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市場調查報告書

商品編碼

1746606

日本運動服市場報告（按產品類型、材料類型、定價、年齡層、配銷通路、最終用戶和地區）2025-2033

Japan Activewear Market Report by Product Type, Material Type, Pricing, Age Group, Distribution Channel, End User, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本運動服市場規模達186億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到334億美元，2025-2033年期間的複合年成長率（CAGR）為6.2%。日益增強的健康和健身意識、日益興起的時尚潮流和風格主張、快速成長的電子商務、日益成長的永續性意識促使人們選擇環保運動服、創新技術的進步以及穩定的經濟環境，這些都是推動市場發展的關鍵因素。

運動服是專為體育活動和運動而設計的服裝類別。它涵蓋了各種各樣的服裝和配件，旨在支持和增強各種形式的鍛鍊和運動體驗。通常，運動服包括運動緊身褲、運動胸罩、吸濕排汗T卹、跑步短褲和運動鞋等單品。這些單品採用舒適、透氣、靈活的布料精心製作，確保人們在健身過程中能夠自由活動。運動服的一大關鍵特性是其吸濕排汗功能。許多運動服布料具有吸汗排汗功能，可幫助穿著者在高強度訓練中保持乾爽舒適。此外，運動服通常還融入了一些元素，例如用於支撐肌肉的壓縮技術、用於在弱光環境下活動的反光細節以及減少摩擦和擦傷的人體工學設計。

日本運動服市場趨勢：

人們對健康生活方式和規律運動重要性的認知不斷提高，這是推動日本市場發展的重要因素。隨著人們越來越重視健康，越來越多的人養成了積極的生活方式，從而導致對運動服的需求增加。此外，日本人口老化導致人們更加重視健康和健身，許多老年人參與瑜伽和游泳等活動。這種人口結構的變化催生了老年人運動服市場，強調舒適性和功能性。除此之外，運動服不再只是與運動連結在一起，它已經成為一種時尚宣言。日本消費者越來越追求能夠從健身房無縫過渡到休閒裝的時尚運動服，這推動了對運動休閒服飾的需求。此外，電子商務平台的興起使日本各地的消費者更容易獲得運動服。網上購物提供了各種各樣的選擇，讓購物者可以探索不同的品牌和款式，從而促進了市場的成長。同時，永續性議題在日本日益受到重視，這也延伸到了運動服領域。消費者正在尋找由永續材料製成的環保運動服，這促進了這個細分市場的蓬勃發展。此外，瑜珈、普拉提和CrossFit等特定健身潮流的流行，也促使人們選擇專為滿足這些運動的獨特需求而設計的專業運動服。除此之外，舉辦奧運和國際賽事等大型運動賽事也能促進運動服市場的發展。這些賽事激發了人們對運動和健身的熱情，鼓勵人們投資高品質的運動服。此外，經濟穩定性和可支配所得水準也對運動服市場產生了影響。隨著日本經濟持續復甦，消費者可能更傾向投資高階運動服產品。

日本運動服市場細分：

產品類型洞察：

頂級運動服
下裝運動服
內衣
泳衣
外套

材料類型洞察：

尼龍
聚酯纖維
棉布
氯丁橡膠
聚丙烯
氨綸

定價見解：

經濟
優質的

年齡層別洞察：

1 - 15年
16 - 30歲
31 - 44歲
45 - 64歲
超過65年

配銷通路洞察：

網路商店
線下門市

最終用戶洞察：

男士
女性
孩子們

競爭格局：

市場研究報告也對競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。一些關鍵參與者包括：

阿迪達斯公司
亞瑟士公司
美津濃公司
耐吉公司
安德瑪公司

本報告回答的關鍵問題：

日本運動服市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本運動服市場有何影響？
根據產品類型，日本運動服市場是如何分類的？
根據材料類型，日本運動服市場是如何分類的？
日本運動服市場依定價如何分類？
日本運動服市場依年齡層分類的分佈如何？
根據配銷通路，日本運動服市場是如何分類的？
根據最終用戶，日本運動服市場是如何分類的？
日本運動服市場的價值鏈分為哪些階段？
日本運動服的主要促進因素和挑戰是什麼？
日本運動服市場的結構是怎麼樣的？主要參與者是誰？
日本運動服市場的競爭程度如何？

本報告回答的關鍵問題：

日本運動服市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本運動服市場有何影響？
根據產品類型，日本運動服市場是如何分類的？
根據材料類型，日本運動服市場是如何分類的？
日本運動服市場依定價如何分類？
日本運動服市場依年齡層分類的分佈如何？
根據配銷通路，日本運動服市場是如何分類的？
根據最終用戶，日本運動服市場是如何分類的？
日本運動服市場的價值鏈分為哪些階段？
日本運動服的主要促進因素和挑戰是什麼？
日本運動服市場的結構是怎麼樣的？主要參與者是誰？
日本運動服市場的競爭程度如何？

Japan activewear market size reached USD 18.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 33.4 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033. The increasing health and fitness awareness, rising trend of fashion and style statement, rapid e-commerce growth, growing sustainability concerns that has encouraged the adoption of eco-friendly activewear options, advancements in innovation and technology, and stable economic conditions represent some of the key factors driving the market.

Activewear is a category of clothing designed for physical activity and exercise. It encompasses a wide range of garments and accessories tailored to support and enhance various forms of workouts and athletic pursuits. Typically, activewear includes items like workout leggings, sports bras, moisture-wicking T-shirts, running shorts, and athletic shoes. These pieces are carefully crafted with materials that offer comfort, breathability, and flexibility, ensuring that individuals can move freely during their fitness routines. One of the key features of activewear is its ability to manage moisture and temperature. Many activewear fabrics are designed to wick away sweat, helping to keep the wearer dry and comfortable during intense workouts. Additionally, activewear often incorporates elements such as compression technology to support muscles, reflective detailing for safety during low-light activities, and ergonomic designs that reduce friction and chafing.

Japan Activewear Market Trends:

The increasing awareness about the importance of a healthy lifestyle and regular exercise has been a significant factor driving the market in Japan. With a growing emphasis on well-being, more individuals are adopting active routines, leading to a higher demand for activewear. Additionally, the aging population in Japan has led to a greater focus on health and fitness, with many seniors engaging in activities like yoga and swimming. This demographic shift has created a market for activewear that caters to older adults, emphasizing comfort and functionality. Other than this, activewear is no longer solely associated with sports as it has become a fashion statement. Japanese consumers are increasingly seeking stylish activewear that can seamlessly transition from the gym to casual wear, driving the demand for athleisure apparel. Besides this, the rise of e-commerce platforms has made activewear more accessible to consumers across Japan. Online shopping offers a wide variety of options, allowing shoppers to explore different brands and styles, contributing to market growth. In line with this, sustainability concerns are gaining prominence in Japan, and this extends to activewear. Consumers are looking for eco-friendly activewear options made from sustainable materials, contributing to the growth of this niche segment. Furthermore, the popularity of specific fitness trends, such as yoga, Pilates, and CrossFit, has encouraged individuals to opt for specialized activewear designed to cater to the unique requirements of these activities. Apart from these factors, hosting major sporting events like the Olympics and international competitions can boost the activewear market. Such events create excitement around sports and fitness, encouraging individuals to invest in quality activewear. Moreover, economic stability and disposable income levels play a role in the activewear market. As the Japanese economy continues to recover, consumers may be more inclined to invest in higher-end activewear products.

Japan Activewear Market Segmentation:

Product Type Insights:

Top Activewear
Bottom Activewear
Innerwear
Swimwear
Outerwear

Material Type Insights:

Nylon
Polyester
Cotton
Neoprene
Polypropylene
Spandex

Pricing Insights:

Economy
Premium

Age Group Insights:

1 - 15 Years
16 - 30 Years
31 - 44 Years
45 - 64 Years
More than 65 Years

Distribution Channel Insights:

Online Stores
Offline Stores

End User Insights:

Men
Women
Kids

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

Adidas AG
ASICS Corporation
Mizuno Corporation
Nike Inc.
Under Armour Inc.

Key Questions Answered in This Report:

How has the Japan activewear market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan activewear market?
What is the breakup of the Japan activewear market on the basis of product type?
What is the breakup of the Japan activewear market on the basis of material type?
What is the breakup of the Japan activewear market on the basis of pricing?
What is the breakup of the Japan activewear market on the basis of age group?
What is the breakup of the Japan activewear market on the basis of distribution channel?
What is the breakup of the Japan activewear market on the basis of end user?
What are the various stages in the value chain of the Japan activewear market?
What are the key driving factors and challenges in the Japan activewear?
What is the structure of the Japan activewear market and who are the key players?
What is the degree of competition in the Japan activewear market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Activewear Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Activewear Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Activewear Market - Breakup by Product Type

6.1 Top Activewear
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Bottom Activewear
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Innerwear
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Swimwear
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Outerwear
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)

7 Japan Activewear Market - Breakup by Material Type

7.1 Nylon
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Polyester
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Cotton
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Neoprene
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Polypropylene
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
7.6 Spandex
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2019-2024)
- 7.6.3 Market Forecast (2025-2033)

8 Japan Activewear Market - Breakup by Pricing

8.1 Economy
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Premium
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Activewear Market - Breakup by Age Group

9.1 1 - 15 Years
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 16 - 30 Years
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 31 - 44 Years
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 45 - 64 Years
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 More than 65 Years
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)

10 Japan Activewear Market - Breakup by Distribution Channel

10.1 Online Stores
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2019-2024)
- 10.1.3 Market Forecast (2025-2033)
10.2 Offline Stores
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2019-2024)
- 10.2.3 Market Forecast (2025-2033)

11 Japan Activewear Market - Breakup by End User

11.1 Men
- 11.1.1 Overview
- 11.1.2 Historical and Current Market Trends (2019-2024)
- 11.1.3 Market Forecast (2025-2033)
11.2 Women
- 11.2.1 Overview
- 11.2.2 Historical and Current Market Trends (2019-2024)
- 11.2.3 Market Forecast (2025-2033)
11.3 Kids
- 11.3.1 Overview
- 11.3.2 Historical and Current Market Trends (2019-2024)
- 11.3.3 Market Forecast (2025-2033)

12 Japan Activewear Market - Competitive Landscape

12.1 Overview
12.2 Market Structure
12.3 Market Player Positioning
12.4 Top Winning Strategies
12.5 Competitive Dashboard
12.6 Company Evaluation Quadrant

13 Profiles of Key Players

13.1 Adidas AG
- 13.1.1 Business Overview
- 13.1.2 Product Portfolio
- 13.1.3 Business Strategies
- 13.1.4 SWOT Analysis
- 13.1.5 Major News and Events
13.2 ASICS Corporation
- 13.2.1 Business Overview
- 13.2.2 Product Portfolio
- 13.2.3 Business Strategies
- 13.2.4 SWOT Analysis
- 13.2.5 Major News and Events
13.3 Mizuno Corporation
- 13.3.1 Business Overview
- 13.3.2 Product Portfolio
- 13.3.3 Business Strategies
- 13.3.4 SWOT Analysis
- 13.3.5 Major News and Events
13.4 Nike Inc.
- 13.4.1 Business Overview
- 13.4.2 Product Portfolio
- 13.4.3 Business Strategies
- 13.4.4 SWOT Analysis
- 13.4.5 Major News and Events
13.5 Under Armour Inc.
- 13.5.1 Business Overview
- 13.5.2 Product Portfolio
- 13.5.3 Business Strategies
- 13.5.4 SWOT Analysis
- 13.5.5 Major News and Events

14 Japan Activewear Market - Industry Analysis

14.1 Drivers, Restraints, and Opportunities
- 14.1.1 Overview
- 14.1.2 Drivers
- 14.1.3 Restraints
- 14.1.4 Opportunities
14.2 Porters Five Forces Analysis
- 14.2.1 Overview
- 14.2.2 Bargaining Power of Buyers
- 14.2.3 Bargaining Power of Suppliers
- 14.2.4 Degree of Competition
- 14.2.5 Threat of New Entrants
- 14.2.6 Threat of Substitutes
14.3 Value Chain Analysis