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市場調查報告書
商品編碼
1729420

日本汽車租賃市場報告（按預訂類型、租賃期限、車輛類型、應用、最終用戶和地區）2025-2033

Japan Car Rental Market Report by Booking Type, Rental Length, Vehicle Type, Application, End-User, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 122 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024 年，日本汽車租賃市場規模達 280 萬美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 570 萬美元，2025-2033 年期間的成長率 (CAGR) 為 8.1%。旅遊業的大幅擴張、消費者偏好轉向共享出行、行動應用程式和線上平台的激增以及可訪問性和便利性增強的新興技術創新是推動市場發展的一些因素。

日本汽車租賃市場分析：

  • 主要市場驅動力：不斷擴張的旅遊業是推動日本汽車租賃市場成長的主要動力。除此之外，電動車在汽車租賃車隊中的普及率不斷提高也促進了區域市場的發展。
  • 主要市場趨勢：由於日益成長的環境問題、成本效益以及無需處理停車和維護的便利性，人們越來越傾向於共享行動解決方案而不是擁有汽車，這是日本汽車租賃市場的重要關鍵趨勢之一。
  • 挑戰與機會：各汽車租賃公司在維持車隊預訂和價格管理方面都面臨困難。然而，使用行動技術和其他設備來更有效地滿足消費者的個人交通需求，以及服務業者的更多舉措，預計將為整個市場提供豐厚的成長機會。

日本汽車租賃市場趨勢：

線上租車服務需求不斷成長

全國範圍內商務和休閒旅行人數的大幅增加推動了日本對汽車租賃服務的需求。 2020年，日本出境旅客數量增加了50%。 2023年，入境國際旅客人數達到創紀錄的3,310萬人，日本國內旅客人數達2.73億人。此外，日本網路普及率的提高進一步幫助市場上的公司借助專用行動應用程式吸引更大的客戶群，從而方便客戶。技術被認為是推動市場成長的關鍵因素。各領先的市場參與者正在整合先進的技術和行動應用程式，以增強客戶體驗並簡化線上汽車預訂流程。例如，豐田汽車公司（豐田）開始接受「預訂汽車」的申請，這是豐田行動服務公司為全國使用公司汽車的企業客戶開發的雲端服務。自從這項服務推出以來，豐田收到了來自全國各地引進和辦理該項服務的請求，從而推動了該服務的全國擴張。該公司已收到約200家公司的諮詢，並獲得了已引入該服務的客戶的高度讚譽。

周邊經濟環境及旅遊生活條件

此外，由於對環境問題的日益關注，日本消費者的偏好從擁有汽車轉向租車服務，加速了市場的成長。 《環境管理雜誌》的研究調查了日本新註冊和二手車的數量，並預測了私人和共享汽車的總數。這項預測考慮了車主在處理舊車時選擇汽車共享服務而不是購買新私家車的情況。此外，日本也根據聯合國制定的永續發展目標，宣布了2050年實現碳中和、脫碳社會的目標。截至2020年，日本的二氧化碳排放量很大一部分來自交通運輸部門，佔總排放量的18.6%，其中45.9%來自乘用車。因此，日本要在2050年實現碳中和，減少乘用車的二氧化碳排放量至關重要。這反過來又促使日本政府當局推廣汽車租賃服務，預計這將為整個市場提供巨大的成長機會。

電動車在租車服務中的興起

由於電動車具有成本效益和環保特性，各主要市場參與者擴大將電動車納入其租賃車隊。自2016年以來，日本對電動車的需求急劇成長。除此之外，許多汽車製造公司正在開發和推出新產品，以擴大該國的電動車銷售。例如在日本，豐田於2022年5月推出了全新電動SUV Bz4x，其電池容量為71.4kWh，可產生201馬力。該車還配備了先進的ADAS安全措施。此外，日本政府當局也向電動車購買者提供獎勵和補貼，以加速電動車的普及，因此許多汽車租賃服務業者正在購買電動車而不是傳統的內燃機汽車。例如，政府宣佈為購買電動車提供補助和獎勵。電動車的補貼從 40 萬日圓增加到 80 萬日圓。預計這些措施將在未來幾年進一步促進日本汽車租賃市場的成長。

日本汽車租賃市場細分：

預訂類型洞察：

  • 線下預訂
  • 線上預訂

租賃期限洞察：

  • 短期
  • 長期

車輛類型洞察：

  • 奢華
  • 管理人員
  • 經濟
  • SUV
  • 其他

應用程式洞察：

  • 休閒/旅遊
  • 商業

最終用戶洞察：

  • 自我驅動
  • 司機駕駛

日本汽車租賃市場新聞：

  • 2024 年 1 月：汽車租賃巨頭赫茲宣布將出售其約 20,000 輛電動車，並重新投資於汽油動力汽車。該公司表示，此舉是為了透過傾聽客戶偏好來提高獲利能力。
  • 2024年1月：石卷市成立的汽車共享組織宣布了一項計劃，為受能登半島地震影響的人們提供免費租車服務。租賃服務於 1 月 15 日開始。共有 25 輛汽車可供因地震而需要車輛的人們使用，其中包括輕型卡車、微型車和可容納 10 名乘客的麵包車。救援組織也有資格。

本報告回答的關鍵問題：

  • 日本汽車租賃市場迄今表現如何？未來幾年將如何表現？
  • 新冠疫情對日本汽車租賃市場有何影響？
  • 根據預訂類型，日本汽車租賃市場是如何分類的？
  • 根據租賃期限，日本汽車租賃市場是如何分類的？
  • 日本汽車租賃市場按車型如何分類？
  • 日本汽車租賃市場依用途分類的分佈是怎樣的？
  • 日本汽車租賃市場以最終用戶分類的狀況是怎樣的？
  • 日本汽車租賃市場的價值鏈分為哪些階段？
  • 日本汽車租賃市場的主要促進因素和挑戰是什麼？
  • 日本汽車租賃市場的結構是怎麼樣的？主要參與者有哪些？
  • 日本租車市場的競爭程度如何？

本報告回答的關鍵問題：

  • 日本汽車租賃市場迄今表現如何？未來幾年將如何表現？
  • 新冠疫情對日本汽車租賃市場有何影響？
  • 根據預訂類型，日本汽車租賃市場是如何分類的？
  • 根據租賃期限，日本汽車租賃市場是如何分類的？
  • 日本汽車租賃市場按車型如何分類？
  • 日本汽車租賃市場依用途分類的分佈是怎樣的？
  • 日本汽車租賃市場以最終用戶分類的狀況是怎樣的？
  • 日本汽車租賃市場的價值鏈分為哪些階段？
  • 日本汽車租賃市場的主要促進因素和挑戰是什麼？
  • 日本汽車租賃市場的結構是怎麼樣的？主要參與者有哪些？
  • 日本租車市場的競爭程度如何？

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：日本汽車租賃市場 - 簡介

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭情報

第5章：日本汽車租賃市場概況

  • 歷史與當前市場趨勢（2019-2024）
  • 市場預測（2025-2033）

第6章：日本汽車租賃市場 - 細分：按預訂類型

  • 線下預訂
    • 概述
  • 線上預訂
    • 概述

第7章：日本汽車租賃市場 - 細分：按租賃期限

  • 短期
    • 概述
  • 長期
    • 概述

第 8 章：日本汽車租賃市場 - 細分：按車型

  • 奢華
    • 概述
  • 管理人員
    • 概述
  • 經濟
    • 概述
  • SUV
    • 概述
  • 其他

第9章：日本汽車租賃市場-細分：按應用

  • 休閒/旅遊
    • 概述
  • 商業
    • 概述

第10章：日本汽車租賃市場-細分：按最終用戶

  • 自我驅動
    • 概述
  • 促進要素駕駛
    • 概述

第 11 章：日本汽車租賃市場 - 競爭格局

  • 概述
  • 市場結構
  • 市場參與者定位
  • 最佳獲勝策略
  • 競爭儀錶板
  • 公司評估象限

第 12 章：關鍵參與者簡介

  • Company A
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Services Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第13章：日本汽車租賃市場-產業分析

  • 促進因素、限制因素和機遇
    • 概述
    • 驅動程式
    • 限制
    • 機會
  • 波特五力分析
    • 概述
    • 買家的議價能力
    • 供應商的議價能力
    • 競爭程度
    • 新進入者的威脅
    • 替代品的威脅
  • 價值鏈分析

第 14 章：附錄

簡介目錄
Product Code: SR112025A10920

The Japan car rental market size reached USD 2.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 5.7 Million by 2033, exhibiting a growth rate (CAGR) of 8.1% during 2025-2033. The significant expansion in the tourism sector, shifting consumer preferences toward shared mobility, the proliferation of mobile applications and online platforms and emerging technological innovations with enhanced accessibility and convenience represent some of the factors propelling the market.

Japan Car Rental Market Analysis:

  • Major Market Driver: The expanding tourism industry is primarily driving the growth of the Japan car rental market. In addition to this, the growing penetration of electric vehicles in the car rental fleet is also catalyzing the regional market.
  • Key Market Trends: The rising inclination towards shared mobility solutions rather than owning a vehicle due to the growing environmental concerns, cost-effectiveness, and the convenience of not having to deal with parking and maintenance, is one of the significant key trends in the Japan car rental market.
  • Challenges and Opportunities: Various car rental companies are facing difficulty in maintaining the vehicle fleet booking and price management. However, the usage of mobile technologies and other devices to meet consumers' personal transportation requirements more efficiently, along with increased initiatives by service operators, are anticipated to offer lucrative growth opportunities to the overall market.

Japan Car Rental Market Trends:

Increasing Demand for Online Car Rental Services

A significant rise in the number of people taking business and leisure trips across the country is driving the demand for car rental services in Japan. The number of Japanese outbound travelers increased by 50% in 2020. The number of inbound international tourists reached a record high of 33.1 million in 2023, and the number of Japanese domestic travelers reached 273 million in 2023. Moreover, increasing internet penetration in Japan is further helping companies in the market to capture a larger customer base with the help of dedicated mobile apps for the convenience of customers. Technology is considered to be a crucial factor driving the market growth. Various leading market players are integrating advanced technologies and mobile applications to enhance the customer experience and streamline the online car booking process. For instance, Toyota Motor Corporation (Toyota) started accepting applications for "Booking Car," a cloud service developed by Toyota Mobility Service Corporation for corporate customers nationwide who use company cars. Since the launch of this service, Toyota has received requests from all over the country to introduce and handle this service, which led to its nationwide expansion. The company has received inquiries from about 200 companies and has received high praise from customers who have already introduced the service.

Economic Environment Surrounding Traveling and Living Conditions

Additionally, a continuous shift in consumer preference from owning a car to renting car services in Japan on account of the rising environmental concerns is accelerating the growth of the market. The study by the Journal of Environment Management examined the quantity of newly registered and pre-owned vehicles in Japan and projected the overall count of privately owned and shared vehicles. This projection accounted for instances where vehicle owners opted for car-sharing services instead of purchasing a new private vehicle when disposing of their old cars. Moreover, in line with the sustainable development goals set by the United Nations (UN), Japan announced its aim to achieve a carbon-neutral and decarbonized society by 2050. As of 2020, the transportation sector in Japan was responsible for a large share of CO2 emissions, accounting for 18.6% of the total emissions, 45.9% of which were from passenger cars. Therefore, for Japan to achieve carbon neutrality by 2050, it is important for the country to reduce the CO2 emissions from passenger cars. This, in turn, is prompting the government authorities of Japan to promote the adoption of car rental services, which is expected to offer significant growth opportunities to the overall market.

Rise of Electric Vehicles in Rental Car Services

Various key market players are increasingly including electric vehicles in their rental car fleets on account of their cost-effectiveness and eco-friendly nature. Japan has seen a sharp increase in the demand for electric vehicles since 2016. In addition to this, numerous car manufacturing companies are developing and launching new products to expand the number of electric vehicles sold in the nation. For instance, in Japan, in May 2022, Toyota launched its all-new electric SUV Bz4x, which has a battery capacity of 71.4 kWh and can produce 201 horsepower. The vehicle also has cutting-edge ADAS security measures. Moreover, the government authorities of Japan are also offering incentives and subsidies to EV buyers to accelerate their adoption, due to which many car rental service operators are purchasing EVs instead of traditional IC engine cars. For instance, the government declared grants and incentives for buying electric automobiles. The incentives for battery electric vehicles increased from JPY 400000 to JPY 800000. Initiatives like these are projected to further augment the growth of the car rental market in Japan in the coming years.

Japan Car Rental Market Segmentation:

Booking Type Insights:

  • Offline Booking
  • Online Booking

Rental Length Insights:

  • Short Term
  • Long Term

Vehicle Type Insights:

  • Luxury
  • Executive
  • Economy
  • SUVs
  • Others

Application Insights:

  • Leisure/Tourism
  • Business

End-User Insights:

  • Self-Driven
  • Chauffeur-Driven

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis, such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant, has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Car Rental Market News:

  • January 2024: Car rental giant Hertz announced that it would sell its fleet of approximately 20,000 EVs and reinvest in gasoline-powered vehicles. The company said the move was about improving profitability by listening to customers' preferences.
  • January 2024: A car-sharing organization set up in Ishinomaki City announced a program to offer free rental car services to people affected by the Noto Peninsula earthquake. Rentals began on January 15. A total of 25 cars, including light trucks, mini cars, and vans for up to 10 passengers, are available to those who need a vehicle as a result of the quake. Relief organizations are also eligible.

Key Questions Answered in This Report:

  • How has the Japan car rental market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan car rental market?
  • What is the breakup of the Japan car rental market on the basis of booking type?
  • What is the breakup of the Japan car rental market on the basis of rental length?
  • What is the breakup of the Japan car rental market on the basis of vehicle type?
  • What is the breakup of the Japan car rental market on the basis of application?
  • What is the breakup of the Japan car rental market on the basis of end-user?
  • What are the various stages in the value chain of the Japan car rental market?
  • What are the key driving factors and challenges in the Japan car rental market?
  • What is the structure of the Japan car rental market and who are the key players?
  • What is the degree of competition in the Japan car rental market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Car Rental Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Car Rental Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Car Rental Market - Breakup by Booking Type

  • 6.1 Offline Booking
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Online Booking
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)

7 Japan Car Rental Market - Breakup by Rental Length

  • 7.1 Short Term
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Long Term
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Car Rental Market - Breakup by Vehicle Type

  • 8.1 Luxury
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Executive
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Economy
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)
  • 8.4 SUVs
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2019-2024)
    • 8.4.3 Market Forecast (2025-2033)
  • 8.5 Others
    • 8.5.1 Historical and Current Market Trends (2019-2024)
    • 8.5.2 Market Forecast (2025-2033)

9 Japan Car Rental Market - Breakup by Application

  • 9.1 Leisure/Tourism
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Business
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)

10 Japan Car Rental Market - Breakup by End-User

  • 10.1 Self-Driven
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2019-2024)
    • 10.1.3 Market Forecast (2025-2033)
  • 10.2 Chauffeur-Driven
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2019-2024)
    • 10.2.3 Market Forecast (2025-2033)

11 Japan Car Rental Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Services Offered
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Services Offered
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Services Offered
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Services Offered
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Services Offered
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan Car Rental Market - Industry Analysis

  • 13.1 Drivers, Restraints and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix