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市場調查報告書

商品編碼

1746849

2025-2033年日本線上雜貨市場報告（依產品類型、商業模式、平台、購買類型和地區）

Japan Online Grocery Market Report by Product Type, Business Model, Platform, Purchase Type, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 116 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本線上雜貨市場規模達404億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到2,719億美元，2025-2033年期間的複合年成長率（CAGR）為23.6%。技術的不斷進步推動了方便用戶使用型介面和行動應用程式的開發，使消費者能夠更輕鬆地在線上雜貨平台上瀏覽和購物，從而推動了市場的發展。

網上購物是指透過網路購買食品和家居用品的過程。這種現代化的便利性使顧客能夠瀏覽虛擬產品目錄、選擇商品並透過各種數位平台完成交易。消費者可以從種類繁多的產品中進行選擇，包括新鮮農產品、食品儲藏室主食和其他日常必需品。網路購物服務通常提供外送或自取服務，為忙碌人士或行動不便者提供額外的便利性和彈性。顧客可以比較價格、取得數位優惠券，並根據他們的購物歷史獲得個人化推薦。網上購物的普及率顯著提升，因為它為傳統的店內購物提供了安全且方便的替代方案。隨著線上雜貨零售商的擴張和先進技術的融合，該行業不斷發展，提供更優質的用戶體驗和更有效率的配送服務。

日本網上雜貨市場趨勢：

日本線上雜貨市場的快速成長可歸因於多種因素。首先，蓬勃發展的數位基礎設施促進了電商平台的無縫整合，使消費者能夠輕鬆瀏覽和購買產品。此外，智慧型手機和網路的廣泛普及顯著提升了線上雜貨服務的可及性，使其覆蓋範圍更加多元化。此外，送貨上門和彈性配送時間的便利性吸引了越來越多時間緊迫的消費者，從而刺激了線上雜貨購物的需求。此外，人們對健康和安全問題的關注度不斷提高，促使人們更傾向於非接觸式交易，這進一步推動了線上雜貨服務的普及。此外，先進的資料分析和個人化推薦系統的實施提升了顧客的購物體驗，提高了顧客的忠誠度和留存率。最後，創新的訂閱模式和誘人的折扣激勵了消費者選擇在線上雜貨購物，鞏固了日本這個充滿活力的市場領域的持續成長。

日本線上雜貨市場細分：

產品類型洞察：

蔬菜和水果
乳製品
主食和烹飪必需品
小吃
肉類和海鮮
其他

商業模式洞察：

純粹的市場
混合市場
其他

平台洞察：

基於網路
基於應用程式

購買類型洞察：

一度
訂閱

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本網路雜貨市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本網路雜貨市場有何影響？
根據產品類型，日本網路雜貨市場是如何分類的？
根據商業模式，日本網路雜貨市場是如何分類的？
日本網路雜貨市場依平台分類是怎樣的？
根據購買類型，日本網路雜貨市場是如何分類的？
日本網路雜貨市場的價值鏈分為哪些階段？
日本網上雜貨店的主要促進因素和挑戰是什麼？
日本網路雜貨市場的結構是怎麼樣的？主要參與者是誰？
日本網路食品雜貨市場的競爭程度如何？

本報告回答的關鍵問題：

日本網路雜貨市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本網路雜貨市場有何影響？
根據產品類型，日本網路雜貨市場是如何分類的？
根據商業模式，日本網路雜貨市場是如何分類的？
日本網路雜貨市場依平台分類是怎樣的？
根據購買類型，日本網路雜貨市場是如何分類的？
日本網路雜貨市場的價值鏈分為哪些階段？
日本網上雜貨店的主要促進因素和挑戰是什麼？
日本網路雜貨市場的結構是怎麼樣的？主要參與者是誰？
日本網路食品雜貨市場的競爭程度如何？

Japan online grocery market size reached USD 40.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 271.9 Billion by 2033, exhibiting a growth rate (CAGR) of 23.6% during 2025-2033. The increasing advancements in technology that have led to the development of user-friendly interfaces and mobile applications, making it easier for customers to navigate and shop on online grocery platforms, are driving the market.

Online grocery shopping refers to the process of purchasing food and household items via the Internet. This modern convenience allows customers to browse a virtual catalog of products, select items, and complete transactions through various digital platforms. Consumers can choose from a wide array of products, including fresh produce, pantry staples, and other everyday essentials. Online grocery services often offer delivery or pickup options, providing added convenience and flexibility for busy individuals or those with limited mobility. Customers can compare prices, access digital coupons, and take advantage of personalized recommendations based on their shopping history. The popularity of online grocery shopping has grown significantly, as it offers a safe and convenient alternative to traditional in-store shopping. With the expansion of online grocery retailers and the integration of advanced technologies, the industry continues to evolve, offering enhanced user experiences and efficient delivery services.

Japan Online Grocery Market Trends:

The rapid growth of the online grocery market in Japan can be attributed to various factors. Firstly, the burgeoning digital infrastructure has facilitated the seamless integration of e-commerce platforms, enabling consumers to effortlessly browse and purchase products. Additionally, the widespread proliferation of smartphones and the internet has significantly augmented the accessibility of online grocery services, amplifying their reach to a diverse demographic. Furthermore, the convenience offered by doorstep deliveries and the provision of flexible delivery slots has attracted an increasing number of time-pressed consumers, thereby fueling the demand for online grocery shopping. Moreover, the heightened awareness regarding health and safety concerns has prompted a surge in the preference for contactless transactions, further propelling the adoption of online grocery services. Moreover, the implementation of sophisticated data analytics and personalized recommendation systems has enhanced the customer shopping experience, fostering customer loyalty and retention. Lastly, the introduction of innovative subscription models and attractive discounts has incentivized customers to opt for online grocery shopping, consolidating the sustained growth of this dynamic market sector in Japan.

Japan Online Grocery Market Segmentation:

Product Type Insights:

Vegetables and Fruits
Dairy Products
Staples and Cooking Essentials
Snacks
Meat and Seafood
Others

Business Model Insights:

Pure Marketplace
Hybrid Marketplace
Others

Platform Insights:

Web-Based
App-Based

Purchase Type Insights:

One-Time
Subscription

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan online grocery market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan online grocery market?
What is the breakup of the Japan online grocery market on the basis of product type?
What is the breakup of the Japan online grocery market on the basis of business model?
What is the breakup of the Japan online grocery market on the basis of platform?
What is the breakup of the Japan online grocery market on the basis of purchase type?
What are the various stages in the value chain of the Japan online grocery market?
What are the key driving factors and challenges in the Japan online grocery?
What is the structure of the Japan online grocery market and who are the key players?
What is the degree of competition in the Japan online grocery market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Grocery Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Online Grocery Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Online Grocery Market - Breakup by Product Type

6.1 Vegetables and Fruits
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Dairy Products
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Staples and Cooking Essentials
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Snacks
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Meat and Seafood
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.2 Historical and Current Market Trends (2019-2024)
- 6.6.3 Market Forecast (2025-2033)

7 Japan Online Grocery Market - Breakup by Business Model

7.1 Pure Marketplace
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Hybrid Marketplace
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Others
- 7.3.1 Historical and Current Market Trends (2019-2024)
- 7.3.2 Market Forecast (2025-2033)

8 Japan Online Grocery Market - Breakup by Platform

8.1 Web-Based
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 App-Based
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Online Grocery Market - Breakup by Purchase Type

9.1 One-Time
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Subscription
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)

10 Japan Online Grocery Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Online Grocery Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis