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商品編碼

1736407

全球產品資訊管理 (PIM) 市場（按組件、部署類型、組織規模、垂直產業、地區分類）預測 - 2020 年

Global Product Information Management Market by Component, By Deployment Type, By Organization Size, By Industry Vertical, By Geographic Scope and Forecast

出版日期: 2025年05月02日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

產品資訊管理（PIM）全球市場規模及預測

2024 年全球產品資訊管理 (PIM) 市場價值為 90.9 億美元，預計到 2032 年將達到 181.1 億美元，2026 年至 2032 年的複合年成長率為 9.00%。

產品資訊管理 (PIM) 是管理和集中透過各種分銷管道行銷和銷售產品所需的所有資料的過程。 PIM 確保產品資訊在所有接觸點上保持一致、準確和統一。
PIM 解決方案可協助企業在日益全通路的零售環境中簡化產品資料管理、增強客戶體驗並提高業務效率。
PIM 的未來在於與人工智慧和機器學習等先進技術的融合，以實現數據豐富的自動化、提供預測分析並支援擴增實境產品視覺化等新零售技術。

全球產品資訊管理（PIM）市場動態

影響全球產品資訊管理 (PIM) 市場的關鍵市場動態：

關鍵市場促進因素

電子商務的成長：網路零售的快速成長推動了跨多個銷售管道對一致、準確的產品資訊的需求，以確保消費者獲得無縫的購物體驗。
產品複雜性不斷增加：隨著產品變得越來越複雜，對先進系統進行有效管理詳細規格和屬性以及組織和搜尋產品資訊的需求也日益成長。
專注於客戶經驗：公司正在使用產品資訊管理 (PIM) 系統提供豐富、一致的產品訊息，以提高客戶滿意度、減少退貨並培養長期忠誠度。
法規遵循：PIM 系統可以幫助公司確保產品資訊的準確性和最新性，從而遵守各種行業法規，降低與不正確的資訊和違規相關的風險。

主要挑戰

資料品質與整合：在將產品資訊管理 (PIM) 系統與現有企業軟體整合的同時確保資料準確性是一項複雜且資源密集的工作，對組織在實施過程中構成了重大挑戰。
抵制變革：這會導致員工猶豫和不情願，特別是如果需要對現有工作流程進行重大改變時。

主要趨勢：

人工智慧驅動的 PIM 解決方案：將人工智慧融入您的產品資訊管理 (PIM) 系統，可自動化資料輸入、豐富和分類流程，顯著提高產品資訊管理 (PIM) 的效率和準確性。
採用雲端基礎的PIM：企業正在向雲端基礎的PIM 解決方案轉變，這使得企業能夠透過其可擴展性、可訪問性和減少的IT基礎設施需求來簡化業務並降低成本。
與數位資產管理的整合：PIM 系統擴大與數位資產管理 (DAM) 系統整合，以提供全面的解決方案，有效地管理產品資料及其相關的數位資產，提高整體工作流程效率。

全球產品資訊管理 (PIM) 市場區域分析

以下是對全球產品資訊管理 (PIM) 市場的更詳細的區域分析：

北美：

根據 Verified Market Research 的調查，北美預計將主導全球產品資訊管理 (PIM) 市場。
該地區受益於早期採用先進的零售技術、成熟的電子商務行業以及領先的 PIM解決方案供應商的存在。
美國和加拿大高度重視改善客戶經驗和簡化全通路營運，這推動了對複雜 PIM 解決方案的需求。
該地區強大的IT基礎設施和較高的數位素養促進了各行業快速採用和實施 PIM 系統。
北美大型企業對數位轉型計畫的投資不斷增加，進一步推動了 PIM 市場的成長。

歐洲：

根據 Verified Market Research 的調查，歐洲是產品資訊管理 (PIM) 解決方案的第二大市場。
該地區擁有嚴格的資料保護條例，例如 GDPR，這推動了 PIM 系統的採用，以確保合規性和正確的資料管理。
德國、英國和法國等國家在製造業和零售業中佔有重要地位，這對 PIM 解決方案的需求產生了重大影響。
歐盟 (EU) 日益重視產品數據標準化也有助於該地區 PIM 市場的成長。
歐洲電子商務的快速成長推動了對 PIM 解決方案的需求，企業希望提高線上產品可見度並透過各種數位管道提供準確的資訊。

Product Information Management (PIM) refers to the process of managing and centralizing all the data required to market and sell products through various distribution channels. It ensures consistency, accuracy and uniformity of product information across all touchpoints.
PIM solutions help businesses streamline their product data management, enhance customer experience and improve operational efficiency in an increasingly omnichannel retail environment.
The future scope of PIM lies in its integration with advanced technologies like AI and machine learning to automate data enrichment, provide predictive analytics and support emerging retail technologies such as augmented reality product visualization.

Global Product Information Management Market Dynamics

The key market dynamics that are shaping the global product information management market include:

Key Market Drivers:

Growth of E-commerce: The rapid growth of online retail is creating a demand for consistent and accurate product information across multiple sales channels, ensuring seamless shopping experiences for consumers.
Increasing Product Complexity: As products grow increasingly complex, there is a heightened need for sophisticated systems that effectively manage detailed specifications and attributes, enabling better organization and retrieval of product information.
Focus on Customer Experience: Companies are utilizing Product Information Management (PIM) systems to deliver rich, consistent product information, which enhances customer satisfaction, reduces returns and fosters long-term loyalty.
Regulatory Compliance: PIM systems support companies in maintaining compliance with various industry regulations by ensuring that product information remains accurate and up-to-date, mitigating risks associated with misinformation and non-compliance.

Key Challenges:

Data Quality and Integration: Ensuring data accuracy while integrating Product Information Management (PIM) systems with existing enterprise software can be complex and resource-intensive, posing significant challenges for organizations during implementation.
Resistance to Change: Organizations often encounter internal resistance when adopting new PIM systems, especially if implementation necessitates substantial changes to established workflows, leading to hesitation and reluctance among employees.

Key Trends:

AI-powered PIM Solutions: The incorporation of artificial intelligence into Product Information Management (PIM) systems is automating data entry, enrichment and categorization processes, significantly enhancing efficiency and accuracy in managing product information.
Cloud-based PIM Adoption: There is a notable shift toward cloud-based PIM solutions due to their scalability, accessibility and reduced IT infrastructure requirements, allowing organizations to streamline operations and reduce costs.
Integration with Digital Asset Management: PIM systems are increasingly being integrated with Digital Asset Management (DAM) systems, providing a comprehensive solution for effectively managing product data alongside associated digital assets, improving overall workflow efficiency.

Global Product Information Management Regional Analysis

Here is a more detailed regional analysis of the global product information management market:

North America:

According to Verified Market Research, North America is expected to dominate the Global Product Information Management market.
The region benefits from early adoption of advanced retail technologies, a mature e-commerce sector and the presence of major PIM solution providers.
Strong focus on enhancing customer experience and streamlining omnichannel operations in the U.S. and Canada drives the demand for sophisticated PIM solutions.
The region's robust IT infrastructure and high digital literacy contribute to the rapid adoption and implementation of PIM systems across various industries.
Increasing investments in digital transformation initiatives by large enterprises in North America further fuel the growth of the PIM market.

Europe:

According to Verified Market Research, Europe is the second-largest market for Product Information Management solutions.
The region's stringent data protection regulations, such as GDPR, drive the adoption of PIM systems to ensure compliance and proper data management.
The strong presence of manufacturing and retail sectors in countries like Germany, UK and France contributes significantly to the demand for PIM solutions.
Growing emphasis on product data standardization across the European Union supports the expansion of the PIM market in the region.
The rapid growth of e-commerce in Europe is fuelling the demand for PIM solutions, as businesses seek to enhance online product visibility and provide accurate information across various digital channels.

Global Product Information Management Market: Segmentation Analysis

The Global Product Information Management Market is segmented on the basis of Component, Deployment Type, Organization Size, Industry Vertical and Geography.

Global Product Information Management Market, by Component

Software
Services

Based on Component, the Product Information Management market is segmented into Software and Services. The Software segment is the most dominating, driven by the core functionality it provides in managing and distributing product information. The increasing complexity of product data and the need for scalable, feature-rich PIM solutions contribute to the software segment's dominance. Additionally, the growing trend of integrating PIM software with other enterprise systems further solidifies its leading position in the market.

Global Product Information Management Market, by Deployment Type

On-Premise
Cloud-Based

Based on Deployment Type, the Product Information Management market is categorized into On-Premise and Cloud-Based solutions. Cloud-Based PIM solutions are becoming the most dominating segment, driven by their scalability, cost-effectiveness and ease of implementation. The ability of cloud-based systems to support remote work environments, provide real-time updates and offer flexible pricing models contributes significantly to their growing adoption across various industries, particularly among SMEs.

Global Product Information Management Market, by Organization Size

Large Enterprises
Small and Medium-sized Enterprises (SMEs)

Based on Organization Size, the Product Information Management market is segmented into Large Enterprises and Small and Medium-sized Enterprises (SMEs). Large Enterprises constitute the most dominating segment, driven by their complex product portfolios, multi-channel sales strategies and substantial resources for implementing comprehensive PIM solutions. The need for enterprise-wide data consistency and the ability to manage vast amounts of product information across global operations contribute to the dominance of this segment.

Global Product Information Management Market, by Industry Vertical

Retail
Manufacturing
IT & Telecom
Healthcare
BFSI
Others

Based on Industry Vertical, the Product Information Management market is segmented into Retail, Manufacturing, IT & Telecom, Healthcare, BFSI and Others. The Retail sector is the most dominating vertical, driven by the industry's need to manage vast product catalogs across multiple sales channels. The growing e-commerce sector, increasing product complexity and the need for consistent omnichannel experiences contribute significantly to the retail industry's dominant position in PIM adoption.

Global Product Information Management Market, by Geography

North America
Europe
Asia-Pacific
Latin America
Middle East & Africa

Based on Geography, the Product Information Management market is segmented into North America, Europe, Asia-Pacific, Latin America and the Middle East & Africa. North America is both the largest and one of the fastest-growing regions, driven by advanced retail technologies, a mature e-commerce sector and the presence of major PIM solution providers. The region's focus on enhancing customer experience, streamlining omnichannel operations and ongoing digital transformation initiatives contribute significantly to its market dominance and continued rapid growth.

Key Players

The Global Product Information Management Market study report will provide valuable insight with an emphasis on the global market. The major players in the Product Information Management Market include IBM Corporation, SAP SE, Oracle Corporation, Informatica LLC, Pimcore, Akeneo, Inriver, Winshuttle, Riversand Technologies and Salsify Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above- mentioned players globally.

Product Information Management Recent Developments

In January 2024, SAP SE launched an AI-powered PIM solution that automates product data enrichment and categorization, aiming to reduce manual effort and improve data quality for its enterprise customers.
In March 2024, Akeneo announced a strategic partnership with a leading e-commerce platform to provide seamless integration of its PIM solution, enhancing product information management capabilities for online retailers.

1 INTRODUCTION OF GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET, BY COMPONENT

5.1 Overview
5.2 Software
5.3 Services

6 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET, BY DEPLOYMENT TYPE

6.1 Overview
6.2 On-Premise
6.3 Cloud-Based

7 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET, BY ORGANIZATION SIZE

7.1 Overview
7.2 Large Enterprises
7.3 Small and Medium-sized Enterprises (SMEs)

8 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET, BY INDUSTRY VERTICAL

8.1 Overview
8.2 Retail
8.2 Manufacturing
8.3 IT & Telecom
8.4 Healthcare
8.5 BFSI
8.6 Others

9 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East and Africa

10 GLOBAL PRODUCT INFORMATION MANAGEMENT MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 IBM Corporation
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 SAP SE
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 Oracle Corporation
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 Informatica LLC,
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 Pimcore,
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 Akeneo
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Inriver
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments
11.8 Winshuttle
- 11.8.1 Overview
- 11.8.2 Financial Performance
- 11.8.3 Product Outlook
- 11.8.4 Key Developments
11.9 Riversand Technologies
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments
11.10 Salsify Inc
- 11.10.1 Overview
- 11.10.2 Financial Performance
- 11.10.3 Product Outlook
- 11.10.4 Key Developments