![]() |
市場調查報告書
商品編碼
1746684
日本產品資訊管理市場報告(按部署類型、組件類型、組織規模、垂直行業和地區分類)2025 年至 2033 年Japan Product Information Management Market Report by Deployment Type, Component Type, Organization Size, Vertical, and Region 2025-2033 |
2024年,日本產品資訊管理市場規模達8.52億美元。展望未來, IMARC Group預計到2033年,市場規模將達到25.15億美元,2025-2033年期間的複合年成長率(CAGR)為12.8%。線上零售和電子商務行業的顯著擴張、產品資訊管理(PIM)在醫療保健和製藥行業的廣泛應用,以及製造業產品應用的日益普及,是推動市場發展的一些關鍵因素。
產品資訊管理 (PIM) 是現代商業營運的重要方面,尤其是在電子商務和產品驅動型行業中。它指的是集中管理和組織產品資料和訊息,以確保其在各個管道和平台上的準確性、一致性和可訪問性。 PIM 是企業收集、豐富和分發產品相關資料(包括產品描述、規格、圖片、價格和供貨情況等詳細資訊)的中心,從而有效地行銷和銷售產品。 PIM 系統從組織內的眾多來源收集產品資訊,包括企業資源規劃 (ERP) 系統、電子表格和資料庫,使企業能夠避免資料孤島,並確保每個人都能存取相同的最新資訊。此外,它還可以透過附加屬性(包括翻譯、分類和行銷內容)來豐富產品資料,從而確保產品在各個銷售管道以引人注目且一致的方式呈現。它還透過標準化產品資訊來增強一致性,這對於建立客戶信任和確保無縫的購物體驗至關重要。如今,PIM 使企業能夠有效地將產品資料分發到各種銷售管道,包括網站、市場和目錄,以簡化在不同平台上列出和更新產品的流程。
由於消費者偏好的變化、網際網路普及率的提高以及網購的便利性,日本電子商務行業蓬勃發展,這推動了市場的發展。此外,企業紛紛擁抱線上零售,管理海量產品目錄的需求促使企業採用PIM解決方案,該解決方案提供了一個集中式平台,用於管理和更新眾多在線管道的產品資訊,確保一致性並提升客戶體驗,從而推動了市場的成長。此外,製造業廣泛採用產品資訊管理來管理和與經銷商、供應商和其他合作夥伴共享產品資料,同時簡化產品開發和協作流程,確保供應鏈能夠獲得準確一致的資訊,這也是另一個重要的成長促進因素。此外,消費性電子產業對產品資訊管理的需求不斷成長,涉及各種產品,每種產品都有各自的規格和特性,這有助於管理複雜的產品資料,確保行銷、銷售和客戶支援能夠獲得準確的資訊,從而加速市場成長。同時,不斷發展的時尚服裝產業正在使用產品資訊管理來維持跨平台和通路的產品清單在尺寸、顏色和材質方面的一致性,從而推動市場成長。此外,醫療保健和製藥行業廣泛的產品使用有助於管理產品資料、標籤和文檔,以確保合規性和患者安全,從而創造積極的市場前景。
市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外,報告還提供了所有主要公司的詳細資料。
The Japan product information management market size reached USD 852.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,515.0 Million by 2033, exhibiting a growth rate (CAGR) of 12.8% during 2025-2033. The significant expansion in the online retail and e-commerce industry, the widespread adoption of product information management (PIM) in the healthcare and pharmaceutical industries, and the increasing product application in the manufacturing sector represent some of the key factors driving the market.
Product information management (PIM) is an essential aspect of modern business operations, particularly in the context of e-commerce and product-driven industries. It refers to the process of centrally managing and organizing product data and information to ensure accuracy, consistency, and accessibility across various channels and platforms. It serves as a hub where businesses can collect, enrich, and distribute product-related data to effectively market and sell their products, including details such as product descriptions, specifications, images, pricing, and availability. PIM systems gather product information from numerous sources within an organization, including enterprise resource planning (ERP) systems, spreadsheets, and databases allowing businesses to avoid data silos and ensure that everyone accesses the same, up-to-date information. Additionally, it allows for the enrichment of product data with additional attributes, including translations, categorizations, and marketing content, which ensures that products are presented in a compelling and consistent manner across various sales channels. It also enforces consistency by standardizing product information, which is essential for building customer trust and ensuring a seamless shopping experience. Nowadays, PIM enables businesses to efficiently distribute product data to various sales channels, including websites, marketplaces, and catalogs, to streamline the process of listing and updating products across different platforms.
The market is primarily driven by the growing e-commerce sector in Japan due to changing consumer preferences, growing internet penetration, and the convenience of online shopping. In addition, businesses embrace online retail, and the need to manage vast product catalogs led to the adoption of PIM solutions, providing a centralized platform to manage and update product information across numerous online channels, ensuring consistency and enhancing the customer experience, influencing the market growth. Moreover, the widespread adoption of product information management in the manufacturing sector to manage and share product data with distributors, suppliers, and other partners while streamlining product development and collaboration ensures the supply chain access to accurate and consistent information, representing another major growth-inducing factor. Besides this, the rising demand for product information management in the consumer electronics industry deals with various products, each with its own specifications and features, and helps manage complex product data, ensuring that accurate information is available for marketing, sales, and customer support, accelerating market growth. Along with this, the growing fashion and apparel industry is using product information management to maintain consistency in product listings across numerous platforms and channels regarding sizes, colors, and materials, propelling the market growth. Furthermore, the extensive product use in the healthcare and pharmaceutical industries helps manage product data, labeling, and documentation to ensure compliance and patient safety, creating a positive market outlook.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.