查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1824248

視訊串流軟體市場：2025-2030 年預測

Video Streaming Software Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 149 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

視訊串流軟體市場規模：

預計視訊串流軟體市場將從 2025 年的 133.38 億美元成長到 2030 年的 279.24 億美元，複合年成長率為 15.93%。

受智慧型手機普及率不斷提高、網路連線不斷改善以及消費者內容消費偏好不斷變化等因素的推動，串流影音軟體市場正經歷強勁成長。高速網路的融合和行動裝置的普及正在從根本上改變消費者存取和消費影片內容的方式，為串流媒體軟體供應商和內容平台創造了巨大的商機。

市場轉型與消費者行為

消費者的偏好正轉向隨選視訊消費，讓觀眾能夠即時存取他們想要的內容，而不是遵循傳統的廣播時間表。這種行為變化推動了OTT平台成為Over-the-Top，使其成為現代娛樂消費模式的重要組成部分。

疫情期間顯著加速了現有的市場趨勢，並帶來了超越暫時現象的持久行為變化。封鎖期間螢幕使用時間的增加，催生了新的消費習慣，這些習慣在疫情後依然有效，促進了市場持續成長，並促進了不同人群對平台的採用。

市場成長的關鍵驅動力

擴大數位基礎設施

市場成長的主要驅動力是全球網際網路和智慧型手機用戶群的不斷成長。數位基礎設施的發展使更廣泛的人群能夠使用影片串流技術，從而擴大了軟體供應商和內容平台的潛在市場。

智慧型手機市場的擴張尤其推動了「行動優先」消費模式的成長，因為越來越多的用戶更青睞可攜式且個人化的觀看體驗，而非傳統的電視觀看方式。固定寬頻用戶的成長透過改善連接性和頻寬可用性，進一步增強了串流媒體播放能力。

隨選節目的演變

隨選視訊串流媒體在全球市場正在顯著擴張，並有望在預測期內成為重要的成長要素。傳統媒體巨頭正透過專用平台進入串流媒體市場，這加劇了競爭，同時也增加了消費者的選擇和平台的多樣性。

迪士尼、HBO、NBC、蘋果和AT&T等娛樂公司紛紛推出串流媒體服務，顯示整個產業都意識到了串流媒體市場的機會。競爭的加劇將透過增加平台開發需求和技術創新需求，使整個視訊串流軟體市場受益。

智慧電視的普及將透過將串流媒體功能直接整合到家庭娛樂系統中，減少存取障礙並提高用戶體驗的質量，進一步加速按需消費。

教育和專業應用

遠距教育的普及已將市場拓展至娛樂之外，為視訊串流軟體在學術和專業環境中創造了新的使用案例。這種市場多元化增強了市場韌性，並為軟體供應商創造了新的商機。

區域市場分析

由於中國、韓國、新加坡、印度和香港等國家和地區的快速數位化和數位基礎設施的不斷擴張，亞太地區擁有最高的成長潛力。該地區的成長反映了不同經濟發展水平的人口規模和技術採用率的不斷成長。

北美憑藉其先進的技術基礎設施以及消費者和企業領域領先的技術採用模式，佔據了相當大的市場佔有率。

競爭格局與產業結構

市場領導包括 IBM Corporation、Kaltura, Inc. 和 Haivision 等老牌科技公司，它們正在實施多樣化的成長策略，以在以技術創新和內容多樣化為特徵的不斷變化的市場格局中保持競爭力。

競爭格局既體現了成熟的技術供應商，也體現了新興平台，從而創造了一個促進持續創新和能力發展的動態市場環境。

戰略意義

受基礎設施擴張、用戶行為變化和平台多樣化的推動，視訊串流軟體市場蘊含著巨大的成長機會。成功的關鍵在於平衡技術力與最佳化使用者體驗，同時滿足從娛樂到教育再到專業應用等多樣化的細分市場需求。市場參與企業必須兼顧全球擴張機會和本地客製化需求，才能最大限度地發揮不同地理和人口市場的成長潛力。

疫情導致的行為變化具有永久性，這表明市場有可能實現長期永續的成長，而非暫時的擴張，從而支持對串流媒體技術開發和市場擴張計劃的戰略投資。

本報告的主要優點

  • 深刻分析：獲得深入的市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場，涵蓋主要地區和新興地區。
  • 競爭格局：了解主要企業所採用的策略策略，並了解採用正確策略的市場滲透潛力。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力進行策略決策，並在動態環境中開闢新的業務流和收益。
  • 適合廣泛的使用者：對於新興企業、研究機構、顧問、中小企業和大型企業來說都是有益且具有成本效益的。

