are helping raise awareness and encourage the use of sanitary pads, further strengthening market growth in the U.S.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rapid urbanization and growing literacy rate among women
    • 3.2.1.2 Increasing government initiatives towards menstrual hygiene
    • 3.2.1.3 Novel type launches related to sanitary pads
    • 3.2.1.4 Increasing inclination towards organic sanitary pad
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Social challenges associated with sanitary pads in developing countries
    • 3.2.2.2 Adverse effects of sanitary pads on the environment
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Future market trends
• 3.6 Gap analysis
• 3.7 Technology landscape
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Disposable
• 5.3 Reusable

Chapter 6 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Retail pharmacy
• 6.3 Hospital pharmacy
• 6.4 E-commerce channels
• 6.5 Brick and mortar
• 6.6 Supermarket/hypermarket

Chapter 7 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 France
  • 7.3.3 UK
  • 7.3.4 Italy
  • 7.3.5 Spain
• 7.4 Asia Pacific
  • 7.4.1 Japan
  • 7.4.2 China
  • 7.4.3 India
  • 7.4.4 South Korea
  • 7.4.5 Australia
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Argentina
  • 7.5.3 Mexico
• 7.6 Middle East and Africa
  • 7.6.1 South Africa
  • 7.6.2 Saudi Arabia
  • 7.6.3 UAE

Chapter 8 Company Profiles

• 8.1 Cora
• 8.2 Edgewell Personal Care
• 8.3 First quality enterprises
• 8.4 Hengan international
• 8.5 Johnson & Johnson
• 8.6 Kao corporation
• 8.7 Kimberly-Clark
• 8.8 Ontex
• 8.9 Premier FMCG (Lil-lets UK Limited)
• 8.10 Procter & Gamble
• 8.11 Unicharm Corporation
• 8.12 Unilever