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市場調查報告書

商品編碼

1729449

日本視訊串流媒體市場報告（按組件、串流媒體類型、收入模式、最終用戶和地區）2025 年至 2033 年

Japan Video Streaming Market Report by Component, Streaming Type, Revenue Model, End User, and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024 年，日本視訊串流媒體市場規模達到 61.98 億美元。展望未來， IMARC Group預計到 2033 年該市場規模將達到 119.76 億美元，2025-2033 年期間的成長率 (CAGR) 為 7.6%。先進視訊串流技術（如 4K 和 HDR 視訊品質、遊戲低延遲串流以及編碼和壓縮技術的改進）的日益普及主要推動了市場的發展，從而增強了整體用戶體驗。

視訊串流是一種能夠透過網路即時傳輸視訊內容的技術。它允許用戶觀看影片而無需事先下載整個文件。相反，視訊資料以小的、連續的區塊形式發送，這些區塊被緩衝並立即在觀看者的裝置上播放。此即時傳送可確保流暢、不間斷的觀賞體驗。視訊串流因其便利性和可訪問性而變得越來越受歡迎。它用於各種目的，包括娛樂、教育和交流。 Netflix、YouTube 和 Amazon Prime Video 等服務依靠串流媒體向觀眾提供大量內容。此外，Twitch 和 Facebook Live 等直播平台可讓用戶即時播放影片內容，促進參與和互動。為了實現高品質的串流媒體，網路速度、頻寬和設備相容性等因素起著至關重要的作用。隨著技術的不斷進步，視訊串流預計將繼續成為數位生活的基本組成部分。

日本視訊串流媒體市場趨勢：

日本的視訊串流媒體市場目前正在經歷指數級成長，主要受幾個關鍵因素的推動。首先，高速網路連線的廣泛普及對推動這一成長起到了重要作用。隨著區域寬頻存取的不斷增加以及 4G 和 5G 網路的普及，消費者可以在多個裝置上無縫傳輸內容，從而推動了對視訊串流服務的需求激增。此外，串流媒體平台不斷擴展的原創內容也發揮了關鍵作用。這些平台投入大量資金製作獨家影集、電影和紀錄片，以獨特而引人入勝的內容吸引訂閱者。同時，消費者偏好轉向隨選和無廣告觀看體驗，進一步推動了視訊串流媒體市場的成長。此外，隨著人們在家中尋求娛樂和訊息，串流媒體服務的廣泛採用也推動了市場的成長。最後，智慧電視和串流媒體設備的價格越來越便宜，再加上行動應用程式的便利性，使得消費者比以往更容易訪問串流媒體平台，預計將在預測期內推動日本視訊串流媒體市場的發展。

日本視訊串流媒體市場細分：

組件洞察：

解決方案
- 網路電視
- 過度
- 付費電視
服務
- 諮詢
- 託管服務
- 培訓和支持

串流類型洞察：

直播/線性視訊串流
非線性視訊串流

收入模式洞察：

訂閱
交易型
廣告
雜交種

最終用戶洞察：

個人的
商業的

競爭格局：

市場研究報告也對市場競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外，也提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本視訊串流媒體市場迄今為止表現如何？未來幾年將如何表現？
COVID-19 對日本視訊串流媒體市場有何影響？
日本串流影音市場按分量分類的狀況如何？
根據串流媒體類型，日本視訊串流媒體市場是如何分類的？
根據收入模式，日本視訊串流媒體市場是如何分類的？
根據最終用戶，日本視訊串流媒體市場是如何分類的？
日本視訊串流媒體市場的價值鏈分為哪些階段？
日本視訊串流媒體的主要促進因素和挑戰是什麼？
日本視訊串流媒體市場的結構是怎麼樣的？主要參與者是誰？
日本視訊串流媒體市場的競爭程度如何？

本報告回答的關鍵問題：

日本視訊串流媒體市場迄今為止表現如何？未來幾年將如何表現？
COVID-19 對日本視訊串流媒體市場有何影響？
日本串流影音市場按分量分類的狀況如何？
根據串流媒體類型，日本視訊串流媒體市場是如何分類的？
根據收入模式，日本視訊串流媒體市場是如何分類的？
根據最終用戶，日本視訊串流媒體市場是如何分類的？
日本視訊串流媒體市場的價值鏈分為哪些階段？
日本視訊串流媒體的主要促進因素和挑戰是什麼？
日本視訊串流媒體市場的結構是怎麼樣的？主要參與者是誰？
日本視訊串流媒體市場的競爭程度如何？

Japan video streaming market size reached USD 6,198 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 11,976 Million by 2033, exhibiting a growth rate (CAGR) of 7.6% during 2025-2033. The increasing popularity of advanced video streaming technologies, such as 4K and HDR video quality, low-latency streaming for gaming, and improvements in encoding and compression techniques, to enhance the overall user experience, is primarily driving the market.