它有什麼用途？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

調查範圍

  • 2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
  • 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 收益成長和預測細分市場和區域分析（包括國家）
  • 公司概況（尤其是財務狀況和關鍵發展）

目錄

第1章執行摘要

第2章市場概述

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔

第3章 經營狀況

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

第5章 視訊串流軟體市場（依解決方案）

  • 介紹
  • 轉碼和處理
  • 視訊管理
  • 視訊傳輸和分發
  • 視訊安全
  • 影片分析
  • 其他

6. 視訊串流軟體市場（按服務）

  • 介紹
  • 專業服務
  • 託管服務

第7章 依串流媒體類型分類的視訊串流軟體市場

  • 介紹
  • 直播
  • 視訊點播串流媒體

第 8 章：視訊串流軟體市場（按部署）

  • 介紹
  • 本地部署
  • 雲

第 9 章：按產業垂直分類的視訊串流軟體市場

  • 介紹
  • 媒體與娛樂
  • BFSI
  • 教育
  • 衛生保健
  • 政府
  • 其他

第10章。按地區分類的視訊串流軟體市場

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 泰國
    • 其他

第11章競爭格局及分析

  • 主要企業和策略分析
  • 市佔率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第12章：公司簡介

  • Wowza Media Systems, LLC
  • Amazon
  • Kollective Technology, Inc.
  • Haivision
  • IBM Corporation
  • Kaltura, Inc.
  • Panopto Inc.
  • Brightcove
  • Vbrick
  • Qumu Corporation

第13章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱

圖表目錄

表格列表

簡介目錄
Product Code: KSI061610968

Video Streaming Software Market Size:

The video streaming software market is expected to grow from USD 13.338 billion in 2025 to USD 27.924 billion in 2030, at a CAGR of 15.93%.

The video streaming software market demonstrates robust growth driven by expanding smartphone adoption, increasing internet connectivity, and evolving consumer content consumption preferences. The convergence of high-speed internet availability and mobile device proliferation has fundamentally transformed how consumers access and consume video content, creating substantial opportunities for streaming software providers and content platforms.

Market Transformation and Consumer Behavior

Consumer preferences have shifted toward on-demand video consumption, enabling viewers to access desired content instantly rather than adhering to traditional broadcast schedules. This behavioral transformation has elevated over-the-top (OTT) platforms to mainstream prominence, with services becoming integral components of modern entertainment consumption patterns.

The pandemic period significantly accelerated existing market trends, creating lasting behavioral changes that extend beyond temporary circumstances. Screen time increases during lockdown periods established new consumption habits that persist in post-pandemic environments, contributing to sustained market growth and platform adoption across diverse demographic segments.

Primary Market Growth Drivers

Digital Infrastructure Expansion

The fundamental driver supporting market growth includes expanding global internet and smartphone user bases. Digital infrastructure development enables broader population access to video streaming technologies, creating expanding addressable markets for software providers and content platforms.

Smartphone market expansion particularly supports growth through mobile-first consumption patterns, as users increasingly prefer portable, personalized viewing experiences over traditional television consumption. Fixed broadband subscription growth further enhances streaming capabilities through improved connectivity and bandwidth availability.

On-Demand Content Evolution

On-demand video streaming has experienced significant expansion across global markets, representing a prominent growth driver for the forecast period. Major traditional media companies have entered the streaming market through dedicated platforms, intensifying competition while expanding consumer choice and platform variety.

Entertainment companies including Disney, HBO, NBC, Apple, and AT&T have launched streaming services, demonstrating industry-wide recognition of streaming market opportunities. This competitive expansion benefits the overall video streaming software market through increased platform development requirements and technological innovation demands.

Smart television adoption further accelerates on-demand consumption by integrating streaming capabilities directly into home entertainment systems, reducing barriers to access and enhancing user experience quality.

Educational and Professional Applications

Educational sector adoption during remote learning periods expanded market applications beyond entertainment, creating new use cases for video streaming software in academic and professional environments. This diversification strengthens market resilience and creates additional revenue opportunities for software providers.

Geographic Market Analysis

The Asia Pacific region demonstrates the highest growth potential driven by rapid digitalization and expanding digital infrastructure across countries including China, South Korea, Singapore, India, and Hong Kong. Regional growth reflects both population scale and increasing technology adoption rates across diverse economic development levels.

North America maintains substantial market share due to advanced technological infrastructure and progressive technology adoption patterns among consumer and enterprise segments.

Competitive Landscape and Industry Structure

Market leadership includes established technology companies such as IBM Corporation, Kaltura, Inc., and Haivision, among others. These players implement diverse growth strategies to maintain competitive positioning within an evolving market landscape characterized by both technological innovation and content diversification.

The competitive environment reflects both established technology providers and emerging platforms, creating dynamic market conditions that drive continuous innovation and feature development.

Strategic Implications

The video streaming software market presents substantial growth opportunities driven by infrastructure expansion, behavioral shifts, and platform diversification. Success requires balancing technological capabilities with user experience optimization while addressing diverse market segments from entertainment to education and professional applications. Market participants must consider both global expansion opportunities and regional customization requirements to maximize growth potential across varied geographic and demographic markets.

The permanent nature of pandemic-driven behavioral changes suggests sustained long-term growth potential rather than temporary market expansion, supporting strategic investment in streaming technology development and market expansion initiatives.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Video Streaming Software Market Segments:

By Solutions

  • Transcoding and Processing
  • Video Management
  • Video Delivery and Distribution
  • Video Security
  • Video Analytics
  • Others

By Services

  • Professional Services
  • Managed Services

By Streaming Type

  • Live Streaming
  • Video-on-Demand Streaming

By Deployment

  • On-Premise
  • Cloud

By Vertical

  • Media and Entertainment
  • BFSI
  • Education
  • Healthcare
  • Government
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. VIDEO STREAMING SOFTWARE MARKET BY SOLUTIONS

  • 5.1. Introduction
  • 5.2. Transcoding and Processing
  • 5.3. Video Management
  • 5.4. Video Delivery and Distribution
  • 5.5. Video Security
  • 5.6. Video Analytics
  • 5.7. Others

6. VIDEO STREAMING SOFTWARE MARKET BY SERVICES

  • 6.1. Introduction
  • 6.2. Professional Services
  • 6.3. Managed Services

7. VIDEO STREAMING SOFTWARE MARKET BY STREAMING TYPE

  • 7.1. Introduction
  • 7.2. Live Streaming
  • 7.3. Video-on-Demand Streaming

8. VIDEO STREAMING SOFTWARE MARKET BY DEPLOYMENT

  • 8.1. Introduction
  • 8.2. On-Premise
  • 8.3. Cloud

9. VIDEO STREAMING SOFTWARE MARKET BY VERTICAL

  • 9.1. Introduction
  • 9.2. Media and Entertainment
  • 9.3. BFSI
  • 9.4. Education
  • 9.5. Healthcare
  • 9.6. Government
  • 9.7. Others

10. VIDEO STREAMING SOFTWARE MARKET BY GEOGRAPHY

  • 10.1. Introduction
  • 10.2. North America
    • 10.2.1. USA
    • 10.2.2. Canada
    • 10.2.3. Mexico
  • 10.3. South America
    • 10.3.1. Brazil
    • 10.3.2. Argentina
    • 10.3.3. Others
  • 10.4. Europe
    • 10.4.1. Germany
    • 10.4.2. France
    • 10.4.3. United Kingdom
    • 10.4.4. Spain
    • 10.4.5. Others
  • 10.5. Middle East and Africa
    • 10.5.1. Saudi Arabia
    • 10.5.2. UAE
    • 10.5.3. Others
  • 10.6. Asia Pacific
    • 10.6.1. China
    • 10.6.2. India
    • 10.6.3. Japan
    • 10.6.4. South Korea
    • 10.6.5. Indonesia
    • 10.6.6. Thailand
    • 10.6.7. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 11.1. Major Players and Strategy Analysis
  • 11.2. Market Share Analysis
  • 11.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 11.4. Competitive Dashboard

12. COMPANY PROFILES

  • 12.1. Wowza Media Systems, LLC
  • 12.2. Amazon
  • 12.3. Kollective Technology, Inc.
  • 12.4. Haivision
  • 12.5. IBM Corporation
  • 12.6. Kaltura, Inc.
  • 12.7. Panopto Inc.
  • 12.8. Brightcove
  • 12.9. Vbrick
  • 12.10. Qumu Corporation

13. APPENDIX

  • 13.1. Currency
  • 13.2. Assumptions
  • 13.3. Base and Forecast Years Timeline
  • 13.4. Key benefits for the stakeholders
  • 13.5. Research Methodology
  • 13.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES