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市場調查報告書
商品編碼
1748892

數位手錶市場－全球產業規模、佔有率、趨勢、機會和預測，按產品類型（智慧手錶、運動手錶）、按配銷通路（線上、線下）、按地區和競爭，2020-2030 年預測

Digital Watch Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Smart Watch, Sports Watch), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球數位手錶市場規模達323.2億美元，預計2030年將達657.6億美元，預測期內複合年成長率達12.57%。這項成長主要得益於穿戴式科技的創新、健康意識的提升，以及消費者偏好從傳統指針式手錶轉向多功能數位手錶的轉變。如今，這些手錶整合了心率追蹤、健身監測、GPS定位和智慧型手機連接等功能，吸引了注重健康且精通科技的用戶。電子商務的興起進一步提升了數位手錶的可及性，而產品創新、電池性能的提升以及時尚的設計則持續吸引成熟市場和新興市場的消費者。

市場概覽
預測期 2026-2030
2024年市場規模 323.2億美元
2030年市場規模 657.6億美元
2025-2030 年複合年成長率 12.57%
成長最快的領域 線上
最大的市場 北美洲

關鍵市場促進因素

穿戴式裝置的技術進步

主要市場挑戰

競爭激烈，市場飽和

主要市場趨勢

人工智慧驅動的預測洞察改變用戶參與度

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球數位手錶市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（智慧手錶、運動手錶）
    • 依配銷通路（線上、線下）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美電子錶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲電子表市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太數位手錶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 越南
    • 韓國

第9章：中東和非洲電子手錶市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美電子表市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • Apple Inc.
    • Fossil Group, Inc.
    • Samsung Electronics Co., Ltd.
    • Fitbit
    • Garmin Ltd
    • Huawei Device Co., Ltd.
    • Xiaomi Corporation
    • Mobvoi Information Technology Company
    • Zepp Health
    • TAG Heuer SA

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 29520

The Global Digital Watch Market was valued at USD 32.32 Billion in 2024 and is anticipated to reach USD 65.76 Billion by 2030, expanding at a CAGR of 12.57% over the forecast period. This growth is largely fueled by innovations in wearable technology, increasing health awareness, and a shift in consumer preference from traditional analog timepieces to digital counterparts offering multifunctionality. These watches now integrate features like heart rate tracking, fitness monitoring, GPS, and smartphone connectivity, which appeal to health-conscious and tech-savvy users. The rise in e-commerce has further enhanced accessibility, while product innovation, improved battery performance, and fashionable designs continue to broaden consumer appeal across both mature and emerging markets.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 32.32 Billion
Market Size 2030USD 65.76 Billion
CAGR 2025-203012.57%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Technological Advancements in Wearable Devices

Technological innovation in wearable devices stands out as a key driver of the digital watch market. Modern digital watches-particularly smartwatches-are now equipped with advanced capabilities including high-resolution displays, Bluetooth and Wi-Fi, voice assistants, NFC for contactless payments, and health metrics like ECG and SpO2 monitoring. Enhanced display technologies such as AMOLED and e-paper, combined with improved water resistance and longer battery life, have elevated user satisfaction and utility. These features cater to users who seek seamless device integration and real-time insights into health and fitness. Global leaders like Apple, Samsung, and Huawei are continually investing in R&D, pushing technological boundaries and reinforcing the relevance of digital watches in everyday digital ecosystems.

Key Market Challenges

High Competition and Market Saturation

The global digital watch market is challenged by heightened competition and increasing saturation, especially across developed markets. A wide array of established players-including tech leaders and traditional watchmakers-are aggressively competing for consumer attention, resulting in rapid product cycles and pricing pressure. The influx of cost-effective products from newer entrants, particularly from Asia, further intensifies this challenge. Saturation in mature markets slows new adoption rates as many consumers already own at least one digital watch. Moreover, the fast pace of technological updates often shortens product lifespans, delaying purchase decisions. Companies are thus compelled to ramp up marketing, R&D investment, and customer engagement efforts, which can strain profitability and hinder long-term sustainability in such a competitive environment.

Key Market Trends

AI Driven Predictive Insights Transforming User Engagement

Artificial intelligence is becoming a transformative trend in the digital watch industry, enhancing user engagement by offering predictive, personalized insights. Today's smartwatches leverage embedded AI to interpret biometric data and provide real-time guidance, such as forecasting fatigue, optimizing workouts, and promoting recovery. These features operate independently of smartphones, thanks to on-device neural processing units. Brands now offer daily wellness metrics like "body battery" or "readiness scores" that dynamically adjust fitness, sleep, and stress management recommendations. Generative AI is also enabling voice-based notifications, meditation guidance, and smart replies, creating a more intuitive and responsive user experience. With a focus on privacy, much of this data processing remains local to the device. This advancement positions digital watches as not just fitness trackers, but proactive health companions, boosting customer loyalty and opening opportunities for value-added services through subscriptions.

Key Market Players

  • Apple Inc.
  • Fossil Group, Inc.
  • Samsung Electronics Co., Ltd.
  • Fitbit
  • Garmin Ltd
  • Huawei Device Co., Ltd.
  • Xiaomi Corporation
  • Mobvoi Information Technology Company
  • Zepp Health
  • TAG Heuer S.A

Report Scope:

In this report, the Global Digital Watch Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Watch Market, By Product Type:

  • Smart Watch
  • Sports Watch

Digital Watch Market, By Distribution Channel:

  • Online
  • Offline

Digital Watch Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Vietnam
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Watch Market.

Available Customizations:

Global Digital Watch Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Digital Watch Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Smart Watch, Sports Watch)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Digital Watch Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Digital Watch Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Digital Watch Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Digital Watch Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Digital Watch Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Digital Watch Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Digital Watch Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Digital Watch Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Digital Watch Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Digital Watch Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Digital Watch Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1.China Digital Watch Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2.Japan Digital Watch Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Digital Watch Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Vietnam Digital Watch Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. South Korea Digital Watch Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Digital Watch Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Digital Watch Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Digital Watch Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Digital Watch Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Digital Watch Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Distribution Channel

10. South America Digital Watch Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Digital Watch Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Digital Watch Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Digital Watch Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Apple Inc.
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Fossil Group, Inc.
    • 15.1.3. Samsung Electronics Co., Ltd.
    • 15.1.4. Fitbit
    • 15.1.5. Garmin Ltd
    • 15.1.6. Huawei Device Co., Ltd.
    • 15.1.7. Xiaomi Corporation
    • 15.1.8. Mobvoi Information Technology Company
    • 15.1.9. Zepp Health
    • 15.1.10. TAG Heuer S.A

16. Strategic Recommendations

17. About Us & Disclaimer