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市場調查報告書
商品編碼
1788276

全球免費、廣告串流電視市場

Free Ad-Supported Streaming TVs

出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 173 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計到 2030 年,全球免費廣告串流電視市場規模將達到 330 億美元

全球免費廣告串流電視市場規模預計在2024年達到107億美元,預計2024年至2030年期間的複合年成長率為20.7%,到2030年將達到330億美元。本報告分析的細分市場之一-線性頻道,預計其複合年成長率為18.7%,到分析期結束時規模將達到209億美元。視訊點播細分市場在分析期間的複合年成長率預計為25.0%。

美國市場預計將達到 28 億美元,中國市場複合年成長率將達到 19.7%

美國免費廣告支援的串流電視市場規模預計在2024年達到28億美元。預計到2030年,作為世界第二大經濟體的中國市場規模將達到51億美元,在2024-2030年的分析期內,複合年成長率將達到19.7%。其他值得關注的區域市場包括日本和加拿大,預計在分析期間內,這兩個市場的複合年成長率分別為18.6%和18.0%。在歐洲,預計德國市場的複合年成長率約為14.4%。

全球免費廣告串流電視(FAST)市場-主要趨勢與促進因素摘要

為什麼免費的、廣告支援的串流電視正在重塑娛樂業

免費、廣告支援的串流電視 (FAST) 的快速成長正在改變全球媒體格局,為消費者提供了一個極具吸引力的替代訂閱式串流媒體服務 (SVOD) 和傳統有線電視的選擇。與 Netflix、Disney+ 和 HBO Max 等付費平台不同,FAST 服務無需訂閱費即可提供隨選和線性電視內容,並且僅透過廣告收益。 「剪線族」趨勢、數位廣告收益以及內容日益多樣化,正在推動對廣告支援的串流媒體的需求,使其成為Over-The-Top(OTT) 媒體市場成長最快的細分領域之一。

尤其是訂閱疲勞和SVOD(訂閱式隨選)價格上漲,促使用戶尋求免費替代方案。 Pluto TV、Tubi、Freevee、Roku Channel和Samsung TV Plus等FAST平台提供了豐富的電影、電視節目、直播新聞頻道等資源庫,讓更多觀眾能夠觀看加值內容。這種廣告支援模式讓使用者和廣告商都受益,創造了一個雙贏的局面:消費者可以享受免費內容,而廣告商則可以獲得高度精準、參與度高的受眾群體。

此外,媒體公司、電視網路和傳統廣播公司正在大力投資 FAST,以將其舊有節目和未充分利用的內容庫收益。透過重新利用經典電視節目、小眾節目和在地化內容,FAST 平台擴大了其全球影響力,觸及尚未開發的受眾,並最大化了廣告收入。廣告技術和受眾定位的進步使 FAST 服務成為串流生態系統的主導力量,挑戰了傳統的有線電視和優質 OTT 平台。

科技進步如何增強 FAST 串流媒體?

免費、廣告支援的串流電視的成功與內容傳送、廣告收益和用戶體驗個人化方面的技術創新密切相關。其中最重要的進步之一是人工智慧主導的程式化廣告的整合,這使得廣告商能夠根據觀眾的人口統計、興趣和觀看行為,為他們提供高度相關的個人化廣告。與傳統電視廣告不同,FAST串流媒體中的可尋址廣告使廣告投放更加有效,從而提高了廣告商的參與率和投資收益(ROI)。

塑造 FAST 市場的另一項重大創新是雲端基礎的內容管理和動態廣告插入 (DAI)。這些技術能夠在直播和隨選節目中無縫植入廣告,最大限度地減少中斷並提升用戶體驗。此外,伺服器端廣告插入 (SSAI) 可確保無緩衝廣告投放,從而消除廣告攔截和延遲等問題。因此,FAST 平台可以提供與傳統廣播電視相當的體驗,同時保持數位串流媒體的靈活性。

人工智慧 (AI) 和機器學習 (ML) 在內容推薦和使用者留存方面也發揮關鍵作用。透過分析觀看模式、搜尋行為和使用者偏好,FAST 平台能夠創建個人化的內容播放列表,從而提高觀眾滿意度和參與度。此外,雲端基礎的視訊處理和 5G 連接使 FAST 服務能夠在智慧電視、行動裝置和連網型設備上更輕鬆地存取,從而確保以最少的緩衝獲得高品質的串流體驗。

此外,互動式和可購物廣告正在透過實現即時互動和商業整合,重新定義廣告支援的串流媒體。 Roku 和 Amazon Freevee 等平台正在探索串流內購、可點擊廣告和基於QR碼的體驗,讓觀眾可以直接在螢幕上與品牌互動併購買商品。隨著廣告主尋求更具吸引力的廣告形式,FAST 平台正逐漸成為數位行銷和品牌故事的獲利管道。

FAST市場有哪些新趨勢?

