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市場調查報告書

商品編碼

1750313

連網包裝市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Connected Packaging Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年05月05日 | 出版商:

Global Market Insights Inc. | 英文 192 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024年，全球互聯包裝市場規模達262億美元，預計在智慧包裝解決方案需求激增的推動下，該市場將以7.9%的複合年成長率成長，到2034年達到556億美元。然而，貿易關稅，尤其是川普政府對中國進口產品徵收的關稅，導致全球供應鏈中斷，製造商的原料成本上升。 RFID晶片和智慧標籤等零件價格上漲，壓縮了企業的利潤率。為了抵消這種影響，製造商將成本上漲轉嫁給消費者，減緩了高階連網包裝方案的普及。但積極的一面是，關稅措施促使美國和歐洲企業加大對互聯包裝解決方案在地化生產的投資，從而推動了創新並提高了利潤率。

科技在互聯包裝市場中扮演著至關重要的角色，2D碼、NFC標籤和擴增實境技術正日益普及。這些技術使品牌能夠透過提供產品資訊（例如真偽驗證和產品位置）來即時吸引消費者。因此，消費者可以信賴他們購買的產品，而企業也能從品牌忠誠度和消費者參與的提升中受益。互聯包裝能夠更好地追溯產品，確保供應鏈的透明度和安全性。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	262億美元
預測值	556億美元
複合年成長率	7.9%

2024年，互聯包裝市場中的2D碼市場價值達216億美元，這得益於其低成本、可擴展性以及與智慧型手機的通用兼容性，使其成為廣泛應用的理想選擇。2D碼使品牌能夠透過促銷活動、永續發展訊息和即時產品詳情吸引消費者。它們還有助於追蹤從製造到銷售的整個供應鏈中的產品。整合雲端技術的先進2D碼系統還支援資料分析，使企業能夠打擊假冒產品並個性化行銷。

2024年，紙和紙板包裝材料市場產值達110億美元。這些材料被認為是最具永續性和成本效益的材料，因此常用於2D碼和NFC標籤等智慧標籤。其可回收性和輕質特性有助於降低運輸成本，並提供環保的包裝解決方案。隨著消費者對永續性的需求日益成長，紙和紙板材料已成為快速消費品、食品和電商等行業企業的首選。

2024年，美國連網包裝市場規模估計為72億美元，並有望顯著成長。這項成長的主要驅動力在於《藥品供應鏈安全法案》（DSCSA）等嚴格的反仿冒法的實施，這些法律提升了對連網包裝解決方案的需求。這些法律在製藥等產品真實性至關重要的行業尤其重要。除了監管方面的推動，聯網包裝在快速消費品、醫療保健和物流等領域的廣泛應用也進一步推動了市場的發展。

全球互聯包裝產業的領導者包括希悅爾 (Sealed Air)、安姆科 (Amcor plc)、CCL Industries Inc.、WestRock Company 和艾利丹尼森 (Avery Dennison Corporation)。為了鞏固市場地位，安姆科和艾利丹尼森等公司越來越重視整合智慧和永續的包裝解決方案。他們正在投資 NFC 和2D碼等先進技術，以增強消費者參與度並提高供應鏈透明度。此外，公司還與電子商務和物流供應商合作，以提高可追溯性和確保產品交付的安全性。透過提高材料的可回收性和永續性，公司正順應消費者對環保產品日益成長的需求。此外，採用區塊鏈技術進行更好的追蹤和身分驗證，有助於公司在確保產品完整性的同時建立消費者信任。

產業生態系統分析
川普政府關稅分析
- 對貿易的影響
  - 貿易量中斷
  - 報復措施
- 對產業的影響
  - 供給側影響（原料）
    - 價格波動
    - 供應鏈重組
    - 生產成本影響
  - 需求面影響
    - 價格傳導至終端市場
    - 市佔率動態
    - 消費者反應模式
- 受影響的主要公司
- 策略產業反應
  - 供應鏈重組
  - 定價和產品策略
  - 政策參與
- 展望與未來考慮
產業衝擊力
- 成長動力
  - 對智慧包裝解決方案的需求不斷成長
  - 透過2D碼、NFC 標籤和擴增實境吸引消費者
  - 對供應鏈可視性和效率的需求日益增加
  - 電子商務活動興起
- 產業陷阱與挑戰
  - 高實施成本限制了採用率
  - 資料隱私問題阻礙市場成長
成長潛力分析
監管格局
技術格局
未來市場趨勢
差距分析
波特的分析
PESTEL分析

第4章：競爭格局

介紹
公司市佔率分析
主要市場參與者的競爭分析
競爭定位矩陣
策略儀表板

第5章：市場估計與預測：依連結技術，2021-2034 年

主要趨勢
QR 圖碼
射頻識別

第6章：市場估計與預測：依包裝材料，2021-2034 年

主要趨勢
塑膠
紙和紙板
玻璃
金屬
其他

第7章：市場估計與預測：按最終用途產業，2021-2034 年

主要趨勢
食品和飲料
製藥和醫療保健
個人護理和化妝品
消費性電子產品
其他

第8章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 荷蘭
亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中東和非洲
- 沙烏地阿拉伯
- 南非
- 阿拉伯聯合大公國

第9章：公司簡介

AVERY DENNISON CORPORATION
Amcor plc
WestRock Company
Sonoco Products Company
Stora Enso
Sealed Air
CCL Industries Inc.
Berry Global Inc.
UPM
DS Smith
Mondi
Constantia Flexibles
UFlex Limited
Tetra Laval Group
Gerresheimer AG
Printpack
Greiner Packaging

簡介目錄

Product Code: 13721

The Global Connected Packaging Market was valued at USD 26.2 billion in 2024 and is estimated to grow at a CAGR of 7.9% to reach USD 55.6 billion by 2034, driven by the surge in demand for smart packaging solutions. However, the global supply chain has faced disruptions due to trade tariffs, particularly those imposed by the Trump administration on imports from China, raising the cost of raw materials for manufacturers. Components like RFID chips and smart labels saw price hikes, reducing profit margins for companies. To offset this, manufacturers passed on the higher costs to consumers, slowing down the adoption of premium connected packaging options. On a positive note, the tariffs prompted U.S. and European firms to boost investments in local manufacturing of connected packaging solutions, driving innovation and enhancing profit margins.

Technology plays a critical role in the connected packaging market, with QR codes, NFC tags, and augmented reality becoming increasingly popular. These technologies allow brands to engage consumers in real time by providing access to product information, such as authenticity verification and product location. As a result, consumers can trust the products they purchase, and companies benefit from improved brand loyalty and consumer engagement. Connected packaging enables better traceability of products, ensuring transparency and security in the supply chain.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$26.2 Billion
Forecast Value	$55.6 Billion
CAGR	7.9%

The QR codes segment in the connected packaging market was valued at USD 21.6 billion in 2024 due to its low cost, scalability, and universal compatibility with smartphones, making it ideal for widespread adoption. QR codes enable brands to engage customers through promotions, sustainability information, and real-time product details. They also help in tracking products throughout the supply chain, from manufacturing to the point of sale. Advanced QR code systems integrated with cloud technology also support data analytics, empowering companies to combat counterfeiting and personalize their marketing efforts.

The paper and cardboard packaging materials segment generated USD 11 billion in 2024. These materials are considered the most sustainable and cost-effective, making them popular for use with smart labels such as QR codes and NFC tags. Their recyclability and lightweight nature contribute to reduced shipping costs and eco-friendly packaging solutions. As consumers increasingly demand sustainability, paper and cardboard materials have become the go-to choice for companies in sectors like FMCG, food, and e-commerce.

U.S. Connected Packaging Market was estimated at USD 7.2 billion in 2024 and is poised for significant growth. A major driver of this expansion is the implementation of stringent anti-counterfeiting laws, such as the Drug Supply Chain Security Act (DSCSA), which have heightened the demand for connected packaging solutions. These laws are especially impactful in industries like pharmaceuticals, where product authenticity is paramount. In addition to the regulatory push, the widespread adoption of connected packaging in sectors like FMCG, healthcare, and logistics is further propelling the market forward.

Leading players in the Global Connected Packaging Industry include Sealed Air, Amcor plc, CCL Industries Inc., WestRock Company, and Avery Dennison Corporation. To strengthen their position in the market, companies like Amcor and Avery Dennison are increasingly focusing on integrating smart and sustainable packaging solutions. They are investing in advanced technologies such as NFC and QR codes, which allow for enhanced consumer engagement and increased transparency in the supply chain. Additionally, companies are partnering with e-commerce and logistics providers to improve traceability and secure product delivery. By improving the recyclability and sustainability of their materials, companies are aligning with rising consumer demand for eco-friendly products. Furthermore, the adoption of blockchain technology for better tracking and authentication is helping companies build consumer trust while ensuring product integrity.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Trump administration tariffs analysis
- 3.2.1 Impact on trade
  - 3.2.1.1 Trade volume disruptions
  - 3.2.1.2 Retaliatory measures
- 3.2.2 Impact on the industry
  - 3.2.2.1 Supply-side impact (raw materials)
    - 3.2.2.1.1 Price volatility
    - 3.2.2.1.2 Supply chain restructuring
    - 3.2.2.1.3 Production cost implications
  - 3.2.2.2 Demand-side impact
    - 3.2.2.2.1 Price transmission to end markets
    - 3.2.2.2.2 Market share dynamics
    - 3.2.2.2.3 Consumer response patterns
- 3.2.3 Key companies impacted
- 3.2.4 Strategic industry responses
  - 3.2.4.1 Supply chain reconfiguration
  - 3.2.4.2 Pricing and product strategies
  - 3.2.4.3 Policy engagement
- 3.2.5 Outlook and future considerations
3.3 Industry impact forces
- 3.3.1 Growth drivers
  - 3.3.1.1 Growing demand for smart packaging solutions
  - 3.3.1.2 Consumer engagement through QR codes, NFC tags, and augmented reality
  - 3.3.1.3 Increasing need for supply chain visibility and efficiency
  - 3.3.1.4 Rise in e-commerce activities
- 3.3.2 Industry pitfalls and challenges
  - 3.3.2.1 High implementation cost limits adoption rates
  - 3.3.2.2 Data privacy concerns hinder market growth
3.4 Growth potential analysis
3.5 Regulatory landscape
3.6 Technology landscape
3.7 Future market trends
3.8 Gap analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategy dashboard

Chapter 5 Market Estimates & Forecast, By Connectivity Technology, 2021-2034 (USD Billion & Kilo Tons)

5.1 Key trends
5.2 QR codes
5.3 RFID

Chapter 6 Market Estimates & Forecast, By Packaging Material, 2021-2034 (USD Billion & Kilo Tons)

6.1 Key trends
6.2 Plastic
6.3 Paper & cardboard
6.4 Glass
6.5 Metal
6.6 Others

Chapter 7 Market Estimates & Forecast, By End Use Industry, 2021-2034 (USD Billion & Kilo Tons)

7.1 Key trends
7.2 Food & beverage
7.3 Pharmaceutical & healthcare
7.4 Personal care & cosmetics
7.5 Consumer electronics
7.6 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Billion & Kilo Tons)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 France
- 8.3.4 Spain
- 8.3.5 Italy
- 8.3.6 Netherlands
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 Australia
- 8.4.5 South Korea
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
8.6 Middle East and Africa
- 8.6.1 Saudi Arabia
- 8.6.2 South Africa
- 8.6.3 UAE