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零售業

市場調查報告書

商品編碼

1746727

2025-2033年日本零售市場報告（依產品、配銷通路及地區）

Japan Retail Market Report by Product, Distribution Channel, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 117 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本零售市場規模達1.7797兆美元。展望未來， IMARC Group預計到2033年，市場規模將達到2.0069兆美元，2025-2033年期間的複合年成長率（CAGR）為1.3%。個人對無縫全通路體驗的需求日益成長，提供線上購物便利的電商購物平台數量不斷增加，以及越來越多的品牌選擇線上平台並建立網站，這些都是推動市場發展的關鍵因素。

零售是指將商品和服務直接銷售給個人使用的過程。它包括實體零售，顧客可以親自到店購買。它還包括電商零售或線上零售平台，讓顧客透過網路購物。它還包括快閃零售，即臨時性的零售空間，可以短期設立以推廣產品或測試新市場。它是分銷鏈的最後一步，將產品或服務提供給最終用戶。零售透過選擇、定價和展示產品進行有效的行銷，以最大限度地提高銷售額，從而吸引顧客並鼓勵購買。它高度依賴顧客滿意度，並提供優質的客戶服務，以確保回頭客和良好的口碑，從而提升商店的聲譽。零售也進行高效的供應鏈管理，這對於維持充足的庫存水準、降低成本和確保及時交付產品以滿足需求至關重要。零售為人們提供了一種便捷的方式，讓他們可以在一個地方獲得各種各樣的產品和服務，從而節省時間和精力。它還使零售商能夠採用新技術和策略來增強購物體驗並保持競爭力。

日本零售市場趨勢：

目前，越來越多的電商平台提供便利的線上購物體驗，並將訂單送到家中，這是推動日本市場成長的關鍵因素之一。此外，零售商正在融入永續採購，減少包裝浪費，並採用節能營運模式，以符合環保理念並遵守日本嚴格的環境法規。此外，人工智慧 (AI) 和資料分析的日益普及，使零售商能夠收集有關消費者行為的寶貴見解，制定個人化行銷策略，並最佳化供應鏈營運。擴增實境 (AR) 等技術也提升了店內購物體驗，讓顧客在購買前可以虛擬試用產品。此外，越來越多的品牌選擇線上平台並建立網站，以便與目標受眾建立全面聯繫，並進行數位行銷，從而支持日本市場的成長。此外，個人對無縫全通路體驗的需求日益成長，也促使零售商投資於能夠打造一體化客戶旅程的技術。實體零售空間和數位零售空間的整合也變得越來越普遍，零售商採用點擊提貨服務、店內數位展示和行動支付選項等策略來滿足該國不斷變化的消費者期望。

日本零售市場細分：

產品洞察：

食品和飲料
個人和家庭護理
服裝、鞋類和配件
家具、玩具和嗜好
電子及家用電器
其他

配銷通路洞察：

超市和大賣場
便利商店
專賣店
網路商店
其他

競爭格局：

市場研究報告也對競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。一些關鍵參與者包括：

永旺株式會社
亞馬遜公司
勞森公司
宜得利株式會社
Seven & i 控股有限公司
島村株式會社
優衣庫有限公司
友都八喜相機株式會社

本報告回答的關鍵問題：

日本零售市場迄今表現如何？未來幾年將如何表現？
新冠疫情對日本零售市場有何影響？
日本零售市場依產品分類是怎樣的？
日本零售市場依配銷通路如何分類？
日本零售市場的價值鏈分為哪些階段？
日本零售業的主要促進因素和挑戰是什麼？
日本零售市場的結構是怎麼樣的？主要參與者是誰？
日本零售市場的競爭程度如何？

本報告回答的關鍵問題：

日本零售市場迄今表現如何？未來幾年將如何表現？
新冠疫情對日本零售市場有何影響？
日本零售市場依產品分類是怎樣的？
日本零售市場依配銷通路如何分類？
日本零售市場的價值鏈分為哪些階段？
日本零售業的主要促進因素和挑戰是什麼？
日本零售市場的結構是怎麼樣的？主要參與者是誰？
日本零售市場的競爭程度如何？

Japan retail market size reached USD 1,779.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2,006.9 Billion by 2033, exhibiting a growth rate (CAGR) of 1.3% during 2025-2033. The growing demand for seamless omnichannel experiences among individuals, rising number of e-commerce shopping platforms providing the convenience of online shopping, and an increasing number of brands choosing online platforms and building websites represent some of the key factors driving the market.