Video streaming is a technology that enables the real-time transmission of video content over the Internet. It allows users to watch videos without having to download the entire file beforehand. Instead, the video data is sent in small, sequential chunks, which are buffered and played back immediately on the viewer's device. This on-the-fly delivery ensures a smooth and uninterrupted viewing experience. Video streaming has become increasingly popular due to its convenience and accessibility. It is used for various purposes, including entertainment, education, and communication. Services like Netflix, YouTube, and Amazon Prime Video rely on streaming to deliver a vast array of content to audiences. Additionally, live streaming platforms like Twitch and Facebook Live enable users to broadcast live video content in real time, fostering engagement and interaction. To achieve high-quality streaming, factors such as internet speed, bandwidth, and device compatibility play crucial roles. As technology continues to advance, video streaming is expected to remain a fundamental part of digital lives.

Japan Video Streaming Market Trends:

The video streaming market in Japan is currently experiencing exponential growth, primarily driven by several key factors. Firstly, the widespread availability of high-speed internet connectivity has been instrumental in fueling this surge. With increasing regional access to broadband and the proliferation of 4G and 5G networks, consumers can seamlessly stream content on multiple devices, fostering a surge in demand for video streaming services. Furthermore, the ever-expanding array of original content from streaming platforms has played a pivotal role. These platforms invest heavily in producing exclusive series, movies, and documentaries, luring subscribers with unique and engaging content. Concurrently, the shift in consumer preferences towards on-demand and ad-free viewing experiences has further propelled the video streaming market's growth. Moreover, the widespread adoption of streaming services as people sought entertainment and information while confined to their homes is also propelling the market growth. Lastly, the increasing affordability of smart TVs and streaming devices, coupled with the convenience of mobile apps, which has made it easier than ever for consumers to access streaming platforms, is expected to drive the video streaming market in Japan during the forecast period.

Japan Video Streaming Market Segmentation:

Component Insights:

Solution
- IPTV
- Over-the-top
- Pay TV
Services
- Consulting
- Managed Services
- Training and Support

Streaming Type Insights:

Live/Linear Video Streaming
Non-Linear Video Streaming

Revenue Model Insights:

Subscription
Transactional
Advertisement
Hybrid

End User Insights:

Personal
Commercial

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan video streaming market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan video streaming market?
What is the breakup of the Japan video streaming market on the basis of component?
What is the breakup of the Japan video streaming market on the basis of streaming type?
What is the breakup of the Japan video streaming market on the basis of revenue model?
What is the breakup of the Japan video streaming market on the basis of end user?
What are the various stages in the value chain of the Japan video streaming market?
What are the key driving factors and challenges in the Japan video streaming?
What is the structure of the Japan video streaming market and who are the key players?
What is the degree of competition in the Japan video streaming market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Video Streaming Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Video Streaming Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Video Streaming Market - Breakup by Component

6.1 Solution
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Segmentation
  - 6.1.3.1 IPTV
  - 6.1.3.2 Over-the-top
  - 6.1.3.3 Pay TV
- 6.1.4 Market Forecast (2025-2033)
6.2 Services
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Segmentation
  - 6.2.3.1 Consulting
  - 6.2.3.2 Managed Services
  - 6.2.3.3 Training and Support
- 6.2.4 Market Forecast (2025-2033)

7 Japan Video Streaming Market - Breakup by Streaming Type

7.1 Live/Linear Video Streaming
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Non-Linear Video Streaming
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Video Streaming Market - Breakup by Revenue Model

8.1 Subscription
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Transactional
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Advertisement
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Hybrid
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)

9 Japan Video Streaming Market - Breakup by End User

9.1 Personal
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Commercial
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)

10 Japan Video Streaming Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Services Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Services Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Services Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Services Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Services Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Video Streaming Market - Industry Analysis

12.1 Drivers, Restraints and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis