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市場調查報告書
商品編碼
1722728
智慧包裝市場報告(按技術(氣調包裝、活性包裝、智慧包裝)、產業垂直領域(食品飲料、汽車、醫療保健、個人護理等)和地區分類,2025 年至 2033 年)Smart Packaging Market Report by Technology (Modified Atmosphere Packaging, Active Packaging, Intelligent Packaging), Industry Vertical (Food and Beverages, Automotive, Healthcare, Personal care, and Others), and Region 2025-2033 |
2024年全球智慧包裝市場規模達380億美元。展望未來, IMARC Group預計到2033年市場規模將達到645億美元,2025-2033年期間的成長率(CAGR)為5.75%。3D (3D) 列印在智慧包裝設計中的應用日益增多、對永續資源的偏好日益增強以及對線上購物管道的依賴日益加深是推動市場發展的一些主要因素。
智慧包裝是指將技術整合到包裝系統中,以在產品與消費者或供應鏈之間建立智慧連接。它透過提供監控、追蹤、追蹤和通訊等功能增強了傳統包裝。它允許包裝、產品和用戶之間進行通訊。它增強了防偽措施,確保了產品的真實性,並檢測了篡改或變質。它用於食品和飲料 (F&B) 行業,以監測新鮮度、提供營養成分資訊並確保品質控制。除此之外,它還透過提供額外的產品資訊並透過互動元素吸引消費者來增強購物體驗。
醫療保健和製藥領域對患者依從性、劑量追蹤和防偽措施的需求日益成長,推動了這些領域採用智慧包裝技術。除此之外,食品和飲料(F&B)產業對份量控制和新鮮度指標的需求日益增加,對市場產生了正面影響。此外,物聯網 (IoT) 的整合可實現遠端監控和分析等高階功能。此外,全通路零售的興起有利於市場成長,人們可以透過線上平台、行動應用程式和實體店等各種管道購買產品。
對永續解決方案的需求日益成長
人們對環境問題的日益關注以及人們對永續解決方案重要性的認知不斷提高,對市場產生了積極影響。此外,向永續資源的轉變推動了智慧包裝中可回收和可生物分解材料的使用,這有助於市場成長。智慧包裝可以更好地追蹤產品的新鮮度和質量,並有助於減少不必要的浪費。此外,領先的市場參與者正在引入綠色包裝解決方案,以最大限度地減少有害排放並促進環境健康,這正在加強市場的成長。除此之外,2D碼和 NFC 技術提供的額外產品資訊的便利性正在吸引精通技術的消費者。
先進技術的融合
3D(3D)列印在智慧包裝設計的應用日益廣泛,可實現快速原型設計和客製化。此外,擴增實境 (AR) 與智慧包裝的融合可提供身臨其境的消費者體驗並提升品牌互動。除此之外,人工智慧 (AI) 在包裝領域的預測分析應用日益增多,改善了庫存管理並減少了浪費,從而促進了市場的成長。除此之外,智慧包裝解決方案中區塊鏈技術的採用有助於追蹤和追蹤,提高透明度和真實性。此外,利用巨量資料進行智慧包裝洞察和分析可以提高供應鏈的效率。
電子商務產業的快速全球化與成長
人們對網上購物的日益偏好催化了對智慧包裝等高效包裝的需求,因為它提供了包括即時追蹤在內的物流解決方案,並確保了高效的運輸。此外,個人越來越依賴線上購物管道來獲得令人興奮的優惠和折扣、送貨上門服務和各種支付方式,這為市場創造了積極的前景。智慧包裝有助於遵守各種國際貿易法規,簡化全球業務運作。此外,不斷擴大的全球網路正在推動對滿足不同地區需求的多功能包裝解決方案的需求。此外,包裝公司、線上零售通路和技術提供者之間的合作正在加強市場的成長。
The global smart packaging market size reached USD 38.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 64.5 Billion by 2033, exhibiting a growth rate (CAGR) of 5.75% during 2025-2033. The rising utilization of three-dimensional (3D) printing in smart packaging design, increasing preferences for sustainable resources, and the growing reliance on online shopping channels are some of the major factors propelling the market.
Smart packaging refers to the integration of technology within packaging systems to create an intelligent connection between the product and the consumer or supply chain. It enhances traditional packaging by providing functionalities like monitoring, tracking, tracing, and communication. It allows communication between the package, the product, and the user. It enhances anti-counterfeiting measures, ensures product authenticity, and detects tampering or deterioration. It is used in the food and beverage (F&B) industry to monitor freshness, provide information on nutritional content, and ensure quality control. Besides this, it enhances the shopping experience by providing additional product information and engaging consumers through interactive elements.
The rising need for patient adherence, dosage tracking, and anti-counterfeiting measures in healthcare and pharmaceuticals is driving the adoption of smart packaging technologies in these sectors. Apart from this, the increasing need for portion control and freshness indicators in the food and beverage (F&B) sector is positively influencing the market. Additionally, the integration of Internet of Things (IoT) allows advanced functionalities, such as remote monitoring and analytics. Furthermore, the rise of omnichannel retailing, wherein people can buy products through various channels like online platforms, mobile apps, and physical stores is favoring market growth.
The increasing demand for sustainable solutions
The growing environmental concerns and rising awareness among individuals about the importance of sustainable solutions are positively influencing the market. Additionally, the shift towards sustainable resources is driving the use of recyclable and biodegradable materials in smart packaging, which is contributing to market growth. Smart packaging enables better tracking of product freshness and quality and aids in reducing unnecessary waste. Furthermore, the leading market players are introducing green packaging solutions to minimize harmful emissions and promote environmental health, which is strengthening the growth of the market. Apart from this, the convenience of QR codes and NFC technology that provide additional product information is attracting tech-savvy consumers.
Integration of advanced technologies
The rising utilization of three-dimensional (3D) printing in smart packaging design is allowing for rapid prototyping and customization. Additionally, the integration of augmented reality (AR) in smart packaging is offering an immersive consumer experience and elevating brand interaction. Along with this, the rising use of artificial intelligence (AI) for predictive analytics in packaging is improving inventory management and reducing waste, which is strengthening the growth of the market. Apart from this, the adoption of blockchain technology in smart packaging solutions helps in tracking and tracing increases transparency and authenticity. Furthermore, leveraging big data for insights and analytics in smart packaging is enhancing efficiency in the supply chain.
Rapid globalization and growth in the e-commerce industry
The rising preference for online shopping is catalyzing the demand for efficient packaging like smart packaging as it offers logistic solutions, including real-time tracking, and ensures efficient transportation. Additionally, the increasing reliance of individuals on online shopping channels to avail exciting deals and discounts, home delivery services, and various payment methods, is creating a positive outlook for the market. Smart packaging assists in complying with varied international trade regulations, simplifying global business operations. Additionally, expanding global networks is driving the need for versatile packaging solutions that cater to different regional needs. Moreover, collaborations between packaging firms, online retail channels, and technology providers are strengthening the growth of the market.
Modified atmosphere packaging holds the majority of the market share
Food and beverages dominate the market
North America exhibits a clear dominance, accounting for the largest smart packaging market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share as the region has a well-established and rapidly growing e-commerce sector, which requires efficient packaging solutions that provide tracking, monitoring, and enhanced user experiences. Additionally, North America, especially the United States, is home to numerous technology hubs and leading innovation centers. This supports the development of cutting-edge technologies that can be integrated into smart packaging, giving the region a competitive edge. Apart from this, the sophisticated supply chain and logistics networks in the region are well-suited for the integration of smart packaging technologies. Moreover, many leading companies in the smart packaging domain are headquartered in North America.
Companies are investing in research and development (R&D) activities to create cutting-edge solutions in smart packaging. This includes integrating technologies like the Internet of Things (IoT), NFC, blockchain, and augmented reality (AR) to enhance product tracking, consumer engagement, and security. Additionally, they are using eco-friendly materials and designing packaging that reduces waste, aligning with environmental regulations and consumer preferences. Apart from this, various leading companies are offering tailored solutions to various industries, such as food and beverages (F&B), pharmaceuticals, and consumer electronics. This industry-specific approach enables them to meet unique needs and regulatory requirements. Moreover, many smart packaging firms are exploring opportunities in emerging markets and adapting their products to meet regional preferences and regulations.
In May 2023, Amcor plc announced that it signed a definitive agreement to acquire ModaSystems, the manufacturer of state-of-the-art automated protein packaging machines.
In February 2022, Avery Dennison Corporation announced its first partnerships with startups for an accelerator program called ADStretch to solve the ecological harms of the packaging industry by developing materials that generate a positive ecological impact.