由於內容日益多樣化、全球覆蓋範圍不斷擴大以及廣告技術的創新,免費的、廣告支援的串流電視市場正在快速發展。最大的趨勢之一是 FAST 平台上直播電視和新聞串流媒體的興起,模糊了線性電視和數位串流媒體之間的界限。 Pluto TV、Xumo 和 Samsung TV Plus 等主要參與者正在投資體育直播、全天候新聞頻道和即時賽事報道,將 FAST 定位為傳統有線電視網路的可行替代方案。

另一個主要趨勢是內容的區域化和在地化。隨著FAST平台向國際市場的擴張,它們優先考慮在地化節目、特定語言的內容以及與文化相關的廣告。在印度、拉丁美洲和東南亞等地區,SVOD的滲透率仍然有限。各公司正在與當地廣播公司和製作公司合作,推出區域性電影片道和小眾內容類別,以更好地吸引多元化、多語言的受眾。

FAST 頻道日益融入智慧型電視生態系統,也正在塑造市場格局。包括三星、LG、Vizio 和SONY在內的主要電視製造商都已推出內建 FAST 的服務,提供預先安裝數百個免費頻道的串流應用程式。這種直接面向電視的方式不僅鼓勵用戶採用,也為廣告主提供了一種無縫接觸聯網電視(CTV) 觀眾的方式。隨著連網電視廣告支出的激增,智慧型電視品牌正在利用 FAST 服務來創造新的收益來源並提升品牌忠誠度。

此外,隨著媒體巨頭和科技公司尋求擴大其數位業務,FAST 平台的整合和收購也日益增加。派拉蒙(Pluto TV)、福克斯(Tubi)和亞馬遜(Freevee)等行業領導者正在收購或推出自己的 FAST 服務,以實現收益來源多元化,並與訂閱量大的串流平台競爭。這種日益激烈的競爭預計將重塑 FAST 市場格局,爭奪獨家內容、策略夥伴關係和先進廣告技術的競爭將更加激烈。

推動FAST市場成長的因素有哪些?

免費廣告支援串流電視 (FAST) 市場的成長受到多種因素的推動,包括廣告支援的收益模式、廣告技術解決方案的進步、內容庫的不斷擴展,以及對經濟實惠的娛樂替代品的需求日益成長。傳統付費電視訂閱量的下降和 SVOD 服務成本的上升,正在吸引大量注重成本的觀眾,並鼓勵廣告商和內容提供者大力投資 FAST 生態系統。

透過程式化廣告和人工智慧主導的廣告定位,FAST 平台提升了盈利和收益,使廣告主能夠即時觸及高度細分的受眾。隨著品牌將廣告預算從線性電視轉向數位串流媒體,聯網電視(CTV) 廣告的蓬勃發展進一步加速了營收成長。隨著廣告支援的串流媒體在參與度和轉換率方面超越傳統電視廣告,媒體買家越來越傾向於使用 FAST 平台來執行具有影響力的宣傳活動。

另一個主要促進因素是內容創作者、廣播公司和科技公司之間夥伴關係的拓展。電視網路和工作室正在重新利用其龐大的內容庫,將老電影、情境喜劇和真人秀授權到 FAST 平台,以確保持續的觀眾參與度。此外,智慧型電視和設備製造商正在利用 FAST 服務來增強其用戶生態系統,並將免費串流應用整合為其硬體產品的核心功能。

FAST 服務的全球化也促進了市場成長,串流媒體供應商紛紛進入 SVOD 模式較不可行的新興市場。隨著非洲、拉丁美洲和東南亞等地區數位基礎設施和網路普及率的不斷提高,FAST 服務正成為數百萬觀眾的一級資訊來源。透過投資在地化內容、廣告支援的區域頻道以及行動優先的串流策略,FAST 供應商正在挖掘龐大且尚未開發的受眾群體。

人工智慧驅動的廣告技術的持續進步、消費者接受度的不斷提升以及對加值內容的持續投入,將使 FAST 市場顛覆傳統電視,重塑數位串流媒體的未來。隨著業界專注於提升廣告效率、擴大全球影響力並整合互動功能,FAST 平台將繼續發展壯大,為消費者提供一種免費、個人化且由廣告商支援的替代訂閱式娛樂模式的方案。

部分

類型(線性頻道、隨選視訊)、裝置類型(智慧電視、行動裝置、其他)、內容類型(電影、音樂與娛樂、新聞、運動、其他)

受訪公司範例

  • Amazon Freevee
  • Binge Korea
  • Crackle
  • Fawesome
  • FilmRise
  • Kanopy
  • LG Channels
  • Local Now
  • Peacock Free
  • Plex
  • Pluto TV
  • Rakuten TV
  • Redbox Free Live TV
  • Samsung TV Plus
  • Sling Freestream
  • The Roku Channel
  • Tubi
  • Vizio WatchFree+
  • Xumo Play
  • Zeam

人工智慧整合

全球產業分析師利用可操作的專家內容和人工智慧工具改變市場和競爭情報。

Global Industry Analysts 沒有查詢通用的 LLM 或特定產業的SLM,而是建立了一個從世界各地的專家收集的內容庫,其中包括影片錄像、BLOG、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地和進出口(成品和原始設備製造商)情況預測其競爭地位的變化。這種複雜而多面的市場動態預計將以多種方式影響競爭對手,包括銷貨成本(COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他地區

第4章 競賽

簡介目錄
Product Code: MCP31052

Global Free Ad-Supported Streaming TVs Market to Reach US$33.0 Billion by 2030

The global market for Free Ad-Supported Streaming TVs estimated at US$10.7 Billion in the year 2024, is expected to reach US$33.0 Billion by 2030, growing at a CAGR of 20.7% over the analysis period 2024-2030. Linear Channel, one of the segments analyzed in the report, is expected to record a 18.7% CAGR and reach US$20.9 Billion by the end of the analysis period. Growth in the Video-on-demand segment is estimated at 25.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.8 Billion While China is Forecast to Grow at 19.7% CAGR

The Free Ad-Supported Streaming TVs market in the U.S. is estimated at US$2.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$5.1 Billion by the year 2030 trailing a CAGR of 19.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 18.6% and 18.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.4% CAGR.

Global Free Ad-Supported Streaming TV (FAST) Market - Key Trends & Drivers Summarized

Why Is Free Ad-Supported Streaming TV Reshaping the Entertainment Industry?

The rapid growth of Free Ad-Supported Streaming TV (FAST) is transforming the global media landscape, offering consumers an attractive alternative to subscription-based streaming services (SVOD) and traditional cable TV. Unlike paid platforms such as Netflix, Disney+, and HBO Max, FAST services provide on-demand and linear TV content without a subscription fee, generating revenue solely through advertisements. The rise of cord-cutting trends, digital ad monetization, and content diversification has fueled the demand for ad-supported streaming, making it one of the fastest-growing segments in the over-the-top (OTT) media market.

Consumers are increasingly turning to cost-effective entertainment options, especially as subscription fatigue and rising SVOD costs push users toward free alternatives. FAST platforms such as Pluto TV, Tubi, Freevee, Roku Channel, and Samsung TV Plus offer an extensive library of movies, TV shows, and live news channels, making premium content accessible to a broader audience. This ad-supported model benefits both users and advertisers, creating a win-win scenario where consumers enjoy free content while advertisers gain access to highly targeted and engaged viewership.

Moreover, media companies, TV networks, and legacy broadcasters are investing heavily in FAST to monetize their back catalogs and underutilized content libraries. By repurposing classic TV shows, niche programming, and localized content, FAST platforms are expanding their global footprint, reaching untapped audiences and maximizing ad revenue. With advancements in ad technology and audience targeting, FAST services are becoming a dominant force in the streaming ecosystem, challenging traditional cable and premium OTT platforms.

How Are Technological Advancements Enhancing FAST Streaming?

The success of Free Ad-Supported Streaming TV is closely tied to technological innovations in content delivery, ad monetization, and user experience personalization. One of the most significant advancements is the integration of AI-driven programmatic advertising, which allows advertisers to serve highly relevant and personalized ads to viewers based on their demographics, interests, and viewing behavior. Unlike traditional TV commercials, addressable advertising in FAST streaming ensures that ad placements are more effective, improving engagement rates and return on investment (ROI) for advertisers.

Another major innovation shaping the FAST market is cloud-based content management and dynamic ad insertion (DAI). These technologies enable seamless ad placement within live and on-demand content, minimizing disruptions and enhancing the user experience. Additionally, server-side ad insertion (SSAI) ensures buffer-free ad delivery, eliminating issues like ad-blocking and latency. As a result, FAST platforms can provide an experience that rivals traditional broadcast TV while maintaining the flexibility of digital streaming.

Artificial intelligence (AI) and machine learning (ML) are also playing a crucial role in content recommendation and user retention. By analyzing viewing patterns, search behavior, and user preferences, FAST platforms can curate personalized content playlists, improving viewer satisfaction and engagement levels. Additionally, cloud-based video processing and 5G connectivity are making FAST services more accessible on smart TVs, mobile devices, and connected devices, ensuring a high-quality streaming experience with minimal buffering.

Furthermore, interactive and shoppable ads are redefining ad-supported streaming by enabling real-time engagement and commerce integration. Platforms like Roku and Amazon Freevee are exploring in-stream shopping, clickable ads, and QR code-based experiences, allowing viewers to interact with brands and make purchases directly from their screens. As advertisers seek high-engagement ad formats, FAST platforms are emerging as a lucrative channel for digital marketing and brand storytelling.

What Are the Emerging Trends in the FAST Market?

The Free Ad-Supported Streaming TV market is evolving rapidly, driven by content diversification, global expansion, and ad-tech innovations. One of the biggest trends is the rise of live TV and news streaming on FAST platforms, blurring the lines between linear television and digital streaming. Leading players like Pluto TV, Xumo, and Samsung TV Plus are investing in live sports, 24/7 news channels, and real-time event coverage, positioning FAST as a viable alternative to traditional cable networks.

Another significant trend is the regionalization and localization of content. As FAST platforms expand into international markets, they are prioritizing localized programming, language-specific content, and culturally relevant advertising. In regions like India, Latin America, and Southeast Asia, where SVOD penetration remains limited due to affordability concerns, FAST services are emerging as a preferred streaming solution. Companies are partnering with local broadcasters and production houses to introduce regional TV channels and niche content categories, increasing their appeal to diverse and multilingual audiences.

The growing integration of FAST channels within smart TV ecosystems is also shaping the market. Major TV manufacturers, including Samsung, LG, Vizio, and Sony, have launched built-in FAST services, offering preloaded streaming apps with hundreds of free channels. This direct-to-TV approach enhances user adoption while providing advertisers with a frictionless way to reach connected TV (CTV) audiences. As CTV ad spending surges, smart TV brands are leveraging FAST services to generate new revenue streams and enhance brand loyalty.

Furthermore, the consolidation and acquisition of FAST platforms are increasing as media giants and tech companies seek to expand their digital footprint. Major industry players, such as Paramount (Pluto TV), Fox (Tubi), and Amazon (Freevee), are acquiring or launching their own FAST services to diversify revenue streams and compete with subscription-heavy streaming platforms. With increasing competition, the battle for exclusive content, strategic partnerships, and advanced ad technologies is expected to intensify, reshaping the FAST market landscape.

What Factors Are Driving the Growth of the FAST Market?

The growth in the Free Ad-Supported Streaming TV (FAST) market is driven by several factors, including ad-supported revenue models, advancements in ad-tech solutions, expanding content libraries, and increasing demand for cost-effective entertainment alternatives. The decline in traditional pay-TV subscriptions and the rising cost of SVOD services have led to an influx of cost-conscious viewers, pushing advertisers and content providers to invest heavily in the FAST ecosystem.

Programmatic advertising and AI-driven ad targeting have made FAST platforms more profitable and efficient, allowing advertisers to reach highly segmented audiences in real-time. The boom in Connected TV (CTV) advertising has further accelerated revenue growth, as brands shift their ad budgets from linear television to digital streaming. With ad-supported streaming outperforming traditional TV ads in engagement and conversion rates, media buyers are increasingly favoring FAST platforms for high-impact digital campaigns.

Another major driver is the expansion of partnerships between content creators, broadcasters, and tech companies. Networks and studios are repurposing their vast content libraries by licensing older movies, sitcoms, and reality TV shows to FAST platforms, ensuring consistent audience engagement. Additionally, smart TV manufacturers and device makers are leveraging FAST services to enhance their user ecosystems, integrating free streaming apps as a core feature of their hardware offerings.

The globalization of FAST services is also contributing to market growth, with streaming providers entering emerging markets where SVOD models are less viable. As digital infrastructure improves and internet penetration increases in regions like Africa, Latin America, and Southeast Asia, FAST services are becoming a primary source of entertainment for millions of viewers. By investing in localized content, ad-supported regional channels, and mobile-first streaming strategies, FAST providers are tapping into a massive, untapped audience base.

With continued advancements in AI-driven ad tech, increased consumer adoption, and growing investments in premium content, the FAST market is set to disrupt traditional TV and reshape the future of digital streaming. As industry players focus on enhancing ad efficiency, expanding global reach, and integrating interactive features, FAST platforms will continue to thrive, offering consumers a free, personalized, and advertiser-supported alternative to subscription-heavy entertainment models.

SCOPE OF STUDY:

The report analyzes the Free Ad-Supported Streaming TVs market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Linear Channel, Video-on-demand); Device Type (Smart TVs, Mobile Devices, Others); Content Type (Movies, Music & Entertainment, News, Sports, Others)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 39 Featured) -

  • Amazon Freevee
  • Binge Korea
  • Crackle
  • Fawesome
  • FilmRise
  • Kanopy
  • LG Channels
  • Local Now
  • Peacock Free
  • Plex
  • Pluto TV
  • Rakuten TV
  • Redbox Free Live TV
  • Samsung TV Plus
  • Sling Freestream
  • The Roku Channel
  • Tubi
  • Vizio WatchFree+
  • Xumo Play
  • Zeam

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Free Ad-Supported Streaming TVs - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Cord-Cutting Acceleration and Subscription Fatigue Propel Growth of Free Ad-Supported Streaming TV Platforms
    • Rising Consumer Preference for Lean-Back, Linear Viewing Experiences Drives FAST Channel Engagement
    • Shift in Ad Budgets Toward CTV and Programmatic Formats Strengthens Monetization Opportunities for FAST
    • OEM Integration of FAST Channels into Smart TVs Boosts Platform Adoption and Daily Active Viewing
    • Growing Content Library of Syndicated Shows and Niche Genres Enhances Viewer Retention on FAST Networks
    • Advertiser Demand for Brand-Safe, Premium Inventory Supports FAST Platform Partnerships with Studios and Networks
    • User Data and Real-Time Analytics Enable Targeted Ad Delivery and Higher CPMs on FAST Platforms
    • Global Expansion of FAST Services Supports Multilingual and Region-Specific Channel Growth
    • Media Companies Reclaiming and Repurposing Content Libraries Accelerate FAST Channel Development
    • Improved UI/UX and Channel Surfing Interfaces Mimic Cable TV, Enhancing Viewer Familiarity and Engagement
    • Rising Cost of SVOD Platforms Promotes FAST Adoption in Budget-Conscious Households
    • Increased Availability of Live News, Sports Highlights, and Local Channels Boosts FAST Time Spent Per User
    • Smart TV OEMs Creating Proprietary FAST Offerings to Capture Additional Ad Revenue Streams
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Free Ad-Supported Streaming TVs Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Free Ad-Supported Streaming TVs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Linear Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Linear Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Video-on-demand by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Video-on-demand by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Other Content Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Other Content Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Movies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Movies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Music & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Music & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for News by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for News by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Sports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Sports by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Smart TVs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Smart TVs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Mobile Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Mobile Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Other Device Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Other Device Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 24: USA Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: USA 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 28: USA Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: USA 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • CANADA
    • TABLE 30: Canada Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Canada 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 34: Canada Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Canada 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • JAPAN
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 36: Japan Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Japan 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Japan 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 40: Japan Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Japan 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • CHINA
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 42: China Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: China 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: China 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 46: China Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: China 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • EUROPE
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 48: Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 49: Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 54: Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • FRANCE
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 56: France Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: France 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 58: France Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: France 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 60: France Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: France 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • GERMANY
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Germany 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Germany 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 66: Germany Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Germany 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • ITALY
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Italy 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Italy 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 72: Italy Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Italy 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • UNITED KINGDOM
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 74: UK Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: UK 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 76: UK Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: UK 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 78: UK Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: UK 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Rest of Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: Rest of Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Asia-Pacific 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Rest of World 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Rest of World 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Rest of World 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030

IV. COMPETITION