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衣服手錶/貴金屬

市場調查報告書

商品編碼

1729526

日本手錶市場報告，按類型（石英、機械）、價格範圍（低階、中端、豪華）、配銷通路（線上零售店、線下零售店）、最終用戶（男士、女士、中性）和地區分類，2025 年至 2033 年

Japan Watch Market Report by Type (Quartz, Mechanical), Price Range (Low-Range, Mid-Range, Luxury), Distribution Channel (Online Retail Stores, Offline Retail Stores), End User (Men, Women, Unisex), and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年日本手錶市場規模達66億美元。展望未來， IMARC Group預計到2033年市場規模將達到98億美元，2025-2033年期間的成長率（CAGR）為4.6%。推動市場成長的一些因素包括：傳統手錶和智慧手錶的關注度不斷提高、用戶偏好的變化、石英錶因其價格實惠而需求不斷增加以及實體店的興起。

日本手錶市場分析：

主要市場驅動力：隨著日本製程和尖端製錶技術日益知名，市場正在穩步成長。此外，人們對優質、耐用、新穎的手錶的需求也推動了市場的成長。
主要市場趨勢：智慧技術融入傳統鐘錶以及對環保材料日益成長的需求正在塑造該行業。精緻和獨特的趨勢體現在對高階和限量版鐘錶的渴望上。
競爭格局：市場上有幾個知名品牌與新興的本地設計師競爭。該行業的特點是競爭激烈、不斷創新，企業同時重視高階和廉價領域。由於行業的動態特性，品牌必須不斷改進其產品以維持市場佔有率。
挑戰與機會：國際貿易政策與經濟變遷帶來了障礙。儘管如此，透過開發數位銷售管道和利用全球環保和智慧手錶技術的趨勢，仍然有很多機會接觸到更廣泛的受眾。

日本手錶市場趨勢：

創新與工藝

手錶製造商越來越注重創新和卓越工藝，這對支持日本手錶市場的成長發揮了重要作用。日本製錶商以其精準度和持續創新而聞名，將最先進的特性和增強的功能融入他們的手錶中。這些進步滿足了各種用戶的喜好，例如太陽能機制、動能系統和先進的智慧手錶功能。將傳統製錶方法與現代科技結合，打造出一流、可靠且時尚的鐘錶。例如，2022 年 7 月，卡西歐發布了一款新的 G-Shock 手錶，其靈感源自美國太空總署的橙色太空服，突出了強韌太陽能技術和多波段 6 原子計時等創意設計元素。該設計透過加入類似太空服的特徵（例如黑色錶盤和藍色裝飾）來展示了卡西歐的技巧。

人工智慧（AI）增強製造流程

人工智慧 (AI) 融入製造營運對於改善生產流程發揮重要作用。採用人工智慧技術來提高製造的準確性和效率，確保一流的結果和更低的錯誤率。卡西歐於 2023 年 12 月推出了 G-Shock G-D001，這是一款由人工智慧設計的金錶，它採用精緻的有機設計，減輕了重量並提高了抗震性。最終產品是由人類設計師和工匠創造的，他們改進了人工智慧生成的模型。機器學習 (ML) 演算法透過預測問題和建議改進來增強生產的不同階段，例如材料選擇和組裝。人工智慧技術可以自動執行任務，提高營運效率，最終減少生產時間和成本。這項技術進步使生產商能夠滿足日益成長的對奢華和實惠手錶的需求，同時又不損害品質和創造力，從而鞏固了日本在國際手錶市場的地位。

行銷和促銷策略

主要參與者越來越重視有效的行銷和促銷策略，這為日本手錶市場帶來了良好的前景。公司花費大量資金在不同平台上投放廣告，以與廣泛的人群建立聯繫。與有影響力的人合作和贊助熱門活動有助於提高品牌的知名度和吸引力。 2022 年 8 月，卡西歐為街頭服飾品牌 Places+Faces 和深受喜愛的動漫《海盜王》的粉絲推出了獨家 G-Shock 手錶，展現了致力於將耐用性與現代文化影響相融合的決心。這些型號秉承了 G-Shock 力量和堅固構造的設計美學，吸引了廣泛的粉絲。此外，忠誠度計劃和個人化行銷活動有助於維持現有買家，向他們表明他們受到重視。此外，節日或假日期間的促銷和折扣可以增加銷售額並吸引新客戶。透過利用創意的行銷策略並持續與用戶互動，公司可以有效地在市場上保持領先地位。

日本手錶市場區隔：

按類型分列：

石英
機械的

石英佔據大部分市場佔有率

石英因其價格低廉、精度高、維護要求低而佔據市場主導地位。人們非常喜歡石英錶，因為它們以精確的計時而聞名，這是透過電子電路控制石英晶體的振盪實現的。該行業受益於日本製造商的技術知識，他們改進了製造方法，以提供不同價格範圍的可靠且時尚的手錶。石英錶的廣泛吸引力涵蓋了不同的用戶群體，從注重預算的買家到尋求功能性和時尚配件的買家，確保了其在日本手錶需求中持續佔據突出地位。 2023年，全球石英市場規模達76億美元。 IMARC Group預計，到 2032 年，市場規模將達到 122 億美元。

按價格範圍細分：

低範圍
中檔
奢華

低階市場代表了領先的細分市場

由於對經濟實惠且可靠的手錶的需求強烈，低階手錶佔據了最大的市場佔有率。這部分吸引了廣泛的買家，例如學生、年輕的專業人士和注重預算的購物者，他們更重視實用性和持久的品質，而不是奢華的功能。日本公司在製造價格實惠、品質優良的手錶方面做得非常出色，提供了多種款式和特色來吸引不同的喜好。 2024 年 4 月，精工推出了全新的 5 Sports SNXS 系列，靈感來自 1970 年代的設計和 EDC 生活方式，提供製作精良、靈活且價格合理的鐘錶。

依配銷通路分類：

網上零售商店
線下零售店

線下零售店佔日本手錶市場最大佔有率

線下零售店是最主要的配銷通路，受其為買家提供的傳統購物選擇所驅動。實體店為買家提供親身購物體驗，他們可以在購買手錶之前檢查、測試和比較手錶。此部分包括一系列零售商店，如百貨公司、專門的手錶店和授權品牌精品店，它們提供個人化的客戶支援並與買家建立信任。此外，知名品牌出現在著名的購物區不僅可以提高品牌知名度，還可以吸引更多的顧客。例如，2023 年 9 月，卡西歐在孟買庫爾拉開設了首家 G-SHOCK 專賣店，加強了其線下零售網路，從而完善了其成功的分銷策略。

按最終用戶分類：

男士
女性
男女通用的

男性在市場上佔據明顯主導地位

根據日本手錶市場的資料，男性佔據了最大的市場佔有率，對融合了功能性和風格且符合男性喜好的鐘錶的需求很高。男士們往往希望手錶既能作為功能性配件，又能像徵他們的社會地位，因此對款式複雜、功能先進、耐用性強的手錶的需求不斷增加。此部分包括多種風格，從休閒和運動到奢華和精緻，以適應不同的活動和個人喜好。這個新鮮的系列將快節奏的刺激與優雅的精緻結合在一起。工藝、技術創新和品牌聲望在男士手錶中發揮重要作用，從而在這一市場領域持續佔據主導地位。

日本鐘錶市場新聞：

2023 年 12 月：Grand Seiko 和瑞士手錶公司推出了三款獨家 62GS 時計，其靈感來自淨土之濱的星空，具有獨特的錶盤顏色和高頻機芯。
2023 年 8 月：卡西歐 (Casio) 和 Stasto Sand Stones 推出了一系列具有各種復古設計的微型非功能性錶圈，可從日本扭蛋機購買。
2023 年 10 月：Minase 和 Fratello 推出了 M-3“Nori”，這是一款精緻的手錶，採用 39 毫米不銹鋼錶殼，僅在 Fratello 的網路商店有售。這款非限量版腕錶採用改良的 Sellita SW200-1 機芯和卡其綠色磨砂皮錶帶。

本報告回答的關鍵問題：

日本手錶市場迄今表現如何？未來幾年又將如何表現？
新冠疫情對日本手錶市場有何影響？
市場按類型分類是怎樣的？
根據價格範圍，市場是如何分類的？
依照配銷通路，市場是如何分類的？
根據最終用戶，市場是如何分類的？
日本手錶市場的價值鏈分為哪些階段？
日本手錶市場的主要促進因素和挑戰是什麼？
日本手錶市場的結構是怎麼樣的？主要參與者是誰？
市場競爭程度如何？

本報告回答的關鍵問題：

日本手錶市場迄今表現如何？未來幾年又將如何表現？
新冠疫情對日本手錶市場有何影響？
市場按類型分類是怎樣的？
根據價格範圍，市場是如何分類的？
依照配銷通路，市場是如何分類的？
根據最終用戶，市場是如何分類的？
日本手錶市場的價值鏈分為哪些階段？
日本手錶市場的主要促進因素和挑戰是什麼？
日本手錶市場的結構是怎麼樣的？主要參與者是誰？
市場競爭程度如何？

The Japan watch market size reached USD 6.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The growing focus on both traditional and smartwatch, change in user preferences, increasing demand for quartz timepieces due to their affordable pricing, and rise in brick-and-mortar stores are some of the factors impelling the market growth.

Japan Watch Market Analysis:

Major Market Drivers: The market is experiencing steady growth as Japanese craftsmanship and cutting-edge watchmaking technology are becoming well-known. Furthermore, the need for premium, long-lasting, and inventive watches among people is bolstering the market growth.
Key Market Trends: The industry is being shaped by the incorporation of smart technologies into conventional timepieces and the growing demand for environment-friendly materials. The trend of refinement and exclusivity is reflected in the desire for premium and limited-edition timepieces.
Competitive Landscape: There are several well-known brands in the market that compete with up-and-coming local designers. The sector is characterized by intense competition, constant innovation, and an emphasis on both high-end and inexpensive segments by corporations. Brands must always improve their offers to sustain market share due to the dynamic nature of the industry.
Challenges and Opportunities: International trade policies and economic changes provide obstacles. Nonetheless, there are plenty of chances to reach a wider audience by developing digital sales channels and taking advantage of the worldwide trend of eco-friendly and smartwatch technology.

Japan Watch Market Trends:

Innovation and Craftsmanship

The increasing focus on innovation and exceptional craftsmanship by watch manufacturers play a major role in supporting the Japan watch market growth. Japanese watchmakers are well-known for their accuracy and ongoing innovations, integrating state-of-the-art characteristics and enhanced functionalities into their watches. These advancements cater to a diverse range of user preferences, like solar-powered mechanisms, kinetic energy systems, and advanced smartwatch capabilities. Blending old-fashioned watchmaking methods with contemporary technology produces top-notch, dependable, and fashionable timepieces. For instance, in July 2022, Casio released a new G-Shock watch that took cues from NASA's orange spacesuits, highlighting creative design elements such as Tough Solar Technology and Multi-Band 6 Atomic Timekeeping. This design showcased Casio's skill by including features that resemble a spacesuit like the black dial and blue accents.

Artificial Intelligence (AI)-Enhanced Manufacturing Processes

The integration of artificial intelligence (AI) into manufacturing operations plays a significant role in improving production processes. AI technology is employed to improve accuracy and effectiveness in manufacturing, guaranteeing top-notch results with lower rates of mistakes. The G-Shock G-D001, an AI-designed gold watch with a sophisticated, organic design that decreased weight and improved shock resistance, was introduced by Casio in December 2023. The final product was created by human designers and artisans, refining the AI-generated model. Machine learning (ML) algorithms enhance different phases of production, such as material selection and assembly, by anticipating problems and recommending enhancements. AI-powered technology automates tasks to make operations more efficient, ultimately cutting down on production time and costs. This technological progress allows producers to fulfill the increasing need for luxury and affordable watches without compromising on quality and creativity, reinforcing Japan's standing in the international watch market.

Marketing and Promotional Strategies

The growing emphasis on effective marketing and promotional tactics by key players are offering a favorable Japan watch market outlook. Companies spend large amounts of money on advertising across different platforms to connect with a wide range of people. Working with influencers and sponsorship of popular event helps to increase the visibility and attractiveness of a brand. In August 2022, Casio introduced exclusive G-Shock watches for streetwear label Places+Faces and fans of beloved anime One Piece, showcasing a dedication to merging durability with modern cultural influences. These models adhered to G-Shock's design aesthetic of strength and robust build, attracting a broad range of fans. Moreover, loyalty programs and personalized marketing campaigns aid in maintaining current buyers by showing them that they are appreciated. Additionally, promotions and discounts during festive seasons or holidays increase sales and draw in new clientele. Through utilizing creative marketing strategies and consistently interacting with users, companies can effectively remain prominent in the market.

Japan Watch Market Segmentation:

Breakup by Type:

Quartz
Mechanical

Quartz accounts for the majority of the market share

Quartz dominates the market due to its affordability, precision, and low maintenance requirements. People highly prefer quartz watches because they are known for their precise timekeeping, which is achieved by the oscillation of quartz crystals controlled by electronic circuits. This industry profits from the technical knowledge of Japanese makers, who have refined the manufacturing method to provide dependable and fashionable watches at different price ranges. The broad appeal of quartz watches spans across different user demographics, ranging from budget-conscious buyers to those seeking functional and fashionable accessories, ensuring its continued prominence in the watch demand in Japan. In 2023, the size of the world market for quartz reached US$ 7.6 billion. IMARC Group projects that the market will reach US$ 12.2 billion in 2032.

Breakup by Price Range:

Low-Range
Mid-Range
Luxury

Low-range represent the leading market segment

Low-range holds the biggest market share due to a strong need for cost-effective yet dependable watches. This section appeals to a wide range of buyers, such as students, young professionals, and budget-conscious shoppers who value practicality and long-lasting quality more than extravagant features. Japanese companies have done a great job in creating affordable watches that are of high quality, providing a range of styles and characteristics to attract different preferences. In April 2024, Seiko introduced the new 5 Sports SNXS collection, inspired by their designs from the 1970s and EDC lifestyle, providing well-made, flexible, and reasonably priced timepieces.

Breakup by Distribution Channel:

Online Retail Stores
Offline Retail Stores

Offline retail stores hold the biggest Japan watch market share

Offline retail stores are the most dominant distribution channel, driven by the conventional shopping choices it offers buyers. Brick-and-mortar stores provide buyers with a hands-on shopping experience where they can examine, test out, and compare watches prior to buying them. This section features a range of retail stores like department stores, specialized watch shops, and authorized brand boutiques, which offer individualized customer support and establish confidence with buyers. Furthermore, the presence of popular brands in prominent shopping areas not only increases brand awareness but also attracts more customers. For instance, in September 2023, Casio strengthened its offline retail network by launching its inaugural G-SHOCK store in Kurla, Mumbai, thus improving its successful distribution strategy.

Breakup by End User:

Men
Women
Unisex

Men exhibit a clear dominance in the market

Men represent the largest segment as per the Japan watch market data, showing a high demand for timepieces that blend functionality and style to male preferences. Men frequently look for watches that can be both functional add-ons and symbols of their social status, resulting in an increased demand for watches with intricate styles, cutting-edge capabilities, and strong endurance. This section includes a variety of styles, ranging from casual and athletic to luxurious and sophisticated, to suit different events and individual preferences. This fresh series combines fast-paced thrills with elegant sophistication. Craftsmanship, technological innovation, and brand prestige play a major role in men's watches, leading to ongoing dominance in this market segment.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market.
Major players in the watch market in Japan are using their technological knowledge and strong history to stay ahead in the market. Prominent companies are prioritizing innovation by combining traditional skills with modern technology to cater to a variety of user needs. Increasing focus on sustainability and energy-efficient designs is accompanied by improvements in smartwatch features to meet the demands of technology-savvy individuals. For instance, in May 2024, Casio unveiled the eco-friendly G-SHOCK G-5600SRF, featuring a recycled resin bezel and band, solar charging, and Surfrider Foundation branding, to promote ocean protection. The watch is water-resistant to 200 meters and includes various functionalities like a stopwatch and alarm. These businesses are also improving their online visibility to access a wider range of buyers, all while reinforcing their traditional retail strategies to offer customized user interactions. This strategy helps them stay up-to-date and competitive in a rapidly changing market.

Japan Watch Market News:

December 2023: Grand Seiko and Watches of Switzerland unveiled three exclusive 62GS timepieces inspired by Jodogahama Beach's starry skies and featuring distinct dial colors and hi-beat movements.
August 2023: Casio and Stasto Sand Stones introduced a collection of miniature, non-functional watch rings in various retro designs, available from Japanese gashapon machines.
October 2023: Minase and Fratello launched the M-3 "Nori," a sophisticated watch a 39mm stainless steel case, available exclusively on Fratello's online shop. This non-limited edition features a modified Sellita SW200-1 movement and a khaki green nubuck strap.

Key Questions Answered in This Report:

How has the Japan watch market performed so far, and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan watch market?
What is the breakup of the market on the basis of type?
What is the breakup of the market on the basis of price range?
What is the breakup of the market on the basis of distribution channel?
What is the breakup of the market on the basis of end user?
What are the various stages in the value chain of the Japan watch market?
What are the key driving factors and challenges in the Japan watch market?
What is the structure of the Japan watch market, and who are the key players?
What is the degree of competition in the market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Watch Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Watch Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Watch Market - Breakup by Type

6.1 Quartz
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Mechanical
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Watch Market - Breakup by Price Range

7.1 Low-Range
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Mid-Range
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Luxury
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Watch Market - Breakup by Distribution Channel

8.1 Online Retail Stores
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Offline Retail Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Watch Market - Breakup by End User

9.1 Men
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Women
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Unisex
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)

10 Japan Watch Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Services Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Services Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Services Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Services Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Services Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Watch Market - Industry Analysis

12.1 Drivers, Restraints and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis