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市場調查報告書
商品編碼
1721514

手錶市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Watch Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 80 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球鐘錶市場價值為 758 億美元，預計到 2034 年將以 4.5% 的複合年成長率成長，達到 1,167 億美元。這一成長反映了消費者行為的動態轉變，手錶不再僅僅用於計時，而是成為必不可少的生活方式配件。從奢華的時尚宣言到科技前沿的健康設備，市場如今滿足了廣泛的偏好。消費者越來越青睞將外型與功能融為一體的鐘錶，青睞能夠體現個人風格、支持健身目標並提高日常工作效率的手錶。隨著可支配收入的增加和人們對健康意識的增強，對先進、多功能且美觀的腕錶的需求正在穩步上升。網路購物和社群媒體促銷在影響購買行為方面發揮著重要作用，尤其是在年輕族群中。有影響力的行銷活動、限量版發售和品牌合作繼續激發人們的興趣並推動全球手錶銷售，特別是在城市和精通技術的消費群體中。

手錶市場 - IMG1

隨著偏好的演變，市場正在從傳統的類比產品擴展到智慧手錶和混合型號。如今的手錶具有多種功能——追蹤步數、監測心率、分析睡眠模式以及提供即時健康警報。這種向穿戴式科技的轉變吸引了從健身愛好者到數位原住民的所有人，因為消費者優先考慮腕戴裝置的款式和功能。智慧手錶已迅速成為主流，將健康功能與無縫連接融為一體。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 758億美元
預測值 1167億美元
複合年成長率 4.5%

光是石英腕錶領域在 2024 年就創造了 383 億美元的收入。這些型號因其價格實惠、可靠性和精確性而繼續保持強大的吸引力。它們由電池供電的振動石英晶體提供動力，提供準確的計時，並有多種設計可供選擇，從簡約的日常佩戴到奢華的鐘錶。它們的多功能性既吸引了重視簡約的傳統主義者，也吸引了尋求優雅、低維護選擇的現代用戶。

從人口統計數據來看，男士手錶在 2024 年佔據了 45.4% 的市場佔有率，預計到 2034 年將以 4.6% 的複合年成長率穩步成長。男士手錶通常強調尺寸、強度以及 GPS、計時碼錶或防水等功能。無論是堅固耐用的運動型腕錶，還是時尚精緻的商務腕錶，男性消費者始終對兼具實用性與精緻美感的多功能耐用型腕錶表現出濃厚的興趣。

2024 年，美國手錶市場規模達 61 億美元，預計到 2034 年複合年成長率將達到 4.4%。美國消費者繼續青睞奢侈品牌和傳統品牌以及高性能智慧手錶。這裡的市場因其獨特性、創新性和全通路體驗而蓬勃發展。零售商將店內購物與數位便利性相結合，同時利用名人代言和精心策劃的發布會來吸引注重品牌的買家。

推動全球產業趨勢的關鍵參與者包括 Fossil Group、Swatch Group、Omega SA、Apple Incorporation、TAG Heuer SA、Citizen Watch Company Limited、Casio Computer Company、Longines SA、Bell & Ross SA、Seiko Holdings Corporation、Glashutte Original GmbH、Rolex SA、Breitling SA、Patek SNC & Co. 和 Cartier。為了保持競爭力，品牌專注於創新、智慧整合和永續實踐。從技術合作和區域定製到直接面對消費者的模式和數位優先策略，製錶商隨著消費者期望的變化而不斷發展。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
    • 零售商
  • 產業衝擊力
    • 成長動力
      • 智慧手錶和健康功能的需求不斷成長
      • 奢華腕錶的持久魅力
      • 不斷變化的零售格局
    • 產業陷阱與挑戰
      • 來自智慧型手機的競爭
      • 奢侈品市場波動
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第4章：競爭格局

  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第5章：手錶市場估計與預測：依類型，2021-2034

  • 石英腕錶
  • 數位的
    • 聰明的
    • 其他

第6章：鐘錶市場估計與預測：依錶帶材質，2021-2034

  • 主要趨勢
  • 塑膠
  • 矽酮
  • 皮革
  • 不銹鋼
  • 其他

第7章：手錶市場估計與預測：依最終用途，2021-2034

  • 主要趨勢
  • 男士
  • 女性
  • 孩子們

第8章：鐘錶市場估計與預測：依價格區間，2021-2034

  • 主要趨勢
  • 低範圍
  • 中檔
  • 奢華

第9章：手錶市場估計與預測：按配銷通路，2021-2034

  • 主要趨勢
  • 線上
  • 離線

第10章：手錶市場估計與預測：按地區，2021-2034

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 印尼
    • 馬來西亞
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第 11 章：公司簡介

  • Apple Incorporation
  • Bell & Ross SA
  • Breitling SA
  • Cartier International SNC
  • Casio Computer Company
  • Citizen Watch Company Limited
  • Fossil Group
  • Glashutte Original GmbH
  • Longines SA
  • Omega SA
  • Patek Philippe & Co.
  • Rolex SA
  • Seiko Holdings Corporation
  • TAG Heuer SA
  • The Swatch Group
簡介目錄
Product Code: 10443

The Global Watch Market was valued at USD 75.8 billion in 2024 and is estimated to grow at a CAGR of 4.5% to reach USD 116.7 billion by 2034. This growth reflects a dynamic shift in consumer behavior, where watches are no longer just about keeping time-they have become essential lifestyle accessories. From luxury fashion statements to tech-forward wellness devices, the market now caters to a broad spectrum of preferences. Consumers are embracing timepieces that combine form with function, favoring watches that reflect personal style, support fitness goals, and enhance daily productivity. With rising disposable income and increasing awareness around health and wellness, the demand for advanced, multifunctional, and aesthetically appealing wristwear is rising steadily. Online shopping and social media promotions are playing a significant role in influencing purchasing behavior, especially among younger demographics. Influencer-led marketing campaigns, limited-edition drops, and brand collaborations continue to fuel excitement and drive global watch sales, particularly in urban and tech-savvy consumer groups.

Watch Market - IMG1

As preferences evolve, the market is expanding beyond traditional analog pieces to include smartwatches and hybrid models. Today's watches serve multiple roles-tracking steps, monitoring heart rates, analyzing sleep patterns, and delivering real-time health alerts. This shift toward wearable tech is attracting everyone from fitness enthusiasts to digital natives, as consumers prioritize both style and functionality in their wristwear. Smartwatches have quickly become mainstream, merging wellness features with seamless connectivity.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$75.8 Billion
Forecast Value$116.7 Billion
CAGR4.5%

The quartz wristwatches segment alone generated USD 38.3 billion in 2024. These models continue to hold strong appeal due to their affordability, dependability, and precision. Powered by battery-operated vibrating quartz crystals, they offer accurate timekeeping and are available in a wide range of designs, from minimalistic daily wear to luxury timepieces. Their versatility appeals to both traditionalists who value simplicity and modern users who look for elegant, low-maintenance options.

Looking at demographics, the men's segment captured a 45.4% share of the market in 2024 and is set to grow at a steady CAGR of 4.6% through 2034. Men's watches typically emphasize size, strength, and features like GPS, chronographs, or water resistance. Whether it's a rugged sports model or a sleek business watch, male consumers consistently show strong interest in multifunctional and durable timepieces that blend practicality with refined aesthetics.

The United States Watch Market brought in USD 6.1 billion in 2024 and is expected to grow at a CAGR of 4.4% through 2034. American consumers continue to favor luxury and heritage brands, along with high-performance smartwatches. The market here thrives on exclusivity, innovation, and omnichannel experiences. Retailers blend in-store shopping with digital convenience while tapping into celebrity endorsements and curated launches to attract brand-conscious buyers.

Key players driving global industry trends include Fossil Group, The Swatch Group, Omega SA, Apple Incorporation, TAG Heuer S.A., Citizen Watch Company Limited, Casio Computer Company, Longines S.A., Bell & Ross SA, Seiko Holdings Corporation, Glashutte Original GmbH, Rolex SA, Breitling SA, Patek Philippe & Co., and Cartier International SNC. To stay competitive, brands focus on innovation, smart integration, and sustainable practices. From tech partnerships and regional customization to direct-to-consumer models and digital-first strategies, watchmakers continue to evolve with changing consumer expectations.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates & calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising demand for smartwatches and health-conscious features
      • 3.2.1.2 Enduring allure of luxury watches
      • 3.2.1.3 Evolving retail landscape
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Competition from smartphones
      • 3.2.2.2 Fluctuations in luxury market
  • 3.3 Growth potential analysis
  • 3.4 Porter’s analysis
  • 3.5 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Company market share analysis
  • 4.2 Competitive positioning matrix
  • 4.3 Strategic outlook matrix

Chapter 5 Watch Market Estimates & Forecast, By Type, 2021-2034 (USD Billion)

  • 5.1 Quartz wrist watches
  • 5.2 Digital
    • 5.2.1 Smart
    • 5.2.2 Others

Chapter 6 Watch Market Estimates & Forecast, By Strap Material, 2021-2034 (USD Billion)

  • 6.1 Key trends
  • 6.2 Plastic
  • 6.3 Silicone
  • 6.4 Leather
  • 6.5 Stainless Steel
  • 6.6 Others

Chapter 7 Watch Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion)

  • 7.1 Key trends
  • 7.2 Men
  • 7.3 Women
  • 7.4 Kids

Chapter 8 Watch Market Estimates & Forecast, By Price Range, 2021-2034 (USD Billion)

  • 8.1 Key trends
  • 8.2 Low range
  • 8.3 Mid-range
  • 8.4 Luxury

Chapter 9 Watch Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion)

  • 9.1 Key trends
  • 9.2 Online
  • 9.3 Offline

Chapter 10 Watch Market Estimates & Forecast, By Region, 2021-2034 (USD Billion)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Indonesia
    • 10.4.7 Malaysia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
  • 10.6 MEA
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 South Africa

Chapter 11 Company Profiles

  • 11.1 Apple Incorporation
  • 11.2 Bell & Ross SA
  • 11.3 Breitling SA
  • 11.4 Cartier International SNC
  • 11.5 Casio Computer Company
  • 11.6 Citizen Watch Company Limited
  • 11.7 Fossil Group
  • 11.8 Glashutte Original GmbH
  • 11.9 Longines S.A.
  • 11.10 Omega SA
  • 11.11 Patek Philippe & Co.
  • 11.12 Rolex SA
  • 11.13 Seiko Holdings Corporation
  • 11.14 TAG Heuer S.A.
  • 11.15 The Swatch Group