查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1721510

運動服市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Activewear Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球運動服市場價值為 4,040 億美元，預計到 2034 年將以 6.9% 的複合年成長率成長，達到 7,866 億美元。這一上升趨勢反映了消費者行為的重大轉變，健康、保健和風格融合在一起，影響著日常生活方式的選擇。隨著健身成為日常生活中不可或缺的一部分，運動服已不再是健身服裝，而是對健康和個人表達的承諾的象徵。所有人口群體的消費者都傾向於選擇以性能為基礎的服裝，以適應他們快節奏、混合的生活方式。隨著消費者尋求適合從健身到社交聚會甚至辦公環境的服裝，運動服、家居服和休閒服之間的界線變得越來越模糊。紡織技術的創新，例如吸濕排汗布料、氣味控制和增強透氣性，正在將功能性推向新的水平，同時保持強大的美感。隨著電子商務和社群媒體趨勢擴大訪問量和知名度，市場對多功能、時尚和永續運動服的需求正經歷前所未有的成長。

運動服市場 - IMG1

個人健康和健身意識的不斷提高仍然是一個關鍵的成長動力，尤其是在千禧世代和 Z 世代等年輕一代。這些年齡層的人比以往任何時候都更熱情地擁抱積極的生活方式，推動了對功​​能性和時尚前衛運動服的需求。從健身房鍛鍊和瑜珈到健行和戶外休閒運動，消費者希望服裝的表現和外觀一樣好。運動服正日益成為衣櫃必備品，與以健康為中心的生活方式的更廣泛趨勢相一致。如今，各個年齡層和收入水平的消費者在選擇服裝時都優先考慮舒適性、運動性和多功能性，使得性能服裝成為滿足日常需求的首選解決方案。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 4040億美元
預測值 7866億美元
複合年成長率 6.9%

就產品類別而言，服裝持續引領全球運動服領域，2024 年產值達 2,625 億美元，預計到 2034 年將達到 5,127 億美元。其市場主導地位是由緊身褲、背心、慢跑褲和運動胸罩等多功能產品推動的，這些產品可以滿足休閒穿著者和健身愛好者的需求。隨著混合工作模式重新定義服裝規範，對高品質、時尚、耐用服裝的需求正在加速成長。越來越多的購物者開始尋求兼具外形和功能的服裝，即能夠在健身、出差和非正式專業場合之間無​​縫轉換的服裝。

從定價範圍來看，中階市場將在 2024 年佔據 50% 的市場佔有率，創造 2,019 億美元的市場價值。該細分市場以可負擔的價格提供優質、耐用和符合潮流的設計，吸引了最多的消費者。這些產品性能卓越，價格卻不昂貴，吸引了重視長期實用性和品牌信譽的忠實客戶。

2024 年，美國運動服市場規模達 1,351 億美元，預計到 2034 年複合年成長率將達到 6.8%。美國市場的成長得益於高可支配收入、強大的健身文化以及消費者對健康生活方式日益成長的偏好。美國人繼續投資運動服，不僅是為了鍛煉，也是為了日常的舒適性和功能性，推動品牌提供以永續性為核心的優質設計。

Gymshark、Lululemon Athletica Inc.、NIKE、VF Corporation、Squat Wolf、New Balance、Adidas AG、Columbia Sportswear Company、Champion、Under Armour Inc.、Fila Holdings Corporation、ASICS Corporation、ASOA PLC、Patagonia、PUMA SE 和 Skechers 等領先公司正在利用全球擴張戰略和創新。這些品牌正在加強材料科學，擴大直接面對消費者的銷售，並利用有影響力的合作來建立更強大的社群連結。隨著人們越來越重視生態意識和技術整合設計，運動服領域的競爭日益激烈。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 重要新聞和舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 健康意識不斷增強，生活方式更加積極
      • 時尚與功能性的融合
      • 布料和設計的技術進步
    • 產業陷阱與挑戰
      • 市場競爭激烈，品牌飽和
      • 供應鏈挑戰與環境議題
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021 - 2034 年

  • 主要趨勢
  • 服飾
    • 頂部
      • T恤
      • 背心
      • 運動胸罩
      • 夾克
      • 運動衫
      • 其他（運動服、泳衣）
    • 底部
      • 綁腿
      • 短褲
      • 運動褲
      • 運動褲
      • 其他（瑜珈褲、瑜珈裙）
  • 鞋類
  • 配件
    • 頭飾
    • 手套
    • 其他（腕帶、腰帶）

第6章：市場估計與預測：按用途，2021 - 2034 年

  • 主要趨勢
  • 跑步
  • 戶外運動
  • 瑜珈和普拉提
  • 健身房和健身訓練
  • 娛樂活動
  • 其他

第7章：市場估計與預測：依消費者群體分類，2021 年至 2034 年

  • 主要趨勢
  • 男性
  • 女性
  • 孩子們

第8章：市場估計與預測：按價格，2021 - 2034 年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第9章：市場估計與預測：按配銷通路，2021 - 2034 年

  • 主要趨勢
  • 線上
    • 電子商務網站
    • 公司網站
  • 離線
    • 專賣店
    • 大型零售商店
    • 其他（個體店、百貨店）

第10章：市場估計與預測：按地區，2021 - 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第 11 章：公司簡介

  • Adidas AG
  • ASICS Corporation
  • ASOA PLC
  • Champion
  • Columbia Sportswear Company
  • Fila Holdings Corporation
  • Gymshark
  • Lululemon Athletica Inc.
  • New Balance
  • NIKE
  • Patagonia
  • PUMA SE
  • Skechers
  • Squat Wolf
  • Under Armour Inc.
  • VF Corporation
簡介目錄
Product Code: 7357

The Global Activewear Market was valued at USD 404 billion in 2024 and is estimated to grow at a CAGR of 6.9% to reach USD 786.6 billion by 2034. This upward trajectory reflects a major shift in consumer behavior, where health, wellness, and style converge to influence daily lifestyle choices. As fitness becomes a non-negotiable part of everyday life, activewear has evolved into much more than gym attire-it's now a symbol of commitment to well-being and personal expression. Consumers across all demographics are gravitating toward performance-based apparel that complements their fast-paced, hybrid lifestyles. The lines between athleticwear, loungewear, and casualwear continue to blur as consumers seek outfits that move with them from workout sessions to social gatherings and even office environments. Innovations in textile technologies, such as moisture-wicking fabrics, odor control, and enhanced breathability, are pushing functionality to new levels while maintaining a strong aesthetic appeal. With e-commerce and social media trends amplifying access and visibility, the market is witnessing an unprecedented rise in demand for versatile, stylish, and sustainable activewear.

Activewear Market - IMG1

Rising awareness around personal health and fitness remains a key growth driver, particularly among younger generations like Millennials and Gen Z. These age groups are embracing active lifestyles with greater enthusiasm than ever before, fueling the demand for functional and fashion-forward activewear. From gym workouts and yoga to hiking and outdoor recreational sports, consumers want clothing that performs just as well as it looks. Activewear is increasingly becoming a wardrobe essential, aligning with the broader lifestyle trend of wellness-centric living. Consumers across age groups and income levels now prioritize comfort, movement, and multipurpose use in their clothing choices, making performance apparel a go-to solution for everyday needs.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$404 Billion
Forecast Value$786.6 Billion
CAGR6.9%

In terms of product categories, apparel continues to lead the global activewear landscape, generating USD 262.5 billion in 2024 and projected to hit USD 512.7 billion by 2034. Its market dominance is driven by versatile products like leggings, tank tops, joggers, and sports bras that meet the needs of both casual wearers and fitness enthusiasts. As hybrid work patterns redefine dress codes, demand for high-quality, stylish, and durable apparel is accelerating. Shoppers are increasingly looking for pieces that offer both form and function-garments that transition seamlessly between workouts, errands, and informal professional settings.

On the pricing spectrum, the mid-tier segment accounted for 50% of the market share in 2024, generating USD 201.9 billion. This segment appeals to the largest share of consumers by offering quality, durability, and trend-right design at accessible price points. These products deliver performance without the luxury price tag, attracting loyal customers who value long-term utility and reputable branding.

The United States Activewear Market generated USD 135.1 billion in 2024 and is forecasted to grow at a CAGR of 6.8% through 2034. Growth in the US market is supported by high disposable income, a strong fitness culture, and increasing consumer preference for wellness-driven lifestyles. Americans continue to invest in activewear not just for workouts but for everyday comfort and functionality, pushing brands to offer premium designs with sustainability at the core.

Leading companies such as Gymshark, Lululemon Athletica Inc., NIKE, VF Corporation, Squat Wolf, New Balance, Adidas AG, Columbia Sportswear Company, Champion, Under Armour Inc., Fila Holdings Corporation, ASICS Corporation, ASOA PLC, Patagonia, PUMA SE, and Skechers are capitalizing on global expansion strategies and innovation. These brands are enhancing material science, scaling direct-to-consumer sales, and leveraging influencer collaborations to build stronger community connections. With a growing emphasis on eco-consciousness and tech-integrated designs, the competition in the activewear space continues to intensify.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Key news & initiatives
  • 3.3 Regulatory landscape
  • 3.4 Impact forces
    • 3.4.1 Growth drivers
      • 3.4.1.1 Rising health consciousness and active lifestyles
      • 3.4.1.2 Integration of fashion and functionality
      • 3.4.1.3 Technological advancements in fabric and design
    • 3.4.2 Industry pitfalls & challenges
      • 3.4.2.1 Intense market competition and brand saturation
      • 3.4.2.2 Supply chain challenges and environmental concerns
  • 3.5 Growth potential analysis
  • 3.6 Porter’s analysis
  • 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)

  • 5.1 Key Trends
  • 5.2 Apparel
    • 5.2.1 Top
      • 5.2.1.1 T-Shirts
      • 5.2.1.2 Tank tops
      • 5.2.1.3 Sports bras
      • 5.2.1.4 Jackets
      • 5.2.1.5 Sweatshirts
      • 5.2.1.6 Others (track suits, swimmer suits)
    • 5.2.2 Bottom
      • 5.2.2.1 Leggings
      • 5.2.2.2 Shorts
      • 5.2.2.3 Sweatpants
      • 5.2.2.4 Track pants
      • 5.2.2.5 Others (yoga pants, skirts)
  • 5.3 Footwear
  • 5.4 Accessories
    • 5.4.1 Headwear
    • 5.4.2 Gloves
    • 5.4.3 Others (wrist bands, waist band)

Chapter 6 Market Estimates & Forecast, By Usage, 2021 - 2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Running
  • 6.3 Outdoor sports
  • 6.4 Yoga & pilates
  • 6.5 Gym & fitness training
  • 6.6 Recreational activities
  • 6.7 Others

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Male
  • 7.3 Female
  • 7.4 Kids

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2034, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce websites
    • 9.2.2 Company websites
  • 9.3 Offline
    • 9.3.1 Specialty stores
    • 9.3.2 Mega retails stores
    • 9.3.3 Others (individual stores, departmental stores)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 U.K.
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 Saudi Arabia
    • 10.6.3 South Africa

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 11.1 Adidas AG
  • 11.2 ASICS Corporation
  • 11.3 ASOA PLC
  • 11.4 Champion
  • 11.5 Columbia Sportswear Company
  • 11.6 Fila Holdings Corporation
  • 11.7 Gymshark
  • 11.8 Lululemon Athletica Inc.
  • 11.9 New Balance
  • 11.10 NIKE
  • 11.11 Patagonia
  • 11.12 PUMA SE
  • 11.13 Skechers
  • 11.14 Squat Wolf
  • 11.15 Under Armour Inc.
  • 11.16 VF Corporation