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1776785

2032 年智慧包裝市場預測：按類型、材料、應用和地區進行的全球分析

Smart Packaging Market Forecasts to 2032 - Global Analysis By Type (Modified Atmosphere Packaging (MAP), Active Packaging and Intelligent Packaging), Material, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球智慧包裝市場預計在 2025 年達到 261 億美元，到 2032 年將達到 400 億美元，預測期內的複合年成長率為 6.3%。

智慧包裝透過將創新技術直接融入產品包裝，增強了傳統包裝的密封和保護功能。這些技術包括QR碼、NFC標籤、RFID、感測器和指示器，用於監測產品新鮮度、真偽和環境條件。其優點包括提升供應鏈視覺性、增強消費者對互動內容和防偽措施的參與度、即時產品追蹤以及透過提醒消費者產品變質來減少廢棄物。

根據 Zebra Technologies 最近進行的一項行業調查，對智慧包裝技術（包括 RFID 包裝、感測器和擴增實境）的投資預計將大幅增加，到 2024 年採用率將達到 35%，高於 2019 年的 29%。

物聯網和NFC的技術進步

物聯網 (IoT) 和 NFC 技術的快速發展推動了智慧包裝市場的發展，這些技術實現了即時追蹤和產品認證。這些技術提高了供應鏈透明度，並減少了因假冒和變質造成的損失。將智慧感測器融入包裝可以監測產品新鮮度，尤其是在食品和藥品領域。消費者對QR碼和 NFC 標籤等互動式包裝的需求日益成長，這推動了市場採用這些技術。零售商正在利用支援物聯網的包裝來最佳化庫存並提高客戶參與。電子商務的興起進一步推動了確保產品完整性的智慧包裝解決方案的需求。

與現有供應鏈整合的挑戰

將智慧包裝技術與傳統供應鏈系統整合面臨巨大的技術挑戰。升級基礎設施以支援物聯網和近場通訊 (NFC) 的成本高昂，限制了中小企業的採用。智慧包裝解決方案與現有物流平台之間的相容性問題導致效率低下。管理智慧包裝系統所需的專業培訓增加了營運成本。許多供應鏈相關人員缺乏有效部署這些技術的專業知識。這些整合障礙正在減緩智慧包裝解決方案的廣泛應用。

新感測器技術的開發

生物感測器和溫度感測器等先進感測器技術的發展為智慧包裝提供了巨大的成長機會。這些感測器能夠即時監測產品狀態，從而提高食品和製藥行業的安全性。低成本環保感測器的創新使中小企業能夠輕鬆實現智慧包裝。包裝公司與技術供應商之間的夥伴關係將促進客製化感測器解決方案的創建。對永續包裝解決方案日益成長的需求將鼓勵對生物分解性智慧感測器的投資。這些技術進步有望透過滿足多樣化的行業需求來擴大市場。

消費者意識和採用方面的挑戰

消費者對智慧包裝優勢（例如產品追蹤和身分驗證）的認知有限，這阻礙了市場的成長。與NFC標籤等智慧包裝功能互動的複雜性可能會讓不懂技術的消費者望而卻步。智慧包裝的高成本可能會導致產品價格上漲，從而降低消費者的接受度。物聯網包裝相關的資料隱私問題可能會抑制其使用。智慧包裝技術缺乏標準化通訊協定，導致消費者感到困惑。這些挑戰威脅著智慧包裝的廣泛市場接受度。

COVID-19的影響：

新冠疫情加速了智慧包裝的普及，因為電子商務蓬勃發展，供應鏈透明度變得至關重要。非接觸式配送系統的需求推動了對NFC包裝的需求，以實現安全交易。全球供應鏈中斷凸顯了物聯網在即時追蹤和庫存管理方面的重要性。然而，最初的供應鏈限制推遲了智慧包裝組件的生產。疫情過後，對供應鏈韌性的關注將持續推動市場成長。

調氣包裝(MAP) 市場預計將成為預測期內最大的市場

調氣包裝(MAP) 領域預計將在預測期內佔據最大的市場佔有率，這得益於其在延長生鮮產品保存期限方面的廣泛應用。 MAP 技術整合智慧感測器，可監測氣體含量以確保產品新鮮度。包裝食品和飲料需求的不斷成長，推動了該技術在零售業的應用。物聯網技術的進步使得即時監控 MAP 狀態成為可能，從而提高了供應鏈效率。該領域受益於其在食品、製藥和醫療保健行業的廣泛應用。消費者對永續安全包裝的偏好進一步鞏固了 MAP 的主導地位。

預計塑膠產業在預測期內將實現最高複合年成長率

由於物聯網 (IoT) 和近場通訊 (NFC) 技術在即時產品追蹤中的應用日益廣泛，預計塑膠領域將在預測期內實現最高成長率。智慧標籤和感測器的創新增強了產品認證和消費者參與度。食品和藥品供應鏈透明度的需求推動了該領域的成長。與行動應用程式的整合使消費者能夠透過QR碼和 NFC 標籤存取產品資訊。對環保智慧包裝解決方案的投資吸引了具有環保意識的消費者。電子商務的興起和對安全物流的需求將進一步推動該領域的成長。

比最大的地區

預計亞太地區將在預測期內佔據最大的市場佔有率，這得益於中國和印度等國家的快速工業化和電子商務成長。該地區龐大的消費群和對包裝商品日益成長的需求將推動市場擴張。政府推動智慧製造數位化的舉措正在支持智慧包裝的普及。智慧型手機的高普及率推動了NFC包裝的廣泛使用。該地區食品和製藥行業的成長將推動對智慧感測器的需求。對供應鏈現代化的投資將進一步促進市場成長。

複合年成長率最高的地區：

在預測期內，北美預計將憑藉其先進的技術基礎設施和對智慧包裝解決方案的早期採用，實現最高的複合年成長率。艾利丹尼森和3M等領先公司的存在正在推動物聯網和近場通訊（NFC）技術的創新。消費者對可追溯和永續包裝的高需求將推動市場成長。該地區強大的電子商務產業支援智慧包裝在物流的應用。環保智慧包裝解決方案研發的投資將增強市場競爭力。關注供應鏈透明度和法規合規性將推動市場擴張。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章全球智慧包裝市場（按類型）

  • 調氣包裝（MAP）
  • 活性包裝
    • 氣體淨化劑
    • 腐蝕控制包
    • 防潮包裝
  • 智慧包裝
    • 時間溫度指示器
    • 氣體指示器
    • 感溫變色墨水

6. 全球智慧包裝市場（按材料）

  • 塑膠
  • 紙和紙板
  • 金屬
  • 玻璃

7. 全球智慧包裝市場（按應用）

  • 食品/飲料
  • 個人護理和化妝品
  • 製藥
  • 電子產品
  • 電子商務
  • 其他用途

8. 全球智慧包裝市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第9章：主要進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第10章：企業概況

  • Sealed Air Corporation
  • Multisorb Technologies
  • Amcor PLC
  • Ball corporation
  • Huhtamaki OYJ
  • Stora Enso
  • Avery Dennison Corporation
  • Zebra Technologies Corporation
  • 3M Company
  • International Paper Company
  • Timestrip PLC
  • Sysco Corporation
  • Paksense Incorporated
  • M & G USA Corporation
  • BASF SE
Product Code: SMRC30116

According to Stratistics MRC, the Global Smart Packaging Market is accounted for $26.1 billion in 2025 and is expected to reach $40.0 billion by 2032 growing at a CAGR of 6.3% during the forecast period. Smart Packaging integrates innovative technologies directly into product packaging to enhance functionality beyond traditional containment and protection. This can include QR codes, NFC tags, RFID, sensors, and indicators that monitor product freshness, authenticity, or environmental conditions. Benefits range from improved supply chain visibility, enhanced consumer engagement through interactive content, and anti-counterfeiting measures, to real-time product tracking and waste reduction by signaling spoilage.

According to recent industry research by Zebra Technologies, investment in smart packaging technologies, including RFID packaging, sensors, and augmented reality, is expected to increase significantly, reaching 35% adoption by 2024, up from 29% in 2019.

Market Dynamics:

Driver:

Technological advancements in IoT and NFC

The smart packaging market is driven by rapid advancements in IoT and NFC technologies, enabling real-time tracking and product authentication. These technologies enhance supply chain transparency, reducing losses from counterfeiting and spoilage. The integration of smart sensors in packaging monitors product freshness, particularly in food and pharmaceuticals. Growing consumer demand for interactive packaging, such as QR codes and NFC tags, boosts market adoption. Retailers leverage IoT-enabled packaging to optimize inventory and improve customer engagement. The rise of e-commerce further fuels the need for smart packaging solutions to ensure product integrity.

Restraint:

Integration challenges with existing supply chains

Integrating smart packaging technologies with legacy supply chain systems poses significant technical challenges. The high cost of upgrading infrastructure to support IoT and NFC limits adoption among smaller firms. Compatibility issues between smart packaging solutions and existing logistics platforms create inefficiencies. The need for specialized training to manage smart packaging systems increases operational costs. Many supply chain stakeholders lack the expertise to implement these technologies effectively. These integration hurdles slow the widespread adoption of smart packaging solutions.

Opportunity:

Development of novel sensor technologies

The development of advanced sensor technologies, such as biosensors and temperature sensors, presents significant growth opportunities for smart packaging. These sensors enable real-time monitoring of product conditions, enhancing safety in food and pharmaceutical industries. Innovations in low-cost, eco-friendly sensors make smart packaging accessible to smaller businesses. Partnerships between packaging firms and tech providers drive the creation of customized sensor solutions. The growing demand for sustainable packaging solutions encourages investment in biodegradable smart sensors. These advancements are expected to expand the market by addressing diverse industry needs.

Threat:

Consumer awareness and adoption challenges

Limited consumer awareness of smart packaging benefits, such as product tracking and authentication, hinders market growth. The complexity of interacting with smart packaging features, like NFC tags, may deter non-tech-savvy consumers. High costs associated with smart packaging can lead to higher product prices, reducing consumer adoption. Concerns over data privacy related to IoT-enabled packaging may discourage usage. The lack of standardized protocols for smart packaging technologies creates confusion among consumers. These challenges threaten the market's ability to achieve widespread acceptance.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of smart packaging as e-commerce surged and supply chain transparency became critical. The need for contactless delivery systems drove demand for NFC-enabled packaging for secure transactions. Disruptions in global supply chains highlighted the importance of IoT for real-time tracking and inventory management. However, initial supply chain constraints delayed the production of smart packaging components. Post-pandemic, the focus on supply chain resilience continues to drive market growth.

The modified atmosphere packaging (MAP) segment is expected to be the largest during the forecast period

The modified atmosphere packaging (MAP) segment is expected to account for the largest market share during the forecast period owing to its widespread use in extending the shelf life of perishable goods. MAP technologies, integrated with smart sensors, monitor gas levels to ensure product freshness. The growing demand for packaged food and beverages drives adoption in the retail sector. Advances in IoT enable real-time monitoring of MAP conditions, enhancing supply chain efficiency. The segment benefits from its applicability across food, pharmaceutical, and healthcare industries. Consumer preference for sustainable and safe packaging further supports MAP's dominance.

The plastics segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the plastics segment is predicted to witness the highest growth rate impelled by, the increasing adoption of IoT and NFC for real-time product tracking. Innovations in smart labels and sensors enhance product authentication and consumer engagement. The segment's growth is driven by demand for transparency in food and pharmaceutical supply chains. Integration with mobile apps allows consumers to access product information via QR codes and NFC tags. Investments in eco-friendly intelligent packaging solutions attract environmentally conscious consumers. The rise of e-commerce and need for secure logistics further accelerate segment growth.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by rapid industrialization and e-commerce growth in countries like China and India. The region's large consumer base and increasing demand for packaged goods fuel market expansion. Government initiatives promoting smart manufacturing and digitalization support the adoption of smart packaging. High smartphone penetration enables widespread use of NFC-enabled packaging. The growing food and pharmaceutical industries in the region drive demand for smart sensors. Investments in supply chain modernization further boost market growth.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to its advanced technological infrastructure and early adoption of smart packaging solutions. The presence of major players like Avery Dennison and 3M drives innovation in IoT and NFC technologies. High consumer demand for traceable and sustainable packaging fuels market growth. The region's strong e-commerce sector supports the adoption of intelligent packaging for logistics. Investments in R&D for eco-friendly smart packaging solutions enhance market competitiveness. The focus on supply chain transparency and regulatory compliance accelerates market expansion.

Key players in the market

Some of the key players in Smart Packaging Market include Sealed Air Corporation, Multisorb Technologies, Amcor PLC, Ball Corporation, Huhtamaki OYJ, Stora Enso, Avery Dennison Corporation, Zebra Technologies Corporation, 3M Company, International Paper Company, Timestrip PLC, Sysco Corporation, Paksense Incorporated, M & G USA Corporation, and BASF SE

Key Developments:

In May 2025, Sealed Air Corporation unveiled a line of smart food packaging that integrates time-temperature indicators and QR-based freshness tracking for perishable goods.

In March 2025, Amcor PLC collaborated with a European dairy brand to integrate interactive QR codes on packaging for improved consumer engagement and supply chain transparency.

In February 2025, Stora Enso introduced an NFC-tagged eco-packaging solution that enables direct brand-to-consumer communication and smart recycling instructions.

Types Covered:

  • Modified Atmosphere Packaging (MAP)
  • Active Packaging
  • Intelligent Packaging

Materials Covered:

  • Plastics
  • Paper & Paperboard
  • Metal
  • Glass

Applications Covered:

  • Food & Beverages
  • Personal Care & Cosmetics
  • Pharmaceuticals
  • Electronics
  • E-commerce
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Smart Packaging Market, By Type

  • 5.1 Introduction
  • 5.2 Modified Atmosphere Packaging (MAP)
  • 5.3 Active Packaging
    • 5.3.1 Gas Scavengers
    • 5.3.2 Corrosion Control Packaging
    • 5.3.3 Moisture Control Packaging
  • 5.4 Intelligent Packaging
    • 5.4.1 Time Temperature Indicator
    • 5.4.2 Gas Indicator
    • 5.4.3 Thermochromic Ink

6 Global Smart Packaging Market, By Material

  • 6.1 Introduction
  • 6.2 Plastics
  • 6.3 Paper & Paperboard
  • 6.4 Metal
  • 6.5 Glass

7 Global Smart Packaging Market, By Application

  • 7.1 Introduction
  • 7.2 Food & Beverages
  • 7.3 Personal Care & Cosmetics
  • 7.4 Pharmaceuticals
  • 7.5 Electronics
  • 7.6 E-commerce
  • 7.7 Other Applications

8 Global Smart Packaging Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Sealed Air Corporation
  • 10.2 Multisorb Technologies
  • 10.3 Amcor PLC
  • 10.4 Ball corporation
  • 10.5 Huhtamaki OYJ
  • 10.6 Stora Enso
  • 10.7 Avery Dennison Corporation
  • 10.8 Zebra Technologies Corporation
  • 10.9 3M Company
  • 10.10 International Paper Company
  • 10.11 Timestrip PLC
  • 10.12 Sysco Corporation
  • 10.13 Paksense Incorporated
  • 10.14 M & G USA Corporation
  • 10.15 BASF SE

List of Tables

  • Table 1 Global Smart Packaging Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Smart Packaging Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Smart Packaging Market Outlook, By Modified Atmosphere Packaging (MAP) (2024-2032) ($MN)
  • Table 4 Global Smart Packaging Market Outlook, By Active Packaging (2024-2032) ($MN)
  • Table 5 Global Smart Packaging Market Outlook, By Gas Scavengers (2024-2032) ($MN)
  • Table 6 Global Smart Packaging Market Outlook, By Corrosion Control Packaging (2024-2032) ($MN)
  • Table 7 Global Smart Packaging Market Outlook, By Moisture Control Packaging (2024-2032) ($MN)
  • Table 8 Global Smart Packaging Market Outlook, By Intelligent Packaging (2024-2032) ($MN)
  • Table 9 Global Smart Packaging Market Outlook, By Time Temperature Indicator (2024-2032) ($MN)
  • Table 10 Global Smart Packaging Market Outlook, By Gas Indicator (2024-2032) ($MN)
  • Table 11 Global Smart Packaging Market Outlook, By Thermochromic Ink (2024-2032) ($MN)
  • Table 12 Global Smart Packaging Market Outlook, By Material (2024-2032) ($MN)
  • Table 13 Global Smart Packaging Market Outlook, By Plastics (2024-2032) ($MN)
  • Table 14 Global Smart Packaging Market Outlook, By Paper & Paperboard (2024-2032) ($MN)
  • Table 15 Global Smart Packaging Market Outlook, By Metal (2024-2032) ($MN)
  • Table 16 Global Smart Packaging Market Outlook, By Glass (2024-2032) ($MN)
  • Table 17 Global Smart Packaging Market Outlook, By Application (2024-2032) ($MN)
  • Table 18 Global Smart Packaging Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 19 Global Smart Packaging Market Outlook, By Personal Care & Cosmetics (2024-2032) ($MN)
  • Table 20 Global Smart Packaging Market Outlook, By Pharmaceuticals (2024-2032) ($MN)
  • Table 21 Global Smart Packaging Market Outlook, By Electronics (2024-2032) ($MN)
  • Table 22 Global Smart Packaging Market Outlook, By E-commerce (2024-2032) ($MN)
  • Table 23 Global Smart Packaging Market Outlook, By Other Applications (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.