Retail refers to the process of selling goods and services directly to people for their personal use. It comprises brick-and-mortar retail, where customers can physically visit to make purchases. It also consists of e-commerce retail or online retail platforms that allow customers to make purchases through the internet. It also includes pop-up retail, which are temporary retail spaces that can be set up for a short duration to promote products or test a new market. It is the final step in the distribution chain, where products or services are made available to the end-users. It conducts effective merchandising by selecting, pricing, and displaying products in a way that maximizes sales to attract customers and encourage purchases. It heavily relies on customer satisfaction and provides excellent customer service to ensure repeat business and positive word-of-mouth, thereby contributing to the reputation of the store. It also conducts efficient supply chain management, which is essential for maintaining adequate stock levels, minimizing costs, and ensuring timely delivery of products to meet demand. Retail provides a convenient way for people to access a wide range of products and services in one location, saving time and effort. It also enables retailers to adopt new technologies and strategies to enhance the shopping experience and stay competitive.

Japan Retail Market Trends:

At present, the increasing number of e-commerce shopping platforms providing the convenience of online shopping and delivering orders to the doorstep of buyers represents one of the crucial factors impelling the growth of the market in Japan. Besides this, retailers are incorporating sustainable sourcing, reducing packaging waste, and adopting energy-efficient operations to align with the ideologies of eco-consciousness and comply with stringent environmental regulations in the country. In addition, the rising use of artificial intelligence (AI) and data analytics is enabling retailers to gather valuable insights into consumer behavior, personalize marketing strategies, and optimize supply chain operations. Technologies like augmented reality (AR) are also enhancing the in-store shopping experience, allowing customers to virtually try products before making a purchase. Apart from this, the increasing number of brands choosing online platforms and building websites to comprehensively connect with their targeted audience and conduct digital marketing in supporting the market growth in the country. Additionally, the rising demand for seamless omnichannel experiences among individuals is encouraging retailers to invest in technologies that enable a cohesive customer journey. The convergence of physical and digital retail spaces is also becoming increasingly prevalent, with retailers adopting strategies like click-and-collect services, in-store digital displays, and mobile payment options to meet evolving consumer expectations in the country.

Japan Retail Market Segmentation:

Product Insights:

Food and Beverages
Personal and Household Care
Apparel, Footwear and Accessories
Furniture, Toys and Hobby
Electronic and Household Appliances
Others

Distribution Channel Insights:

Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

AEON Co. Ltd.
Amazon.com Inc.
Lawson Inc.
Nitori Co. Ltd.
Seven & i Holdings Co. Ltd.
SHIMAMURA Co. Ltd.
Uniqlo Co. Ltd.
Yodobashi Camera Co. Ltd.

Key Questions Answered in This Report:

How has the Japan retail market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan retail market?
What is the breakup of the Japan retail market on the basis of product?
What is the breakup of the Japan retail market on the basis of distribution channel?
What are the various stages in the value chain of the Japan retail market?
What are the key driving factors and challenges in the Japan retail?
What is the structure of the Japan retail market and who are the key players?
What is the degree of competition in the Japan retail market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Retail Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Retail Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Retail Market - Breakup by Product

6.1 Food and Beverages
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Personal and Household Care
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Apparel, Footwear and Accessories
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Furniture, Toys and Hobby
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Electronic and Household Appliances
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)

7 Japan Retail Market - Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Convenience Stores
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Specialty Stores
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Online Stores
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Others
- 7.5.1 Historical and Current Market Trends (2019-2024)
- 7.5.2 Market Forecast (2025-2033)

8 Japan Retail Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 AEON Co. Ltd.
- 9.1.1 Business Overview
- 9.1.2 Product Portfolio
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Amazon.com Inc.
- 9.2.1 Business Overview
- 9.2.2 Product Portfolio
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Lawson Inc.
- 9.3.1 Business Overview
- 9.3.2 Product Portfolio
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Nitori Co. Ltd.
- 9.4.1 Business Overview
- 9.4.2 Product Portfolio
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Seven & i Holdings Co. Ltd.
- 9.5.1 Business Overview
- 9.5.2 Product Portfolio
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events
9.6 SHIMAMURA Co. Ltd.
- 9.6.1 Business Overview
- 9.6.2 Product Portfolio
- 9.6.3 Business Strategies
- 9.6.4 SWOT Analysis
- 9.6.5 Major News and Events
9.7 Uniqlo Co. Ltd.
- 9.7.1 Business Overview
- 9.7.2 Product Portfolio
- 9.7.3 Business Strategies
- 9.7.4 SWOT Analysis
- 9.7.5 Major News and Events
9.8 Yodobashi Camera Co. Ltd.
- 9.8.1 Business Overview
- 9.8.2 Product Portfolio
- 9.8.3 Business Strategies
- 9.8.4 SWOT Analysis
- 9.8.5 Major News and Events

10 Japan Retail Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis