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市場調查報告書
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1726244

美國汽車租賃市場規模、佔有率、趨勢分析報告：按車輛類型、用途、預訂模式和細分市場預測，2025 年至 2030 年

U.S. Car Rental Market Size, Share & Trends Analysis Report By Vehicle Type, By Application, By Booking Mode, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 90 Pages | 商品交期: 2-10個工作天內

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美國汽車租賃市場規模及趨勢

預計到 2024 年，美國汽車租賃市場規模將達到 378.8 億美元，2025 年至 2030 年的複合年成長率為 7.5%。

旅遊相關旅行需求的成長正在顯著推動市場的發展。國內和國際遊客擴大選擇租車，以便更靈活、更舒適地探索目的地。休閒和商務旅行的增加進一步推動了這一趨勢，從而產生了對便利交通選擇的持續需求。這種成長在城市中心、旅遊中心和商業區尤其明顯。

隨著疫情相關限制措施的放鬆，美國國內和國際觀光均出現復甦。美國旅遊協會預測，2023年國內旅遊支出將超過疫情前的水平，日本入境旅遊也將持續復甦。這種繁榮直接使以機場為基地、專注於休閒的汽車租賃供應商受益，特別是在奧蘭多、拉斯維加斯和洛杉磯等人流量大的目的地。

消費者越來越重視靈活性而不是所有權，特別是在城市環境中，考慮到保險、停車費和折舊免稅額，汽車擁有的總成本已大幅上升。在追求便利性和較少承諾的年輕一代和商務旅客中，這種趨勢更為強烈。例如，赫茲和 Enterprise 報告稱，人們對訂閱租賃模式和使用行動應用的短期租賃的興趣日益濃厚。

隨著商務旅行的恢復（儘管是有選擇性的），汽車租賃公司發現企業客戶​​的需求增加，尤其是區域商務旅行和城際旅行。在混合工作模式下，公司也開始透過汽車租賃來滿足員工的交通需求。例如，Avis Budget Group 在其季度報告中強調，商務旅行量有助於穩定和成長其主要市場的收益。

科技進步徹底改變了美國的汽車租賃產業。線上平台和行動應用程式的整合簡化了預訂流程，使其更易於存取和方便用戶使用。數位付款、車輛選擇和基於應用程式的解鎖等功能正在提高客戶滿意度並擴大市場。例如，Enterprise、National 和 Alamo 正在利用數位平台和物聯網來簡化預訂、實現非接觸式操作並加強車隊管理。

租賃車隊中電動車（EV）的採用率正在成長。隨著消費者環保意識的增強，租賃公司開始轉向電動車來滿足永續交通解決方案的需求。這種轉變符合全球永續性目標，並吸引了具有環保意識的旅客。例如，2022年8月，歐洲電動租車新興企業UFODrive在舊金山推出服務，進入美國市場。該公司提供非接觸式電動車租賃服務，以應對油價上漲、租車短缺以及電動車需求不斷成長等問題。 UFODrive 於 10 月在紐約和奧斯汀推出，此後在歐洲迅速發展。

消費者對汽車租賃服務的信心增強，尤其是在疫情之後，人們更加重視衛生和安全通訊協定。該公司正在投資衛生措施並提供多樣化的車輛選擇以滿足不同客戶的偏好，進一步推動市場成長。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章美國汽車租賃市場的變數、趨勢與範圍

  • 市場體系展望
    • 母市場展望
    • 相關市場展望
  • 產業價值鏈分析
    • 獲利能力分析（產業層面）
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 市場機會
    • 市場問題
  • 產業分析工具
    • 波特五力分析
  • 打入市場策略

第4章消費行為分析

  • 人口統計分析
  • 消費者趨勢和偏好
  • 影響購買決策的因素
  • 消費者產品採用
  • 觀察和建議

第5章：美國汽車租賃市場（按車型分類）、估值和趨勢分析

  • 美國汽車租賃市場、車輛類型：關鍵要點
  • 2024年及2030年車型變化分析及市場佔有率
  • 按車輛類型，2018-2030年
    • 豪華轎車
    • 行政車
    • 經濟型轎車
    • SUV
    • 多用途車輛

第6章：美國汽車租賃市場的應用、預測與趨勢分析

  • 美國汽車租賃市場、使用及關鍵要點
  • 2024年及2030年應用變化分析及市場佔有率
  • 按應用，2018-2030 年
    • 本地使用
    • 機場接送
    • 商務旅行目的地
    • 其他

第7章：美國汽車租賃市場預訂模式、預測與趨勢分析

  • 美國租車預訂模式：關鍵要點
  • 2024 年及 2030 年預訂模式變化分析及市場佔有率
  • 按預訂模式，2018-2030 年
    • 線上
    • 線下/直銷

第8章美國汽車租賃市場：競爭分析

  • 主要市場參與企業的近期趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 服務基準
  • 2024年公司市場佔有率分析（%）
  • 公司熱圖分析
  • 戰略地圖
  • 公司簡介
    • Enterprise Holdings, Inc.
    • The Hertz Corporation
    • Avis Budget Group
    • Sixt
    • Fox Rent A Car
    • Turo
    • Getaround
    • Midway Car Rental
    • Dollar
    • Europcar
Product Code: GVR-4-68040-553-6

U.S. Car Rental Market Size & Trends:

The U.S. car rental market size was valued at USD 37.88 billion in 2024 and is projected to grow at a CAGR of 7.5% from 2025 to 2030. The increasing demand for tourism-related travel has significantly boosted the market. Travelers, both domestic and international, are opting for rental vehicles to explore destinations with greater flexibility and comfort. This trend is further supported by the rise in leisure and business travel, which has created a consistent need for convenient transportation options. This growth is particularly pronounced in urban centers, tourism hubs, and business corridors.

Following the relaxation of pandemic-related restrictions, the United States has witnessed a resurgence in both domestic and international tourism. According to the U.S. Travel Association, domestic travel spending surpassed pre-pandemic levels in 2023, while inbound travel continued its recovery trajectory. This upswing has directly benefited airport-based and leisure-focused car rental providers, particularly in high-traffic destinations such as Orlando, Las Vegas, and Los Angeles.

Consumers are increasingly valuing flexibility over ownership, particularly in urban environments where the total cost of vehicle ownership-factoring in insurance, parking, and depreciation-has escalated significantly. This trend is further amplified among younger demographics and business travelers who seek convenience and reduced commitment. For instance, Hertz and Enterprise have reported growing interest in subscription-based rental models and short-duration rentals facilitated through mobile apps.

As business travel resumes, albeit selectively, car rental companies are witnessing an uptick in demand from corporate clients, particularly for regional travel and inter-city movement. Companies are also turning to rental fleets to supplement transportation needs for employees in hybrid work models. For example, Avis Budget Group highlighted in its quarterly filings that business travel volume was contributing to revenue stabilization and growth in key markets.

Technological advancements have revolutionized the U.S. car rental industry. Integrating online platforms and mobile applications has streamlined the booking process, making it more accessible and user-friendly. Features such as digital payments, vehicle selection, and app-based unlocking have enhanced customer satisfaction and expanded the market. For instance, Enterprise, National, and Alamo leverage digital platforms and IoT for streamlined booking, contactless operations, and enhanced fleet management.

The adoption of electric vehicles (EVs) in rental fleets is gaining traction. As consumers become more environmentally conscious, rental companies are incorporating EVs to meet the demand for sustainable transportation solutions. This shift aligns with global sustainability goals and attracts eco-minded travelers. For instance, in August 2022, European electric vehicle rental startup UFODrive launched in San Francisco, marking its entry into the U.S. market. The company offers contact-free EV rentals amid high gas prices, rental car shortages, and rising demand for electric vehicles. UFODrive was launched in New York and Austin in October, followed by rapid European growth.

The growing emphasis on hygiene and safety protocols, especially post-pandemic, has increased consumer confidence in car rental services. Companies are investing in sanitization measures and offering diverse vehicle options to cater to varying customer preferences, further driving market growth.

U.S. Car Rental Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. car rental market report based on vehicle type, application, and booking mode:

  • Vehicle Outlook (Revenue, USD Million, 2018 - 2030)
  • Luxury cars
  • Executive cars
  • Economy cars
  • SUVs
  • MUVs
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Local usage
  • Airport transport
  • Outstation
  • Others
  • Booking Mode Outlook (Revenue, USD Million, 2018 - 2030)
  • Offline/Direct
  • Online

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Car Rental Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Profit Margin Analysis (Industry-level)
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. U.S. Car Rental Market: Vehicle Type Estimates & Trend Analysis

  • 5.1. U.S. Car Rental Market, Vehicle Type: Key Takeaways
  • 5.2. Vehicle Type Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, By Vehicle Type, 2018 - 2030 (USD Million)
    • 5.3.1. Luxury Cars
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.2. Executive Cars
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.3. Economy Cars
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.4. SUVs
      • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.5. MUVs
      • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Car Rental Market: Application Estimates & Trend Analysis

  • 6.1. U.S. Car Rental Market, By Application: Key Takeaways
  • 6.2. Application Movement Analysis & Market Share, 2024 & 2030
  • 6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
    • 6.3.1. Local Usage
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2. Airport Transport
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3. Outstation
      • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.4. Others
      • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. U.S. Car Rental Market: Booking Mode Estimates & Trend Analysis

  • 7.1. U.S. Car Rental Market, Booking Mode: Key Takeaways
  • 7.2. Booking Mode Movement Analysis & Market Share, 2024 & 2030
  • 7.3. Market Estimates & Forecasts, By Booking Mode, 2018 - 2030 (USD Million)
    • 7.3.1. Online
      • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2. Offline/Direct
      • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. U.S. Car Rental Market: Competitive Analysis

  • 8.1. Recent Developments & Impact Analysis, by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Service Benchmarking
  • 8.6. Company Market Share Analysis, 2024 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Enterprise Holdings, Inc.
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial Performance
      • 8.9.1.3. Service Portfolios
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. The Hertz Corporation
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial Performance
      • 8.9.2.3. Service Portfolios
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. Avis Budget Group
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial Performance
      • 8.9.3.3. Service Portfolios
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. Sixt
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial Performance
      • 8.9.4.3. Service Portfolios
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. Fox Rent A Car
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial Performance
      • 8.9.5.3. Service Portfolios
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. Turo
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial Performance
      • 8.9.6.3. Service Portfolios
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. Getaround
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial Performance
      • 8.9.7.3. Service Portfolios
      • 8.9.7.4. Strategic Initiatives
    • 8.9.8. Midway Car Rental
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial Performance
      • 8.9.8.3. Service Portfolios
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. Dollar
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial Performance
      • 8.9.9.3. Service Portfolios
      • 8.9.9.4. Strategic Initiatives
    • 8.9.10. Europcar
      • 8.9.10.1. Company Overview
      • 8.9.10.2. Financial Performance
      • 8.9.10.3. Service Portfolios
      • 8.9.10.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. car rental market: Key market driver analysis
  • Table 2 U.S. car rental market: Key market restraint analysis
  • Table 3 U.S. car rental market estimates & forecast, by vehicle type (USD Million)
  • Table 4 U.S. luxury rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 5 U.S. executive rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 6 U.S. economy rental cars rental market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 7 U.S. SUVS rental car market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 8 U.S. MUVs rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 9 U.S. car rental market estimates & forecast, by application (USD Million)
  • Table 10 U.S. car rental market estimates & forecast, for local usage, 2018 - 2030 (USD Million)
  • Table 11 U.S. car rental market estimates & forecast, for airport transport, 2018 - 2030 (USD Million)
  • Table 12 U.S. car rental market estimates & forecast, for outstation, 2018 - 2030 (USD Million)
  • Table 13 U.S. car rental market estimates & forecast, for others application, 2018 - 2030 (USD Million)
  • Table 14 U.S. car rental market estimates & forecast, by booking mode (USD Million)
  • Table 15 U.S. car rental market estimates and forecast through online, 2018 - 2030 (USD Million)
  • Table 16 U.S. car rental market estimates and forecast, through offline/direct, 2018 - 2030 (USD Million)
  • Table 17 Recent developments & impact analysis, by key market participants
  • Table 18 Company market share, 2024 (%)
  • Table 19 Company heat map analysis, 2024
  • Table 20 Companies implementing key strategies

List of Figures

  • Fig. 1 U.S. car rental market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Parent industry and US car rental market size, 2024 (USD Million)
  • Fig. 11 U.S. car rental market: Value chain analysis
  • Fig. 12 U.S. car rental market: Dynamics
  • Fig. 13 U.S. car rental market: Porter's five forces analysis
  • Fig. 14 U.S. car rental market, by vehicle type: Key takeaways
  • Fig. 15 U.S. car rental market: Vehicle Type movement analysis, 2024 & 2030 (%)
  • Fig. 16 U.S. luxury rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 U.S. executive rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 U.S. economy rental cars rental market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 U.S. SUVS rental car market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 U.S. MUVs rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 U.S. car rental market, by application: Key takeaways
  • Fig. 22 U.S. car rental market: Application movement analysis, 2024 & 2030 (%)
  • Fig. 23 U.S. car rental market estimates & forecast, for local usage, 2018 - 2030 (USD Million)
  • Fig. 24 U.S. car rental market estimates & forecast, for airport transport, 2018 - 2030 (USD Million)
  • Fig. 25 U.S. car rental market estimates & forecast, for outstation, 2018 - 2030 (USD Million)
  • Fig. 26 U.S. car rental market estimates & forecast, for others applications, 2018 - 2030 (USD Million)
  • Fig. 27 U.S. car rental market, by booking mode: Key takeaways
  • Fig. 28 U.S. car rental market: Booking Mode movement analysis, 2024 & 2030 (%)
  • Fig. 29 U.S. car rental market estimates and forecast through online, 2018 - 2030 (USD Million)
  • Fig. 30 U.S. car rental market estimates and forecast, through offline/direct, 2018 - 2030 (USD Million)
  • Fig. 31 Key company categorization
  • Fig. 32 Company market share analysis, 2024
  • Fig. 33 Strategic framework of US car rental market